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Unit 01 Sophie Angus

Bauer Media Group is Europe's largest privately owned publishing group founded in 1875 in Germany. They publish over 300 magazines worldwide along with radio stations and TV channels. Q is a monthly music magazine founded in 1986 in the UK and was originally published by EMAP until 2008 when Bauer Media Group acquired it. Q analyzes new music and provides artist interviews. It has a circulation of around 64,000. Bauer Media Group utilizes various platforms like social media, websites, radio and TV to promote their brands and reach audiences across different technologies and devices. Their main competitors in music publishing include The National Magazine Company, Future PLC, and Immediate Media Company.

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OCR – Level 3 Cambridge Introductory Diploma in Media Unit 01: Analysing Media Products and Audiences Evidence Name: Candidate Number: 1006 Center Name: St. Andrew’s Catholic School Center Number: 64135 Set Brief - Print Project/Brief – Music Magazine & Promotion
Contents LO1 Slides Slide Numbers Focus Publisher and Product 4 Ownership Structure- 5 Operating Model 6-7 Brand Ideology/Ethos and Values 8 Technological Convergence 9 Associated Products 10 Market Position 11 Competitors - Publishers 12 Competitors - Publications 13 Meaning and Purpose 14-15 Double Page Spread Analysing 16 Contents Analysing 17-18 Contents Analysing Q Magazine 19 Genre 20 Production Process 21-23 Format and Style 24 Form 25
Focus Publisher and Product Publisher Product Bauer media group is founded in 1875. Bauer is a family run business and been in the family for five generation. Today Yvnno Bauer is a publisher for Bauer Media Group. Bauer was originally a small printing house in Germany and today Bauer is Europe’s largest privately own publishing group. Today, the Bauer headquarters is in Hambury, Germany. In addition, Bauer have over 300 magazine in 15 different country around the world, over 22 million use Bauer media group in the UK, for online, TV stations as well as 50 radio like Kiss, Metro Radio or Absolute Radio. January 2008, Bauer Media join Bauer Media Group, to work together on magazine. TV, online and 400 digital product.. There are approximately 11, 000 in 17 different countries in 2013. Bauer media group, have won a number of awards in 2015, their radio, magazine and TV station, for instance “Station of the Year ( 500,00- 2m TSA), Arqiva awards to Radio Border” Mark Ellen and David Hepworth founded Q, along with other magazines like Mojo after the success . The first issue of Q was in October 1986 with Paul McCartney on the cover. The country of origin of the magazine is the United Kingdom. The original of the magazine was Cue, however they change the name to be Q because the customer may mistake the music magazine to be a snooker magazine. Q first was publish by EMAP, however in 2008, EMAP sold Q title to Bauer, along with other magazines tiles. Q is a monthly magazine, which mean the magazine is sold monthly. On the 3rd October 2000 to the 3rd July 2012, Q created a channel called Q TV, which is based on indie, rock and alternative.TV was owned by Bauer Group and Channel 4. Yearly, Q host an awards ceremony, which is called Q awards. The average circulate of magazine is 64,596 in the end of June 2012 http://www.bauermedia.co.uk/about/our-company http://www.qthemusic.com/
Ownership Structure http://www.bauermedia.com/en/company/history/ http://www.bauermedia.co.uk/about/our-company Ludoph Bauer founded Bauer Media Group in 1875, where it was a small business, which was for printing of cards in Hamburg, Germany. In 1920, Bauer released the first radio magazine called Rundfunk- Kritik, the popularity of the magazine was quickly realise as they have to print more than half a million. However, the first UK base magazine is launch in 1953, which is called Angling Times. Today, the Angling Times is the largest angling newspaper in the UK. The sister company of Bauer Media Group is Bauer H Bauer Publishing, which is the a publishing brand, which publish magazine, like Bella or Wonderpedia. Even so the so a global company and the Europe's largest privately owned publishing group, their headquarter is in Hamburg, Germany in the birthplace of the Bauer Media Group. It been the Hamburg for 140 years, even when tis was a printing card business. Today, angling times is finish magazine. This is a weekly magazine, which mean this will be cheaper to buy and also this will have less content about finishing. This was taken 1875, when Bauer Media Group was a small business for printing cards. http://www.bauermedia.com/en/company/history/ http://www.anglingtimes.fishing/Angling-Times/
Operating Model This is a family Run business, this has been in the Bauer’s family for 5 generation. http://www.bauermedia.co.uk/about/our-company Jörg Hausendorf born in 1964 Adndreas Schoo born in 1960 Witold Wozniak born in 1968 Yvonne Bauer is a publisher http://www.bauermedia.com/en/company/management/
Operating Model http://www.bauer-media.com.au/discover/about-bauer/management-team
Brand Ideology/Ethos and Values Slogan “We Think Popular” is Bauer Media Group slogan . This connotes that Bauer is a community not a business as the verbal code “We” implies that everyone work very hard at make Bauer Media Group a successful media business. The adverb “ think” convey that everyone who work at Bauer Media Group think the same way as the media business became the Europe’s largest privately owned publishing group because of their dedication and loyalty to the company that make the Bauer Media Group number one. The word “popular” reveal that their product like varied of magazine, TV or radios is well known and loved by millions of people around the world and therefore Bauer Media Group is popular as all of their products are successful around the world. This also implies that they appealed to every age range, gender or race, which make the company popular and well know as this attracted everyone attention. The audience will agree with Bauer Media Group’s slogan, “We Think Popular” because if the audience keep on buy their products, the media business will be growing in popularity because the staff at the media company have a good work ethic to make this a global business, which they have done. As Bauer think of popular idea which mean the will become more popular with the audience. Values Bauer Media Group has four values they has work by to make this media company a success and also the biggest publishing company in the world. The four values are respected, collaborate, create and challenge. This reveals that the company run and the staff work by these values to explore everyone’s creative as Bauer Media Group to base on creative ideas so think of new ideas or expands on their current product to make them better to expand on their current audiences. As Bauer Media Group is one company, which mean they must work together to achieve their vision of their media product by working together to agree on their final product like all of the different issues of Q or the different various of radios. This implies that Bauer Media Group is always after a challenge to their staff to explore new and current media product. The final value of Bauer Media Group is respected, how they company expect the staff to treat each other and also how the company to treat their clients who don’t work the company. As they expect everyone to be treated equally and fairly. History In 1875, Bauer Media Group was founded by Ludolph Bauer. This was originally a small cards business in Hamburg, Germany. However, in the beginning of the 20th century a free advertising paper, they was one of the first media company to do this, As the Extrablatt am Montag was release, however later on this became a sport newspaper. Around the same time, in 1920s, their created a radio magazine called Rundfun-Kritik, which became very popular as they made over half a million copies of the radio magazine. Between 1950 to 1960 they make a youth magazine for youths. In addition, in 1970 the created a women weeklies segment for women like Bella and Tina. Afterward the form their first private TV broadcaster And also created a ratio station called . station Radio Hamburg. They also formed a newspaper in Germany called Magdeburger Vlksstimme, today this is the largest daily newspaper in northern the Bauer Media Group have survived during two world wars and still haven’t destroy them, they keep on working until they become the a global media company to because of they hard work for five generation. http://www.bauermedia.com/en/company/ http://www.bauermedia.com/en/company/history/ http://www.bauer-media.com.au/discover/about-bauer/values-culture This was on Bauer Media Group official website. This reveal how their company, the staff should act and how the the media company run. The white triangle could represent that Bauer is pure and fresh, which could mean this Bauer spreading this new version on the modern day. The blue box could represent the ocean because the ocean is big, as Bauer, as they are speeding their products around the world and is a global company. In addition, the box could represent Bauer as they are a global company, which mean the are well known around and they won’t stop grow as a company. The white triangle could also represent the world because Bauer is a global company, this could mean as Bauer is growing and becoming more successful, the world(which is the audience) is growing small as everyone have brought a Bauer’s product, which mean Bauer’ success is making the world smaller as Bauer is entering us into the new world of entertainment.
Technological Convergence For Q magazine you can subscript for 12 issues of the magazine online. You can subscript to the magazines by having a printed copy or also a digital copy. In addition you can also subscript to both of the versions of magazine, digital and printed copy. To subscript to Q online to contain 12 issue of Q, you would have to pay £32, also for the digital version of Q, they would pay £32. However, they order the print copy and the digital copy,, they would have to pay £37, which is stated as “Best Value”. This is on Q official website to order the subscript to Q. This is also on Q official website, which is proof that audience can subscript to Q online by the magazine or on a digital devices. Bauer Media Group do contract to their audience online through social media. This could be because they want to advertise their brand around the would . In addition Bauer different company around the world also have their own social media account. For instance, Bauer Media Group Australia has their own Facebook account and their own Instagram account.. The reason why Bauer Media Group use Social media is because they want to expand their audience and to contract to people digitally, as this is becoming a digital world, so the media company have to their best to expand their company so they will still be number one and still stay as a global company. Social Media Statistics from September 2015 Facebook likes 556 Twitter followers 9,970 Also Bauer also have their products like Mojo or Q on social media so they also expand their brand name so their media product will become more successful, so Bauer will still be a global company. In addition this also expand their target audience because by social media, people will become aware of the brand if they never heard of them before. Here is the example of Q magazine social media rates. Social Media Statistics from September 2015 YouTube Subscribers 3,915 Instagram Followers 115K Twitter Followers 4,856 Facebook Likes 103,483 By looking at the screen shot of the Q social media account, this prove that Q do advertise myself online. In addition this also prove that they advertise their current event online. For instance, they have advertising the Q awards ceremony. http://www.qthemusic.com/11361/u2- q351/ http://www.greatmagazines.co.uk/q-magazine https://www.youtube.com/user/Q4music https://instagram.com/qmagazineuk/?hl=en https://twitter.com/QMagazine?ref_src=twsrc%5Egoogle%7Ct wcamp%5Eserp%7Ctwgr%5Eauthor https://www.facebook.com/QMagazine
Associated Products Magazines Radio Kiss FM have 4,576,000 listeners. Kiss was founded in 1st September 1990. Heat radio have 833,000. Heat was found in 1st November 2003. Kerrang Radio have 843,000 listener. Kerrang was founded in 10 June 1990. Digital product All of these channels are under digital product. This mean you can only use these product on your tablet, PC and your laptop. Television Heat TV was launched on 3rd July 2012. this channel is produce by Channel 4. the most played songs are Paul Potts, Jessie J, Ariana Grande and Nicki Minja and Pitbull feat Ke$ha. Magic is produce by channel 4. the most played song are Paul Potts, Maroon 5 heat Christina Aguilera, Take That. Kerrang Tv owned by the Box Plus Network. The most played songs are Paul Potts, Panic! At The Disco, PVRIS. On the website of https://media.info/uk/television they have stated that Paul Potts have been number one on all television programmes. http://www.bauermedia.co.uk/brands https://media.info/uk/television This is a symbol of the digital as they will tell the audience that that these are the digital product that you will be looking at. Mojo circulation is 74,203 74,203/6month = 12367.16
Market Position 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 Combined Total Average Circulation Digital Total Average Circulation http://www.mediaweek.co.uk/article/1307929/magazines- abcs-nme-print-sales-drop-below-15000 This is all of the music magazines, which is competing with each other to be the most popular. You can see the combined total of average circulation is that Mojo is the most popular, whiles the NME is the least popular. However, only three magazine that have the digital total average circulation, Uncut, Q and NME. This mean that Q have the highest total of the digital total average circulation. This reveals the percentage of each publisher net values. This reveal that the Bauer have to the highest net value, this could because Bauer use different kind media product, which they use, which could implies that it could have the larger profit merge, which mean they have the highest net value. In addition, the Bauer is the main publishing, for music magazine as the Music and Media Solution Group Limited and IPC have a much lower percent, as Bauer is nearly take up the 50% of the net worth. However, the Music and Media Solution Group Limited have the lowest percentage, which is 2% lower than IPC. 44% 29% 27% Net Value Bauer IPC Music and Media Solution Group Limited
Competitors - Publishers The National Magazine Company The National Magazine Company was founded by William Randolph in 1910. The national Magazine Company is a London based publisher company. The company worth £23.53 million. https://en.wikipedia.org/wiki/Nat_Mags Future Plc Future plc was founded by Chris Anderson in 1985 in Somerton, Somerset. As there their headquarter is in Bath, Somerset in the UK. The net worth of Future plc is £32.6 million. https://en.wikipedia.org/wiki /Future_plc Condé Nast Conde Nast was founded by Condé Montrose Nast in 1909 in America. The net value of the Condé Nast is $10.4 billion https://en.wikipedia.org/wiki/Cond%C3% A9_Nast Time Inc UK Time Inc was founded in the United Kingdom in 1968. The CEO of the company today is Marcus Rich. The company worth £211,930,00. https://en.wikipedia.org/wiki/Tim e_Inc._UK Immediate Media Company Immediate Media was the predecessor of the BBC Magazine. This was founded in London and Bristol on the 1st November 2011 and the CEO is Tom Bureau . The company worth £106,798,000. https://en.wikipedia.org/wiki/Immediate_ Media_Company
Competitors - Publications Kerrang! music magazine first issue was 6th June 1981. The publisher is Bauer Media Group. The frequency of the music magazine is on a weekly base and Karrang! Cost £2.20. The founder of the music magazine is Alan Lewis and the current editor is James McMahon. https://en.wikipedia.org/wiki/Kerrang! http://www.whsmith.co.uk/products/kerrang /9012000000264 Uncut music magazine first issue on May 1997. the publisher of the magazine is Time Inc. UK. The frequency of the magazine is monthly and it cost £4.80. The current editor of the magazine is John Mulvey https://en.wikipedia.org/wiki/Uncut_(maga zine) http://www.whsmith.co.uk/products/uncut /9012000000868 NME music magazine first issue on the 7th March 1952. The publisher is Time Inc. UK. The frequency of the music magazine is on a weekly base and cost £2.50. The current editor for the magazine is Mike Williams and the editor for the website is Greg Cochrane. https://en.wikipedia.org/wiki/NME Mojo magazine first issue on November 1993. The Publisher of the magazine is Bauer. The frequency of the music magazine is monthly and its cost £4.99. The current Editor in Chief is Phil Alexander https://en.wikipedia.org/wiki/Mojo_(magazine) http://www.whsmith.co.uk/products/mojo/9012 000000295
Purpose and Meaning The denotation of the strapline for Q magazine is “The World’s Greatest Music Magazine. This connotes that this magazine has an eclectic mix of music for all generations to read as this magazine is made with the best quality for the reader. The use of the word “World's” convey that the magazine is a success and is a global magazine. This could also denote that the magazine,is so popular that it is sold globally. The superlative “greatest” implies that the Q magazine is made to a high quality, it is one of a kind and you can’t get the same information about music is another magazine. The masthead of the magazine is eye-catching, simple and bold. The letter “Q” on the masthead reveal that this is a mature magazine because of the front of the “Q”. The masthead is bold and stands out. The red background is eye catching and bright, this could implies that this is a powerful magazine because the red symbolises power and this will give you the exclusive information and you are able to explore different genres of music. In addition, the white contrasts with the red background, making the white letters bold and easier on the eye for the target audience. The main image of Amy Winehouse is on the cover of Q magazine. Her facial expression is neutral, which could convey that this is the end of her impact of music, a year after she died. This could bring out an emotion from the audience as she died and therefore stopped creating music. In addition, the audience can see her tattoos of the two red and black hearts, the red could represent her love for music and the black could represent her drug addiction and how her life ended so tragically . The barcode, issue date and price, will inform the audience of the magazine’s price and the issue date of the magazine. The headline of the magazine is “exclusive Amy Winehouse tribute CD” this means the audience can read and listen to her best song in her time alive like Rehab or Back and Black. The inside features in the red box, is the exclusive of which articles will be mentioned in the magazine, this implies different artist s mentioned in the magazine and how they attract different age range sof audience like Rizzle kicks and Maroon 5 for the teenagers and Stewart Lee for adults. Coverlines/Pull-quote is used to attract the audience. Red and white have been chosen as the colour theme for this issue of the magazine. This could be because the letters are more eye-catching for the audience, which could contrast against the dark, dull, grey. The background of Amy Winehouse could be a white door, where there is no light which make the door look grey. This could represent her life ending and also the ending of her music. This could express an emotion of sadness, loss of someone who have changed the music industry forever by her voice. The door could represent a talented young woman walking out of our lives as the alcohol and drug addiction took over her life. On the other hand, this could convey that the alcohol and the drugs entered her life and led to her death. The door could represent the duality of her life, her love of music and enjoyment of entertaining her fans and the darkness of her addictions which happened behind closed doors. The main cover of the magazine is “Amy” in capital letters to emphasise that it’s been a year since she died. This could attract the audience to buy this magazine as she is still famous and still well known for her music, even after she died and people may want to know more about her life and her death. The name “Amy” is in large white writing so this can contrast the white and grey so the letter can be more eye catching for the audience. https://lisakilgallon.wordpress.com/2012/07/09 /tribute-to-amy-winehouse-6/
Purpose and Meaning The banner of Q magazine stated “Exclusive Amy Winehouse Tribute CD” this you buy the magazine, as this come with a free CD as Amy Winehouse Tribute, as this could be a collection of her best songs she have ever made. The buzzword “Exclusive” connote that this CD is made jus for Q magazine and therefore you can’t buy the tribute unless you buy the magazine. This could also convey that the CD is limited additions. Moreover, there is a pug on the magazine as this come with a free CD, this will make people want to buy the magazines, as their know they will be gain CD as well as new information about music. This will make the target audience feel that their money was well spend on this magazine. On the magazine there is the anchorage text, which stated “ New Revelation About The Voice Of Our Time…And How We Lost Her” this could that the audience will find out more about Amy Winehouse and interesting facts about her or her music. This could also bring more information about her death, the lead up and the seriousness of drugs and alcohol addiction and how she become addicted to those substances. On the magazine, there is a puff which stated “if your CD is missing please tell your Newsagent” as this is a warning for the target audience that the CD may not be included in the magazine and it is important to tell the newsagents, where you brought the magazine, to warn them if all of the magazine don’t include with the magazine and they could get you that CD. There is no secondary images on this magazine, as the main focus of the magazine is Amy Winehouse as they are sharing exclusive information about Amy Winehouse a year after her death. In addition, pug include a smaller free magazine for the music albums guide. This is important because the target audience will feel like that they are benefits buying the magazine, as this come with a free guide as the smaller magazine can them to explore different genre of music and also they find new information about their favourite genre of music. https://lisakilgallon.wordpress.com/2012/07/09 /tribute-to-amy-winehouse-6/
Double Page Spread Analysing The drop capital is to attract the audience to read about Elle Goulding’s albums and learn fun facts about her albums and rumours about her songs. Also, it named the producers, the release date, where the albums were recorded and tracks on the drop capital. The technical code of the double page spread focuses on Ellie Goulding . The photograph of Ellie Goulding is taken with a medium shot, as her hands are over her headphone. This could implies that music is really important to her as in the background, she is in the recording studio planning one of her many hits. Her face reveal high concentration, which implies that she wants to make the best music possible. She has chosen to wear black clothing instead of bright coloured clothing which implies she could be trying to rip off her good girl image and become more rebellious . This implies that as she is changing, also her music will change. On the left of the image there is a pull quote which is in bold white capital letters. This is accompanied by a specific quote that was included from the interview. The pull quote from Q “ Hear Me Roar” conveys that we haven’t heard the best of Ellie Goulding yet. In addition, this could revealthat she was never number one on the music magazine in the past and is determined to achieve that position now and she won’t be second best without a fight, as she is the number one fe artist for Q. The stand first on the double page spread is below the pull quote as her name is highlighted in yellow to ensure the she actually said that to Q . It is also eye-catching to the audience so they can quickly read her threat to the music industry as she will become a global artist. In addition, the quote is in red with the rest of the interview text in black. Also the front is bold in colour and eye-catching for the reader who will be drawn to read this quote. Having another drop capital in pale yellow about the next albums of other artists such as CeeLo Cool, Wilko Johnson or Deadmaus, implies that all of these artists mentioned are her rivals in the music industry. During the double page spread the focus is on Ellie Goulding as the public eye is on her as she is the up and coming artists and her album will change her clean image and also the audience will have high expectations for this album because she has put all of her energy and power into the new albums. She has expressed some emotive phrases that will keep the readers wondering about her new attitude to her music.Issue Number 351
Contents Page Analysis In the sub line of the magazine these summaries of the artist, interviews and also the page number of the review, which is called the Q Review, implies that writers interview the artist and what they have done or write a review of what they have done. On the right side of the magazine the Q logo can be found along with the issue date of the magazine. On the content page the page number anchors the main picture of the artist and directs the audience to read the story about their favourite artists. In addition, below the page number there is a summary of what the artist has achieved or facts about them so the audience can understand them more as the person than a celebrity. On the main picture of U2 on the content page, they a flash which stated “Cover Story” this reveal that they are the main focus of this issue of Q, therefore this will attract the audience to read the interview of one of the most famous band in the world. The masthead of this issue of Q stated the name of the content page, the logo of Q and the issue date. This will inform the reader what page this is so they can find different sections of the magazine they want to read. For instance, if they want to read about 50 Cent and his music and business. They can refer to the content page. This Logo is a type of branding advertisement to let the reader know that they are reading Q magazine. The logo also refers to the issue number of the magazine because this will let the audience know if they have read the recent issue of Q or not, so they can buy the newest Q magazine if they don’t have the newest issue of Q. In addition, some people collect magazines so the collector can buy Q to add to their collection so that they can prove that they have every single issue of Q. Issue Number 351
Contents Page Analysis A typical content page of a Q magazine would consistently contain the Q’s masthead to keep up with brand awareness. In addition, with important and main stories they will mention with an image and also a small description of the story. There will be some interviews and also some review of a concerts will be in the contents page with the page number so that the readers are able to gain more information. The main focus of the is New Order, which is on page 71 as it have the largest image on the content page. By having images onto the content, this will add ‘star appeal’ (Richard Dyer) as they will be more interested of what they have to say by seeing an image of them.
