Traditional Marketing
Versus
Digital Marketing
Traditional Marketing
Traditional Marketing on the other hand involves traditional channels, like
billboards and printed media. Example - Newspaper and Magazines advtt
Traditional Marketing - Pros & Cons
Digital Marketing
DM is a broad field including attracting customers via Email, Content
marketing, Search Platforms, Social media and more.
Digital Marketing - Pros & Cons
Difference between Digital Marketing &
Traditional Marketing
1. Medium through which an audience encounters a marketing message
2. Emotional Attachment with Brand
3. Costs involved
4. Interaction with customers
5. Customer Engagement
6. Customer Response System
Can They Work Together??
Absolutely!! It’s a debate as old as time, and the subject will continue to be debated
for many years to come. But there’s a time and a place for both marketing strategies. Our
traditional marketing methods support our digital marketing efforts. The two do not operate
in exclusion from each other. But we only use hard copy marketing materials to further
strengthen a relationship with a contact, referral partner or client.
Rather than taking an all or nothing approach, it appears that a multi-channel
approach that leverages the unique benefits of paper with the convenience and accessibility
of digital will perform best.

Traditional Vs Digital Marketing

  • 1.
  • 2.
    Traditional Marketing Traditional Marketingon the other hand involves traditional channels, like billboards and printed media. Example - Newspaper and Magazines advtt
  • 3.
  • 4.
    Digital Marketing DM isa broad field including attracting customers via Email, Content marketing, Search Platforms, Social media and more.
  • 5.
  • 6.
    Difference between DigitalMarketing & Traditional Marketing 1. Medium through which an audience encounters a marketing message 2. Emotional Attachment with Brand 3. Costs involved 4. Interaction with customers 5. Customer Engagement 6. Customer Response System
  • 7.
    Can They WorkTogether?? Absolutely!! It’s a debate as old as time, and the subject will continue to be debated for many years to come. But there’s a time and a place for both marketing strategies. Our traditional marketing methods support our digital marketing efforts. The two do not operate in exclusion from each other. But we only use hard copy marketing materials to further strengthen a relationship with a contact, referral partner or client. Rather than taking an all or nothing approach, it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.