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Tuesday partnership
The document outlines the 2011 White House report urging a national effort to educate about the dangers of prescription drug abuse without dedicated funding. It highlights the Medicine Abuse Project, a five-year campaign aimed at reducing teen medicine abuse by promoting discussion, safeguarding medications, and engaging various stakeholders. The initiative encourages local events for community awareness, supported by a comprehensive toolkit for partners to facilitate discussions on the issue.
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Tuesday partnership
- 1. Marcia Lee Taylor April22, 2014 Atlanta, Georgia
- 2. 2011 White HouseReport • Called for major national effort to educate parents, youth, and patients about the dangers of abusing prescription drugs, as well as prescriber education • Major Challenge: No dedicated funding • Opportunity: Create a coalition of private sector entities with a stake in the problem as well as federal and non-profit partners who can join together to create a large scale, multi-target education effort
- 3. One Solution: TheMedicine Abuse Project A 5-year awareness, education and action campaign that is: • Addressing all categories of medicine abuse (pain medication, stimulants, tranquilizers and sedatives, Rx cough, and OTC cough) because all are part of the same consumer behavior of intentional medicine abuse • Enlisting all major organizations with a stake – and an important role to play – in preventing medicine abuse to join in a concerted effort and national call to action • Empowering key sectors to take action and mobilize their constituencies • Encouraging all participants to showcase their work on medicine abuse prevention and join with others to also deliver two key messages: – Clean out your medicine cabinets/secure your medication – Talk to your kids about medicine abuse
- 4. The Medicine AbuseProject • Objective: Reduce by 500,000 the number of teens initiating medicine abuse over the next five years – Promote parent-child discussion of the risks of medicine abuse – Promote safeguarding and proper disposal of medicine at home – Identify action steps for key stakeholders: prescribers, dispensers, educators, communities, law enforcement • “Take the Pledge” at www.medicineabuseproject.org to do your part
- 5. Strategic Partners 8 FEDERALPARTNERS • Office of National Drug Control Policy • Drug Enforcement Administration • National Institute on Drug Abuse • Bureau of Justice Assistance • Centers for Disease Control and Prevention • Food and Drug Administration • U.S. Attorneys • Substance Abuse and Mental Health Services Administration 80+ NATIONAL & STATE PARTNERS • National and local grassroots orgs: i.e. Emergency Room MDs, Nat. Assn. of Boards of Pharmacy, National Education Association, National Association of School Nurses, American Academy of Family Physicians, ADA, and many more…
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- 15. The Medicine AbuseProject: Local Event • Local organizations can hold their own screenings of the Out of Reach documentary as a conversation starter in their community • 20 minute documentary followed by panel discussion about teen Rx abuse where you live, what is being done to address it and what more can be done • Event can be open to the press • The Partnership can help provide technical assistance with potential panelists – school nurses, ER doctors, elected officials, etc. • Toolkit includes moderator’s guide, handouts, audience evaluation forms, model media advisory and sample press release
- 16. The Medicine AbuseProject: Local Event To obtain a copy of the “Out of Reach” documentary as well as a link to the online toolkit, email: [email protected]