Uploaded byAakanksha Patel
Travel & Social Media
This document discusses the role of social media in travel and how businesses can leverage different social platforms. It provides statistics on Facebook, Twitter, and Instagram including monthly active users and time spent on each platform. It notes that Facebook is the largest social network and investing in content and advertising is important for visibility. Twitter is best for connecting with influencers but requires a clear strategy and defined ROI. Instagram is highly visual and users are engaged, making it good for businesses but content and influencer engagement is important. The document recommends identifying business objectives and insights to determine the best platform to meet goals. It closes with inspiration examples from KLM and West Jet's social media strategies.
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Travel & Social Media
- 1. Travel & SocialMedia The role it plays and how to leverage it Aakanksha Patel Head of Marketing & Training
- 2. WE LIVE INA WORLD OF CONSTANT EVOLUTION
- 4. WHICH ONE WILLWORK FOR MY BRAND?
- 5. Let’s break downwhat’s hot right now
- 6. WHAT? • Connect withfriends and family • Discuss things they like • Share interesting content that is relevant to their lives SIZE: 1.44 BILLION Monthly Active Users 44 MILLION SMB Pages 21 Minutes on average per day Businesses have Pages on Facebook to connect with people who ‘like’ them, i.e., their ‘fans’. Pages can share updates and run ads to connect with their target audience at a very cheap price OPPORTUNITY: CHALLENGE: 1.5 Million SMB Pages means 1.5 million in one chances for your brand to get visibility. Due to FB’s algorithm, advertising is a necessity when it comes to FB visibility. Ensure content is great and budgets are allocated
- 7. 52% of Facebookusers said that their travelling plans were affected by a friend’s picture of their trips.
- 8. BOTTOM LINE More peoplespend time on Facebook than any other social network. It is the largest and most engaged which makes time and resource investment crucial for any digital marketer
- 9. WHAT? Twitter is amicro-blogging platform where people share their lives in 140 characters or less. Most tweets are public which makes it a social content discovery site that connects people to their interests SIZE: 302 MILLION Global Monthly Active Users 3 MILLION + Global Business Pages 4 hours a month on average Businesses create accounts and post tweets. The public nature of Twitter means that you can search for people talking about your business topic, interrupt and convert. OPPORTUNITY: CHALLENGE: The challenge with Twitter is that most SMB pages do not know the right goals to set for your brand on Twitter and how to achieve them. ROI is crucial to any marketing plan and some marketers face difficulty in calculating that
- 10. BOTTOM LINE Twitter canhelp you reach new audiences and connect with the millennia's and industry influencers. However, this platform needs constant effort, a clear strategy and a defined ROI
- 11. REMEMBER: Your InfluencersMatter!
- 12. WHAT? Users can take,edit and share photos and videos from their mobile phones. The content shared on Instagram can be posted to FB, Twitter and other social networks It is a visual representative of a consumers life SIZE: 200 MILLION Global Users SMB’s are getting more active Nearly 4 hours a month on average Businesses create accounts share photos, search for photos, connect with other users and create brand visibility through great content. A pictures is worth a thousand words. OPPORTUNITY: CHALLENGE: Visibility and audience building can be a challenge if your content is not right for the platform. You must ensure that content is great, engagement with other profiles are high and influencers are constantly recommending your page to their followers
- 13. BOTTOM LINE Instagram usersare highly engaged and take action. It is less cluttered than other networks and can be a good opportunity for visual business.
- 14. REMEMBER: To keepthings different! Click here to view this case study
- 15. Your audience istalking on Instagram. Empower Them and Be Different
- 16. THERE ARE ALWAYSGOING TO BE MORE AVENUES TO EXPLORE, THE KEY IS TO IDENTIFY…
- 17. Your Brand’s Objective Your Consumer Social Media Insights ThePlatform that works best for you to meet your objectives with those social media insights
- 18. HERE ARE SOMEINTERESTING FACTS TO HELP GET YOU STARTED…
- 19. When people searchfor new travel destinations, they usually get recommendations from friends, family and social ads and write reviews after
- 20. 98% of travellersfind Trip Advisor reviews to be the most accurate and the most helpful
- 21. 53% of travellers,will not book a hotel that doesn’t have any review
- 22. 70% of globalconsumers say that online reviews are the second most trusted form of advertising
- 23. With the riseof social media sites, travelers post their pictures and videos from their vacation, creating social impressions
- 24. These free adsare coming back to tourism agencies as new business for trendy vacation spots
- 25. Blogging is thelatest social trend for travel enthusiasts
- 26. A survey showedthat companies with a travel blog generated 88% more inbound leads than those who did not have one
- 27. 74% of travellerswrite reviews because they want to share with other people the travelling experience they had
- 29. Travel apps havetherefore become hugely popular for lead generation
- 30. In closing, here’ssome inspiration!
- 31. KLM’S Pursuit tobecoming a more socially devoted brand
- 32. Click here toview this case study
- 33. West Jet ChristmasMiracle
- 34. Click here toview this case study
- 35.
Editor's Notes
- #3 Technology and social media is not only evolving at a rapid pace but is also on a constant stream of evolution. What worked for most brands 2 years ago, will not work for brands today because 2 years ago, the most popular thing on social media was Facebook Apps. Today, it’s technology and influencers
- #4 But with the constant evolution, we are faced with constant choice. The gamete of social media sites now available to us is huge! So as a marketer, you need to ask yourself one, very important question
- #7 Ensure content is great Ensure sufficient investment in the right ads Facebook Go Program for SMB pages 125 MILLION Monthly Active Users 1.5 MILLION SMB Pages
- #8 Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
- #9 Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
- #10 How to calculate Twitter ROI? Audience Acquisition Engagement Leads to site
- #11 Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
- #12 http://www.socialsamosa.com/2014/08/twitter-travel-users/
- #13 How to calculate Twitter ROI? Audience Acquisition Engagement Leads to site
- #14 Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
- #16 Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
- #17 Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
- #18 Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
- #19 Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
- #23 Are you seeking conversions? Conversations? Recommendations or engagement? Choosing the right objective will help you decipher which social media portal can be used to achieve this objective basis consumer interactions on that portal
- #26 These blogs describe locations vividly (starting from hotels to the agency they used to get there) This again is free advertising
- #32 KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull, in April 2010. KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull, in April 2010. This culminated with the CEO of KLM, Peter Hartman, declaring that the company would invest heavily in developing an ongoing social media strategy, centrally focused around enhancing customer centricity
- #33 KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull, in April 2010. KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull, in April 2010. This culminated with the CEO of KLM, Peter Hartman, declaring that the company would invest heavily in developing an ongoing social media strategy, centrally focused around enhancing customer centricity
- #34 KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull, in April 2010. KLM began using Twitter in 2009 and Facebook in early 2010. However, their true social media initiative had an explosive beginning following the eruption of the Icelandic volcano, Eyjafjallajökull, in April 2010. This culminated with the CEO of KLM, Peter Hartman, declaring that the company would invest heavily in developing an ongoing social media strategy, centrally focused around enhancing customer centricity