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TOURISM DEFINITION & IMPORTANCE OF TOURISM.pptx
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- 2. Origin of theConcept of Tourism In India the origin of the concept of Tourism in Sanskrit Literature has given three terms derived from the root word "Atana" which means going out. Accordingly the terms as: Tirthatana- going out and visiting places of religious merit. Paryatana- going out for pleasure and knowledge. Deshatana- going out of the country primarily for economic gains.
- 3. TOURISM • Tourism istravelling with an objective. • Tourism necessarily include travel but all travel does not necessarily include tourism. • Travelling is a subset of tourism. • Tourism has turned out to be an economic booster contributing to the economic development of many countries over the last few decades. People see holidays as a necessity, and not as luxury in the present scenario. • Tourism is the business of providing amenities to tourists or the activity of traveling for pleasure. • Tourism means the evolution of cultures, economies, and knowledge,
- 4. • Tourism callsfor coordination and cooperation between travel agents, tour operators, and tourists. • Tourism involves the activities of people travelling and staying in a place away from their home environment for leisure, business or other purposes. • Tourism, the act and process of spending time away from home in pursuit of recreation, relaxation, and pleasure, while making use of the commercial provision of services. Examples tourist In the summer, the city is filled with tourists from all around the globe • Elements of Tourism − destinations, attractions, sites, accommodation, and all ancillary services.
- 5. • Tourism involvesthe management of multitude of activities such as studying tour destination, planning the tour, making travel arrangements and providing accommodation. It also involves marketing efforts to attract tourists to travel to particular destinations. • tourism took a different form called sustainable tourism with the aspect of well- planned tour, well-studied destination, and conservation of destination.
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- 7. ENHANCED QUALITY OFLIFE : • Taking a holiday can greatly benefit a person’s quality of life. While different people have very different ideas of what makes a good holiday (there are more than 150 types of tourism after all!), a holiday does have the potential to enhance quality of life. ABILITY TO BROADEN WAY OF THINKING : • Travel is known to help broaden a person’s way of thinking. Travel introduces to new experiences, new cultures and new ways of life. Many people claim thatch ‘find themselves’ while travelling. EDUCATIONAL VALUE : • One reason why tourism is important is education. The importance of tourism can be attributed to the educational value that it provides. Travellers and tourists can learn many things while undertaking a tourist experience, from tasting authentic local dishes to learning about the exotic animals that they may encounter.
- 8. ABILITY TO ‘ESCAPE’: •Tourism provides the opportunity for escapism. Escapism can be good for the mind. It can help you to relax, which in turn often helps you to be more productive in the workplace and in everyday life. This is another way that the importance of tourism is demonstrated. REST AND RELAXATION : • Rest and relaxation is very important. Taking time out for helps to be a happier, healthier person. ENHANCED WELLBEING : • Having the opportunity for rest and relaxation in turn helps to enhance wellbeing. ECONOMIC GAINS : • Perhaps the most cited reason in reference to the importance of tourism is its economic value. Tourism can help economies to bring in money in a number of different ways
- 9. FOREIGN EXCHANGE EARNINGS: •Tourism expenditures generate income to the host economy. The money that the country makes from tourism can then be reinvested in the economy. How a destination manages their finances differs around the world; some destinations may spend this money on growing their tourism industry further, some may spend this money on public services such as education or healthcare and some destinations suffer extreme corruption so nobody really knows where the money ends up! • Some currencies are worth more than others and so some countries will target tourists from particular areas. Currencies that are strong are generally the most desirable currencies. This typically includes the British Pound, American, Australian and Singapore Dollar and the Euro. • Tourism is one of the top five export categories for as many as 83% of countries and is a main source of foreign exchange earnings for at least 38% of countries.
- 10. CONTRIBUTION TO GOVERNMENTREVENUES: • Direct contributions are generated by taxes on incomes from tourism employment and tourism businesses and things such as departure taxes. • Indirect contributions come from goods and services supplied to tourists which are not directly related to the tourism industry. • induced contributions accounts for money spent by the people who are employed in the tourism industry. This might include costs for housing, food, clothing and leisure Activities amongst others. This will all contribute to an increase in economic activity in the area where tourism is being developed.
- 11. EMPLOYMENT GENERATION: • Therapid expansion of international tourism has led to significant employment creation. From hotel managers to theme park operatives to cleaners, tourism creates many employment opportunities. Tourism supports some 7% of the world’s workers. • There are two types of employment in the tourism industry: direct and indirect. • Direct employment includes jobs that are immediately associated with the tourism industry. This might include hotel staff, restaurant staff or taxi drivers, to name a few. • Indirect employment includes jobs which are not technically based in the tourism industry, but are related to the tourism industry. It is because of these indirect relationships, that it is very difficult to accurately measure the precise economic value of tourism, and some suggest that the actual economic benefits of tourism may be as high as double that of the recorded figures!
- 12. CONTRIBUTION TO LOCALECONOMIES: • All of the money raised, whether through formal or informal means, has the potential to contribute to the local economy. • If sustainable tourism is demonstrated, money will be directed to areas that will benefit the local community most. There may be pro-poor tourism initiatives (tourism which is intended to help the poor) or volunteer tourism projects. The government may reinvest money towards public services and money earned by tourism employees will be spent in the local community. This is known as the multiplier effect.
