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TWC Social Media Job Search Presentation (Texas Workforce Commission)
This document provides guidance on using social media for job searching. It recommends establishing profiles on LinkedIn, Facebook, Twitter and About.me to create an online presence. It advises optimizing profiles with relevant keywords and following companies, recruiters, and hashtags. The document also recommends engaging on these platforms by sharing content, asking questions, and staying active to build connections and visibility to potential employers.
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TWC Social Media Job Search Presentation (Texas Workforce Commission)
- 1. Digital Space Consulting TEXASWORKFORCE COMMISSION – SOCIAL MEDIA JOB SEARCH
- 2. About me 2 • 10years of digital advertising agency experience • Passionate about the tools, platforms, and technology used to connect and engage consumers • Entrenched in execution and creating a blueprint from here to there • Extensive expertise in core marketing – including: – Digital footprints – Online advertising – Social media (Facebook, Twitter, LinkedIn) – Marketing strategy – Targeting/segmentation • Plus – I’m a dad, husband, and sports junkie • I sat in your spot and used tools like these to find my job(s)
- 3. The new realityof job search 3 What we find • Its noisy, loud, and directionless • There are thousands of websites and hundreds of people applying for the same job • There’s no way to stand out, be noticed, or be given an opportunity But, how are employers are finding all of this fresh talent • Job boards • Referrals • Career sites • Social media So how do I connect, find the right jobs first, and give myself a chance of being considered • Learn how and where recruiters search • Understand what they search for • Write your resume for computer (and for people) • And, create a strategy to get there first
- 4. Agenda 4 • Why shouldsocial media should be a part of the job search strategy • A nice little video • Where do people get started / what platforms should they use (And, what’s a platform?) • How to create a game plan for job seekers • Daily resources for every job seeker • My warning • Q&A
- 5. Why social mediashould be a part of your job search 5 Gain visibility • Unlimited access to professionals in your target audience Provide transparency • Being open and honest allows you to connect with others on common ground Helps you “give to get” • Ask for help only after offering help to others the majority of time Allow “nobodies” to become somebody • Create and cultivate your personal brand 1
- 6. Lets start withsome videos 6 Social Media Revolution How to Find a New Job Using LinkedIn LinkedIn Job Seeker Premium Account How to _______ 2013
- 7. Nice video –but seriously, is it really like that? • 695,000 Facebook status updates • 1,500 blog posts • 100+ new LinkedIn accounts • 694,455 Google searches • 98,000 Tweets • 13,000 iPhone apps downloaded
- 8. The “How To”Social Media Job Search 8 What will people find when they Google you?
- 9. Create a home 9 •What you will be able to do • Direct people to your online profile via email, business cards, LinkedIn, etc. • Provide a 30 second online commercial about you that works 24/7 • Create a centralized link to your digital footprint • LinkedIn • Twitter • Facebook • Blog
- 10. Understand career sites/ recruiters 10 • Upload resume to Rezscore.com • Identify your favorite jobs • Identify top 2-3 keyword terms • Create a keyword section • Core competencies • Skills and abilities
- 11. Social media overview 11 •Facebook, Twitter, and LinkedIn are networking tools - Designed to connect you with friends, family, and employers • Social media helps you extend your reach • When you let people know you’re looking for work, they let their friends know, and so on and so on • By using social media to assist your job search you are potentially casting the widest global net you possible can 88% OF ALL JOB SEEKERS HAVE AT LEAST ONE SOCIAL NETWORKING PROFILE 23% OF JOB SEEKERS HAVE BEEN ASKED FOR SOCIAL MEDIA INFO IN A JOB INTERVIEW 61% OF JOB SEEKERS SAY FINDING A JOB’S GOTTEN HARDER IN THE PAST YEAR
- 12. Leverage LinkedIn 12 • Createa detailed profile – write for the job you want / not for the job you had • Top three to four keywords that you use to search for jobs • Include: employment descriptions, education, industry, photo, links, etc. • Include all of your resume keywords and skills in your profile • Make it easier for recruiters to find you • Get recommendations from people you have worked with • Follow your target companies • Use LinkedIn’s Advanced Job Search — sign up for automatic alerts • Use LinkedIn ‘Groups’ to network and demonstrate your expertise in your field • More connections = More opportunities • Showcase volunteer work, skills, and certifications
- 13. LinkedIn | Profile 13 •XXXXX • XXXXX Identify your top 2-3 keywords Amplify your keywords throughout your profile/ add location Use synonymous where possible Add a picture 100% completed profile
- 14. LinkedIn example 14 • CustomerService Manager: 5,608,263 • In Dallas: 116,567 • With Retail: 6,772 • With shared connection: 1,104 • Working at JC Penny: 78 • Executive Assistant: 1,877,714 • In Dallas: 32,579 • With Healthcare: 1,460 • With shared connection: 292 • Working at Baylor: 53