Content Analysis - Q Magazine The type of information that will feature in the magazine are interviews with artists. This is a way for the readers to be able to build a ‘personal relationship’(Katz) with the artists from the music industry. Therefore, they will understand them as a person instead of a model. Also, there are the Q review of when the someone will reviews about different albums or concerts in their opinions. Also, they will have pages of advertisement as a way to create income for the magazine so that the customers will be encourage to buy the product that the magazine have display. They usually have a double page spread and also single page spread throughout the magazine as they are able to read about different content in the magazine. In addition, they will be able to read about different features of the music industry.
Genre Q magazine Q magazine has a variety of different genres of music. Evidence of the eclectic music in the magazine is on their homepage where there are exclusive images and songs of Paul McCartney in 1981, which premieres a remix of his song Tug of War, which is rock and pop genre music. Also, further down the homepage, there is an article about 50 Cents, who are a modern hip hop music. Also in the magazine, there are different examples of artists who all have a different genre of music such as Amy Winehouse the year after she died, Cheryl Cole and David Bowie . The magazine is supported by the demographics of the Q magazine. As all age ranges do read the magazine because of the eclectic range of articles . The highest percentage of people who read Q magazine is male between the ages of 15-24 , as they would be interested in different generation of music, like U2 or David Bowie. So they can explore their music interest.
Production Processes 2) Managing the Schedule This step is to make the deadline, so the staff can aim for that date so they can meet the deadline and move on to the next task. Also, if anything has to change from the first plan, there must be an alternative plan, which the staff must use. This means the staff will be properly managed to the magazine’s schedule and also will have to meet any deadline if they want the magazine to be finished by the publication date. 3) Editorial and Budgetary This step of the magazine production is where the editorial decision is made as to who should be on the front of this issue and what artist, photograph, illustrations or any ideas for the article should be included in the music magazine. Also, this need to fit in with their budget and schedule. 4) Content Acquisition This is one of the most important stages of the magazine’s production as the editors of the magazine have to chose between in- house writer or the external writers to write about a specific topic, so the content of the magazine will be decided. In addition, the illustrations will also be created, whilst the editor is deciding about the in-house writers versus the external writers. 1) Date of Publication This step is to set a date of the publication. This is the date that the magazine must be released to the general public. Once the date has been decided, you can start working on the magazine and start to plan what to do. http://hosbeg.com/the-magazine-production-process/
Production Processes 5) Sub- editing This step is about the quality checks of the magazine. This means the magazine staff will have to check if all of the facts in the magazine are all true, make sure the magazine text has the right spelling, grammar and the punctuation. Also they need to make sure the magazine has all the same house- style and lastly check the page layout. 6) Page- Layout This step of the magazine focuses on the layout of the magazine. They use a piece of powerful desktop publishing software to enable the staff to sort out the magazine layout. They need to make sure if they fit the advertisement in the magazine as the advertisement company pay the magazine to mention them in the magazine. They also have to make sure the text is readable for the target audience. 7) Proofreading This step on the magazine production is when the editorial department print out the first hard copy of the magazine. Then they will check for mistakes in the magazine before the magazine is released to the general public. They will do this until everyone in the editorial team is happy with the magazine as there will be not mistakes in the magazine. 8) File emailed to printer This step follows proofreading of the magazine. The magazine is sent to the printer again. When the editorial team is happy with the magazine, they will start to print mass copies of the magazine 9) Distribution This is the last step of the magazine production. The printing company has finished printing the issue of the magazine. The magazine is packed and sorted out and then sent to the warehouse for distribution. The warehouse is organised to send copies of the magazine to the general public for purchase in different shops. http://hosbeg.com/the-magazine-production-process/
Production Processes I have emailed the publisher about the production process of their music magazine. The reason I have emailed the publisher is because the information given to me will help me use the same production for my magazine as Q magazine. Q magazine has no contacts on their official website or on their magazine, so this is why I have emailed the publisher and not the magazine itself. However, Bauer have not responded to my email and therefore I have no answer about the production process of Q magazine.
Format and Style Format The length of the magazine is 21.6cm whilst the width is 28.3cm . You can download Q on the customers’ tablet and phone if they subscribe to Q. For 12 issues before buying another subscription for the following year. The content of the music magazine is thicker than the other magazine, as this will pack in more information about the music and the artists. Language The Strapline of Q is “The World’s Greatest Music Magazine “ implying that they are a bold and confident magazine which means the information will be bold and also give the audience confidence that they are paying for the better information about music than other magazines like Mojo or Kerrang!. The quote on the front cover of Q is “World Exclusive”, which means no one else in the world has the information that Q has about U2, also that it is the first time U2 has released the information to the public, which means they must buy the magazine to know more about U2. On the editor’s letter, which is a single page spread, they addressing the reader by saying “Your new issue of Q is a collection of stories about the value of taking your time”, this reveal that Q belong to everyone not to the publishing company, Bauer Media Group. Moreover, this reveal that the audience is the part of Q and is just as important as the music itself. On the double page spread, it was an interviewed with Ellie Goulding, it stated that “it could shatter Goulding’s nice girl image. This reveal that Goulding doesn’t want to be a pop star and wanted to be taken more seriously as an artist. So by having an interview with Q, she is being rebellious and shattering her clean image, as she is growing in her music and fame, which implies that she is an artist that will take over the music world. Colour Scheme The main house colour of Q is red as this is the colour of the logo on masthead. In addition, white is another house colour as the letter Q is in white and also when there is a dark page in the magazine, they would use a white colour font. Also, they would use a black colour font to be presented on each page. However, on the front cover of the magazine in the October 2015 issue, they also use the colour yellow because throughout the magazine there are text boxes on some pages that are yellow, which imply that they feel yellow is a bright colour that makes people feel good. In addition, they may use yellow in the magazine because they have an exclusive interview with U2 as this is the biggest band in the world so Q use the colour yellow to attract the readers to the magazine. Achieving an exclusive interview with U2 is a big scoop for the magazine as well as a huge selling point. House Style The house style of Q magazine is to repeat their mastheads throughout the magazine next to the page number. This is a type of brand Identity, as they are always branding themselves on each page. Moreover, Q magazines always include their house colours of red, white and black on each page. Moreover, throughout the music magazine, individual pages of text are all the size for each box of text and all of the font is in the same style. http://www.qthemusic.com /11361/u2-q351/ Issue Number 351
Form Q is a type of music magazine. This mean Q magazine is non- fiction, as this is based on facts and interviews with the artists/bands themselves. The frequency of Q magazine is monthly and therefore Q cost £4.20.
Contents LO2 Slides Slide Numbers Demographic 28 Psychographic 29-30 Target Audience 31-32 Spending Power 33 Uses and gratification theory (Blumler and Katz 1974) 34 Maslow’s Hierarchy of Needs 35 Stuart Hall (1980) and Katz 36 Questions 37- 46 Primary Research 47-48 Evidence of Primary Research 49 Secondary Research 50 Evidence of Secondary Research 51
Demographic A Higher management, bankers, lawyers, doctors and other professionals. B Middle management, teachers, creative and media people e.g. graphic designers etc. C1 Office supervisors, junior managers, nurses, specialist clerical staff-white collar. C2 Skilled manual workers, plumbers, builders-blue collar D Semi-skilled and unskilled manual workers. E Unemployed, students, pensioners, casual workers. The target audience in terms of the demographic for Q magazine is E and D. This is important because my target audience will student, which mean they will be find what style of music they will like and up and coming artists as well as old artists/bands. So by the demographic chart, I can identify what my target audience will be like and also why they will read Q magazine.
Psychographic Mainstreamers SEEK SECURITY. Tend to be domestic, conformist, conventional, sentimental-favour value for money family brands. The largest group. . Aspirers SEEK STATUS. Materialistic, acquisitive, orientated to image and appearance, persona and fashion. Typically younger people. Succeeders SEEK CONTROL. Strong goal, confidence, work ethic and organisation. Typically higher management and professionals. Resigned SEEK SURVIVAL. Rigid and authoritarian values. Interested in past and tradition. Typically older people. Explorers SEEK DISCOVERY. Energy, individualism and experience. Values difference and adventure. Typically a younger demographic (students). Strugglers SEEK ESCAPE. Alienated and disorganised. Few resources beyond physical skills. Buy alcohol, junk food, lottery tickets. Typically lower demographics. Reformers SEEK ENLIGHTENMENT. Freedom of restrictions and personal growth. Social awareness and independent judgment. Anti-materialistic but aware of good taste.
Psychographic The target audience will be ‘Aspirers’ as they will care more about their fashion and their image, so they will read Q magazine for inspiration of what style their favorite artists/bands are wearing in the photos. In addition my target audience will be ‘Explorers” as they will be discovering new music because of Q magazine. Also my target audience will be ‘survivors’ they will be committed to by Q magazine monthly.
Target Audience The target audience of Q is aimed at people between the ages 15- 24. However, more males read Q magazine than female as the percentage of readership is 68.3 for males and 31.7% for females between 15-24 is 35.3%. This implies that more males between 15-24 read Q magazine. This could be because there is a different eclectic mix of music, so this is why Q is so popular with different people. Q magazine matches people’s different music styles, for instance, people who may like 50 Cent’s style or Sam Smith. However, some people may like the old style of music like U2 or David Bowie, which the Q mention in the magazine. This music magazine also helps people to explore their interest of music by using different artist or genre of music, which is included in the magazine. By referring to the ‘Hartley’s 7 Subjectivities’ they would be considering the age, gender, class, ethnicity, self-image, nationality and family when analysing the reasons why different groups may like the same thing. Q magazine appeals to the age range between 15-24 as they will most likely be in the social group of E, D and maybe C2. https://ncrafts.files.wordpress.com/2013/05/socio-economic-needs.png https://brianinsua6055.wordpress.com/unit-13-planning-pitching-uk-print- product/unit-13-lo1/ The readership of the socio-economic perspective is categorised in the ABC1 profile in a percentage. The ABC1 profile for Q magazine is 70% , which is quite high. The demographic profile implies that they are more interested in the music than the other age range, therefore, maybe they are interested in working in the music industry as this is the age when people start to decide what they want to do or decide working for the first time. The psychographics looked at personality, values, opinions, attitudes, interests, and lifestyles. Q magazine is aimed at the lower ABC1 profile readership as this is aimed at 15-24 year olds , as this is a younger age range on the socio-economic chart. As the magazine is cheap for a monthly issue they are able to afford it and get the most for their money.
