Trowbridge Presentation 19 May

Trowbridge Presentation 19 May

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  Marketing on theInternet. Understanding your customers By John Drinkwater
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  From Trowbridge B2BEvent 19 th May 2009 Civic Hall, Trowbridge Organisers: Trowbridge Chamber Of Commerce.
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  John Drinkwater Founderof JD Projects Internet Marketing for ten years Adobe Coldfusion Developer for six years. Previously developer for HP Palmtops Worked with a number of US startups including LivePerson,
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  Where do yourmeet customers? Face to face selling Shop, Meetings, Shows Selling by telephone Web Site Are you ignoring them? Do they find the right information? How would you even know?
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  What is yoursite for? Sales Page Product Brochure Further information Everybody said I needed one What are the goals or aims for the site
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  Half the moneyI spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker , 1838 - 1922 (attributed but disputed)
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  We need astrategy Then we can measure our success and failure
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  Who may visityour site People searching for knowledge People searching for product Customers / Prospects learning more Returning visitors with a question Repeat orders
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  How do wecount visitors Feedback and comments from customers Orders placed Forms filled in Emails received Site ‘Hit’ Counters Page Analysis
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  What do weneed to know How Many visitors When visited What Pages Where from (search engine / referral) Which pages did they visited before filling in the form. What happened to the others we ‘lost’
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  More Search EngineInformation What searches found us What searches should find us Who are your competitors What searches find your competitors What non search engines links to us What do they say about us
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  Action Plan Youneed a web strategy You need to ‘quantify and understand’ your visitors. Benchmark the current position Any future development or changes can then be measured
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  Our Solution SEOWebTrackeris an online training course so that YOU understand what happens on your site. YOU can develop a strategy YOU control the future development YOU can benchmark all future development We include all the Tools with the course.
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  More information Pleasevisit the web site for more Seminars during June and July. What does Google think of your Site Understanding Google Analytics Better results from Email Asking your customers More announcements driven by Feedback from our customers.
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  John Drinkwater 01225808350 www.JDProjects.co.uk