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Unique Magazine
- 1. UNIQUE MAGAZINE Hello myname is Sarah Ingham and I’m here today to convince you that my idea for a new magazine fit your brief and present the best solution for your organisations’ needs
- 2. “You have beencommissioned by the northern echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16-25 age group” MY BRIEF
- 3. HOW AM IGOING TO MEET THIS BRIEF? oThe design of my magazine will have to appeal to the young audience and attract them to read the magazine. oThe Northern Echo is part of the community so the magazine will have to be respectful so it doesn’t offend. oIt’s a local magazine so it has to support the community in its content – champion positives of local events, local people and successes within the community. o High standards of journalism will have to be used, to keep up with the reputation of The Northern Echo – well researched content to put into the articles to appeal to the ABC1 audience oAs its self financing, advertising will have to be included in the content.
- 4. HOW CAN IMAKE IT SUITABLE FOR THE AUDIENCE? CONTENT BE ACCURATE NO INNAPROPRIATE CONTENT USE SIMILAR ELEMENTS FROM MAGAZINES THAT ARE POPULAR WITH MY AUDIENCE TRENDY, UNIQUE FONTS INTERESTING, ORIGINAL CONTENT MAKE IT RELATABLE
- 5. • My magazineis a Womens Lifestyle Magazine called “Unique” • I chose this genre because I am familiar with it. • My USP- unlike other womens lifestyle magazine that purely base their content on fashion and beauty my content focuses on real, important current issues that affect audience. • I got my ideas for the content for my magazine from current popular issues that affect the audience, for example the increase in University fees and the rise in technology. • I also got an idea from a subject I am taking at A Level, “Do we speak another language” • Doing genre research has allowed me to learn more about how womens lifestyle magazine use different elements of the magazine to intrigue and interest their audience. In particular… GENRE RESEARCH
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- 7. Company Magazine Thecollage of images The way important text is highlightedSlang use
- 8. Glamour Magazine Thetopics discussed are more human interest articles which I want my magazine to contain The use of slang Rhetorical question use Opinions broadcast The use of the first personal plural pronoun “we”
- 9. HOW WILL “UNIQUE”BE DIFFERENT? … H o w w i l l i t b e d i f f e re nt f r o m G l a mour ?
- 10. • My audienceare 16 to 21 year old females in the tribe “trendies”. • I chose this particular tribe because they want to know the latest trends. • Their interests help me with advertising • I have chosen an audience in socioeconomic groups ABC1. This is because I can use higher end advertisements in the magazine as these socioeconomic groups will be afford the products advertised. THE AUDIENCE
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- 12. All four intervieweessaid this was their favourite mock up. This is because they prefer the layout. They also prefer a large image in the article to balance out the text to image ratio “Change the kicker design” “Include more images”
- 13. The most commonanswer for “What’s your favourite part of the article?” was the title design. They also liked the colour use describing them as “girly” and they also liked the fonts as they are “bold”, “eye catching” and “interesting” “Use more columns to have more structure in the article and space it out to make the whole layout more clearer” “Don’t use as much variety of colour – it is too distracting”
- 14. WHICH MOCK UPWILL I USE? IMPROVEMENTS TO BE MADE… • Change the pale pink coloured kicker to a different colour because light pink on a white background is difficult to read • Include a different texture for the kicker because it will make it stand out more and will add more creativity to the layout. • Add another image to make the whole layout look more interesting and adding just one more won’t distract the reader from the text. More images = more representation • I will be using mock up 1 for my magazine • This is because it received the most positive feedback • It is also my personal favourite because I think it the most creative and appealing
- 15. COMMERCIAL VIABILITY £1,560.00 £932.00 £4,374.40 TOTAL EXPENDITURE Editorial Personnel Equipment Printing £4,230.00 £5,287.44 TOTALPROFIT Advertising Income Sales Income £ 6 8 6 6 . 4 0 £ 9 5 1 7 . 4 4 = £2651.04 PROFIT
- 16. Why a profit??? oI havegained so muchof a profit because I decidedto charge 12p per copy sold. o I decided to charge this because on a Saturday(whenmy magazine will be sold) the Northern Echocharges more.... o Therefore it I believe that I should receive some of the profitsas my magazine will be sold alongside the newspaper. o This 12p will not be addedto the price the Northern Echohas, it is includedin the original price.
- 17. Distribution method o Sellingit as a supplement but in the design/quality of a free to view magazine o Best of both methods =Better quality magazine as its similar to the free to view magazine “Darlington Together” Selling it as a supplement will be beneficial because of the Northern Echo’s high readership. Cost effective compared to other strategies
- 18. PRINITNG o My magazineis 16 pages long o In total I will be printing 44062 copies of my magazine to support the readership The Northern Echo has o The areas I will be distributing it to are : Darlington Bishop Auckland Durham Crook Spennymoor
- 19. The pcc • ThePCC stands for the Press Complaints Commission • It’s a commission built up of editors and ex editors of newspapers • They deal with the complaints made about the public about editorial content • Investigated under the editors code of practice. • Set of rules the editors of newspapers and magazines have to follow
- 20. The codes o Inorder for my magazine to be successful and not offend the public, I must follow these rules… • BE ACCURATE • RESPECT PRIVACY • DO NOT HARASS • DO NOT DISCRIMINATE
- 21. My product Front Cover Imagery– Ideal, relatable, positive Layout – creative but not distracting Colours – black and white image, pastel pink text colour to stand out. Keeps a girly brand. Language - command and question headlines used. Contents Page Imagery – Ideal, relatable, positive Layout – simple, creative background use, imagery Colours – pastel, girly, bright, subtle, positive connotations Language - reward, question and command headlines, 2nd person narration use throughout.
- 22. My product ARTICLE ONE– Are You Chained? This article discusses the rise in technology and the physical and mental health effects it has on young people as well as the rise in cyberbullying Tone – serious, informative Imagery – symbolic Layout – 3 columns, break out boxes, different textures/backgrounds, text ratio heavy Colours – pastel, girly, subtle Language - second person, facts and detail given, informative
- 23. My product ARTICLE TWO– Is money affecting your future? This article focuses on the topic of rising university fees and whether or not it’s affecting young people’s decision in Darlington whether they want to go to university or not. Tone – serious, informative Imagery – realistic, window to the future self Layout –more structured, 3 columns, simple, text ratio heavy, different backgrounds Colours – pastel, girly, subtle Language - second person, emotive language
- 24. My product ARTICLE THREE– Do we speak another language? This article focuses on the differences in male and female language and whether or not theories are supported in Darlington that state men and women have a difference in their every day language. Tone – less serious, informative, less formal Imagery – tells a story, realistic Layout –creative, unique, image ratio heavy, different backgrounds used Colours – pastel, girly, subtle Language - second and third person, sociolect use
- 25. Colours and font oThroughout my magazine, pastel colours will be used… o I will be using creative fonts In the magazine. Handwriting fonts will be used to add more creativity to the magazine…
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