Target Audience According to the Katz theory of ‘diversion’ the audience can escape from reality by reading the music magazine because then they don’t have to think about their real life like work and do something that they are interested in themselves by reading their favourite music magazine. Furthermore, the audience can be ‘informed’ and ‘educated’ because they can learn more about the artists/bands, the music industry. By referring to the Maslow theory, the audience would be ‘survivors’ as this connotes they like to know that the magazine will be there every month. They will gain the knowledge about the music through the magazine. In addition, they would be ‘explorers’ as they like to know different music information and also explore different genre of music as well. According to the Psychographic theory they would be ‘explorers’ as they are searching for new information about the music through the magazines and therefore they maybe interested in the music industry. The ‘explorers’ would normally be the younger demographic like students or young adults. ‘Reformers’ are also included in psychographic theory as now they have a new sense of freedom and want to know what music they like and what music they don’t like and they seek help within the music magazine. As now as ‘reformers’ they would start to be more socially aware of information. https://ncrafts.wordpress.com/ctec-level-3-introductory-diploma-in-media-candidates/unit-30-uk-media-publishing/
Spending Power • By the statistics of the readership of Q magazine its reveals that ages between 15-24 is the age range that read Q magazine the most. • Therefore I predict that people between the ages of 15-24 will read EXCLUSIVE magazine as both of the magazines will feature different genre of artists and bands in both of the magazines. • The Hartley’s seven subjective and age, gender, class, self image, nationality, family and ethnicity is reference when looking at the statistic of the age range of the readership of the magazines and the spend power. • The spending power would be Q magazine, as the ABC1 is 70% of readership to Q magazine. • This reveal that the readership of a magazine would have a earn high income and therefore can afford buying Q magazine months. • So I could predict that people would be able to buy a more expensive magazine, which could have a higher quality contents in the magazine. Q magazine spending powers of for my target audience. I have to publish the correct date, which is base on the statistic that I predicted for from the statistic for Q magazine which is publish online. The reason why I have chose Q magazine’s statistic to analyse is because both of the magazines features similar contents which is produce. Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q http://ncrafts.files.wordpress.com/2013/05/socio-economic- needs.png
Uses and gratification theory (Blumler and Katz 1974) The term of “Diversion” is when someone is escaping from their life. So they are living through the pages of the magazine. Another term is “Personal relationship” is when someone build up a relationship with some who they like which is well known in the media. This process normally happen by social media such as Facebook and snap chat. This reason why they will build up the bond with the famous person is for emotion and social support, as they may not be able to gain in their normally day to day life. In addition the term “Personality” implies that some people act different on social media rather than real life. This could be because they want to be the person who they are on social media rather than being themselves. This will reflecting your identified between the person on social media and the person in reality Lastly, the term of “Surveillance” to gain information about the band and the artist as they want to know more about them. Also this will educate them on the up and coming artist and band to they can express their opinion about them. Contraction to the music magazine The audience may read music magazine because to escape from their normal life as they could be dreaming of a life in the music industry and therefore it will it is a means of escape to life out their dream in their mind. By reading a music magazine you could build a personal relationship with the artist or the band by reading their interview or looking at exclusive picture of the artist or band. In some music magazine, people are able to write their opinion on a concerts that they have been to. The main reason why someone read a music magazine is because they want to gain knowledge about the artist, band or the music industry and how it function. They will be able to use this in their real life as they can make their dream come true as they will know all of the function of how to be a singer . Elihu KatzJay Blumler http://media.lee ds.ac.uk/people/j ay-blumler/ http://societyand media.wikispaces .com/Elihu+Katz
Maslow’s Hierarchy of Needs Buying a magazine isn’t every needs. As people will put their basic supplies of food or water and also their safety will come first as well. Someone with money will more likely to buy a music magazine as they can afford the magazine and don’t have to worry about he money to buy the magazine. Someone when buy a music magazine in “love/belonging” as the person could of form a relationship the music magazine brand and therefore they have the need to but every issue of the magazine. The section “love/belonging “ would include family and friendship. Abraham Maslow https://en.wikipedia.org/wiki/File:Abraham_Maslow.jpg https://en.wikipedia.org/wiki/File:Abraham_Maslow.jpg
Stuart Hall (1980) and Katz The Stuart Hall (1980) there are different kind of readers when they read magazine. The term ‘dominant reading’ reveals that the acceptation of the reader, prefer to read. Another term is ‘the negotiated reading’, this is when the reader also prefer to read, however they also believe a little the codes. In addition, they will also reflects on their own position in life and also reflect on their experience and also their interests. The last term that Stuart Hall use is the ‘the oppositional reading’ is when the don’t want to read. Moreover, this relate to the reader social position as this make them oppositional to relate the dominate codes. Katz theory of ‘diversion’ the audience can escape from reality by reading the music magazine because they don’t have to think about their real life like work and do something that they are interest themselves by reading their favourite music magazine. Furthermore, the audience can be ‘informed’ and ‘educated’ because they can learn more about the artists/bands, the music industry. The Stuart Hall (1980) relate with my target audience because they will be known as ‘dominant reading’ the they chose to buy Q magazine not force and therefore they will believe what ever is written in the magazine because all of the information in the magazine is accurate as most of the information comes from the artist in an interview. The Katz theory relate to my garget audience because they will be ‘diversion’ because as students they may want to escape their real life because therefore be too much work they need to be and therefore want to read something that will relax them. However, if my target audience is interested in music they will be classed as ‘informed’ and ‘educated’. Elihu Katzhttps://www.emaze.com/@AIZRRCTO/Presentatio n-Name http://soci etyandmed ia.wikispac es.com/Eli hu+Katz https://ww w.youtube. com/watch ?v=cMjaek olB9g
Question 1 The set of results is presented of the chart. This reveal the target audience may be females, however this is opposite than Q magazine readership. This implies that I have asked more females than male, which could be a bit bias. This could implies the gender readership for my music magazine as more females has filled out my music magazine than males.
Question 2 The sets of results will reveals the target audience of the age range. The main age range for the readership is 14-16, as I have ask more people between the 14-16 because I have ask more people between the age range. This is important because my magazine can targeted at the younger target audience, so I can created a magazine, which is designed for that specific target audience.
Question 3 This set of results can determine the most popular genre for my music magazine. The most popular genre for my music magazine is pop music. As, my music magazine will have a electric of genre for my music magazine. Even so I haven't done have R&B as one of the choice for the question, someone choice other and then mention R&B. this means that I will mention R&B artists in my magazine as well as pop, rock and indies artists and bands.
Question 4 All of my target audience reveal that will be willing to buy a magazine between £2-£3. this is important because students will not have enough money to buy a music magazine over £3. However all magazine who have a monthly frequency is over £3 because it have more contents in the magazine and therefore its more expensive. So I cannot meet with the target audience request of a cheap monthly music magazine because my magazine will be made in a high quality. This will inform me the price of my music magazine
Question 5 This sets of results reveal that most of my target audience never brought a music magazine. However the target audience who do buy music magazine, would mostly buy their music magazine monthly. Also there is an equal amount of people who do buy the magazines weekly and fortnightly. This could inform me of the frequency of my music magazine.
Question 6 The set of results from my target audience reveals that they would prefer to read an interview fro an artist than another else. Equally, some of my target audience will like to look at pictures and advertisement in the music magazine. As well as one of my target audience will like to articles and artist information. However, no one would like to read about he music awards. This is important their need to be a main features in my magazine and I also need to know what my target audience enjoy to read. This could inform me what I could feature the most in my music magazine.
Question 7 The set of results will determine how is the best way to market my new music magazine. Most of my target audience thought that social media is the best way to market a new magazine, as teenagers use social media and therefore it will be easier to advertise the a new magazine. Therefore 75% of my target audience decided that using social media to promote my new music magazine. However, no thought that the word of the mouth is not a good way to advertise a new magazine, even so in the past the word of mouth will be the best way to advertise a magazine. This tells me the way to advertise my music magazine.
Question 8 Most of my target audience will buy a music magazine because a free gift, as they may seem that they are gaining something if they buy a magazine. Some people may buy a magazine if the free gift good enough and not something bad. Only one person will not buy a music magazine because of a music magazine. The information from the chart informs me that the best way for my music magazine to be popular and eye catching is to have a free gift.
Question 9 The results on the chart reveal that the most popular free gift for my target audience will be concerts tickets discount voucher. This could be because most of the teenagers will prefer to go to a concert and hear live music. However some of the target audience will like to get earphone or headphone free in the magazine so they can listen to their music. Equally amount of people will like to receive signed autograph from the artist and band and a CD. One person will like to receive a free T- Shirt from the magazine. The chart tell me that all of these free gift would be popular as a free gifts.
Question 10 By looking at the set of results, there are more people who never subscribed to the magazine than have. This could seem like more people go the the shop than subscribed yearly to the magazine. This is important because if you subscribed to a magazine and then go bored of the magazine, you can not stop the magazine of coming monthly and get you money back, unlike if you don’t have a subscribe to the magazine and buy the magazine monthly, you can stop buying the magazine anytime if they are bored of the magazine. This tells me that most of my target audience do not subscribed to any magazines.
Primary Research Primary research is when someone gather new information and have been collected not going on online. Examples of how someone receive the primary research is by an questionnaires, survey monkey or in a focus group by interview a group of people. Advantages Disadvantages It is easy to do like to create a questionnaire. For a larger survey it can take a lot of time. You have the freedom to to design the primary research like questionnaires, phone survey or face to face survey. This can cost a lot of money if its on a large scale. It is cheap and quick foe a samples for the survey. It could be out of date by the time of the research id finish. You may receive information that you may not want.
Primary Research There is other ways to find information about the music magazine to ask a range of people on the street. I have done a online questionnaire and also a paper base questionnaire as well. By asking random people on the street, you can have a range of response that could help your music magazine. For the Survey Monkey you can chose who to send the questionnaire to whilst asking people on the street they may answer it or just walk away and therefore you have to ask all different age range. So asking people on the street you are involving the general public to get their opinions about the music magazine such as the price or the house style. Also you ca see their facial expression when the question is given to them, as you can tell if the questions are good important question or if the question that is not important to this investigation.
Evidence of Primary Research This is the forms of primary research as on a word document I have wrote out ten question and then I have applies the questions on SurveyMonkey so people can answer my questions.
Secondary Research Secondary research is when the information you want already been products, so other people can use the information to help them. Examples of where you can find secondary research is the internets, newspaper or in books. Advantages Disadvantages The information is easy to access. Might have information that is not necessary for your research. It is easy to find the information you need. There could be out of date information. You can find different resources, which can help you like historical documents. Not all of the information you find on the will accuracy unless you look through books There could have a low cost to acquirement. Also their could have not finish information in the secondary research.
Evidence of Secondary Research This is a form of Secondary research on amazon because a reader express their opinion about the magazine online, so that other potential customers can know whether they can buy the magazine or not. Also the customers reviews can judge the magazine on its quality, service and appearances. https://www.amazon.co.uk/Magazine-no-292-Lennon-Birthday-Collectors/dp/B007PBUE1C
Contents LO3 Slides Slide Numbers Product Advertising & Marketing Define 54 How Q magazine is marketed 55 Q Magazine Subscriptions 56 Guerrilla marketing and Viral marketing 57 Magazine Adverting 58 Relationship Between The Magazine And Audience 59 Distribution 60
Product Advertising & Marketing Define The definition of above the line marketing appeals to the mass audience way of advertising and also a quicker way to reach to their generalized target audience. The ways you can advertise products are on poster, television advertisement or mention in newspaper, social media and online. One way that Q magazine advertise their brand is when their masthead is included as a album front cover. I think this is a good way for a music magazine to advertises because the fan of the artist or band will see the main image on the album will have the magazine logo, so the fan can refer the artists to the magazine and then start to read the magazine as it will features similar genre of music. The definition of below the line marketing when target to the smaller specific target audience rather than the mass generalized audience. Example of the below the line promotion is when companies will send a direct email you someone or a leaflet through a house door. Example of a magazine is mot magazine when the advertise below the line is by sending email to their customer to promote their product. http://www.generationbass.com/2012/07/17/q-magazine-track-of-the-day-lord-cry-cry-blind-lightnin-floor/ https://twitter.com/magazinemot
HOW Q magazine is marketed Q Competition On the official website for Q, there is a link to “Win”, where an audience can enter a competition and can win a lot of luxury item or gifts. By clicking on the competition, you would like to enter, this gives you more information about the competition, the term and the condition. This also tells you how much the presents are worth and when the competition. Q Awards Once a year, Q host an award ceremony. This is for best artist, band, radio and video. The award ceremony for 2016 hasn’t started yet so the public will have the opportunity to vote. They can fill out a form on their official website. The award ceremony started in 1990, and is normally hosted in the Abbey Road Studio and more recently The Park Lane Ballroom. Q TV Advert When I was conducting my research about Q magazine advertising, I found an advert that could have been aired on television. This is important as the Q magazine advert would be a type of E-media platform. When the advert starts, there was the Q magazine displayed as it will attract the viewers’ attention and therefore it will it will spark the viewers’ interest to watch the advert. There was a female voice speaking all of the words featured on the advert. All of the font and the sound featured on the adverts were appropriate because it was done in the way that Q magazine will want to be presented to the public. Also, the advert has gained ‘star appeal’ (Richard Dyer) as it matches well known people during the averts such as The Sugababes, Oliver Stone and President Barack Obama, everyone will know who they are and therefore readers will want to know why they have been featured in Q. The magazine will feature a wide range of topics such as music, films and even politics features. At the last moment of the advert, it features the front cover of Q magazine whilst the female voice states “Q a different take on music”. It will appeal to a wide range of target audience and therefore increase the sales and readership for Q magazine.
Q Magazine Subscriptions Q magazine is the UK biggest selling magazine, which means they are very popular in the shops where someone can buy Q. However, now Q can be obtained globally by the subscription on their official Q website. By subscribing to Q online you have a choice of a print copy of the magazine or a digital version of the magazine. You can also buy a subscription to both print copy and digital version of Q. With the subscription, will you ensure that the music magazine will get their maximum sales of the magazines, so their profits will be larger. This will also ensure that people around the world can have access to Q around the world. You can buy printed copies of Q in supermarkets or newsagents and bookstores in the UK. These are locally based so everyone in the UK can have access to them. An example of this is WHSmith or Sainsbury supermarket. You are able to buy a subscription to Q magazine on the website or in-store. This picture was from the Q official website. This show shows how you can buy a print copy of the magazine and also a digital version of Q magazine. This also lets the readers know that you can subscribe to Q magazine online and you can choose to subscribe to receive the paperback or the digital copy.
Guerrilla marketing and Viral marketing The definition of Guerrilla marketing is when a company spend a little bit of money to advertise themselves not a conventional way. This would include looking for the public attention in a memorable way or have high energy what promotion their company. Some ways that companies will advertise themselves as the company KitKat made a bench that look like an open KitKat wrap with chocolate in it. The definition of Viral marketing a company will advertise themselves electronically such as typing a tweet or posting a picture on Instagram. Most company have themselves on social media. Examples of viral marketing is the John Lewis’ Christmas advert. The reason why this advert went viral is because its got over 1 million view. The link to the Christmas advert is https://www.youtube.com/watch?v=wuz2ILq4UeA. http://www.101qs.com/606-kit-kat-bench
Magazine Advertising This is an example of Vogue magazine adverting themselves on a billboard. This is why this is a type of above the line adverting. Music magazine wouldn’t advertise in this way as they would normally promote themselves on the shelf at shops. https://zammitm.wordpress.com/2014/11/28/research-billboard-advert/
Relationship between the Magazine and Audience Q magazine has a cross media convergence through social media. The social media outlet lets the audience and the producer to become closer. This is called prosumer so the audience, contact directly to the Q. In addition, this social media help Q to advertise their products. Some of the social media outlet is included YouTube Subscribers, Facebook, Instagram followers. Social Media Statistics from September 2015 YouTube Subscribers https://www.youtube.com/user/Q4music 3,915 Instagram Followers https://instagram.com/qmagazineuk/?hl=en 115K Twitter Followers https://twitter.com/QMagazine?ref_src=twsrc%5Egoogle%7Ctwcamp%5Ese rp%7Ctwgr%5Eauthor 4,856 Facebook Fans https://www.facebook.com/QMagazine 103,483 A twitter, which Q release is advertising an artist ‘s concert, to let the followers know here is the where they have to be to hear the recommended.
Distribution People can subscribe to Q magazine on their website, where the customers have the choice of subscribing to Q magazine to paper base or the digital form. Both of the forms of the magazine would have the same percentage save. When subscribing online the customer have to fill out the billing address and chose if you want the magazine to be deliver to the billing address or create a different address. You are can subscribe to the paper base magazine online over 50 different countries. However, there is no evidence that Q magazine come in different language. By referring to this chart you can see the circulations of Q magazine sale in 2014. Bill Address detail Music magazine don’t advertise themselves above the line, as they would normally, self promote themselves on the self of the shop. This is important because they wouldn’t promote themselves because of the artist/band on front or because it is a well known brand of music magazine. Shop like WHSmith or Sainsbury will sell Q magazine. The definition of distribution is a process that will market a product and also have supplies good product. http://www.whsmith.co.uk/products/q-magazine-subscription/9018000030623 https://www.sainsburysentertainment.co.uk/magazines/q/MAG-ISSUE-0000120633http://www.campaignlive.co.uk/article/1307929/magazines-abcs-nme-print-sales-drop-below-15000# http://www.greatmagazines.co.uk/q-magazine
Contents LO4 Slides Slide Numbers Q magazine’s impact and effect on the Audience 63-64 Ethical issue to consider- UK teens Tribes 65-66 Ethical issue to consider- the male gaze 67 Stereotypes 68 Racism and Sexism 69 Role Model 70 Copyright and royalties 71 Offensive material and censorship 72 Privacy and public right to know 73 IPSO 74 IPSO Making a press complaint 75 IPSO press complaint 76 Press Complaints Commission 77-79 Evidence of complain against Bauer Media Group 80 Q Magazine Complain Procedure 81-83 Conclusion 84
Q magazine’s impact and effect on the Audience. The majority readership of Q magazine between the ages of 15- 24 and the most popular gender who would buy Q is males rather than females. This would be depend of the audiences’ social group. This is important because if everyone in the social but Q magazine, therefore they would buy it because they not want to be left out of the conversion if they are discussing Q. therefore, Q magazine had impacted someone life style. Even so ages between the ages of 15-24 have the highest percentage that read Q magazine, the editor of Q, Mark Ellen and David Hepworth actually meant to target Q magazine at older target audience, as they felt that people was “ignoring a generation of older music”. This could explain way the language in Q is mature and also Q magazine features older generation artist. The theory hypodermic needle explain that people will absorb information which they just read into their brain, without challenging the information or want to ask any questions about the information. This could link to some of Q target audience because every week they buy the magazine without any complains, as they may think that Q magazine contain the correct information. However, this could link to another theory ‘Strugglers’, as they are struggling keep their quality of life is not good lifestyle health as they would buy alcohol, junk food or lottery tickets and they would normally be lower demographics. this is the term from the psychograph chart. However, Q magazine have a impact on theses type of target audience because they will keep on buying Q magazine even so they could spend the money more sensibly.
Q magazine’s impact and effect on the Audience. Q magazine have a large influence over people within their social group and that is one way that Q magazine will increase their readership and sales of the magazine. The hypodermic needle will link in with Q magazine front cover and they will be ‘injecting’ the readers information that will relate to them or the music industry. For the front cover of Q magazine, with the death of Prince, the readers will be ‘injected’ with information as Q advertise themselves to have the exclusive information about Prince such as with his albums as they will be “celebrating” his life and how he changed the world because of his music. This will encourage the readers to buy the magazine monthly as they will be able to get the exclusive information. The readers are ‘informed & educated’ (Katz) by Q magazine because they want to get educated whilst the Q magazine as injecting the readers with information to encourage them to keep on buying the magazine.
