Co-Creation
10th of March 2016
ICRC Geneva
#UnionGVA
The	Union	Suisse	
224 March 2016
The Union Suisse
Give / Get
24 March 2016
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Guy White
Catalyx
724/03/16
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8
David Ott
ICRC
24/03/16
co+creating
@HumanitarianLab
David Ott
Union Suisse Event
10th March 2016
Red Lab
May to November 2015 ➤ 0 partner
Humanitarian Lab
December 2015 ➤ 2 partners
Global Humanitarian Lab (GHL)
February 2016 ➤ 30+ partners
anthropologist*
*or any other form of support to study the
roadside workshops culture and equipment,
for example in Nairobi.
David Ott
dott@icrc.org
@d_ott
david.ott@globalhumanitarianlab.org
@HumanitarianLab
skype : djpott
mobile : +41786860243
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15
Steffen Raetzer
Social Solution Research
Association
24/03/16
www.steffenraetzer.com	
The „Better Body Bag“ Project
Three insights into what
makes co-creation work
www.steffenraetzer.com
www.steffenraetzer.com
www.steffenraetzer.com
www.steffenraetzer.com	
Give
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21
Vincenzo Pallotta
HEIG-VD
24/03/16
Prof. Vincenzo Pallotta
Market Power
Market
Power!
23
What is the ultimate key success factor of a
successful product?
Prof. Vincenzo Pallotta
24
25
Market Power
The first university course for practicing
Market-Driven Innovation
Elicit
Market
Needs
Develop a
product that
satisfy them
Sell it!
Market
Power! Prof. Vincenzo Pallotta
Market
Power!
26
Phases and Tools
Design Thinking & Lean Startup
•  Interviews
•  Ethnography
•  Internet
•  Surveys
Market Discovery
•  Laboratoires
•  Startups
•  PMEs
•  Experts
Sourcing of technologies
•  Bainstorming
•  Prototyping
•  Branding
•  Validation
Solution Design
•  Direct Sales
•  Online
•  B2B
•  Salesforce
Prospection and Sales
Prof. Vincenzo Pallotta
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Juan Luis Coderque
ICRC
2724/03/16
Co-crea7on	
Juan	Luis	Coderque,	Head	of	the	Corporate	Partnerships	Unit
WHO	IS	THIS?	
A)  a	humanitarian		
B)  a	businessman	
C)			a	precursor	of	the	hipster	movement	
D)			the	first	Nobel	Peace	laureate	
E)			all	of	the	above
TRUE	OR	FALSE?	
TRUE	OR	FALSE?	
More	that	50%	of	preventable	deaths	
of	children	under	5	and	pregnant	
women	occur	in	situa7ons	of	conflict,	
post-conflict,	displacement	and	natural	
disaster.
Our	great	challenge	
=	
IMPLEMENTATION
OUR	ASK	
What	are	the	winning	
strategies	to	accelerate	
implementa7on?
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34
Jasper van den Berg
Iprova Sàrl
24/03/16
A data driven approach to invention
Jasper van den Berg
Iprova
EPFL Innovation Park
Lausanne
Switzerland
Iprova	-	Union	Suisse	Spring	::	Co-crea7on	
•  Technology	start-up	with	offices	in	Lausanne	and	Cambridge	(UK).	
•  We	work	with	our	customers	to	create	the	“next”	key	patentable	inven7ons	
on	their	behalf.	
•  Data	driven	approach.	
•  Algorithms	that	iden7fy	if	two	pieces	of	informa7on	have	a	poten7al	
inven7ve	connec7on.	
•  Addi7ve	to	exis7ng	R&D	methodology	of	our	customers.	
36	
Computer	Accelerated	Inven7on
Iprova	-	Union	Suisse	Spring	::	Co-crea7on	
Iprova	creates	inven7ons	
37	
In	applica7ons	across	diverse	
industries,	such	as:	
	
-  autonomous	vehicles,		
-  consumer	electronics,		
-  telecoms	(5G,	D2D,	NFV/
SDN),	
-  smart	grid	and	smart	ciGes,	
-  mobile	gaming,		
-  oil	&	gas,	
-  healthcare,	
-  lighGng.	
On	behalf	of	leading	
technology	and	industrial	
companies	in	North	America,	
Europe	and	Asia,	including:
www.iprova.com	
hello@iprova.com	
“Iprova	is	a	valuable	partner	for	Philips.	They	complement	our	own	
research	ac7vi7es	with	their	out-of-the-box	inven7ons	and	they	help	us	to	
generate	IP	where	and	when	needed.	I	am	very	impressed	by	their	
technical	exper7se	and	advanced	thinking,	their	speed	in	delivering	what	
they	promise.”	
	
