To succeed andthrive, organizations must adapt to the forces in their
external environments. This presentation explores how companies
organize to meet external market threats and opportunities, and how
organizational structures and cultures align with environmental
demands.
We'll examine contemporary external forces pressuring organizations,
different organizational structures and their effectiveness, and how
corporate cultures can create competitive advantage. Throughout this
journey, we'll see how exceptional companies like Amazon exemplify
evolving business models that combine strategic innovation,
technological prowess, and organizational agility.
3.
Learning Outcomes
External Environment
Definethe external
environment of organizations
and identify contemporary
forces pressuring
organizations.
Organizational Structures
Identify different types of
organizational structures,
their strengths and
weaknesses, and how they
align with external
environments.
Corporate Culture
Understand how organizational cultures fit with external
environments and the importance of alignment for competitive
advantage.
4.
The Organization's ExternalEnvironment
Sociocultural Forces
Generations' values, beliefs, attitudes,
customs, traditions, habits, and lifestyles
that influence organizational practices.
1
Technological Forces
Speed, price, service, and quality
dimensions that provide competitive
advantage through information
technologies.
2
Economic Forces
Exchange rates, wages, employment
statistics, inflation, and other factors
affecting organizational costs and
revenues.
3
Political Forces
Government policies, regulations, and
political events that create uncertainty and
opportunities for businesses.
4
Natural Events
Disasters and environmental problems
that affect business operations and
strategic planning.
5
5.
Contemporary External Forces
1Digital Technologies and AI
Extensions of AI help automate a
firm's value chain, speeding up
operations and service to
customers. A current survey
showed that 59% of organizations
are collecting information to
develop AI strategies, while others
are already piloting or adopting AI
solutions to compete faster and at
lower costs.
2 Blockchain Technologies
Blockchain creates unchangeable
records of transactions shared
among disparate users. These
technological innovations affect
almost every business process
from procurement to legal
management, increasing speed,
security, and accuracy of
transactions.
3 Sharing-Economy Business Models
Companies like Airbnb and Uber use information technologies to disrupt
traditional industries by removing middle layers in transactions, increasing
efficiencies and customer satisfaction while cutting costs.
6.
Environmental Complexity andUncertainty
1
Simple-Stable
Low uncertainty with few elements that change slowly
2
Complex-Stable
Moderate uncertainty with many elements that change slowly
3
Simple-Unstable
Moderate uncertainty with few elements that change frequently
4
Complex-Unstable
High uncertainty with many elements that change frequently
Organizations must align their structures with their environmental complexity and uncertainty. For example, beer distributors and food
processors fit well in simple-stable environments, while computer and aerospace companies operate effectively in complex-unstable
environments.
7.
Sociocultural and PoliticalForces
Sociocultural Trends
The millennial workforce seeks engaging work and is health
conscious. They're technologically adept and will be the
largest living adult generation by 2019. Organizations must
provide wellness programs, interesting work experiences,
and learning opportunities to attract this talent.
Workplace diversity continues to increase, and companies
with diverse leadership show better financial performance.
Yet women still comprise only about 10% of top executive
positions in U.S. companies.
Political Forces
Recent events jarring the global economy include Brexit,
nationalistic policies, Middle East conflicts, disruption of
free trade agreements, healthcare reform, and immigration
debates. These create uncertainty for businesses while
simultaneously creating opportunities for some industries
and instability in others.
Organizations must continually monitor political
developments to anticipate regulatory changes and
economic impacts.
8.
Organizational Structures:
Mechanistic vs.Organic
2
Primary Types
Organizational structures fall into
mechanistic or organic categories
1970s
Evolution Era
Shift from mechanistic to organic designs
began in late 1970s
4
Key Dimensions
Centralization, formalization, complexity, and
integration
Mechanistic organizations feature top-down hierarchies of control, centralized authority,
specialized tasks, and rigid departmentalization. They work best in stable, simple
environments. Organic organizations have flatter structures with participatory
communication, fluid task allocation, and wider spans of control - suited for unstable, complex
environments.
9.
Functional and DivisionalStructures
Functional Structure
Organized by departments and expertise areas (R&D, production,
accounting, HR). Advantages include high specialization, simple
reporting systems, and economies of scale. Disadvantages include
departmental isolation, slow decision-making, and resource
competition.