- 13. OVER ALL ECONOMYBOOST • Tourism boosts the economy exponentially. This is partly because of the aforementioned jobs that tourism creates, but also because of the temporary addition to the consumer population that occurs when someone travels to a new place. Just think: when you travel, you’re spending money. You’re paying to stay in a hotel or hostel in a certain area – then you’re eating in local restaurants, using local public transport, buying souvenirs and ice cream and new flip flops. As a tourist, you are contributing to the global economy every time you book and take a trip. • For some towns, cities and even whole countries, the importance of tourism is greater than for other. In some cases, it is the main source of income. For example, according to the World Travel and Tourism Council, tourism accounts for almost 40% of the Maldives’ total GDP. In comparison, it’s less than 4% in the UK and even lower in the US! In the Seychelles the number is just over 26% while in the British Virgin Islands it is over 35% – so tourism is vastly important in these nations.
- 14. PRESERVING LOCAL CULTURE: •It is the local culture that the tourists are often coming to visit and this is another way to demonstrate the importance of tourism. • Tourists visit Beijing to learn more about the Chinese Dynasties. Tourists visit Thailand to taste authentic Thai food. Tourists travel to Brazil to go to the Rio Carnival, to mention a few… • Many destinations will make a conserved effort to preserve and protect the local culture. This often contributes to the conservation and sustainable management of natural resources, the protection of local heritage, and a renaissance of indigenous cultures, cultural arts and crafts. STRENGTHENING COMMUNITIES: • Events and festivals of which local residents have been the primary participants and spectators are often rejuvenated and developed in response to tourist interest. • The jobs created by tourism can also be a great boost for the local community. Aside from the economic impacts created by enhanced employment prospects, people with jobs are happier and more social than those without a disposable income. • Local people can also increase their influence on tourism development, as well as improve their job and earnings prospects, through tourism-related professional training and development of business and organisational skills.
- 15. PROVISION OF SOCIALSERVICES: • The importance of tourism is shown through the provision of social services in the host community. • The tourism industry requires many facilities/ infrastructure to meet the needs of the tourist. This often means that many developments in an area as a result of tourism will be available for use by the locals also. • Local people often gained new roads, new sewage systems, new playgrounds, bus services etc as a result of tourism. This can provide a great boost to their quality of life and is a great example of a positive social impact of tourism. COMMERCIALISATION OF CULTURE AND ART: • Tourism can see rise to many commercial business, which can be a positive social impact of tourism. This helps to enhance the community spirit as people tend to have more disposable income as a result. • These businesses may also promote the local cultures and arts. Museums, shows and galleries are fantastic way to showcase the local customs and traditions of a destination. This can help to promote/ preserve local traditions. REVITALISATION OF CULTURE AND ART: • Some destinations will encourage local cultures and arts to be revitalised. This may be in the form of museum exhibitions, in the way that restaurants and shops are decorated and in the entertainment on offer, for example. • This may help promote traditions that may have become distant.
- 16. PRESERVATION OF HERITAGE: •Another reason for the importance of tourism is the preservation of heritage. Many tourists will visit the destination especially to see its local heritage. It is for this reason that many destinations will make every effort to preserve its heritage. • This could include putting restrictions in place or limiting tourist numbers, if necessary. This is often an example of careful tourism planning and sustainable tourism management. EMPOWERING COMMUNITIES: • Tourism can, if managed well, empower communities. While it is important to consider the authenticity in tourism and take some things with a pinch of salt, know that tourism can empower communities. • Small villages in far off lands are able to profit from selling their handmade goods. This, in turn, puts food on the table. This leads to healthier families and more productivity and a happier population.
- 17. PROTECTING NATURE: • Somepeople think that tourism is what kills nature. And while this could so easily be true, it is important to note that the tourism industry is and always has been a big voice when it comes to conservation and the protection of animals and nature. Tourism organisations and travel operators often run (and donate to) fundraisers. • As well as this, visitors to certain areas can take part in activities that aim to sustain the local scenery. It’s something a bit different, too! You and your family can go on a beach clean up walk in Spain or do something similar in the UAE. There are a lot of ways in which tourism actually helps the environment, rather than hindering it!
- 18. POLITICAL GAINS : •The tourism industry can yield promising opportunities for international collaborations, partnerships and agreements, for example within the EU. This can have positive political impacts on the host country as well as the countries who choose to work with them. ENVIRONMENTAL GAINS: • Whilst most media coverage involving tourism and the environment tends to be negative, there are some positives that can come from it: demonstrating the importance of tourism once again.
- 19. IMPORTANCE OF TOURISMTO LOCAL ECONOMIES • Tourism is a crucial contributor to the growth of local economies. A thriving local economy creates opportunities for residents to lead happier, more comfortable lives. • However, every region requires some assistance to achieve its full potential. Communities depend on neighbouring cities, counties, and other areas for economic growth, and tourism plays a vital role in this process, particularly for smaller communities. • Tourism provides several benefits to local economies. It generates new revenue streams by attracting visitors and increasing the amount of money spent in the area. As visitors explore local attractions, they purchase goods and services from local businesses, such as restaurants, hotels, and souvenir shops. This, in turn, creates employment opportunities, which can benefit the residents of the area.
- 20. • Additionally, tourismcan stimulate the development of infrastructure in the area, such as the construction of new hotels, transportation systems, and other amenities. This not only creates jobs but also attracts new businesses, investors, and entrepreneurs, contributing to the economic growth of the region. • Tourism is especially significant for small communities that may have limited resources to grow their local economies. • By attracting visitors, small towns can generate new revenue streams and create new job opportunities. Tourism can also help to promote and preserve local culture, traditions, and heritage, encouraging residents to take pride in their community.
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