- 15. Assignment 15 • List fivecompanies you would like to work for • List five job titles you would consider • List ten skills needed for the job(s) you’re interested in Companies Titles Skills (Keywords)
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- 19. LinkedIn | Jobs 19 1 Saved searches Email alerts One-click apply People also viewed Submission tracking
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- 22. Worksheet 22 • 10 companiesto consider in job search • 5 new companies listed on LinkedIn company insights tab to also consider • 5 groups that can help me find a job/provide advice/in my industry • 4 keywords to add to resume GroupsReferral CompaniesCompanies Keywords
- 23. Facebook 23 • Connect withformer employers, co- workers, church members, volunteer organizations, etc. • Read status updates and interact with your friends on a regular basis • Use job searching apps on Facebook • “Like” company pages and staffing agency pages • Join groups • Interact with headhunters and recruiters on Facebook
- 24. Twitter 24 • Add apicture • Use same picture across all social media profiles • Write keyword based descriptions • Use as a 30 second commercial • Use a link to your social media profiles • LinkedIn / Magnt / About.me • Find people to follow (WeFollow.com) • Follow company accounts • Follow career sites • Follow hashtags (#Jobseekers, #Hiring, #retail, #career, #sales, #Dallas, #veteranjob) • @askamanager – Excellent advice for careerists of all ages and experience levels • @blogging4jobs – Co-founder of #Jobhuntchat • @BrazenCareerist – best community on-line • @HireEffect – job search coach with a passion for networking • @resume– resume expert • @resumestrategy – help hints for career transition
- 25. Google(ing) 25 • Create Googleaccount (www.accounts.google.com) • Sign up for Google Alerts (www.google.com/alerts) • Set up alerts to help you monitor job leads that never appear on major job boards • Search query: (Customer Call Center Job Dallas) • Set up a Google alert for: • Your own name to monitor your personal brand • Company press releases • Keyword research • Industry events/news updates
- 26. Create a gameplan 26 • Create profiles (Facebook, Twitter, LinkedIn) • Establish a simple one page website (About.me) • Share content and connect (LinkedIn Groups, Facebook posts, Twitter) • Listen to what jobs are being posted • Google Alerts • Follow hashtags, or career pages Facebook/Twitter • Build and develop a personal and professional online brand that reflects your skills, background, passions, experience, and personality The key is to make yourself visible on the Internet – through your website, by blogging, and via value based use of social media.
- 27. Final thoughts 27 • #5Top question most likely to be asked - What do you know about our company • #6 Most common mistake during interview – Inadequate research employer/position • #1 Most common non-verbal mistake – Failure to make eye-contact • #1 Reason most people don’t get the job – They don’t ask • Get a Gmail email address • Become a student of each platform (Facebook, Twitter, LinkedIn) • Engage and start conversations – offer help and answer questions • Make sure that your profile is updated • Share useful content such as articles, etc. that your target market would value • Write your profile for the job you want, not just the job(s) you’ve had • Include keywords that are relevant to the type of job that you are searching for • Optimize your profiles to let recruiters find you
- 28. Two Last Things+ My Warning
- 29. Create Profiles - About.me -LinkedIn - Facebook - Twitter 1 2 Find Out What People Are Searching For - Find your top 3-5 terms - People search (LinkedIn) - Google Insights 3 Optimize Profiles - Add keywords to headlines, titles, descriptions, summary, skills, links to websites, bios, etc. 4 Find Stuff To Say / Organize Content - Google Alerts - LinkedIn Groups - WeFollow.com - SocialMention.com 5 Say Something - LinkedIn - Twitter - Facebook 6 Measure - # Followers - # Connections - # LinkedIn Views - # LinkedIn Searches
- 30. Resources 30 Google Tools • GoogleAlerts • Google News • Google Trends Business Cards • Vistaprint.com • Moocards.com Social media directories • WeFollow.com • Twellow.com Profile set-up • Magnt.com • About.me Social media profiles • Facebook • Twitter • LinkedIn • YouTube Social Media Monitoring • Socialmention.com • Search.Twitter.com Twitter Tools • Search.Twitter.com • TweetMyJobs.com • Hootsuite.com Job Search/Networking • Indeed.com • LinkedIn.com • Craigslist.com • Meetup.com • Dice.com • Bluecollarcrossing.com Business Resources • Rezscore.com • Jobsearch.About.com • Boomerjobtips.com • Blogging4jobs.com • Jibberjobber.com
- 31. 31 My warning • It’syour brand - Own it • Once you engage – you have to stay engaged • Build community and fans will expect you to be available • Expect raving fans who will want to get involved • You don’t have to do everything – do something • Perfection is the enemy of good
- 32. 32 Questions – Let’sconnect Digitalspaceconsulting.com [email protected] Twitter.com/eDigitalSpace Slideshare.net/jloomstein/presentations ….THANK YOU
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Editor's Notes
- #6 So what is the ROI of doing alll this stuff