unit 14 - learning aim A

unit 14 - learning aim A

• 1.
  The skyline ispromoting the winter preview, the masthead contrasts with with the lightsaber, there is a a mid shot that covers the masthead which suggests the character is more important than the magazine itself. Also there is a long shot which shows two other characters and the set of star wars. There is a lot going on in the background which is to give the audience preview on what the film is going to look like. The byline on the cover informs the audience that there is collectors items inside the magazine. The magazine attempts to draw in readers with saying that this issue is exclusive and might not happen again. The target audience of this issue could be any one who is a star wars fan. The darkness in the colors contrast with the movie which makes the audience think something dark and sinister will happen in it. The magazine gives credits to the producer of the star wars films. The cover also gives us information that there isn't just one magazine for star wars but two. The mise-en-scene in the scene show the guns and a light saber which could demonstrate war. The character in the back with the gun is slightly taller than the other which suggests he has more control.
• 2.
  On the doublepage spread the side line gives the audience information on what could happen in the series, the skyline tells us that the movie is on cinemas which entices the magazines audience to go and see it. The bright colors of the actors t-shirts don’t contrast with the background and stand out more with al the machinery being white, which could suggest they are more important in this movie. The magazine also tells us how long it will be in the cinema for. The emotion on the actors faces and the shadows gives the audience the idea that they are looking at something that’s dark and sinister which links the side line. The byline on the page tells the audience that the magazine review every new movie which would initially make the audience to buy the magazine if it’s a movie they want to see. The use of different shades of blue connote the sci-fi genre which usually signifies a dystopian society which is cold and sterile and inhuman. the actor in the blue t-shirt is behind the actor I the mustard t-shirt this shows that he is a more important character in the movie and isn't covered by a filter. They are both in a mid shot to get everything in from the background to give the audience a sneak peek of the set and where it is.
• 3.
  The mise enscene of this scene has a pink background and is filled with photos of x- factor contestants and it indicates what group they are in. The front cover is more appealing to teenagers because of its lack of wording. The magazine gives us information about how many people they are interviewing and indicates that this wont be the only interview. This brings in more audience and keeps former audience coming back. The magazine editors have photoshop the people on. The magazine gives us info on other shows which would usually be paid promotions the target audience would usually be around 25-60 as there is a lot of writing in the pages to come and teens would probably get bored.
• 4.
  The title onthis double page spread tells us that it’s an issue on the x-factor finale. The target audience for this piece would be anywhere from 25-50, teens would not watch it because of its lack of images and extensive writing. The drop cap instantly grabs the readers attention from the images to the writing itself. Drop caps are frequently used throughout the double page spread to make the reader carry one reading when going from each lengthy paragraph. Each image used is of the contestants you will see on the finale and from the pictures we can see they all give us their point of view on the show itself and the judges. In the double page it also tells us about how some contestant have lost weight and came out as part of the LGBT community which sends inspirational messages out to struggling audience members. The magazine sends enticing signals out to audience members to make them watch the show. The magazine tells us that it is and exclusive interview and is probably going to be that last one which gets the audience to read it so they don’t miss out on this.
• 5.
  Distribution Digital: For the digitalmagazine the publishers will distribute it world wide via the internet and also add a subscription fee that would be more than it would be bought instore. Also this would be for the more younger generations of their target audience. Issues for audiences buying the digital magazine are may not always have internet so can’t buy it. Print: For the print side of it the magazines would be sold in popular stores where it would be see by the majority of the country, this could also drive in business for the digital magazine because some people don’t like printed magazines so they would go to look on the internet. Issues with distribution for print magazines is that it effects the environment, this a current growing issue throughout the world.
• 6.
  ~ Much cheaperthan printing. ~ Digital distribution costs are a fraction of conventional media distribution. ~ Greater circulation and subscription potential – global coverage. ~ Huge advertising potential with capacity for interaction and web traffic referrals for advertisers. ~ Highly targeted – email direct to your target audience. ~ High brand exposure potential throughout ~ Ideal for any industry. ~ No technical experience required to create and distribute. ~ Bring your content to life with video, sound and interactive links. ~ Make your entire back catalogue available . ~ Full artistic control, including quality full-size images (especially important for some kinds of magazine) Pros and cons of digital magazines Pros Cons ~ Not indexed for search or linkable; not cross-linked to older/newer content ~ Can be hard to read; requires zooming in and out ~ May add layer of confusion for readers
• 7.
  Pros and consof print magazines Pros cons ~ Print publications tend to be more stable because their technology doesn’t change at a fast pace. ~ “Is a more comfortable reading experience, a more strategic read.”(Webber) ~ Taken more seriously by sources ~ It’s portable ~ Don’t have to wait for an article to download ~ Don’t have to wait for pictures to download ~ Print publications don’t have software that crashes ~ Is touchable, and has “physical presence.” ~ Print is superior to online when the online publication is unable to reach their target audience due to them not being online. ~ “in the course of going to one article you want[in a magazine], you pass by other articles. You see promotions for other articles and so the opportunity for you to just browse through the magazine and see stuff is there.” ~ Hard time leveraging commerce. Can’t sell more than subscriptions, t-shirts, books, etc. ~ Magazines aim for one particular target, while online is able to reach all ~ Online publications can have up to 20 million visitors because it is free and reaches everyone. Print depends on subscriptions, therefore reaching far less customers. ~ Online magazines that are not linked to print publications tend to have 2-to-5 times more material than print magazines have on the same topic.
• 8.
  Some media textsaim to attract a broad audience, while others are for niche audiences with a specific interest. When a media text targets a small very specific audience it is narrow casting. When a media producer has established a target audience for their media text they use certain methods to appeal to this group. How do media texts appeal to a target audience? Technical and Audio Codes ~ For a digital magazine it could include a movie trailer for an action-adventure film will have fast editing and a stirring music track which builds excitement. It will often be shown before a film from a similar genre so that the appropriate audience is targeted. This will engage the audience with the magazine. Issues might be that this link may not always work, it relies on the audience member having Wi-Fi or data to access this but this too may be an issue. These problems can make the audience feel annoyed and not buy the digital magazine again. ~ The bright colors and varied fonts that feature on lifestyle magazine front covers make them eye-catching and more appealing to buy. Print and Digital – issues maybe that colour will look different from print and digital and not have the same intentions the editor wanted. This can be distracting for the audience and look unprofessional. ~ Some magazines like gossip or chat magazines will use an informal mode of address, which appeals to their target readership and suits the content of the magazines. ~ Newspapers and television news programmes use a formal mode of address, which suits the serious nature of the content and is what their audience would expect. ~ The range of camera angles, shots and movement used in a TV programme or film all help to make it more interesting to watch. ~ Another technical issue for print magazines is the size of the magazine, should it be A5 or A4 and formatting text and considering the style of fonts to be used. ~ For digital magazine digital distribution there is Amazon which exclusively uses Mobe, and Barnes and Noble use epub this can limit your creativity for digital magazines and the software is limited compared to InDesign & Photoshop.
• 9.
  Evaluation Both magazines havevery different target audiences, the digital is more for teens and action lovers and the print magazine is more for 25-50 year olds who enjoy watching tv. The content of the magazines are particularly the same as in the fact they are both about tv/movies, the digital magazines codes and conventions support the content because the magazine has been edited onto the Ombre background and the lack of mise en scene supports this. The printed magazines codes and conventions shows the music genre conventions with will grab the audiences attention and keep them reading. The print and digital platforms affect production because there is a growing number of people who would rather read magazines online with only a minority of people who read print magazines which causes printing company's to go out of business.