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travelstaytion (Final)
- 2. Team 2 Elena ArrobbioFarida El-Ibiary Matteo Mombelli Johanne Kassarjian Cosimo CorsiniFernando Baptista
- 3. Table of Contents USFamily segmentation Business man and women segmentation Group of Friends/ couples segmentation Conclusions
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- 5. Families in USA 17.881 families with one child 15.405 families with two children 6.935 families with three children 2.528 families with four children 1.483 families with 4+ children Total of 44.232 families overall
- 6. Family Distribution &Income 1st California 12,542,460 2nd Texas 8,886,471 3rd New York 7,234,743 4th Florida 7,158,980
- 7. Favorite Travel destinations(2015) Europe, 706,000 travelers – up 5% Caribbean, 523,000 travelers – up 2% Asia, 418,000 travelers – up 15% Central America 211,000 travelers – up 17% Middle East 172,000 travelers – up 20% South America 156,000travelers – up 17% Oceania 58,000travelers – up 9% Africa 25,000 travelers – up almost 13%
- 8. Travel habits 75%desire to have time to relax. 64% wants to explore cities and attraction. 59% Wish to experience different cultures 54% want to both relax and explore the city
- 9. Main Consumer Needs Extra space Free Breakfast Microwaves and Mini Fridges Affordability (Competitive prices £150 flat in Central London) Activities for kids
- 10. Family Travel Times& Preferred Destinations May, June, July, August and September 1 million and 400 thousands people Britain, France, Italy and Germany travelers who earns more than $250’000 per year takes an average of 6.2 leisure trip (2013 data) Families earning $125’000 and $250K takes 4.7 trips
- 11. Booking a Holiday 50% of Americans with a salary above $140,000 are more willing to use a travel agent (MMGY Global,2014) 30% visit online community and forums to get advice on a destination/provider 75% of travelers relay on individual reviews
- 12. Recommendations Create agood relationship with travel agencies and public relations Promote well in advance the high season May- September and try to implement in many of their accommodations amenities for children. Focus their marketing on price
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- 14. Understanding business traveler Habits Internet and connectivity is the main need for Business travelers Business travelers and leisure travelers use the internet as their main source of trip planning. However business traveler rely on apps and hotel websites One in three leisure traveler and one in two business travelers select an OTA for its superior site tools and options
- 15. Loyalty and rewardsystems
- 16. One in twobusiness traveler will make changes in their bookings
- 17. Business travelers tendto seek for more information
- 18. Business Traveller's Riseof woman in the workplace 30’s to the early 60’s middle manager / company director, seeing as they are travelling for work ($40,000 upwards annually)
- 19. Income Distribution Aor B on the social grade of the socio-economic scale Luxury lifestyle: 1. Luxury dining 1. Social drinkers 1. Work is a major priority
- 20. Preffered Destinations MainlyUS Business Men: 1. Traveling to the European capitals 1. International work
- 21. Travel habits &Reason for Growth From the US 11,774,204 have travelled to Europe in 2015 assumed that 30% of the 11,774,204 are traveling for work related reasons: - this 30% is the target segment for Travelstaytion Stable growth increasing globalization more work overseas 30% of Travel Staytion’s overall market
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- 23. Demographic Description Acouple in their twenties studying at university or having just graduated from university In 2012, $217 billion of the $1.088 trillion tourism came from young travelers Student spending has increased by 40 percent since 2007 Young travelers that want to enrich their cultural experiences Improve chances of Employability
- 24. Interests and Travelhabits
- 25. Travelling Behaviour Typeof room: One bedroom house/apartment The company should offer more for less Ex: giving out special promotions, or special holiday deals. About 88% of user reservations are either from couples of two, or four people.
- 26. Reccomandations Online travelsales in Western Europe are to increase from 200 billion dollars in 2013 to 270 billion dollars by 2017. (Euromonitor International, 2014). Travelstaytion can therefore use this growth to its advantage. Type of media: Tv, radio, newspapers, magazines, internet Every year the usage of media increases by 20% globally Ensures good hospitality and attracts more customers