Traffic comparison with Google Analytics
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The document outlines a method for analyzing incoming traffic from different channels in Google Analytics, comparing metrics from the current year to the previous year. It emphasizes examining key performance indicators such as bounce rate, page/session, and average session duration while focusing on user conversions. Additionally, the document suggests identifying effective keywords that drive conversions and those that have ceased to deliver traffic.
Traffic comparison with Google Analytics
- 1. Google Analytics - Traffic Comparison Analyse the incoming traffic for one channel: organic, paid, social and compare the same time period between the current and past year. SELECT ONE CHANNEL In addition to traffic, compare key metrics such as bounce rate, page/session, avg. session duration. COMPARE KEY METRICS The number of users who visited the website and completed a conversion (set up as Goals in Google Analytics) FOCUS ON GOALS If possible, identify which keywords drove conversions and which ones stopped delivering traffic. KEYWORDS