Unit 15 – Print Based Advertising - Festival Poster
Project:
The Golden Hour
Project title: Festival Poster
Reasons behind the title inside this box (connotations)
I decided on this title for my festival poster because, the term ‘The Golden Hour’
implies that the public has the freedom in seeking enlightenment in the form of
music, art and technology.
I have chosen the title name as this will convey that my target audience can have
the opportunity of self-expression based on their creative personality, along with
being memorable, eye-catching and recognisable to the general public and to my
target audience.
Project Description:
Through this project of creating a festival poster (A3 size), I plan to taking close
up portrait photos that and experiment with different angles and perspectives
that could work for my print based media product.
I also plan to take images that involved the focal point of a prop that would
enhance the festival poster as well as link to my suggests to my colour scheme.
Photographer: Patrice Insua
❏ Who is it going to be?
I will be taking my own photographs of my brother (Brian Insua) where I will
take outdoor photos with a background scenery that would suit the summer
theme that my festival is aiming for. However, I have also taken a photograph of
my brother’s friends George and Ailsa and this image may be useful in my
magazine back page.
❏ Technical Codes​ - What shot types and Angles do they need and ​WHY​?
I plan to experiment with a wide variety of angles that would suit my magazine
back page such as low angles to make the image appear more intimidating or
eye-level shots to give the representation of a straight-forward photograph.
❏ Lighting ​– ​High Ke​y​ (Bright) or ​Low Key
By experimenting with the advantage of natural lighting, I will be able to
compare my photographs and see which image would work for my magazine
back page the most. Overall I am aiming for the use of low key images to give
dimension and create a dynamic feel.
❏ Post Production – Effects you intend to apply and WHY?
Intending to use the effects of sunset lighting to give the effect of a festival
summer feel through the sunset lighting on my model. I am aiming on capturing
the expression on the face and present the fashion style of the clothes.
Reference images and ideas:
Unit 15 – Print Based Advertising - Festival Poster
Casting:
Reasons behind WHY these people/images are suitable – Who do they look like?
I decided that my brother would be a suitable model as he has tanned skin and
straight, which would be easy to edit in Photoshop as well as my brother’s sense
of style would be suitable for summer festival theme of my magazine back page
advertisement.
Model requirements:
I have no model requirements other than the types of clothing that my model
would be weather to suit both the theme and the location as to where I take the
photos.
Wardrobe and Look:
Unit 15 – Print Based Advertising - Festival Poster
❏ Why these items?
I chose this wardrobe look as it would suit my themes very well with the
summer theme and works well with my objective colour scheme for my
magazine backpage.
❏ Source of inspiration?
From the images of inspiration as previously shown the colours and choice of
clothing link very well to the scenery behind them. I am planning on creating a
magazine back page that presents this source of inspiration.
Hair and Makeup:
❏ What Hair & Makeup do you need to use?
Aiming for the natural makeup look for my brother friend Ailsa, and for the guys
the hairstyle of straight that would be easy to edit later in Photoshop.
❏ Why? Source of inspiration?
From the the research that I have done on my source of inspiration: Coachella, I
have decided to interpret their festival posters and magazines, I am aiming to
interpret the concept of portraits or images that cover the entire products
Where:
Polesden Lacey
When:
Early Afternoon - Between 3pm and 4pm

Unit 15: LO2 - Photoshoot plan - Poster

  • 1.
    Unit 15 –Print Based Advertising - Festival Poster Project: The Golden Hour Project title: Festival Poster Reasons behind the title inside this box (connotations) I decided on this title for my festival poster because, the term ‘The Golden Hour’ implies that the public has the freedom in seeking enlightenment in the form of music, art and technology. I have chosen the title name as this will convey that my target audience can have the opportunity of self-expression based on their creative personality, along with being memorable, eye-catching and recognisable to the general public and to my target audience. Project Description: Through this project of creating a festival poster (A3 size), I plan to taking close up portrait photos that and experiment with different angles and perspectives that could work for my print based media product. I also plan to take images that involved the focal point of a prop that would enhance the festival poster as well as link to my suggests to my colour scheme. Photographer: Patrice Insua ❏ Who is it going to be? I will be taking my own photographs of my brother (Brian Insua) where I will take outdoor photos with a background scenery that would suit the summer theme that my festival is aiming for. However, I have also taken a photograph of my brother’s friends George and Ailsa and this image may be useful in my magazine back page. ❏ Technical Codes​ - What shot types and Angles do they need and ​WHY​? I plan to experiment with a wide variety of angles that would suit my magazine back page such as low angles to make the image appear more intimidating or eye-level shots to give the representation of a straight-forward photograph. ❏ Lighting ​– ​High Ke​y​ (Bright) or ​Low Key By experimenting with the advantage of natural lighting, I will be able to compare my photographs and see which image would work for my magazine back page the most. Overall I am aiming for the use of low key images to give dimension and create a dynamic feel. ❏ Post Production – Effects you intend to apply and WHY? Intending to use the effects of sunset lighting to give the effect of a festival summer feel through the sunset lighting on my model. I am aiming on capturing the expression on the face and present the fashion style of the clothes. Reference images and ideas:
  • 2.
    Unit 15 –Print Based Advertising - Festival Poster Casting: Reasons behind WHY these people/images are suitable – Who do they look like? I decided that my brother would be a suitable model as he has tanned skin and straight, which would be easy to edit in Photoshop as well as my brother’s sense of style would be suitable for summer festival theme of my magazine back page advertisement. Model requirements: I have no model requirements other than the types of clothing that my model would be weather to suit both the theme and the location as to where I take the photos. Wardrobe and Look:
  • 3.
    Unit 15 –Print Based Advertising - Festival Poster ❏ Why these items? I chose this wardrobe look as it would suit my themes very well with the summer theme and works well with my objective colour scheme for my magazine backpage. ❏ Source of inspiration? From the images of inspiration as previously shown the colours and choice of clothing link very well to the scenery behind them. I am planning on creating a magazine back page that presents this source of inspiration. Hair and Makeup: ❏ What Hair & Makeup do you need to use? Aiming for the natural makeup look for my brother friend Ailsa, and for the guys the hairstyle of straight that would be easy to edit later in Photoshop. ❏ Why? Source of inspiration? From the the research that I have done on my source of inspiration: Coachella, I have decided to interpret their festival posters and magazines, I am aiming to interpret the concept of portraits or images that cover the entire products Where: Polesden Lacey When: Early Afternoon - Between 3pm and 4pm