Divisional Structure
Multiple functional departments grouped under division heads.
Advantages include focused business segments, clear
responsibilities, quicker customer service, and decentralized
decision-making. Disadvantages include division isolation and
potential system incompatibilities.
10.
Matrix and GeographicStructures
Matrix structures combine vertical with horizontal structures, creating dual reporting relationships. Employees report to both a functional boss and
a project team boss. This provides flexibility and better integration, but can create confusion and conflict.
Geographic structures organize by customer locations as companies expand nationally and globally. Each geographic unit understands local
customer needs and cultural differences, but headquarters must ensure effective coordination across somewhat autonomous divisions.
11.
Networked and VirtualStructures
Networked Teams
Informal, flexible teams that naturally form after initial assignment.
Members find others who can help solve problems or identify
opportunities. Communication focuses on relationships and tasks
rather than formal reporting lines.
Virtual Organization
Emerged in the 1990s to provide more flexibility, solution-based tasks
on demand, fewer geographical constraints, and access to dispersed
expertise. Depends heavily on information communication
technologies.
Company Examples
Uber, Airbnb, Amazon, Reebok, Nike, Puma, and Dell use virtual
structures with outsourced tasks, positions, and projects to reduce
costs and increase flexibility.
12.
Internal Organization andExternal Environment
1
Vision & Strategy
Set by leadership to respond to external environment
2
Structure & Systems
Designed to implement strategy effectively
3
Skills & Staff
Human capabilities to execute operations
4
Shared Values (Culture)
Foundational principles guiding behavior
Organizations operate as open systems that take in resources (inputs) from the environment, transform them through internal processes
(throughput), and return outputs to the environment. Leadership must scan the environment to identify uncertainties and resources, then
align internal dimensions accordingly.
13.
Corporate Culture
Strategic Direction
Cultureguides
strategic choices and
implementation
approaches.
Internal Unity
Culture brings
members together to
work cohesively
toward common
goals.
External
Adaptation
Culture helps
organizations
respond to external
threats and
opportunities.
As Peter Drucker famously stated, "Culture eats strategy for breakfast."
Organizational culture serves two crucial purposes: helping an
organization adapt to its external environment and creating internal
unity. Culture is both the personality and glue that binds an
organization together.
14.
Competing Values Framework
AdhocracyClan Hierarchy Market
The Competing Values Framework identifies four cultural types based on external/internal focus and flexibility/stability orientation:
Adhocracy Culture: External focus with flexibility orientation - emphasizes innovation, risk-taking, and entrepreneurship (Google, Facebook).
Clan Culture: Internal focus with flexibility orientation - emphasizes relationships, team building, and human development (Tom's of Maine).
Hierarchy Culture: Internal focus with stability orientation - emphasizes efficiency, process control, and precision (USPS, military).
Market Culture: External focus with stability orientation - emphasizes results, competition, and goal achievement (Oracle).
15.
Organizing for Changein the 21st Century
1 System Modularity
Organizations need "loosely coupled" structures rather than rigid hierarchies to
adapt to high-impact environments.
2 Contextual Awareness
Organizations must understand their geographical context and the health of
individuals, families, neighborhoods, and communities they affect.
3 Social Cohesion
Social capital serves as a resilience resource during crises and transformations.
4 Proactive Transformation
Organizations must change proactively through foresight, innovation, and
experimentation rather than being forced to change by external circumstances.
16.
The Social Enterprise:The Future of Organizations
65%
CEO Priority
Percentage of CEOs who rate "inclusive
growth" as a top-three strategic
concern
3X
Shift in Focus
CEOs prioritize inclusive growth over
shareholder value by this factor
4
Risk Factors
Major environmental trends:
inequality, political tensions,
environmental dangers, cyber
vulnerabilities
Organizations are increasingly being evaluated on their impact on society at large—transforming from business enterprises
into social enterprises. A social enterprise combines revenue growth and profit-making with supporting its environment and
stakeholder network.
These organizations actively manage the trends shaping today's world, serve as good citizens both internally and externally,
and promote high collaboration at every level. Companies like Amazon, Google, and SpaceX exemplify this pioneering
resilience through innovation and experimentation.