Representation: Ethical issue to consider- UK teens Tribes UK tribes are different categorise, alternative, mainstream, leading edge, urban and aspirant that teenagers fit in. they will demined which categorise they are in by their social and culture preferences. For my music magazine, the target audience will fit in the categorise ‘mainstream’ as they want to keep updated with the latest music and the latest gossip about their favourite artists and band . This is important because if they started talking about the music magazine to other people, they will be promoting the magazine to their friends. Therefore, their friends because it was recommend by their friends will buy the magazine and their will be larger profit merge. http://www.uktribes.com/
Ethical issue to consider- UK teens Tribes Q magazine wouldn’t fit into a teen tribe, as Q magazine is targeted at young adult not at teenager. If I have to put myself in a teen tribe, I would be a townie in the mainstream section. The definition of a townie in the teen tribe is “Townies are as Mainstream as you can get – high street fashion, pop chart music, Saturday night TV and a night on the town. As the rest of the Tribal map is becoming more fashion-forward and fast-moving, the Townies are still in the local Weatherspoon or on the bus to college – they are likely to be friends with Blingers and other Tribes, but prefer to go with the flow and don’t want to stand out.” this is because I don’t mind what we do I go out with friends and also I don’t mind which film we watch in the cinema. I do like to watch Saturday night TV and my fashion are causal but also from the high street because of my causal fashion I don’t stand out from the crowd. In addition, my friends and I are always in local places instead of going to London. http://www.uktribes.com/
Ethical issue to consider- the male gaze The definition of the male gaze (Laura Mulvey - 1975) concepts is the males' attitude toward the women’s appearance so that their product will sale. It’s the tendency to reveal the world and women from a male perspective. The black panther is the male version of a cat, as a panther is a type pf predator and therefore is will attract the male to danger. Whilst the female cat would be small and fluffy Also on the magazine, Lilly Allen is topless and can see her bare back. This will attract the attraction of men as she is promoting sex because she is topless. Laura Mulvey http://x-rates.com/calculator/?from=EUR&to=GBP&amount=1 https://ejenkinchs.wordpress.com/2011/12/02/q-magazine/ http://ladygaga.wikia.c om/wiki/File:Q_Magazi ne.png https://jakescott 28.wordpress.co m/2011/11/05/fu ther-analysis-q- magazine/ http://angelacarter-themalegaze.blogspot.co.uk/p/performance.html
For Q magazine it will give a impression of male have to be successful, rich and dress to impress. Therefore one of the stereotypes of Q magazine is successful young men. Another, stereotypes that Q magazine reveals that female have to change their appearance in order to impress other people. This is implies in Q magazine as female artist is reveal in a sexier ways. So this give the impression to female audience that they have to dress sexier in order to impress males. The stereotypes of rap is that the are black, wear gold and also is a gangster. They are also not educated well as they use word such as ‘init’, smoke weed all day and have no respect for the laws or society. Stereotypes The definition of a stereotypes is when you are put in a specific categorise because of their gender, ager range, race or background. By this people will expect you to act in a specific way or have a specific appearance. https://jakescott28.wordpress.com/2011/11/05/futher- analysis-q-magazine/ http://celinopublications.blogspot.co.uk/2010/02/covershot-is-mainly-forefigure-and-is.html http://www.eonline.com/news/670934/kanye-west-talks-about-mother-donda-west-s-death-in-q-interview-if-i-had-never-moved-to-l-a-she-d-be- alive
Racism and Sexism The definition of racism is the belief that some race are superior than other race. This mean that they will be discriminate at other race because of this belief. Magazine have to go through a process to check for any racism words or phrases before it is release to the general public. This would be checked by the editor of the magazine, so that the Q magazine wouldn’t receive any complained from the general public. One magazine called Cosmopolitan that got caught with racism is when a black model wearing a black lipstick which have a subheading of ‘R.I.P’ whilst a white model with a beery colour lipstick have the subheading of ‘Hello, Gorgeous’. Also the rest of the model in the artist have the subheading of ‘Hello, Gorgeous’ apart from the black model and Nicole Richie who is mixed race. Some of the reader thought that this was racist because it ‘was impling that the black model ‘need to die’ and was only use to represent ‘dead’. Soon after the magazine did apologise for its action and this act of racism http://www.independent.co.uk/news/media/press/cosmopolitan-apologises-for-using-black- models-to-illustrate-dead-looks-in-racist-beauty-feature-10153873.html The definition of sexism when discriminate someone because of their gender and also prejudging them because of their gender. This is normally against females and girls. In an issue of Glamour magazine it have apologises afters phrase which was sexist in an article about how to ‘make a man fall hard for you’. In the articles it use phrases such 'stock the fridge with his favourite drinks‘ and 'make him a snack after sex‘. This is sexist as this is reveal that the women should serve men every needs in order for him to be in love with him. http://www.thedrum.com/news/2015/08/01/glamour-apologises-sexist-blog-how-make-man-fall- hard-you Q magazine is sexist as it is targeted at male audience with offensive images of women, so that it can appeal to the male target audience. One of image reveal a female artist topless with black panther next to her. The definition of the male gaze (Laura Mulvey- 1975) concepts is the males' attitude toward the women’s appearance so that their product will sale. It’s the tendency to reveal the world and women from a male perspective. https://jakescott28.wordpress.com/2011/11/05/futher- analysis-q-magazine/
Role Model The role model for Q magazine is targeted at young males. Q magazine created an idea that young male get to the top to be successful. In Q magazine, the target audience will copy behaviours from their role. This will make the target to become determined by this. This could make them ruthless and don’t care who they are hurting in the process of them becoming successful. The young males personality would become ruthless as their aim to be successful such as their role models in Q magazine and what they advertises. The males could become cocky if they do become successful. http://celinopublications.blogspot.co.uk/2010/02/covershot-is-mainly-forefigure-and-is.html
Copyright and royalties The definition of copyright is when a print, publish, film, music or something have a legal right or exclusivity to a person or a company. This mean if anyone uses the material without permission, then the person or the company have the legal right to sue them. The definition of royalties is when some is getting pay when their material is shared. Such as a song is getting played on the radio, the royalties will go to the artist who sung the song. Royalties in magazine, song tilted in their magazine such as in the magazine hit songwords, they have a images of Madonna and the title of the main story that were features on the front cover is ‘bedtime story’. This is the same name as one of their album. So Madonna would of got paid to allow the magazine to features the album's name. This is the copyright symbol. This is important because if magazine use this symbol it means the picture or the information is exclusive to them and therefore no one can use it without their permission. The advertising rate reveal how much company would pay to advertise their product within a magazine. This is important because magazine will get pay to advertise and therefore will make a profit. https://uk.pinterest.com/pin/5675943592 60825931/ http://www.slideshare.net/katepownall/q-media-pack2011-46552627
Offensive material and censorship Magazine would post offensive materials on the magazine to cause offensive to other people. By posting offensive materials on their magazine, this means that the magazine will build up a reputation that will be use offensive material. This will mostly likely be targeted at younger target 15-24, as they will think that magazine is rebellious and therefore this could increase the sales. The definition of censorship is when something offensive in a magazine, social media, internet, television have been covered up or blurred out in order to not cause any offensive to the audience. This mean in some magazine if they used a swear word then they will try to cover up the word by using beep censor In 2012 at the Brit, their accepted speech were cut short and therefore to put up her middle finger. This was reveal on live TV, so they had no way to block the middle finger. However, when OK! magazine wrote a story about Adele’s middle finger at the Brit, instead of should her middle finger. They covered the middle finger with the OK!’s Masthead. For the April 2010 issue of Q magazine, Lady Gaga was posing topless on the front cover. This front cover was too offensive as she were revealing too much breast that the United Stated have banned this issue of Q magazine to be at their stores as it was too offensives for them to have. http://thefashionscoutsept09.blogspot.co.uk/2010/02/lady-gaga-wears-marko-mitanovski-on.html http://www.dailymail.co.uk/tvshowbiz/article-2105141/Brit-Awards-2012-Winner-Adeles-vulgar-gesture-ocean-
Privacy and public right to know The definition of privacy is when someone is apart from someone and in their own place or state. Celebrities should be allow to have private life. This is important because when they are out in public, they are celebrities which mean they will get recognised in public and therefore they won’t have have any privacy in public place. However, they should have privacy at their homes with friends and family, so that they can have a normal life and if they have any children, then their children can have a normal upbringing. In addition, they should be allowed to publicly give any information about their life if they want to and people should be allowed to leak information about them or their family. The definition of the public right is the belief that the public should know or to be aware of someone’s personal life, action with someone life or in the world. Some people have the public right to know about celebrities because they chose to be in the public eye. This is important because their fans look up to them and therefore want all about their life and their personal life. Celebrities is given the press the permission to photograph them, so this help them to keep up with the public appearances, which could help them to get more exposure for themselves. http://www.dailymail.co.uk/tvshowbiz/article- 2105141/Brit-Awards-2012-Winner-Adeles-vulgar- gesture-ocean-booze.html https://www.youtube.com/watch?v=Bo58TxWo9v4
IPSO The IPSO(Independent Press Standards Organisation) used to be the PCC (press complaints commission). This reason why the PCC was changed to IPSO to abide by the Leveson principle following report by Sir Brian Leveson in November 2012. Sir Brian Leveson http://www.dailymail.co.uk/debate/article-2656750/EPHRAIM- HARDCASTLE-Leveson-breaks-rules-taking-pictures-Buckingham- Palace-garden-party.html
IPSO Making a press complaint Make a complain 1. Initial assessment When the complaint is receives, they will have to check, which remit the complaint is under and also check if the complaint will be a breach of the code. If the complaint is pointless, then IPSO will write to the person and explain to them why. 2. Referral to the publication However, if the complain is a breach of the code then IPSO will be passed the complaint to the editor and then the issue should be resolves in 28 days directly to the person who made the complaint. 3. The investigation If the complaint is not resolve after 28 days with the company, then the Complaints Committee will have to write to the editor of the company. The Complaints Committee will include display specific question to the exchanging. This will ask you more questions about the complaints. 4. Adjudication by the Complaints Committee If your complaints are still remain unresolved. The Complaints Committee will have to decides if the complain is a breach of the Editors’ Code. The Complaints Committee will be will have to review the complaint and also have to be seen at both side of the person who made the complaint to the publication’s point of views. A finally decision will be made if the complaint is the Editor’s code and the reason why. 5. Remedies When the Complaint committee decided the complaint id a breach against the breached. The company must correct the situation and the Adjudication (a legal action that the judge will look at the evidence and argument) by the Complaint Committee. 6. Review of the process The complaint will have to go through the process of step 2 to step 5 again. However, if the person is understand with the decision, then they have the chose to get the complaint to be looked at the Complaint Reviewers. So the Complaint Reviewers will have the detail to be filled out by the IPSO Board members. 7. Complaints, which are not pursued The IPSO expects will have the company and the person who made the complaint will join together to look at the complaints. Responded wouldn’t come back immediately, but they will write to the person as soon as they can. 8. Unacceptable behaviour by complainants and vexatious complaints The person who made the complaint could have mix emotion such as highly distress and would need support. When someone made a complaint, they will have access to the IPSO’s Executive staff. The staff will not accept bad behaviour from the person who made the complaint. https://www.ipso.co.uk/IPSO/procedure.html
IPSO press complaint This is the form that someone will fill out to make a complaint against a publication. It state will have complaint is and also what publication the complaint is against such as a newspaper or a magazine. https://www.ipso.co.uk/oxbxApps/app/complaint1.html
Press Complaints Commission To confirm that Q magazine will be accurate is for the editor to check all of the information that will be contain in the magazine. This is important as the editors will check all of the potential information that could be released to the public. This is important as the editor will check all of the words in the magazine for the correct spelling such as the person name being features in the magazine. This is important as if the spelling are not correct, this will make the magazine seem unprofessional to the general public and therefore less people will want to buy the magazine. This will mean that if the magazine is unprofessional less people will want to buy the magazine as the information will be full with spelling and grammar mistake, which will make it harder for the reader to read through the magazine as they wouldn’t understand the content of the magazine. In addition, when finding out information the sources put be check before releasing the article to the public. This is important as the editor will check all of the sources so that the information came from so that they will know that all of the information will be accurate and also check if the sources are real and not from fake sources. This is why the editor will check about the sources of where the information has came from so that they will know if the information is real before releasing anything to the magazine that could damage the magazine reputation once a complaint that have occurred. https://www.ipso.co.uk/editors-code-of-practice/#Accuracy
Press Complaints Commission To conform that Q magazine will not discriminate against any one because of the person’s race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability. This is important as this will damage and even ruin my Q magazine’reputation as it will discriminate against people’s appearance without knowing them first. This is important because the magazine will not use an images that will discriminate and reveal an opinion for the readers that will offended them and other people. This is important as the editor Q magazine will check through all of images to check if these images will be offensive to other people. To avoid discrimination for the first issue of my magazine, their was be no languages will be places implies into the readers’ head that will discriminate against a person or people because of their race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability. This is important by advertising discrimination on the magazine, their could be a complaint that will go through Press Complaints Commission a website that will store all of the complaints that is made through this website. This is important as anyone can look through all of the complaints that were made by people against my magazine. This will mean that anyone can look at the reasoning of the complaint and therefore judge them because of their mistake. This could decrease in sales of the magazine because of the magazine wrongdoing of discrimination. https://www.ipso.co.uk/editors-code-of-practice/#Discrimination
Press Complaints Commission To conform that Q magazine will ensure the privacy of the models on the magazine to the artists and bands that will features in the magazine. This is important as the magazine should respect the artists and bands’ privacy so that the they will respect the magazine to be modern music magazine. Q magazine will respect the artists and bands’ privacy as they may not want to be features in the magazine if their privacy are not respected. This is important as if the magazine released personal images and information that is private. This is important as they may not want to be features in the magazine as they are able to contain private information and images of them without gaining their permission. In addition, when featuring models on the magazine it is important to make them to sign a permission form so that Q magazine will not be about to receive any legal trouble once they decided how they have portrayed in the magazine. This is important as the magazine will not be breaking any laws as the model have signed the contract before the magazine used the model to be feature in the magazine. https://www.ipso.co.uk/editors-code-of-practice/#Privacy
Evidence of complaint against Bauer Media Group You can see that Tom Cruise sued the Bauer Media Group for $50 million , as one of the Bauer Media Group’s magazine Life & Style stated that Tome Cruise has ‘abandoned’ and also ‘cut all tie’ with his young daughter Suri. However, the California federal court had over turned his claim, so his didn’t win the $50 million . https://www.theguardian.com/film/2012/oct/25/tom-cruise-sues-abandoned-suri
Q Magazine Complain Procedure Q magazine complain procedure is a way for the magazine to answer to any complaint within a proper manner so that they wouldn’t handle the complaint in the wrong way. If the customer subscribe with Q magazine by Great Magazine then there are three steps that they are able to follow in order for their complaint to be sent and notice. 1. The first step of this procedure is to check of the Frequently Asked Questions, where there are answers to most common questions that are normally asked . 2. However, if step 1 don’t work then there are a number that they are able to call. Then, the person will be able to write or email the company with the given address on the website that they provide. The Team Leader will call them back and also in all of the cases they will receive a resolution within 5 working days. In addition, the person should expect a response in three working days. 3. However, if the person is not happy with step 1 and 2, then they will have to write their outline of the concerns in a letter to Julie Thompson who is the Head of Customer Retention. The Head of Customer Retention will acknowledge the complaint in 5 working days and a senior member of staff will start to investigate and then contact the person in 10 working days (maximum of days). Source: https://www.greatmagazines.co.uk/complaints-procedure
Q Magazine Complain Procedure Source: https://www.greatmagazines.co.uk/complaints-procedure This is the screen shot of the complain procedure step by step for Q magazine on Great Magazine.
Q Magazine Complain Procedure Many people will complain through the complain procedure as there will be some contents that they dislike and found offended what they have put in. One example what when lots of people have complain is when Lady Gaga was posing topless on the front cover on April 2010 issue. This is important as people have found this image offensives as it reveal too much breast and this issue was banned in United Stated. Lots of people will be complaining about about this image. Source: https://en.wikipedia.org/wiki/Q_(magazine)
Conclusion Overall, the Q magazine will go through lots of stage in order to make their magazine accurate and cause in offend to any of the readers. They will conduct a proper investigation after receiving a complaint that haven’t be corrected. They will appeal to their target audience by ‘injected’ exclusive information to the readers so that they will buy the magazine. This will link to the target as they will want to gain the most important and exclusive information that they can through the magazine. They will market their magazines in different ways so that the target audience will feel a connection with the magazine and also it will add ‘star appeal’ (Richard Dyer) as they will be able to learn more about their favourite artists music as Q magazine will encourage them to do that.

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Unit 01 Sophie Angus

  • 1.
    OCR – Level 3Cambridge Introductory Diploma in Media Unit 01: Analysing Media Products and Audiences Evidence Name: Candidate Number: 1006 Center Name: St. Andrew’s Catholic School Center Number: 64135 Set Brief - Print Project/Brief – Music Magazine & Promotion
  • 3.
