Types & Styles of music videos

Types & Styles of music videos

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  TYPES AND STYLESOF MUSIC VIDEOS •Performance based •Narrative based •Concept based Types of Music Videos:
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  Narrative based musicvideos  Narrative based music videos attempt to tell a story that features in the lyrics or that is suggested in the lyrics and then dramatized in the video itself.  Narrative based videos are often found when they feature footage from a film.  Narrative based music videos often establish a clear relationship between the lyrics and the visuals of the song.  Either the actors are acting according to the story or the music artists are performing. Narrative based music videos might include performance of the actors or the musicians, but they focus mainly on the narrative.  Narrative based music videos require the viewer to understand the lyrics of the song clearly and these types of music videos are easily understood and enjoyed by the audience.
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  Examples of Narrativebased music videos You Belong With Me by TAYLOR SWIFT The Hearts Wants What It Wants by SELENA GOMEZ Last Friday Night by KATY PERRY
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  Perfomance based musicvideos  Performance based music videos are only, or mostly, the artist/band performing their song.  These include dancing, lip syncing, live concerts or musicians playing music instruments.  Performance based music videos mostly build a relationship with the audience to show off the star identity.  These videos don’t have any specific message for the audience or there is no concept or idea behind the song or the video.  There is no connection between the lyrics of the song, as we can just see well dressed artists performing on their song.  These types of videos mostly include close up shots of the artist and the artist making direct eye contact with the viewer.  Performance based music videos are the most common among all the three types.
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  Examples of Performancebased music videos Single Ladies by BEYONCE
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  Concept based musicvideos  Concept based music videos are based on a specific concept or a theme.  The concept can be magic, supernatural, historical, religious, scientific or any other idea which is based on a concept or a theme.  Mostly concept based videos intrigue a specific class or target audience, according to the idea of the music video.  These videos are not as easy to understand as the other two types are and they are more difficult to produce.  Concept based music videos can be very interesting if the content is fully understood by the viewer.  The unusual content of the video is what attracts most of the people.
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  Examples of conceptbased music videos Take Me To Church by Hozier Elastic Heart by SIA Paradise by COLDPLAY
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  Styles of musicvideos ANIMATION INTERPRETIVE IMPRESSIONIST INTER TEXTUALITY SURREALIST ALLUSION
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  Animation  Animated musicvideos have an animated film, or cartoons, with the soundtrack playing in the background.  These videos usually don’t have anything real to show to the viewer, even though the song is produced by the original artist.  The animations in the videos are designed by using different softwares and these music videos are usually cheap as they are entirely digital. For example, Rude Boy by
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  Interpretive  Interpretive musicvideos can be interpreted by the audience in many ways.  Each person can see this video in a different way and understand a different meaning according to their mentality.
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  Impressionist  An impressionistmusic video can be used to show a particular theme to the audience.  It includes random and peculiar shots and images to express the theme of the video.  Abstract features are mostly used in an impressionist music video. For example, Girl from Mars by Ash
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  Intertextuality  References usedfrom some other media product, some mythology, history, or any other existing thing is taken and shown in this type of music video. For example, Dark Horse by Katy Perry
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  Surrealist  Similar toimpressionist music videos, surrealist music videos are very abstract and may not have a relation with the music itself.  A surreal music video contains artificial, unreal or supersticious elements in it.  A surrealist music video gives a very dream-like effect to the audience. For example, ET by Katy Perry
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  Allusion  It issimilar to intertextuality to some extent.  An allusion music video gives reference of another thing sometimes directly and sometimes indirectly.  It depends on how the audience see the video, and how they make a connection between the video and other similar things they have seen before. For example, Avril Lavigne’s Rock n Roll