Tourism and Technology - New ways to create an engaging Experience

Tourism and Technology - New ways to create an engaging Experience

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  Tourism & Technology Newways to create an engaging Experience Pedro Tavares
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  Tourism industry is facingmajor changes
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  Let’s start withsome statistics and trends
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  850 million users(April 2012) Portugal is number 47 with 4.5 million Each Facebook user spends on average 15 hours and 33 minutes a month on the site More than 250 million people access Facebook through their mobile devices 25 new contributions ever minute. More than 2.5 million websites have integrated with 40 million users every month. Facebook Luxor Las Vegas hotel has 6,100 reviews. 30 billion pieces of content is shared on Facebook each month Word count on the site is the same as 9,420 copies of Tolstoy’s War and Peace. YouTube has 490 million unique users who visit every month (as of February 2011) YouTube generates 92 billion page views per month
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  http://mashable.com/2012/02/21/online-travel-infographic/
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  Travelers are movingmoved to online channels
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  The next generationtraveler comes from a new background but the other travelers are also adapting fas t!
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  Travelers look more and more for full experiences
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  They look for budgetbut also for different kinds of accomodation
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  They use moreand more mobile technology for guides, reviews, maps.... Mobility is everywhere!
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  n ew They shareexperiences with the community
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  and also the They’replanning ahead and opposite, when looking for suggestions lo oking to be surprise d!
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  What does itmean? Some ideas
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  For hospitality ✤ Define the model, what partner, agents: it’s essential to mantain coherence between channel operators and corporate website ✤ Positioning/ promotion ✤ Segmentation do yo u know the bo oking.co m and ✤ Price hotels.co m hotel description? pictures r are the same as yo u e? website? and the pric
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  For hospitality ✤ Track and engage your customers: ✤ Before they arrive (strong messages, track preferences - reservation channels and social media) ✤ During stay (add experiences, track reviews) ✤ After departure (CRM - invitations, promotiions, experiences, track reviews) ✤ Know what your competition is doing (social media, reviews, agents, ....)
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  Central (and local) tourismstrategy ✤ Positioning ✤ Track new trend behaviour and respond fast igns, social med ia campa adwords, vi deos.... ✤ Promote new ways of selling, not only by major operators, to attract trending experiences (shared online) such as Surf destination, music events, nature, food... ✤ Engage visitors in central portals and social media: interaction, social connector, suggestions, customized experiences, allow user genererated content such as videos, photos
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  Central (and local) tourismstrategy ✤ New and innovative ways to interact and engage in public exhibitions ✤ live data http://www.rtp.pt/programas-rtp/index.php? p_id=28636&e_id=&c_id=7&dif=tv ✤ Full sensory experiences ✤ Augmented reality ✤ ....
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  For agents andoperators ✤ New (and challenging) times demand new ideas: ✤ Better CRM - know what your customers are saying EVERYWHERE ✤ Create new full experiences (leisure+adventure; food+culture...) ✤ Use online and offline tools: reservations, promotions, engagement ✤ Track data, act fast!
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  Let’s finish withsome simple, but groundbreaking ideas
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  The KLM Experience Findout what the customer is saying and not only who he is
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  1 2 http://www.youtube.com/watch?v=pqHWAE8GDEk
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  Thank you.
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  Tourism & Technology Newways to create an engaging Experience Pedro Tavares - Pedro.tavares@gfi.pt I Linkedin.com/in/pedroltavares