Ruud	Peters,	former	Chief	Intellectual	Property	Officer	at	Philips
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39
Brieux Michoud
Waterpreneurs
24/03/16
Waterpreneurs	
Connec7ng		
investors	with		
local	water	entrepreneurs		
serving	the	most	vulnerable	local	communi7es	
	 	
UNION	SUISSE–	1OTH	OF	MARCH	2016
UN	Sustainable	Development	Goals	
• #6	has	an	
influence	on	all	
other	goals	
	 1	agenda	for	all	
stakeholders
Context	:	the	water	crisis
Key	facts	and	figures	
~750	
million	people	
lack	access	to	improved	
drinking	water	
80%	
of	people	with	no	
drinking	water	are	
un	rural	area	
50%	
Of	hospital	beds	in	developing	
countries	are	occupied	by	people	
with	waterborne	diseases	
27	bn$	
Incremental	yearly	aid	needed	
to	ensure	sustainable	access	
to	safe	water	and	sanita7on	
for	all	
3,6	million	
die	every	year	due	to	water-related	diseases	
50%	
more	water	required	by	2050	to	
address	the	feeding	needs	of	9	
billion		people
Global	water	governance	
Three	key	groups	of	
stakeholders	
expected	to	
implement	together	
the	human	right	to	
water	
PUBLIC	
SECTOR	
PRIVATE	
SECTOR	
CIVIL	
SOCIETY
Local	Life	Changing	
Waterpreneurs	
	
CommuniAes		
grassroots	level	
Academic	&	Corporate	
	
Civil	Society	
	
Public	Sector	
	
		
Impact	Investments	
Connecting	investors	with	
local	water	entrepreneurs	
to	scale-up	impact	
An	enabling	inclusive	
environment	grounded	
on	human	rights
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46
Claudio Di Salvo
IATA
24/03/16
HOW IATA IS USING CO-CREATION
PLATFORMS TO DO BETTER BUSINESS
Claudio Di Salvo, MBA
DECENTRALIZED VALUE CREATION
Political Factors
Economic
Factors
Social
Factors
Technological
Factors
DECENTRALIZED SUPPLY CHAINS
HIGHLIGHT TRADE PROBLEMS
Seed
USA 60.9%
Germany 19.3%
South Korea 12%
Japan 2.6%
Source WSJ
China 3.6%
Taiwan 0.5%
Iphone distribution of revenues
DISTRIBUTED LEDGER TECHNOLOGY:
BEYOND BLOCKCHAIN
•  Decentralized Distributed Ledger
•  Remittance reduced intermediation
•  Trust machine among untrusted parties
•  Open Ecosystem
•  Security due to cryptography mechanism
•  Bitcoin shortcomings (Volatile, Non scalable)
•  Smart Contracts
IATA IS CO-CREATING WITH LYKKE
A GLOBAL FX MARKETPLACE
What Blockchain can do for you?
"  IATA to become first international
association issuing digital coins for internal
settlement
"  Immediate settlement
"  Zero costs of transfer
"  Any transfer size
"  Smart contracts (e.g. interlining revenue
accounting)
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52
Khalid M.Ali
Impact Hub Khartoum
Felix Staehli
Impact Hub Geneva
24/03/16
Union	Suisse	Spring	::	Co-CreaAonImpact Hub 	ICRC,	March	10	2016
DNA of co-creation
•  Shared purpose
•  Ownership
•  Decision-making
Union	Suisse	Spring	::	Co-CreaAonImpact Hub 	ICRC,	March	10	2016
The Global Impact HUB network
	
	
From the brink of collapse to viability, how did collaboration
save the day
Union	Suisse	Spring	::	Co-CreaAonImpact Hub 	ICRC,	March	10	2016
Growth
Venturing into unknown territories
Union	Suisse	Spring	::	Co-CreaAonImpact Hub 	ICRC,	March	10	2016
Learnings
	
	
•  Shared purpose: Co-owned vision & mission
•  Roles & responsibilities: Locally rooted, globally
connected
•  Decision-making: Representative (inclusive) &
transparent
Union	Suisse	Spring	::	Co-CreaAonImpact Hub 	ICRC,	March	10	2016
GIVE / GET
Partners on innovation, entrepreneurship & sustainability
in 80+ cities
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Tarun Sarwal
ICRC
5824/03/16
Enable	Makeathon:	Co-Crea'on	With	and				
For	Persons	with	Physical	Disabili'es
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Three Key Ingredients:
1. People-Centric Approach
2. Energy, Commitment, and Diversity of Ideas from the Crowd
3. CollaboraEve Ecosystem for InnovaEon
Give: Methodology
Get: Help with business, funds, distribuEon at scale
Save the date:
Summer Union Suisse – Campus Biotech

Union Suisse Spring :: Co-Creation