Sustainability awareness in design

Sustainability awareness in design

• 1.
  Sustainability Awareness inDesign Bridging the gap between design research and practice Outi Ugas, Kausaali Oy Trends and Future of 10 June 2011 Cindy Kohtala, Aalto University Sustainable Development Tampere
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  Introduction and motivation Theexpanding role of design Survey framework and initial findings Discussion Contents Outi Ugas, Kausaali Trends and Future of 10 June 2011 Cindy Kohtala, Aalto University Sustainable Development Tampere
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  The landscape ofdesign DESIGN! practice and design education (Source: NextDesign Leadership Institute, GK 4.0 VanPatter and   Social Elizabeth Pastor) Transformation Design! DESIGN! DESIGN! 2.0 3.0   Product / Service   Organizational Design! Transformation Design! DESIGN! 1.0   Traditional Design!
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  Typical statement The design process Typical role for on design designer 2000s “Global competition Innovation & and renewal” Design as competitiveness “China phenomenon” Vision innovation driver “Total experience Design for creating 1990s design – from concept experiences for Brand building to retail” customers Strategy 1980s “Our product Design portfolio is Design as management consistent” coordinator Roadmaps 1970s “The user (be it a The rise of child or elderly) is the Design for user ergonomics most important” understanding Product definition Design as part of a 1960s “Design as part of the team together with The various roles of Involving industrial product The entire product mechanics and the designer and industry development process” development marketing representative process statements on 1950s “We got a prize in Designer as a design Promoting the nation Milan” Product aesthetics, creator (Source: styling Valtonen 2007)
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  Design Value ina Sustainable Society Regenerative capacity! Safety (planet)! Community need(s)! RESPONSIBILITY! Resource productivity! Accessibility! User experience! User desire! Innovation driver! User need(s)! Brand building! USABILITY! Usability! Quality! Safety (user)! BUSINESS! Ergonomics! TIME Profit/revenue! Aesthetics! Function! Traditional Design Value! Cindy Kohtala
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  Design Jurisdiction ina Sustainable Society Societal need(s)! Dematerialization strategies! Safety (planet)! Ecosystem! DESIGN 4.0! Creative fulfilment (user)! Community need(s)! Product/service life cycle! Resource productivity! Regional and national brand building! Product-service system! DESIGN 3.0! Innovation driver! Brand building! User need(s)! Creative fulfilment (designer)! DESIGN 2.0! Company differentiation strategies! Product/service! Safety (user)! TIME Profit/revenue! Aesthetics! Function! DESIGN 1.0! Traditional Design Jurisdiction! Cindy Kohtala
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  What is “gooddesign”? hyvää = good, as in good food but also do good
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  Five level frameworkfor planning in complex systems, from the Framework for Strategic Sustainable Development (FSSD): 1.  System 2.  Success 3.  Strategy 4.  Actions 5.  Tools & measures >> Design is target-oriented action towards some goal, conscious and/or unconscious. How to define success in design?
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  Five level frameworkfor planning in complex systems: 1.  System 2.  Success 3.  Strategy 4.  Actions 5.  Tools & measures >> Design is target-oriented action towards some goal, conscious and/or unconscious. How to measure success in design?
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  Five level frameworkfor planning in complex systems: 1.  System 2.  Success 3.  Strategy 4.  Actions 5.  Tools = measures >> Design is target-oriented action towards some goal, conscious and/or unconscious. What are the characteristics of the system that designers work within?
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  What does “gooddesign” mean in a sustainable society?
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  What is successin sustainability? In a sustainable society, nature is not subject to… 1.  … systematically increasing concentrations of substances extracted from the earth's crust. 2.  … systematically increasing concentrations of substances produced by society. 3.  … systematically increasing degradation by physical means. And in a sustainable society, 4.  … people are not subject to conditions that systematically undermine their capacity to meet their needs. (e.g. Robèrt et al, 2002; Robèrt 2009)
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  The survey: How tomeasure success in design?
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  Dimensions Outi Ugas, 2011
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  Outi Ugas, 2011 Survey Framework
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  1. Designer’s competence/capabilityin responsibility issues 2. Designers and ethics 3. Paying attention to the value chain 4. How designers consider the user’s fundamental needs Initial findings
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  3. Paying attentionto the value chain
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  Findings and conclusions • The commonly acknowledged strengths = the actual characteristics of design •  The gap between a sense of global responsibility and the focus on the user •  PSS in design mainstream >> potential danger that we will lose sight of products and production •   The designer’s own perceived jurisdiction smaller than it could be (or should be) Research challenges: Ø  strategic link between everyday business practice and addressing the macro needs of both the ecosystem and the society Ø  unpacking the meaning of social sustainability and the layers of the social tissue in terms of user/community/society needs
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  Aminoff, Christian –Hänninen, Timo – Kämäräinen, Mikko – Loiske, Janne (2010) The Changed Role of Design. Ministry of Employment and the Economy. http://www.tem.fi/files/26881/The_Changed_Role_of_Design.pdf retrieved 9 July 2010. Max-Neef, Manfred A. (1991) Human Scale Development: Conception, Application and Further Reflections. New York: The Apex Press. Robèrt, Karl-Henrik – Schmidt-Bleek, B. – Aloisi de Larderel, J. – Basile, G. – Jansen, J.L. – Kuehr, R. – Price Thomas, P. – Suzuki, M. – Hawken, P. – Wackernagel, M. (2002) ‘Strategic sustainable development – selection, design and synergies of applied tools’, Journal of Cleaner Production Vol. 10(3), 197–214. Robèrt, Karl-Henrik (2009) Real change through backcasting from sustainability principles: presentation of an international research programme built on a unifying Framework for Strategic Sustainable Development (FSSD). Progress in Industrial Ecology, an International Journal Vol. 6(3), 207-215. Ugas, Outi (2011) Designers and responsibility – How to measure success in design? (unpublished research report, forthcoming). Faculty of Information Technology, University of Jyväskylä. Valtonen, Anna (2007) Redefining Industrial Design: Changes in the Design Practice in Finland. Doctoral Dissertation, University of Art and Design Helsinki, Finland. Sources
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  Outi Ugas Cindy Kohtala Kausaali Oy Aalto University University of Jyväskylä School of Art & Design Helsinki, Finland Helsinki, Finland [email protected] [email protected] Thank you!