    Contents LO1 Slides SlideNumbers Focus Publisher and Product 4 Ownership Structure- 5 Operating Model 6-7 Brand Ideology/Ethos and Values 8 Technological Convergence 9 Associated Products 10 Market Position 11 Competitors - Publishers 12 Competitors - Publications 13 Meaning and Purpose 14-15 Double Page Spread Analysing 16 Contents Analysing 17-18 Contents Analysing Q Magazine 19 Genre 20 Production Process 21-23 Format and Style 24 Form 25
  • 4.
    Focus Publisher andProduct Publisher Product Bauer media group is founded in 1875. Bauer is a family run business and been in the family for five generation. Today Yvnno Bauer is a publisher for Bauer Media Group. Bauer was originally a small printing house in Germany and today Bauer is Europe’s largest privately own publishing group. Today, the Bauer headquarters is in Hambury, Germany. In addition, Bauer have over 300 magazine in 15 different country around the world, over 22 million use Bauer media group in the UK, for online, TV stations as well as 50 radio like Kiss, Metro Radio or Absolute Radio. January 2008, Bauer Media join Bauer Media Group, to work together on magazine. TV, online and 400 digital product.. There are approximately 11, 000 in 17 different countries in 2013. Bauer media group, have won a number of awards in 2015, their radio, magazine and TV station, for instance “Station of the Year ( 500,00- 2m TSA), Arqiva awards to Radio Border” Mark Ellen and David Hepworth founded Q, along with other magazines like Mojo after the success . The first issue of Q was in October 1986 with Paul McCartney on the cover. The country of origin of the magazine is the United Kingdom. The original of the magazine was Cue, however they change the name to be Q because the customer may mistake the music magazine to be a snooker magazine. Q first was publish by EMAP, however in 2008, EMAP sold Q title to Bauer, along with other magazines tiles. Q is a monthly magazine, which mean the magazine is sold monthly. On the 3rd October 2000 to the 3rd July 2012, Q created a channel called Q TV, which is based on indie, rock and alternative.TV was owned by Bauer Group and Channel 4. Yearly, Q host an awards ceremony, which is called Q awards. The average circulate of magazine is 64,596 in the end of June 2012 http://www.bauermedia.co.uk/about/our-company http://www.qthemusic.com/
  • 5.
    Ownership Structure http://www.bauermedia.com/en/company/history/ http://www.bauermedia.co.uk/about/our-company LudophBauer founded Bauer Media Group in 1875, where it was a small business, which was for printing of cards in Hamburg, Germany. In 1920, Bauer released the first radio magazine called Rundfunk- Kritik, the popularity of the magazine was quickly realise as they have to print more than half a million. However, the first UK base magazine is launch in 1953, which is called Angling Times. Today, the Angling Times is the largest angling newspaper in the UK. The sister company of Bauer Media Group is Bauer H Bauer Publishing, which is the a publishing brand, which publish magazine, like Bella or Wonderpedia. Even so the so a global company and the Europe's largest privately owned publishing group, their headquarter is in Hamburg, Germany in the birthplace of the Bauer Media Group. It been the Hamburg for 140 years, even when tis was a printing card business. Today, angling times is finish magazine. This is a weekly magazine, which mean this will be cheaper to buy and also this will have less content about finishing. This was taken 1875, when Bauer Media Group was a small business for printing cards. http://www.bauermedia.com/en/company/history/ http://www.anglingtimes.fishing/Angling-Times/
  • 6.
    Operating Model This isa family Run business, this has been in the Bauer’s family for 5 generation. http://www.bauermedia.co.uk/about/our-company Jörg Hausendorf born in 1964 Adndreas Schoo born in 1960 Witold Wozniak born in 1968 Yvonne Bauer is a publisher http://www.bauermedia.com/en/company/management/
  • 7.
  • 8.
    Brand Ideology/Ethos andValues Slogan “We Think Popular” is Bauer Media Group slogan . This connotes that Bauer is a community not a business as the verbal code “We” implies that everyone work very hard at make Bauer Media Group a successful media business. The adverb “ think” convey that everyone who work at Bauer Media Group think the same way as the media business became the Europe’s largest privately owned publishing group because of their dedication and loyalty to the company that make the Bauer Media Group number one. The word “popular” reveal that their product like varied of magazine, TV or radios is well known and loved by millions of people around the world and therefore Bauer Media Group is popular as all of their products are successful around the world. This also implies that they appealed to every age range, gender or race, which make the company popular and well know as this attracted everyone attention. The audience will agree with Bauer Media Group’s slogan, “We Think Popular” because if the audience keep on buy their products, the media business will be growing in popularity because the staff at the media company have a good work ethic to make this a global business, which they have done. As Bauer think of popular idea which mean the will become more popular with the audience. Values Bauer Media Group has four values they has work by to make this media company a success and also the biggest publishing company in the world. The four values are respected, collaborate, create and challenge. This reveals that the company run and the staff work by these values to explore everyone’s creative as Bauer Media Group to base on creative ideas so think of new ideas or expands on their current product to make them better to expand on their current audiences. As Bauer Media Group is one company, which mean they must work together to achieve their vision of their media product by working together to agree on their final product like all of the different issues of Q or the different various of radios. This implies that Bauer Media Group is always after a challenge to their staff to explore new and current media product. The final value of Bauer Media Group is respected, how they company expect the staff to treat each other and also how the company to treat their clients who don’t work the company. As they expect everyone to be treated equally and fairly. History In 1875, Bauer Media Group was founded by Ludolph Bauer. This was originally a small cards business in Hamburg, Germany. However, in the beginning of the 20th century a free advertising paper, they was one of the first media company to do this, As the Extrablatt am Montag was release, however later on this became a sport newspaper. Around the same time, in 1920s, their created a radio magazine called Rundfun-Kritik, which became very popular as they made over half a million copies of the radio magazine. Between 1950 to 1960 they make a youth magazine for youths. In addition, in 1970 the created a women weeklies segment for women like Bella and Tina. Afterward the form their first private TV broadcaster And also created a ratio station called . station Radio Hamburg. They also formed a newspaper in Germany called Magdeburger Vlksstimme, today this is the largest daily newspaper in northern the Bauer Media Group have survived during two world wars and still haven’t destroy them, they keep on working until they become the a global media company to because of they hard work for five generation. http://www.bauermedia.com/en/company/ http://www.bauermedia.com/en/company/history/ http://www.bauer-media.com.au/discover/about-bauer/values-culture This was on Bauer Media Group official website. This reveal how their company, the staff should act and how the the media company run. The white triangle could represent that Bauer is pure and fresh, which could mean this Bauer spreading this new version on the modern day. The blue box could represent the ocean because the ocean is big, as Bauer, as they are speeding their products around the world and is a global company. In addition, the box could represent Bauer as they are a global company, which mean the are well known around and they won’t stop grow as a company. The white triangle could also represent the world because Bauer is a global company, this could mean as Bauer is growing and becoming more successful, the world(which is the audience) is growing small as everyone have brought a Bauer’s product, which mean Bauer’ success is making the world smaller as Bauer is entering us into the new world of entertainment.
  • 9.
    Technological Convergence For Qmagazine you can subscript for 12 issues of the magazine online. You can subscript to the magazines by having a printed copy or also a digital copy. In addition you can also subscript to both of the versions of magazine, digital and printed copy. To subscript to Q online to contain 12 issue of Q, you would have to pay £32, also for the digital version of Q, they would pay £32. However, they order the print copy and the digital copy,, they would have to pay £37, which is stated as “Best Value”. This is on Q official website to order the subscript to Q. This is also on Q official website, which is proof that audience can subscript to Q online by the magazine or on a digital devices. Bauer Media Group do contract to their audience online through social media. This could be because they want to advertise their brand around the would . In addition Bauer different company around the world also have their own social media account. For instance, Bauer Media Group Australia has their own Facebook account and their own Instagram account.. The reason why Bauer Media Group use Social media is because they want to expand their audience and to contract to people digitally, as this is becoming a digital world, so the media company have to their best to expand their company so they will still be number one and still stay as a global company. Social Media Statistics from September 2015 Facebook likes 556 Twitter followers 9,970 Also Bauer also have their products like Mojo or Q on social media so they also expand their brand name so their media product will become more successful, so Bauer will still be a global company. In addition this also expand their target audience because by social media, people will become aware of the brand if they never heard of them before. Here is the example of Q magazine social media rates. Social Media Statistics from September 2015 YouTube Subscribers 3,915 Instagram Followers 115K Twitter Followers 4,856 Facebook Likes 103,483 By looking at the screen shot of the Q social media account, this prove that Q do advertise myself online. In addition this also prove that they advertise their current event online. For instance, they have advertising the Q awards ceremony. http://www.qthemusic.com/11361/u2- q351/ http://www.greatmagazines.co.uk/q-magazine https://www.youtube.com/user/Q4music https://instagram.com/qmagazineuk/?hl=en https://twitter.com/QMagazine?ref_src=twsrc%5Egoogle%7Ct wcamp%5Eserp%7Ctwgr%5Eauthor https://www.facebook.com/QMagazine
  • 10.
    Associated Products Magazines Radio Kiss FMhave 4,576,000 listeners. Kiss was founded in 1st September 1990. Heat radio have 833,000. Heat was found in 1st November 2003. Kerrang Radio have 843,000 listener. Kerrang was founded in 10 June 1990. Digital product All of these channels are under digital product. This mean you can only use these product on your tablet, PC and your laptop. Television Heat TV was launched on 3rd July 2012. this channel is produce by Channel 4. the most played songs are Paul Potts, Jessie J, Ariana Grande and Nicki Minja and Pitbull feat Ke$ha. Magic is produce by channel 4. the most played song are Paul Potts, Maroon 5 heat Christina Aguilera, Take That. Kerrang Tv owned by the Box Plus Network. The most played songs are Paul Potts, Panic! At The Disco, PVRIS. On the website of https://media.info/uk/television they have stated that Paul Potts have been number one on all television programmes. http://www.bauermedia.co.uk/brands https://media.info/uk/television This is a symbol of the digital as they will tell the audience that that these are the digital product that you will be looking at. Mojo circulation is 74,203 74,203/6month = 12367.16
  • 11.
    Market Position 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 Combined Total AverageCirculation Digital Total Average Circulation http://www.mediaweek.co.uk/article/1307929/magazines- abcs-nme-print-sales-drop-below-15000 This is all of the music magazines, which is competing with each other to be the most popular. You can see the combined total of average circulation is that Mojo is the most popular, whiles the NME is the least popular. However, only three magazine that have the digital total average circulation, Uncut, Q and NME. This mean that Q have the highest total of the digital total average circulation. This reveals the percentage of each publisher net values. This reveal that the Bauer have to the highest net value, this could because Bauer use different kind media product, which they use, which could implies that it could have the larger profit merge, which mean they have the highest net value. In addition, the Bauer is the main publishing, for music magazine as the Music and Media Solution Group Limited and IPC have a much lower percent, as Bauer is nearly take up the 50% of the net worth. However, the Music and Media Solution Group Limited have the lowest percentage, which is 2% lower than IPC. 44% 29% 27% Net Value Bauer IPC Music and Media Solution Group Limited
  • 12.
    Competitors - Publishers TheNational Magazine Company The National Magazine Company was founded by William Randolph in 1910. The national Magazine Company is a London based publisher company. The company worth £23.53 million. https://en.wikipedia.org/wiki/Nat_Mags Future Plc Future plc was founded by Chris Anderson in 1985 in Somerton, Somerset. As there their headquarter is in Bath, Somerset in the UK. The net worth of Future plc is £32.6 million. https://en.wikipedia.org/wiki /Future_plc Condé Nast Conde Nast was founded by Condé Montrose Nast in 1909 in America. The net value of the Condé Nast is $10.4 billion https://en.wikipedia.org/wiki/Cond%C3% A9_Nast Time Inc UK Time Inc was founded in the United Kingdom in 1968. The CEO of the company today is Marcus Rich. The company worth £211,930,00. https://en.wikipedia.org/wiki/Tim e_Inc._UK Immediate Media Company Immediate Media was the predecessor of the BBC Magazine. This was founded in London and Bristol on the 1st November 2011 and the CEO is Tom Bureau . The company worth £106,798,000. https://en.wikipedia.org/wiki/Immediate_ Media_Company
  • 13.
    Competitors - Publications Kerrang!music magazine first issue was 6th June 1981. The publisher is Bauer Media Group. The frequency of the music magazine is on a weekly base and Karrang! Cost £2.20. The founder of the music magazine is Alan Lewis and the current editor is James McMahon. https://en.wikipedia.org/wiki/Kerrang! http://www.whsmith.co.uk/products/kerrang /9012000000264 Uncut music magazine first issue on May 1997. the publisher of the magazine is Time Inc. UK. The frequency of the magazine is monthly and it cost £4.80. The current editor of the magazine is John Mulvey https://en.wikipedia.org/wiki/Uncut_(maga zine) http://www.whsmith.co.uk/products/uncut /9012000000868 NME music magazine first issue on the 7th March 1952. The publisher is Time Inc. UK. The frequency of the music magazine is on a weekly base and cost £2.50. The current editor for the magazine is Mike Williams and the editor for the website is Greg Cochrane. https://en.wikipedia.org/wiki/NME Mojo magazine first issue on November 1993. The Publisher of the magazine is Bauer. The frequency of the music magazine is monthly and its cost £4.99. The current Editor in Chief is Phil Alexander https://en.wikipedia.org/wiki/Mojo_(magazine) http://www.whsmith.co.uk/products/mojo/9012 000000295
  • 14.
    Purpose and Meaning Thedenotation of the strapline for Q magazine is “The World’s Greatest Music Magazine. This connotes that this magazine has an eclectic mix of music for all generations to read as this magazine is made with the best quality for the reader. The use of the word “World's” convey that the magazine is a success and is a global magazine. This could also denote that the magazine,is so popular that it is sold globally. The superlative “greatest” implies that the Q magazine is made to a high quality, it is one of a kind and you can’t get the same information about music is another magazine. The masthead of the magazine is eye-catching, simple and bold. The letter “Q” on the masthead reveal that this is a mature magazine because of the front of the “Q”. The masthead is bold and stands out. The red background is eye catching and bright, this could implies that this is a powerful magazine because the red symbolises power and this will give you the exclusive information and you are able to explore different genres of music. In addition, the white contrasts with the red background, making the white letters bold and easier on the eye for the target audience. The main image of Amy Winehouse is on the cover of Q magazine. Her facial expression is neutral, which could convey that this is the end of her impact of music, a year after she died. This could bring out an emotion from the audience as she died and therefore stopped creating music. In addition, the audience can see her tattoos of the two red and black hearts, the red could represent her love for music and the black could represent her drug addiction and how her life ended so tragically . The barcode, issue date and price, will inform the audience of the magazine’s price and the issue date of the magazine. The headline of the magazine is “exclusive Amy Winehouse tribute CD” this means the audience can read and listen to her best song in her time alive like Rehab or Back and Black. The inside features in the red box, is the exclusive of which articles will be mentioned in the magazine, this implies different artist s mentioned in the magazine and how they attract different age range sof audience like Rizzle kicks and Maroon 5 for the teenagers and Stewart Lee for adults. Coverlines/Pull-quote is used to attract the audience. Red and white have been chosen as the colour theme for this issue of the magazine. This could be because the letters are more eye-catching for the audience, which could contrast against the dark, dull, grey. The background of Amy Winehouse could be a white door, where there is no light which make the door look grey. This could represent her life ending and also the ending of her music. This could express an emotion of sadness, loss of someone who have changed the music industry forever by her voice. The door could represent a talented young woman walking out of our lives as the alcohol and drug addiction took over her life. On the other hand, this could convey that the alcohol and the drugs entered her life and led to her death. The door could represent the duality of her life, her love of music and enjoyment of entertaining her fans and the darkness of her addictions which happened behind closed doors. The main cover of the magazine is “Amy” in capital letters to emphasise that it’s been a year since she died. This could attract the audience to buy this magazine as she is still famous and still well known for her music, even after she died and people may want to know more about her life and her death. The name “Amy” is in large white writing so this can contrast the white and grey so the letter can be more eye catching for the audience. https://lisakilgallon.wordpress.com/2012/07/09 /tribute-to-amy-winehouse-6/
  • 15.
    Purpose and Meaning Thebanner of Q magazine stated “Exclusive Amy Winehouse Tribute CD” this you buy the magazine, as this come with a free CD as Amy Winehouse Tribute, as this could be a collection of her best songs she have ever made. The buzzword “Exclusive” connote that this CD is made jus for Q magazine and therefore you can’t buy the tribute unless you buy the magazine. This could also convey that the CD is limited additions. Moreover, there is a pug on the magazine as this come with a free CD, this will make people want to buy the magazines, as their know they will be gain CD as well as new information about music. This will make the target audience feel that their money was well spend on this magazine. On the magazine there is the anchorage text, which stated “ New Revelation About The Voice Of Our Time…And How We Lost Her” this could that the audience will find out more about Amy Winehouse and interesting facts about her or her music. This could also bring more information about her death, the lead up and the seriousness of drugs and alcohol addiction and how she become addicted to those substances. On the magazine, there is a puff which stated “if your CD is missing please tell your Newsagent” as this is a warning for the target audience that the CD may not be included in the magazine and it is important to tell the newsagents, where you brought the magazine, to warn them if all of the magazine don’t include with the magazine and they could get you that CD. There is no secondary images on this magazine, as the main focus of the magazine is Amy Winehouse as they are sharing exclusive information about Amy Winehouse a year after her death. In addition, pug include a smaller free magazine for the music albums guide. This is important because the target audience will feel like that they are benefits buying the magazine, as this come with a free guide as the smaller magazine can them to explore different genre of music and also they find new information about their favourite genre of music. https://lisakilgallon.wordpress.com/2012/07/09 /tribute-to-amy-winehouse-6/
  • 16.
