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CompTIA: Trends in Cloud Computing
The document discusses trends in cloud computing, highlighting key statistics and shifts in user adoption from 2012 to 2013. It covers the evolution of cloud maturity, business objectives aligning with IT objectives, and changing policies driven by cloud solutions. Additionally, the document addresses the rise of cloud-to-cloud migration, the transformation of channel partners, and the growing customer demand for cloud services.
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CompTIA: Trends in Cloud Computing
- 1. Trends in Cloud Computing TimHerbert VP, Research & Market Intelligence [email protected] twitter.com/timjherbert
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- 4. Time Flies When… EraDates (est.) Computers (est.) Applications (est.) Users (est.) Mainframe 1950 - 1965 ~100,000 Thousands Millions Mini-Computing 1965 - 1980 ~10M Thousands Tens of millions PC & Client/Server 1980 - 1995 ~100M Tens of thousands Hundreds of mil. Internet (Web 1.0) 1995 - 2010 ~1B Hundreds of thou. Billions SMAC 2010 - ? Tens of billions Millions Billions Source: Nicholas D. Evans, ComputerWorld using data from Cognizant, IDC, Unisys and others
- 5. Trends to ThinkAbout
- 6. Trend #1 Users begintaking cloud computing for granted
- 7. Company IT Systems IncreasinglyCloud-based 10% 44% 29% 16% 10% 31% 38% 22% 0% cloud-based 1%-30% 31%-60% 60%-100% cloud-based 2012 2013 Includes all types of cloud systems: SaaS, PaaS and IaaS Source: CompTIA
- 8. Customers Progress Through CloudAdoption Stages Experiment- ation Non-Critical Use Full Production Optimization Currently Using IaaS/PaaS 36% 57% 53% Small firms Medium firms Large firms Currently Using Cloud Solution For: 59% Storage/back-up 53% E-mail 49% Web presence 48% Disaster recovery/business continuity 46% Business productivity 44% Collaboration 41% CRM 41% Mobile application backend 41% Analytics or business intelligence 40% Communications (webinar, videoconferencing, IM, etc.) 38% Financial management 34% HR management Source: CompTIA
- 9. Trend #2 Cloud maturityleads to wider benefits
- 10. Cloud Maturity Leadsto Wider Benefits 29% 30% 46% 39% 46% 56% Ability to Cut Costs Simply a Better Option Early Adopters Mid Adopters Late Adopters New capabilities or features Allow business units to operate more freely Reduce capital expenditures (move to OpEx) Reduce operational complexity Free up IT headcount Simple/fast implementation Other Key Benefits Reported by Users Source: CompTIA
- 11. Business Objectives =IT Objectives (and Vice Versa) 8 in 10 executives agree (NET) to the statement: "If we could harness all of our data, we'd be a much stronger business” Unstructured or Semi-structured Data 10%Structured Data Silos Reduce Data Utility for Many Businesses 16% 56% 28% High Degree of Data Silos Little or No Data Silos Moderate Degree of Data Silos Source: CompTIA
- 12. The Future ofWork? Used Regularly in Workplace Age of Worker 20-29 Years 30-39 Years 40-49 Years 50-59 Years 60+ Years Microsoft Word 86% 86% 88% 88% 88% Microsoft Excel 71% 74% 72% 65% 59% Microsoft PowerPoint 52% 63% 57% 46% 40% Online version of applications for word processing or spreadsheets (e.g. Google Docs) 33% 37% 21% 16% 10% Mobile app specific to job 27% 28% 17% 10% 12% Source: CompTIA
- 13. Trend #3 Businesses re-think policiesand procedures
- 14. Changes Driven byCloud 19% 31% 37% 39% 39% 45% 53% Reduced number of IT staff New monitoring/management tools Restructured IT department New policies for IT decision making Adapted monitoring/management tools Changed existing policies/procedures Built new policies/procedures Source: CompTIA
- 15. Helping Customers Connect theDots Security Proper storage of company data Use of mobile devices Support for cloud services Approved vendors Areas Addressed by Cloud Policy Level of Enforcement 14% 67% 18% High level Low level Medium level Source: CompTIA
- 16. The Changing Dynamicsof the IT Dept-LOB Relationship When the Pros Are Called Back In Cloud solution not working as expected Cloud solution required integration with other business systems Security issue associated with cloud solution IDC: by 2016, LOB executives will be directly involved in 80% of new IT investments. Gartner: 40% of IT budgets are shifting from the IT department to LOBs. CompTIA: 55% of businesses* have allowed cloud services to be procured through LOBs. “Bring Your Own Cloud” Source: CompTIA
- 17. Trend #4 On themove: cloud to cloud migration on the rise
- 18. Migration Patterns Among CloudCustomers Public Cloud Provider #1 Public Cloud Provider #2 Private or Hybrid Cloud On-premise System ACME Corp 24% 25% 29% (Apps) 27% (Infrastructure) Source: CompTIA
- 19. Reasons for SwitchingPublic Cloud Providers 20% 26% 29% 38% 41% 42% 45% Dissatisfied with customer service Dissatisfied with terms of service Outages with original provider Move to more open standards Better offerings/features Costs too high with original provider Security concerns with original provider Source: CompTIA
- 20. Trend #5 Channel partnerscontinue on the path of business transformation
- 21. Cloud Business Models Frameworkfor the Channel Build Provide / Provision Enable / Integrate Manage / Support IaaS | PaaS | SaaS Public | Private | Hybrid Clouds Cloud Aggregation | Brokerage Services Procure HW + SW; add expertise to build cloud Resell / Referral White-label Hosting / Direct to customer Deployment Consulting | Advising | IT Solutions Integration Break/Fix Managed Services Customization / Development Architecture / Design Source: CompTIA
- 22. Cloud Business Model Activity/Importance 48%49% 51% 61% 32% 34% 35% 27% Cloud Business Model Involvement among Channel Partners Currently provide Plan to provide Build Provide/ Provision Manage / Support Enable/In tegrate Value of Business Model Activities to Channel Firms Strategic Opport- unistic Build 46% 37% Provide/Provision 49% 38% Enable/Integrate 53% 33% Manage/Support 58% 32% Source: CompTIA
- 23. Partners See StrongDemand from Customers for Cloud Solutions 37% 41% 22% Customer Demand for Cloud Solutions Very High Demand High Demand 63% NET High Demand Somewhat High or Low Demand Rating of Demand from Channel Partner Perspective Channel partners with a cloud build practice or a provide/provision practice are most bullish on customer demand for cloud solutions. Customer desire to reduce complexity Customer desire to increase mobile/remote access to company data Customer eyeing cost reductions or they are price sensitive Ability to on-ramp and scale new features/services faster Situations Where Partners Recommending Cloud over On-premise Solutions Source: CompTIA
- 24. Key Hurdles PartnersFace When Building Out a Cloud Practice Developing cloud tech/sales expertise Optimizing cloud marketing/sales messaging Deciding which vendors to work with Cash flow/financial considerations Determining business model Balancing needs of legacy business % of partners reporting an INCREASE in channel conflict over past 2 years 60% In response to channel conflict, 37% of partners report intensifying efforts to improve their services/solutions capabilities The Channel Conflict Conundrum Source: CompTIA
- 25. In Closing: IF…THEN…ELSE Onthe POW-SMAC transition continuum, where do your customers sit? Where does your company sit? Where do you want to sit? IF entering SMAC space, THEN… IF SMAC veteran, THEN…
- 26. Thank you Tim Herbert VP,Research & Market Intelligence [email protected] twitter.com/timjherbert