TYPES OF MUSIC VIDEOS
CONCEPT
 Concept music videos usually have no sort of storyline nor do they
highlight the meaning of the lyrics.
 It is very interpretive and could hold endless meanings therefore
leaving it to the audience to make a personal judgment on what they
see.
 There are a lot of symbols and montages to suggest mood and
depict certain emotions
 EXAMPLE OF CONCEPT MUSIC VIDEOS: ‘take care’- Rihanna & Drake
PERFORMANCE
 Performance videos are very much centred on the artist/ band and them
singing their song.
 Watching the artist to simply or creatively perform is the best way an
artist can promote their persona and gain likeability.
 This style is probably the most cheapest because it mainly consists of the
artist singing therefore doesn’t need special effects and expensive
features to make it any more interesting.
 EXAMPLE OF A PERFROMANCE VIDEO: ‘Someone like you’- Adele
NARRATIVE
 Narrative videos are when there is a story being told to reflect the meaning or
purpose of the song itself.
 The consists of actors or the artist themselves acting out the story and this means
micro features including camera shots and mis-en-scene are key.
 If the artist features within the narrative video, they are likely to combine it with a
performance so some shots consist of the artist singing the lyrics and then cut
back to the narrative part.
 EXAMPLE OF NARRATIVE: ‘Love Story’- Taylor Swift
OTHER STYLES OF VIDEOS..
 SURREALISTIC- Very abstract, could be a blend of live footage and animation.
They appear to be very fantasised or vision-like.
 ANIMATION- usually entirely animated and surreal. Entirely digital and many
props aren’t needed including props and venues.
 PARODY- a comedic version of well known music videos. The lyrics usually differ
but the style and rhythm stay the same.

Types of music videos

  • 1.
  • 2.
    CONCEPT  Concept musicvideos usually have no sort of storyline nor do they highlight the meaning of the lyrics.  It is very interpretive and could hold endless meanings therefore leaving it to the audience to make a personal judgment on what they see.  There are a lot of symbols and montages to suggest mood and depict certain emotions  EXAMPLE OF CONCEPT MUSIC VIDEOS: ‘take care’- Rihanna & Drake
  • 3.
    PERFORMANCE  Performance videosare very much centred on the artist/ band and them singing their song.  Watching the artist to simply or creatively perform is the best way an artist can promote their persona and gain likeability.  This style is probably the most cheapest because it mainly consists of the artist singing therefore doesn’t need special effects and expensive features to make it any more interesting.  EXAMPLE OF A PERFROMANCE VIDEO: ‘Someone like you’- Adele
  • 4.
    NARRATIVE  Narrative videosare when there is a story being told to reflect the meaning or purpose of the song itself.  The consists of actors or the artist themselves acting out the story and this means micro features including camera shots and mis-en-scene are key.  If the artist features within the narrative video, they are likely to combine it with a performance so some shots consist of the artist singing the lyrics and then cut back to the narrative part.  EXAMPLE OF NARRATIVE: ‘Love Story’- Taylor Swift
  • 5.
    OTHER STYLES OFVIDEOS..  SURREALISTIC- Very abstract, could be a blend of live footage and animation. They appear to be very fantasised or vision-like.  ANIMATION- usually entirely animated and surreal. Entirely digital and many props aren’t needed including props and venues.  PARODY- a comedic version of well known music videos. The lyrics usually differ but the style and rhythm stay the same.