    Double Page SpreadAnalysing The drop capital is to attract the audience to read about Elle Goulding’s albums and learn fun facts about her albums and rumours about her songs. Also, it named the producers, the release date, where the albums were recorded and tracks on the drop capital. The technical code of the double page spread focuses on Ellie Goulding . The photograph of Ellie Goulding is taken with a medium shot, as her hands are over her headphone. This could implies that music is really important to her as in the background, she is in the recording studio planning one of her many hits. Her face reveal high concentration, which implies that she wants to make the best music possible. She has chosen to wear black clothing instead of bright coloured clothing which implies she could be trying to rip off her good girl image and become more rebellious . This implies that as she is changing, also her music will change. On the left of the image there is a pull quote which is in bold white capital letters. This is accompanied by a specific quote that was included from the interview. The pull quote from Q “ Hear Me Roar” conveys that we haven’t heard the best of Ellie Goulding yet. In addition, this could revealthat she was never number one on the music magazine in the past and is determined to achieve that position now and she won’t be second best without a fight, as she is the number one fe artist for Q. The stand first on the double page spread is below the pull quote as her name is highlighted in yellow to ensure the she actually said that to Q . It is also eye-catching to the audience so they can quickly read her threat to the music industry as she will become a global artist. In addition, the quote is in red with the rest of the interview text in black. Also the front is bold in colour and eye-catching for the reader who will be drawn to read this quote. Having another drop capital in pale yellow about the next albums of other artists such as CeeLo Cool, Wilko Johnson or Deadmaus, implies that all of these artists mentioned are her rivals in the music industry. During the double page spread the focus is on Ellie Goulding as the public eye is on her as she is the up and coming artists and her album will change her clean image and also the audience will have high expectations for this album because she has put all of her energy and power into the new albums. She has expressed some emotive phrases that will keep the readers wondering about her new attitude to her music.Issue Number 351
  • 17.
    Contents Page Analysis Inthe sub line of the magazine these summaries of the artist, interviews and also the page number of the review, which is called the Q Review, implies that writers interview the artist and what they have done or write a review of what they have done. On the right side of the magazine the Q logo can be found along with the issue date of the magazine. On the content page the page number anchors the main picture of the artist and directs the audience to read the story about their favourite artists. In addition, below the page number there is a summary of what the artist has achieved or facts about them so the audience can understand them more as the person than a celebrity. On the main picture of U2 on the content page, they a flash which stated “Cover Story” this reveal that they are the main focus of this issue of Q, therefore this will attract the audience to read the interview of one of the most famous band in the world. The masthead of this issue of Q stated the name of the content page, the logo of Q and the issue date. This will inform the reader what page this is so they can find different sections of the magazine they want to read. For instance, if they want to read about 50 Cent and his music and business. They can refer to the content page. This Logo is a type of branding advertisement to let the reader know that they are reading Q magazine. The logo also refers to the issue number of the magazine because this will let the audience know if they have read the recent issue of Q or not, so they can buy the newest Q magazine if they don’t have the newest issue of Q. In addition, some people collect magazines so the collector can buy Q to add to their collection so that they can prove that they have every single issue of Q. Issue Number 351
  • 18.
    Contents Page Analysis Atypical content page of a Q magazine would consistently contain the Q’s masthead to keep up with brand awareness. In addition, with important and main stories they will mention with an image and also a small description of the story. There will be some interviews and also some review of a concerts will be in the contents page with the page number so that the readers are able to gain more information. The main focus of the is New Order, which is on page 71 as it have the largest image on the content page. By having images onto the content, this will add ‘star appeal’ (Richard Dyer) as they will be more interested of what they have to say by seeing an image of them.
  • 19.
    Content Analysis -Q Magazine The type of information that will feature in the magazine are interviews with artists. This is a way for the readers to be able to build a ‘personal relationship’(Katz) with the artists from the music industry. Therefore, they will understand them as a person instead of a model. Also, there are the Q review of when the someone will reviews about different albums or concerts in their opinions. Also, they will have pages of advertisement as a way to create income for the magazine so that the customers will be encourage to buy the product that the magazine have display. They usually have a double page spread and also single page spread throughout the magazine as they are able to read about different content in the magazine. In addition, they will be able to read about different features of the music industry.
  • 20.
    Genre Q magazine Q magazinehas a variety of different genres of music. Evidence of the eclectic music in the magazine is on their homepage where there are exclusive images and songs of Paul McCartney in 1981, which premieres a remix of his song Tug of War, which is rock and pop genre music. Also, further down the homepage, there is an article about 50 Cents, who are a modern hip hop music. Also in the magazine, there are different examples of artists who all have a different genre of music such as Amy Winehouse the year after she died, Cheryl Cole and David Bowie . The magazine is supported by the demographics of the Q magazine. As all age ranges do read the magazine because of the eclectic range of articles . The highest percentage of people who read Q magazine is male between the ages of 15-24 , as they would be interested in different generation of music, like U2 or David Bowie. So they can explore their music interest.
  • 21.
    Production Processes 2) Managingthe Schedule This step is to make the deadline, so the staff can aim for that date so they can meet the deadline and move on to the next task. Also, if anything has to change from the first plan, there must be an alternative plan, which the staff must use. This means the staff will be properly managed to the magazine’s schedule and also will have to meet any deadline if they want the magazine to be finished by the publication date. 3) Editorial and Budgetary This step of the magazine production is where the editorial decision is made as to who should be on the front of this issue and what artist, photograph, illustrations or any ideas for the article should be included in the music magazine. Also, this need to fit in with their budget and schedule. 4) Content Acquisition This is one of the most important stages of the magazine’s production as the editors of the magazine have to chose between in- house writer or the external writers to write about a specific topic, so the content of the magazine will be decided. In addition, the illustrations will also be created, whilst the editor is deciding about the in-house writers versus the external writers. 1) Date of Publication This step is to set a date of the publication. This is the date that the magazine must be released to the general public. Once the date has been decided, you can start working on the magazine and start to plan what to do. http://hosbeg.com/the-magazine-production-process/
  • 22.
    Production Processes 5) Sub-editing This step is about the quality checks of the magazine. This means the magazine staff will have to check if all of the facts in the magazine are all true, make sure the magazine text has the right spelling, grammar and the punctuation. Also they need to make sure the magazine has all the same house- style and lastly check the page layout. 6) Page- Layout This step of the magazine focuses on the layout of the magazine. They use a piece of powerful desktop publishing software to enable the staff to sort out the magazine layout. They need to make sure if they fit the advertisement in the magazine as the advertisement company pay the magazine to mention them in the magazine. They also have to make sure the text is readable for the target audience. 7) Proofreading This step on the magazine production is when the editorial department print out the first hard copy of the magazine. Then they will check for mistakes in the magazine before the magazine is released to the general public. They will do this until everyone in the editorial team is happy with the magazine as there will be not mistakes in the magazine. 8) File emailed to printer This step follows proofreading of the magazine. The magazine is sent to the printer again. When the editorial team is happy with the magazine, they will start to print mass copies of the magazine 9) Distribution This is the last step of the magazine production. The printing company has finished printing the issue of the magazine. The magazine is packed and sorted out and then sent to the warehouse for distribution. The warehouse is organised to send copies of the magazine to the general public for purchase in different shops. http://hosbeg.com/the-magazine-production-process/
  • 23.
    Production Processes I haveemailed the publisher about the production process of their music magazine. The reason I have emailed the publisher is because the information given to me will help me use the same production for my magazine as Q magazine. Q magazine has no contacts on their official website or on their magazine, so this is why I have emailed the publisher and not the magazine itself. However, Bauer have not responded to my email and therefore I have no answer about the production process of Q magazine.
  • 24.
    Format and Style Format Thelength of the magazine is 21.6cm whilst the width is 28.3cm . You can download Q on the customers’ tablet and phone if they subscribe to Q. For 12 issues before buying another subscription for the following year. The content of the music magazine is thicker than the other magazine, as this will pack in more information about the music and the artists. Language The Strapline of Q is “The World’s Greatest Music Magazine “ implying that they are a bold and confident magazine which means the information will be bold and also give the audience confidence that they are paying for the better information about music than other magazines like Mojo or Kerrang!. The quote on the front cover of Q is “World Exclusive”, which means no one else in the world has the information that Q has about U2, also that it is the first time U2 has released the information to the public, which means they must buy the magazine to know more about U2. On the editor’s letter, which is a single page spread, they addressing the reader by saying “Your new issue of Q is a collection of stories about the value of taking your time”, this reveal that Q belong to everyone not to the publishing company, Bauer Media Group. Moreover, this reveal that the audience is the part of Q and is just as important as the music itself. On the double page spread, it was an interviewed with Ellie Goulding, it stated that “it could shatter Goulding’s nice girl image. This reveal that Goulding doesn’t want to be a pop star and wanted to be taken more seriously as an artist. So by having an interview with Q, she is being rebellious and shattering her clean image, as she is growing in her music and fame, which implies that she is an artist that will take over the music world. Colour Scheme The main house colour of Q is red as this is the colour of the logo on masthead. In addition, white is another house colour as the letter Q is in white and also when there is a dark page in the magazine, they would use a white colour font. Also, they would use a black colour font to be presented on each page. However, on the front cover of the magazine in the October 2015 issue, they also use the colour yellow because throughout the magazine there are text boxes on some pages that are yellow, which imply that they feel yellow is a bright colour that makes people feel good. In addition, they may use yellow in the magazine because they have an exclusive interview with U2 as this is the biggest band in the world so Q use the colour yellow to attract the readers to the magazine. Achieving an exclusive interview with U2 is a big scoop for the magazine as well as a huge selling point. House Style The house style of Q magazine is to repeat their mastheads throughout the magazine next to the page number. This is a type of brand Identity, as they are always branding themselves on each page. Moreover, Q magazines always include their house colours of red, white and black on each page. Moreover, throughout the music magazine, individual pages of text are all the size for each box of text and all of the font is in the same style. http://www.qthemusic.com /11361/u2-q351/ Issue Number 351
  • 25.
    Form Q is atype of music magazine. This mean Q magazine is non- fiction, as this is based on facts and interviews with the artists/bands themselves. The frequency of Q magazine is monthly and therefore Q cost £4.20.
  • 27.
    Contents LO2 Slides SlideNumbers Demographic 28 Psychographic 29-30 Target Audience 31-32 Spending Power 33 Uses and gratification theory (Blumler and Katz 1974) 34 Maslow’s Hierarchy of Needs 35 Stuart Hall (1980) and Katz 36 Questions 37- 46 Primary Research 47-48 Evidence of Primary Research 49 Secondary Research 50 Evidence of Secondary Research 51
  • 28.
    Demographic A Higher management,bankers, lawyers, doctors and other professionals. B Middle management, teachers, creative and media people e.g. graphic designers etc. C1 Office supervisors, junior managers, nurses, specialist clerical staff-white collar. C2 Skilled manual workers, plumbers, builders-blue collar D Semi-skilled and unskilled manual workers. E Unemployed, students, pensioners, casual workers. The target audience in terms of the demographic for Q magazine is E and D. This is important because my target audience will student, which mean they will be find what style of music they will like and up and coming artists as well as old artists/bands. So by the demographic chart, I can identify what my target audience will be like and also why they will read Q magazine.
  • 29.
    Psychographic Mainstreamers SEEK SECURITY.Tend to be domestic, conformist, conventional, sentimental-favour value for money family brands. The largest group. . Aspirers SEEK STATUS. Materialistic, acquisitive, orientated to image and appearance, persona and fashion. Typically younger people. Succeeders SEEK CONTROL. Strong goal, confidence, work ethic and organisation. Typically higher management and professionals. Resigned SEEK SURVIVAL. Rigid and authoritarian values. Interested in past and tradition. Typically older people. Explorers SEEK DISCOVERY. Energy, individualism and experience. Values difference and adventure. Typically a younger demographic (students). Strugglers SEEK ESCAPE. Alienated and disorganised. Few resources beyond physical skills. Buy alcohol, junk food, lottery tickets. Typically lower demographics. Reformers SEEK ENLIGHTENMENT. Freedom of restrictions and personal growth. Social awareness and independent judgment. Anti-materialistic but aware of good taste.
  • 30.
    Psychographic The target audiencewill be ‘Aspirers’ as they will care more about their fashion and their image, so they will read Q magazine for inspiration of what style their favorite artists/bands are wearing in the photos. In addition my target audience will be ‘Explorers” as they will be discovering new music because of Q magazine. Also my target audience will be ‘survivors’ they will be committed to by Q magazine monthly.
  • 31.
    Target Audience The targetaudience of Q is aimed at people between the ages 15- 24. However, more males read Q magazine than female as the percentage of readership is 68.3 for males and 31.7% for females between 15-24 is 35.3%. This implies that more males between 15-24 read Q magazine. This could be because there is a different eclectic mix of music, so this is why Q is so popular with different people. Q magazine matches people’s different music styles, for instance, people who may like 50 Cent’s style or Sam Smith. However, some people may like the old style of music like U2 or David Bowie, which the Q mention in the magazine. This music magazine also helps people to explore their interest of music by using different artist or genre of music, which is included in the magazine. By referring to the ‘Hartley’s 7 Subjectivities’ they would be considering the age, gender, class, ethnicity, self-image, nationality and family when analysing the reasons why different groups may like the same thing. Q magazine appeals to the age range between 15-24 as they will most likely be in the social group of E, D and maybe C2. https://ncrafts.files.wordpress.com/2013/05/socio-economic-needs.png https://brianinsua6055.wordpress.com/unit-13-planning-pitching-uk-print- product/unit-13-lo1/ The readership of the socio-economic perspective is categorised in the ABC1 profile in a percentage. The ABC1 profile for Q magazine is 70% , which is quite high. The demographic profile implies that they are more interested in the music than the other age range, therefore, maybe they are interested in working in the music industry as this is the age when people start to decide what they want to do or decide working for the first time. The psychographics looked at personality, values, opinions, attitudes, interests, and lifestyles. Q magazine is aimed at the lower ABC1 profile readership as this is aimed at 15-24 year olds , as this is a younger age range on the socio-economic chart. As the magazine is cheap for a monthly issue they are able to afford it and get the most for their money.
  • 32.
    Target Audience According tothe Katz theory of ‘diversion’ the audience can escape from reality by reading the music magazine because then they don’t have to think about their real life like work and do something that they are interested in themselves by reading their favourite music magazine. Furthermore, the audience can be ‘informed’ and ‘educated’ because they can learn more about the artists/bands, the music industry. By referring to the Maslow theory, the audience would be ‘survivors’ as this connotes they like to know that the magazine will be there every month. They will gain the knowledge about the music through the magazine. In addition, they would be ‘explorers’ as they like to know different music information and also explore different genre of music as well. According to the Psychographic theory they would be ‘explorers’ as they are searching for new information about the music through the magazines and therefore they maybe interested in the music industry. The ‘explorers’ would normally be the younger demographic like students or young adults. ‘Reformers’ are also included in psychographic theory as now they have a new sense of freedom and want to know what music they like and what music they don’t like and they seek help within the music magazine. As now as ‘reformers’ they would start to be more socially aware of information. https://ncrafts.wordpress.com/ctec-level-3-introductory-diploma-in-media-candidates/unit-30-uk-media-publishing/
  • 33.
    Spending Power • Bythe statistics of the readership of Q magazine its reveals that ages between 15-24 is the age range that read Q magazine the most. • Therefore I predict that people between the ages of 15-24 will read EXCLUSIVE magazine as both of the magazines will feature different genre of artists and bands in both of the magazines. • The Hartley’s seven subjective and age, gender, class, self image, nationality, family and ethnicity is reference when looking at the statistic of the age range of the readership of the magazines and the spend power. • The spending power would be Q magazine, as the ABC1 is 70% of readership to Q magazine. • This reveal that the readership of a magazine would have a earn high income and therefore can afford buying Q magazine months. • So I could predict that people would be able to buy a more expensive magazine, which could have a higher quality contents in the magazine. Q magazine spending powers of for my target audience. I have to publish the correct date, which is base on the statistic that I predicted for from the statistic for Q magazine which is publish online. The reason why I have chose Q magazine’s statistic to analyse is because both of the magazines features similar contents which is produce. Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q http://ncrafts.files.wordpress.com/2013/05/socio-economic- needs.png
  • 34.
    Uses and gratificationtheory (Blumler and Katz 1974) The term of “Diversion” is when someone is escaping from their life. So they are living through the pages of the magazine. Another term is “Personal relationship” is when someone build up a relationship with some who they like which is well known in the media. This process normally happen by social media such as Facebook and snap chat. This reason why they will build up the bond with the famous person is for emotion and social support, as they may not be able to gain in their normally day to day life. In addition the term “Personality” implies that some people act different on social media rather than real life. This could be because they want to be the person who they are on social media rather than being themselves. This will reflecting your identified between the person on social media and the person in reality Lastly, the term of “Surveillance” to gain information about the band and the artist as they want to know more about them. Also this will educate them on the up and coming artist and band to they can express their opinion about them. Contraction to the music magazine The audience may read music magazine because to escape from their normal life as they could be dreaming of a life in the music industry and therefore it will it is a means of escape to life out their dream in their mind. By reading a music magazine you could build a personal relationship with the artist or the band by reading their interview or looking at exclusive picture of the artist or band. In some music magazine, people are able to write their opinion on a concerts that they have been to. The main reason why someone read a music magazine is because they want to gain knowledge about the artist, band or the music industry and how it function. They will be able to use this in their real life as they can make their dream come true as they will know all of the function of how to be a singer . Elihu KatzJay Blumler http://media.lee ds.ac.uk/people/j ay-blumler/ http://societyand media.wikispaces .com/Elihu+Katz
  • 35.
    Maslow’s Hierarchy ofNeeds Buying a magazine isn’t every needs. As people will put their basic supplies of food or water and also their safety will come first as well. Someone with money will more likely to buy a music magazine as they can afford the magazine and don’t have to worry about he money to buy the magazine. Someone when buy a music magazine in “love/belonging” as the person could of form a relationship the music magazine brand and therefore they have the need to but every issue of the magazine. The section “love/belonging “ would include family and friendship. Abraham Maslow https://en.wikipedia.org/wiki/File:Abraham_Maslow.jpg https://en.wikipedia.org/wiki/File:Abraham_Maslow.jpg
  • 36.
    Stuart Hall (1980)and Katz The Stuart Hall (1980) there are different kind of readers when they read magazine. The term ‘dominant reading’ reveals that the acceptation of the reader, prefer to read. Another term is ‘the negotiated reading’, this is when the reader also prefer to read, however they also believe a little the codes. In addition, they will also reflects on their own position in life and also reflect on their experience and also their interests. The last term that Stuart Hall use is the ‘the oppositional reading’ is when the don’t want to read. Moreover, this relate to the reader social position as this make them oppositional to relate the dominate codes. Katz theory of ‘diversion’ the audience can escape from reality by reading the music magazine because they don’t have to think about their real life like work and do something that they are interest themselves by reading their favourite music magazine. Furthermore, the audience can be ‘informed’ and ‘educated’ because they can learn more about the artists/bands, the music industry. The Stuart Hall (1980) relate with my target audience because they will be known as ‘dominant reading’ the they chose to buy Q magazine not force and therefore they will believe what ever is written in the magazine because all of the information in the magazine is accurate as most of the information comes from the artist in an interview. The Katz theory relate to my garget audience because they will be ‘diversion’ because as students they may want to escape their real life because therefore be too much work they need to be and therefore want to read something that will relax them. However, if my target audience is interested in music they will be classed as ‘informed’ and ‘educated’. Elihu Katzhttps://www.emaze.com/@AIZRRCTO/Presentatio n-Name http://soci etyandmed ia.wikispac es.com/Eli hu+Katz https://ww w.youtube. com/watch ?v=cMjaek olB9g
  • 37.
    Question 1 The setof results is presented of the chart. This reveal the target audience may be females, however this is opposite than Q magazine readership. This implies that I have asked more females than male, which could be a bit bias. This could implies the gender readership for my music magazine as more females has filled out my music magazine than males.
  • 38.
    Question 2 The setsof results will reveals the target audience of the age range. The main age range for the readership is 14-16, as I have ask more people between the 14-16 because I have ask more people between the age range. This is important because my magazine can targeted at the younger target audience, so I can created a magazine, which is designed for that specific target audience.
  • 39.
    Question 3 This setof results can determine the most popular genre for my music magazine. The most popular genre for my music magazine is pop music. As, my music magazine will have a electric of genre for my music magazine. Even so I haven't done have R&B as one of the choice for the question, someone choice other and then mention R&B. this means that I will mention R&B artists in my magazine as well as pop, rock and indies artists and bands.
  • 40.
    Question 4 All ofmy target audience reveal that will be willing to buy a magazine between £2-£3. this is important because students will not have enough money to buy a music magazine over £3. However all magazine who have a monthly frequency is over £3 because it have more contents in the magazine and therefore its more expensive. So I cannot meet with the target audience request of a cheap monthly music magazine because my magazine will be made in a high quality. This will inform me the price of my music magazine
  • 41.
    Question 5 This setsof results reveal that most of my target audience never brought a music magazine. However the target audience who do buy music magazine, would mostly buy their music magazine monthly. Also there is an equal amount of people who do buy the magazines weekly and fortnightly. This could inform me of the frequency of my music magazine.
  • 42.
    Question 6 The setof results from my target audience reveals that they would prefer to read an interview fro an artist than another else. Equally, some of my target audience will like to look at pictures and advertisement in the music magazine. As well as one of my target audience will like to articles and artist information. However, no one would like to read about he music awards. This is important their need to be a main features in my magazine and I also need to know what my target audience enjoy to read. This could inform me what I could feature the most in my music magazine.
  • 43.
    Question 7 The setof results will determine how is the best way to market my new music magazine. Most of my target audience thought that social media is the best way to market a new magazine, as teenagers use social media and therefore it will be easier to advertise the a new magazine. Therefore 75% of my target audience decided that using social media to promote my new music magazine. However, no thought that the word of the mouth is not a good way to advertise a new magazine, even so in the past the word of mouth will be the best way to advertise a magazine. This tells me the way to advertise my music magazine.
  • 44.
    Question 8 Most ofmy target audience will buy a music magazine because a free gift, as they may seem that they are gaining something if they buy a magazine. Some people may buy a magazine if the free gift good enough and not something bad. Only one person will not buy a music magazine because of a music magazine. The information from the chart informs me that the best way for my music magazine to be popular and eye catching is to have a free gift.
  • 45.
    Question 9 The resultson the chart reveal that the most popular free gift for my target audience will be concerts tickets discount voucher. This could be because most of the teenagers will prefer to go to a concert and hear live music. However some of the target audience will like to get earphone or headphone free in the magazine so they can listen to their music. Equally amount of people will like to receive signed autograph from the artist and band and a CD. One person will like to receive a free T- Shirt from the magazine. The chart tell me that all of these free gift would be popular as a free gifts.
  • 46.
    Question 10 By lookingat the set of results, there are more people who never subscribed to the magazine than have. This could seem like more people go the the shop than subscribed yearly to the magazine. This is important because if you subscribed to a magazine and then go bored of the magazine, you can not stop the magazine of coming monthly and get you money back, unlike if you don’t have a subscribe to the magazine and buy the magazine monthly, you can stop buying the magazine anytime if they are bored of the magazine. This tells me that most of my target audience do not subscribed to any magazines.
  • 47.
    Primary Research Primary researchis when someone gather new information and have been collected not going on online. Examples of how someone receive the primary research is by an questionnaires, survey monkey or in a focus group by interview a group of people. Advantages Disadvantages It is easy to do like to create a questionnaire. For a larger survey it can take a lot of time. You have the freedom to to design the primary research like questionnaires, phone survey or face to face survey. This can cost a lot of money if its on a large scale. It is cheap and quick foe a samples for the survey. It could be out of date by the time of the research id finish. You may receive information that you may not want.
  • 48.
    Primary Research There isother ways to find information about the music magazine to ask a range of people on the street. I have done a online questionnaire and also a paper base questionnaire as well. By asking random people on the street, you can have a range of response that could help your music magazine. For the Survey Monkey you can chose who to send the questionnaire to whilst asking people on the street they may answer it or just walk away and therefore you have to ask all different age range. So asking people on the street you are involving the general public to get their opinions about the music magazine such as the price or the house style. Also you ca see their facial expression when the question is given to them, as you can tell if the questions are good important question or if the question that is not important to this investigation.
  • 49.
    Evidence of PrimaryResearch This is the forms of primary research as on a word document I have wrote out ten question and then I have applies the questions on SurveyMonkey so people can answer my questions.
  • 50.
    Secondary Research Secondary researchis when the information you want already been products, so other people can use the information to help them. Examples of where you can find secondary research is the internets, newspaper or in books. Advantages Disadvantages The information is easy to access. Might have information that is not necessary for your research. It is easy to find the information you need. There could be out of date information. You can find different resources, which can help you like historical documents. Not all of the information you find on the will accuracy unless you look through books There could have a low cost to acquirement. Also their could have not finish information in the secondary research.
  • 51.
    Evidence of SecondaryResearch This is a form of Secondary research on amazon because a reader express their opinion about the magazine online, so that other potential customers can know whether they can buy the magazine or not. Also the customers reviews can judge the magazine on its quality, service and appearances. https://www.amazon.co.uk/Magazine-no-292-Lennon-Birthday-Collectors/dp/B007PBUE1C
  • 53.
    Contents LO3 Slides SlideNumbers Product Advertising & Marketing Define 54 How Q magazine is marketed 55 Q Magazine Subscriptions 56 Guerrilla marketing and Viral marketing 57 Magazine Adverting 58 Relationship Between The Magazine And Audience 59 Distribution 60
  • 54.
    Product Advertising &Marketing Define The definition of above the line marketing appeals to the mass audience way of advertising and also a quicker way to reach to their generalized target audience. The ways you can advertise products are on poster, television advertisement or mention in newspaper, social media and online. One way that Q magazine advertise their brand is when their masthead is included as a album front cover. I think this is a good way for a music magazine to advertises because the fan of the artist or band will see the main image on the album will have the magazine logo, so the fan can refer the artists to the magazine and then start to read the magazine as it will features similar genre of music. The definition of below the line marketing when target to the smaller specific target audience rather than the mass generalized audience. Example of the below the line promotion is when companies will send a direct email you someone or a leaflet through a house door. Example of a magazine is mot magazine when the advertise below the line is by sending email to their customer to promote their product. http://www.generationbass.com/2012/07/17/q-magazine-track-of-the-day-lord-cry-cry-blind-lightnin-floor/ https://twitter.com/magazinemot
  • 55.
    HOW Q magazineis marketed Q Competition On the official website for Q, there is a link to “Win”, where an audience can enter a competition and can win a lot of luxury item or gifts. By clicking on the competition, you would like to enter, this gives you more information about the competition, the term and the condition. This also tells you how much the presents are worth and when the competition. Q Awards Once a year, Q host an award ceremony. This is for best artist, band, radio and video. The award ceremony for 2016 hasn’t started yet so the public will have the opportunity to vote. They can fill out a form on their official website. The award ceremony started in 1990, and is normally hosted in the Abbey Road Studio and more recently The Park Lane Ballroom. Q TV Advert When I was conducting my research about Q magazine advertising, I found an advert that could have been aired on television. This is important as the Q magazine advert would be a type of E-media platform. When the advert starts, there was the Q magazine displayed as it will attract the viewers’ attention and therefore it will it will spark the viewers’ interest to watch the advert. There was a female voice speaking all of the words featured on the advert. All of the font and the sound featured on the adverts were appropriate because it was done in the way that Q magazine will want to be presented to the public. Also, the advert has gained ‘star appeal’ (Richard Dyer) as it matches well known people during the averts such as The Sugababes, Oliver Stone and President Barack Obama, everyone will know who they are and therefore readers will want to know why they have been featured in Q. The magazine will feature a wide range of topics such as music, films and even politics features. At the last moment of the advert, it features the front cover of Q magazine whilst the female voice states “Q a different take on music”. It will appeal to a wide range of target audience and therefore increase the sales and readership for Q magazine.
  • 56.
    Q Magazine Subscriptions Qmagazine is the UK biggest selling magazine, which means they are very popular in the shops where someone can buy Q. However, now Q can be obtained globally by the subscription on their official Q website. By subscribing to Q online you have a choice of a print copy of the magazine or a digital version of the magazine. You can also buy a subscription to both print copy and digital version of Q. With the subscription, will you ensure that the music magazine will get their maximum sales of the magazines, so their profits will be larger. This will also ensure that people around the world can have access to Q around the world. You can buy printed copies of Q in supermarkets or newsagents and bookstores in the UK. These are locally based so everyone in the UK can have access to them. An example of this is WHSmith or Sainsbury supermarket. You are able to buy a subscription to Q magazine on the website or in-store. This picture was from the Q official website. This show shows how you can buy a print copy of the magazine and also a digital version of Q magazine. This also lets the readers know that you can subscribe to Q magazine online and you can choose to subscribe to receive the paperback or the digital copy.
  • 57.
    Guerrilla marketing andViral marketing The definition of Guerrilla marketing is when a company spend a little bit of money to advertise themselves not a conventional way. This would include looking for the public attention in a memorable way or have high energy what promotion their company. Some ways that companies will advertise themselves as the company KitKat made a bench that look like an open KitKat wrap with chocolate in it. The definition of Viral marketing a company will advertise themselves electronically such as typing a tweet or posting a picture on Instagram. Most company have themselves on social media. Examples of viral marketing is the John Lewis’ Christmas advert. The reason why this advert went viral is because its got over 1 million view. The link to the Christmas advert is https://www.youtube.com/watch?v=wuz2ILq4UeA. http://www.101qs.com/606-kit-kat-bench
  • 58.
    Magazine Advertising This isan example of Vogue magazine adverting themselves on a billboard. This is why this is a type of above the line adverting. Music magazine wouldn’t advertise in this way as they would normally promote themselves on the shelf at shops. https://zammitm.wordpress.com/2014/11/28/research-billboard-advert/
  • 59.
    Relationship between the Magazineand Audience Q magazine has a cross media convergence through social media. The social media outlet lets the audience and the producer to become closer. This is called prosumer so the audience, contact directly to the Q. In addition, this social media help Q to advertise their products. Some of the social media outlet is included YouTube Subscribers, Facebook, Instagram followers. Social Media Statistics from September 2015 YouTube Subscribers https://www.youtube.com/user/Q4music 3,915 Instagram Followers https://instagram.com/qmagazineuk/?hl=en 115K Twitter Followers https://twitter.com/QMagazine?ref_src=twsrc%5Egoogle%7Ctwcamp%5Ese rp%7Ctwgr%5Eauthor 4,856 Facebook Fans https://www.facebook.com/QMagazine 103,483 A twitter, which Q release is advertising an artist ‘s concert, to let the followers know here is the where they have to be to hear the recommended.
  • 60.
    Distribution People can subscribeto Q magazine on their website, where the customers have the choice of subscribing to Q magazine to paper base or the digital form. Both of the forms of the magazine would have the same percentage save. When subscribing online the customer have to fill out the billing address and chose if you want the magazine to be deliver to the billing address or create a different address. You are can subscribe to the paper base magazine online over 50 different countries. However, there is no evidence that Q magazine come in different language. By referring to this chart you can see the circulations of Q magazine sale in 2014. Bill Address detail Music magazine don’t advertise themselves above the line, as they would normally, self promote themselves on the self of the shop. This is important because they wouldn’t promote themselves because of the artist/band on front or because it is a well known brand of music magazine. Shop like WHSmith or Sainsbury will sell Q magazine. The definition of distribution is a process that will market a product and also have supplies good product. http://www.whsmith.co.uk/products/q-magazine-subscription/9018000030623 https://www.sainsburysentertainment.co.uk/magazines/q/MAG-ISSUE-0000120633http://www.campaignlive.co.uk/article/1307929/magazines-abcs-nme-print-sales-drop-below-15000# http://www.greatmagazines.co.uk/q-magazine
  • 62.
    Contents LO4 Slides SlideNumbers Q magazine’s impact and effect on the Audience 63-64 Ethical issue to consider- UK teens Tribes 65-66 Ethical issue to consider- the male gaze 67 Stereotypes 68 Racism and Sexism 69 Role Model 70 Copyright and royalties 71 Offensive material and censorship 72 Privacy and public right to know 73 IPSO 74 IPSO Making a press complaint 75 IPSO press complaint 76 Press Complaints Commission 77-79 Evidence of complain against Bauer Media Group 80 Q Magazine Complain Procedure 81-83 Conclusion 84
  • 63.
    Q magazine’s impactand effect on the Audience. The majority readership of Q magazine between the ages of 15- 24 and the most popular gender who would buy Q is males rather than females. This would be depend of the audiences’ social group. This is important because if everyone in the social but Q magazine, therefore they would buy it because they not want to be left out of the conversion if they are discussing Q. therefore, Q magazine had impacted someone life style. Even so ages between the ages of 15-24 have the highest percentage that read Q magazine, the editor of Q, Mark Ellen and David Hepworth actually meant to target Q magazine at older target audience, as they felt that people was “ignoring a generation of older music”. This could explain way the language in Q is mature and also Q magazine features older generation artist. The theory hypodermic needle explain that people will absorb information which they just read into their brain, without challenging the information or want to ask any questions about the information. This could link to some of Q target audience because every week they buy the magazine without any complains, as they may think that Q magazine contain the correct information. However, this could link to another theory ‘Strugglers’, as they are struggling keep their quality of life is not good lifestyle health as they would buy alcohol, junk food or lottery tickets and they would normally be lower demographics. this is the term from the psychograph chart. However, Q magazine have a impact on theses type of target audience because they will keep on buying Q magazine even so they could spend the money more sensibly.
  • 64.
    Q magazine’s impactand effect on the Audience. Q magazine have a large influence over people within their social group and that is one way that Q magazine will increase their readership and sales of the magazine. The hypodermic needle will link in with Q magazine front cover and they will be ‘injecting’ the readers information that will relate to them or the music industry. For the front cover of Q magazine, with the death of Prince, the readers will be ‘injected’ with information as Q advertise themselves to have the exclusive information about Prince such as with his albums as they will be “celebrating” his life and how he changed the world because of his music. This will encourage the readers to buy the magazine monthly as they will be able to get the exclusive information. The readers are ‘informed & educated’ (Katz) by Q magazine because they want to get educated whilst the Q magazine as injecting the readers with information to encourage them to keep on buying the magazine.
  • 65.
    Representation: Ethical issueto consider- UK teens Tribes UK tribes are different categorise, alternative, mainstream, leading edge, urban and aspirant that teenagers fit in. they will demined which categorise they are in by their social and culture preferences. For my music magazine, the target audience will fit in the categorise ‘mainstream’ as they want to keep updated with the latest music and the latest gossip about their favourite artists and band . This is important because if they started talking about the music magazine to other people, they will be promoting the magazine to their friends. Therefore, their friends because it was recommend by their friends will buy the magazine and their will be larger profit merge. http://www.uktribes.com/
  • 66.
    Ethical issue toconsider- UK teens Tribes Q magazine wouldn’t fit into a teen tribe, as Q magazine is targeted at young adult not at teenager. If I have to put myself in a teen tribe, I would be a townie in the mainstream section. The definition of a townie in the teen tribe is “Townies are as Mainstream as you can get – high street fashion, pop chart music, Saturday night TV and a night on the town. As the rest of the Tribal map is becoming more fashion-forward and fast-moving, the Townies are still in the local Weatherspoon or on the bus to college – they are likely to be friends with Blingers and other Tribes, but prefer to go with the flow and don’t want to stand out.” this is because I don’t mind what we do I go out with friends and also I don’t mind which film we watch in the cinema. I do like to watch Saturday night TV and my fashion are causal but also from the high street because of my causal fashion I don’t stand out from the crowd. In addition, my friends and I are always in local places instead of going to London. http://www.uktribes.com/
  • 67.
    Ethical issue toconsider- the male gaze The definition of the male gaze (Laura Mulvey - 1975) concepts is the males' attitude toward the women’s appearance so that their product will sale. It’s the tendency to reveal the world and women from a male perspective. The black panther is the male version of a cat, as a panther is a type pf predator and therefore is will attract the male to danger. Whilst the female cat would be small and fluffy Also on the magazine, Lilly Allen is topless and can see her bare back. This will attract the attraction of men as she is promoting sex because she is topless. Laura Mulvey http://x-rates.com/calculator/?from=EUR&to=GBP&amount=1 https://ejenkinchs.wordpress.com/2011/12/02/q-magazine/ http://ladygaga.wikia.c om/wiki/File:Q_Magazi ne.png https://jakescott 28.wordpress.co m/2011/11/05/fu ther-analysis-q- magazine/ http://angelacarter-themalegaze.blogspot.co.uk/p/performance.html
  • 68.
    For Q magazineit will give a impression of male have to be successful, rich and dress to impress. Therefore one of the stereotypes of Q magazine is successful young men. Another, stereotypes that Q magazine reveals that female have to change their appearance in order to impress other people. This is implies in Q magazine as female artist is reveal in a sexier ways. So this give the impression to female audience that they have to dress sexier in order to impress males. The stereotypes of rap is that the are black, wear gold and also is a gangster. They are also not educated well as they use word such as ‘init’, smoke weed all day and have no respect for the laws or society. Stereotypes The definition of a stereotypes is when you are put in a specific categorise because of their gender, ager range, race or background. By this people will expect you to act in a specific way or have a specific appearance. https://jakescott28.wordpress.com/2011/11/05/futher- analysis-q-magazine/ http://celinopublications.blogspot.co.uk/2010/02/covershot-is-mainly-forefigure-and-is.html http://www.eonline.com/news/670934/kanye-west-talks-about-mother-donda-west-s-death-in-q-interview-if-i-had-never-moved-to-l-a-she-d-be- alive
  • 69.
    Racism and Sexism Thedefinition of racism is the belief that some race are superior than other race. This mean that they will be discriminate at other race because of this belief. Magazine have to go through a process to check for any racism words or phrases before it is release to the general public. This would be checked by the editor of the magazine, so that the Q magazine wouldn’t receive any complained from the general public. One magazine called Cosmopolitan that got caught with racism is when a black model wearing a black lipstick which have a subheading of ‘R.I.P’ whilst a white model with a beery colour lipstick have the subheading of ‘Hello, Gorgeous’. Also the rest of the model in the artist have the subheading of ‘Hello, Gorgeous’ apart from the black model and Nicole Richie who is mixed race. Some of the reader thought that this was racist because it ‘was impling that the black model ‘need to die’ and was only use to represent ‘dead’. Soon after the magazine did apologise for its action and this act of racism http://www.independent.co.uk/news/media/press/cosmopolitan-apologises-for-using-black- models-to-illustrate-dead-looks-in-racist-beauty-feature-10153873.html The definition of sexism when discriminate someone because of their gender and also prejudging them because of their gender. This is normally against females and girls. In an issue of Glamour magazine it have apologises afters phrase which was sexist in an article about how to ‘make a man fall hard for you’. In the articles it use phrases such 'stock the fridge with his favourite drinks‘ and 'make him a snack after sex‘. This is sexist as this is reveal that the women should serve men every needs in order for him to be in love with him. http://www.thedrum.com/news/2015/08/01/glamour-apologises-sexist-blog-how-make-man-fall- hard-you Q magazine is sexist as it is targeted at male audience with offensive images of women, so that it can appeal to the male target audience. One of image reveal a female artist topless with black panther next to her. The definition of the male gaze (Laura Mulvey- 1975) concepts is the males' attitude toward the women’s appearance so that their product will sale. It’s the tendency to reveal the world and women from a male perspective. https://jakescott28.wordpress.com/2011/11/05/futher- analysis-q-magazine/
  • 70.
    Role Model The rolemodel for Q magazine is targeted at young males. Q magazine created an idea that young male get to the top to be successful. In Q magazine, the target audience will copy behaviours from their role. This will make the target to become determined by this. This could make them ruthless and don’t care who they are hurting in the process of them becoming successful. The young males personality would become ruthless as their aim to be successful such as their role models in Q magazine and what they advertises. The males could become cocky if they do become successful. http://celinopublications.blogspot.co.uk/2010/02/covershot-is-mainly-forefigure-and-is.html
  • 71.
    Copyright and royalties Thedefinition of copyright is when a print, publish, film, music or something have a legal right or exclusivity to a person or a company. This mean if anyone uses the material without permission, then the person or the company have the legal right to sue them. The definition of royalties is when some is getting pay when their material is shared. Such as a song is getting played on the radio, the royalties will go to the artist who sung the song. Royalties in magazine, song tilted in their magazine such as in the magazine hit songwords, they have a images of Madonna and the title of the main story that were features on the front cover is ‘bedtime story’. This is the same name as one of their album. So Madonna would of got paid to allow the magazine to features the album's name. This is the copyright symbol. This is important because if magazine use this symbol it means the picture or the information is exclusive to them and therefore no one can use it without their permission. The advertising rate reveal how much company would pay to advertise their product within a magazine. This is important because magazine will get pay to advertise and therefore will make a profit. https://uk.pinterest.com/pin/5675943592 60825931/ http://www.slideshare.net/katepownall/q-media-pack2011-46552627
  • 72.
    Offensive material andcensorship Magazine would post offensive materials on the magazine to cause offensive to other people. By posting offensive materials on their magazine, this means that the magazine will build up a reputation that will be use offensive material. This will mostly likely be targeted at younger target 15-24, as they will think that magazine is rebellious and therefore this could increase the sales. The definition of censorship is when something offensive in a magazine, social media, internet, television have been covered up or blurred out in order to not cause any offensive to the audience. This mean in some magazine if they used a swear word then they will try to cover up the word by using beep censor In 2012 at the Brit, their accepted speech were cut short and therefore to put up her middle finger. This was reveal on live TV, so they had no way to block the middle finger. However, when OK! magazine wrote a story about Adele’s middle finger at the Brit, instead of should her middle finger. They covered the middle finger with the OK!’s Masthead. For the April 2010 issue of Q magazine, Lady Gaga was posing topless on the front cover. This front cover was too offensive as she were revealing too much breast that the United Stated have banned this issue of Q magazine to be at their stores as it was too offensives for them to have. http://thefashionscoutsept09.blogspot.co.uk/2010/02/lady-gaga-wears-marko-mitanovski-on.html http://www.dailymail.co.uk/tvshowbiz/article-2105141/Brit-Awards-2012-Winner-Adeles-vulgar-gesture-ocean-
  • 73.
    Privacy and publicright to know The definition of privacy is when someone is apart from someone and in their own place or state. Celebrities should be allow to have private life. This is important because when they are out in public, they are celebrities which mean they will get recognised in public and therefore they won’t have have any privacy in public place. However, they should have privacy at their homes with friends and family, so that they can have a normal life and if they have any children, then their children can have a normal upbringing. In addition, they should be allowed to publicly give any information about their life if they want to and people should be allowed to leak information about them or their family. The definition of the public right is the belief that the public should know or to be aware of someone’s personal life, action with someone life or in the world. Some people have the public right to know about celebrities because they chose to be in the public eye. This is important because their fans look up to them and therefore want all about their life and their personal life. Celebrities is given the press the permission to photograph them, so this help them to keep up with the public appearances, which could help them to get more exposure for themselves. http://www.dailymail.co.uk/tvshowbiz/article- 2105141/Brit-Awards-2012-Winner-Adeles-vulgar- gesture-ocean-booze.html https://www.youtube.com/watch?v=Bo58TxWo9v4
  • 74.
    IPSO The IPSO(Independent PressStandards Organisation) used to be the PCC (press complaints commission). This reason why the PCC was changed to IPSO to abide by the Leveson principle following report by Sir Brian Leveson in November 2012. Sir Brian Leveson http://www.dailymail.co.uk/debate/article-2656750/EPHRAIM- HARDCASTLE-Leveson-breaks-rules-taking-pictures-Buckingham- Palace-garden-party.html
  • 75.
    IPSO Making apress complaint Make a complain 1. Initial assessment When the complaint is receives, they will have to check, which remit the complaint is under and also check if the complaint will be a breach of the code. If the complaint is pointless, then IPSO will write to the person and explain to them why. 2. Referral to the publication However, if the complain is a breach of the code then IPSO will be passed the complaint to the editor and then the issue should be resolves in 28 days directly to the person who made the complaint. 3. The investigation If the complaint is not resolve after 28 days with the company, then the Complaints Committee will have to write to the editor of the company. The Complaints Committee will include display specific question to the exchanging. This will ask you more questions about the complaints. 4. Adjudication by the Complaints Committee If your complaints are still remain unresolved. The Complaints Committee will have to decides if the complain is a breach of the Editors’ Code. The Complaints Committee will be will have to review the complaint and also have to be seen at both side of the person who made the complaint to the publication’s point of views. A finally decision will be made if the complaint is the Editor’s code and the reason why. 5. Remedies When the Complaint committee decided the complaint id a breach against the breached. The company must correct the situation and the Adjudication (a legal action that the judge will look at the evidence and argument) by the Complaint Committee. 6. Review of the process The complaint will have to go through the process of step 2 to step 5 again. However, if the person is understand with the decision, then they have the chose to get the complaint to be looked at the Complaint Reviewers. So the Complaint Reviewers will have the detail to be filled out by the IPSO Board members. 7. Complaints, which are not pursued The IPSO expects will have the company and the person who made the complaint will join together to look at the complaints. Responded wouldn’t come back immediately, but they will write to the person as soon as they can. 8. Unacceptable behaviour by complainants and vexatious complaints The person who made the complaint could have mix emotion such as highly distress and would need support. When someone made a complaint, they will have access to the IPSO’s Executive staff. The staff will not accept bad behaviour from the person who made the complaint. https://www.ipso.co.uk/IPSO/procedure.html
  • 76.
    IPSO press complaint Thisis the form that someone will fill out to make a complaint against a publication. It state will have complaint is and also what publication the complaint is against such as a newspaper or a magazine. https://www.ipso.co.uk/oxbxApps/app/complaint1.html
  • 77.
    Press Complaints Commission Toconfirm that Q magazine will be accurate is for the editor to check all of the information that will be contain in the magazine. This is important as the editors will check all of the potential information that could be released to the public. This is important as the editor will check all of the words in the magazine for the correct spelling such as the person name being features in the magazine. This is important as if the spelling are not correct, this will make the magazine seem unprofessional to the general public and therefore less people will want to buy the magazine. This will mean that if the magazine is unprofessional less people will want to buy the magazine as the information will be full with spelling and grammar mistake, which will make it harder for the reader to read through the magazine as they wouldn’t understand the content of the magazine. In addition, when finding out information the sources put be check before releasing the article to the public. This is important as the editor will check all of the sources so that the information came from so that they will know that all of the information will be accurate and also check if the sources are real and not from fake sources. This is why the editor will check about the sources of where the information has came from so that they will know if the information is real before releasing anything to the magazine that could damage the magazine reputation once a complaint that have occurred. https://www.ipso.co.uk/editors-code-of-practice/#Accuracy
  • 78.
    Press Complaints Commission Toconform that Q magazine will not discriminate against any one because of the person’s race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability. This is important as this will damage and even ruin my Q magazine’reputation as it will discriminate against people’s appearance without knowing them first. This is important because the magazine will not use an images that will discriminate and reveal an opinion for the readers that will offended them and other people. This is important as the editor Q magazine will check through all of images to check if these images will be offensive to other people. To avoid discrimination for the first issue of my magazine, their was be no languages will be places implies into the readers’ head that will discriminate against a person or people because of their race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability. This is important by advertising discrimination on the magazine, their could be a complaint that will go through Press Complaints Commission a website that will store all of the complaints that is made through this website. This is important as anyone can look through all of the complaints that were made by people against my magazine. This will mean that anyone can look at the reasoning of the complaint and therefore judge them because of their mistake. This could decrease in sales of the magazine because of the magazine wrongdoing of discrimination. https://www.ipso.co.uk/editors-code-of-practice/#Discrimination
  • 79.
    Press Complaints Commission Toconform that Q magazine will ensure the privacy of the models on the magazine to the artists and bands that will features in the magazine. This is important as the magazine should respect the artists and bands’ privacy so that the they will respect the magazine to be modern music magazine. Q magazine will respect the artists and bands’ privacy as they may not want to be features in the magazine if their privacy are not respected. This is important as if the magazine released personal images and information that is private. This is important as they may not want to be features in the magazine as they are able to contain private information and images of them without gaining their permission. In addition, when featuring models on the magazine it is important to make them to sign a permission form so that Q magazine will not be about to receive any legal trouble once they decided how they have portrayed in the magazine. This is important as the magazine will not be breaking any laws as the model have signed the contract before the magazine used the model to be feature in the magazine. https://www.ipso.co.uk/editors-code-of-practice/#Privacy
  • 80.
    Evidence of complaintagainst Bauer Media Group You can see that Tom Cruise sued the Bauer Media Group for $50 million , as one of the Bauer Media Group’s magazine Life & Style stated that Tome Cruise has ‘abandoned’ and also ‘cut all tie’ with his young daughter Suri. However, the California federal court had over turned his claim, so his didn’t win the $50 million . https://www.theguardian.com/film/2012/oct/25/tom-cruise-sues-abandoned-suri
  • 81.
    Q Magazine ComplainProcedure Q magazine complain procedure is a way for the magazine to answer to any complaint within a proper manner so that they wouldn’t handle the complaint in the wrong way. If the customer subscribe with Q magazine by Great Magazine then there are three steps that they are able to follow in order for their complaint to be sent and notice. 1. The first step of this procedure is to check of the Frequently Asked Questions, where there are answers to most common questions that are normally asked . 2. However, if step 1 don’t work then there are a number that they are able to call. Then, the person will be able to write or email the company with the given address on the website that they provide. The Team Leader will call them back and also in all of the cases they will receive a resolution within 5 working days. In addition, the person should expect a response in three working days. 3. However, if the person is not happy with step 1 and 2, then they will have to write their outline of the concerns in a letter to Julie Thompson who is the Head of Customer Retention. The Head of Customer Retention will acknowledge the complaint in 5 working days and a senior member of staff will start to investigate and then contact the person in 10 working days (maximum of days). Source: https://www.greatmagazines.co.uk/complaints-procedure
  • 82.
    Q Magazine ComplainProcedure Source: https://www.greatmagazines.co.uk/complaints-procedure This is the screen shot of the complain procedure step by step for Q magazine on Great Magazine.
  • 83.
    Q Magazine ComplainProcedure Many people will complain through the complain procedure as there will be some contents that they dislike and found offended what they have put in. One example what when lots of people have complain is when Lady Gaga was posing topless on the front cover on April 2010 issue. This is important as people have found this image offensives as it reveal too much breast and this issue was banned in United Stated. Lots of people will be complaining about about this image. Source: https://en.wikipedia.org/wiki/Q_(magazine)
  • 84.
    Conclusion Overall, the Qmagazine will go through lots of stage in order to make their magazine accurate and cause in offend to any of the readers. They will conduct a proper investigation after receiving a complaint that haven’t be corrected. They will appeal to their target audience by ‘injected’ exclusive information to the readers so that they will buy the magazine. This will link to the target as they will want to gain the most important and exclusive information that they can through the magazine. They will market their magazines in different ways so that the target audience will feel a connection with the magazine and also it will add ‘star appeal’ (Richard Dyer) as they will be able to learn more about their favourite artists music as Q magazine will encourage them to do that.