Unit 15 lo3

What is the product being advertised?
I will be advertising my music festival which will have some of the top artist at this current time.
My event will have some well-known sponsors such as foot asylum, monster energy and burger
king. With the advertisement I will make sure that when people see it they will get that it is open
to a much wider audience with a bigger age gap.
What are the aims and objectives you are trying to achieve?
The main aim that I want to get from the advertisement of the festival is to ensure that people
know about the event and are intrigued to buy a ticket with a group of friends so they will get the
full experience.
My objective from producing the poster print based advertisement is to try and get a lot of people
to buy a ticket and attend the event.
Target audience
Maslow – Even though the festival to a wide variety we do have a singular focus of audience which
is from 16 to 27. The reason for this is due to the type of musical genres that will be performed at
the event are primarily aimed towards the younger adults.
Katz – primarily I think that my festival I going to be a form of entertainment for the people that
attend it because they will be able to listen and watch their favourite acts perform some of their
best albums and singles. As people will aspire to be like some of their idols this will relate to
personal identity.
Hartley – for this event there is not strict rules in place to do with gender and which gender it is
targeted towards because both male and female can attend the festival.
Psychographics – due to a lot of people being new the intense experience of going to a festival
this could link to the section of Explorers because when people go to these events and use them
as a life changing experience where they will be able to shape themselves into something better.
Socio-economic needs – the groups that I want to be a part of my target audience will be groups
B and D. the reason for this is because group B will generally be the people who are 25+ this
means they will still be interested in the music that will be playing and they will have enough
money to pay for the ticket. On the other hand, group D will be at the ages of below 23,, this
would mean that they will possibly struggle to have the same monetary value as one of 25+
would.
What is the campaign message?
When the people come to my festival I want them to get a message of everyone is the same and
no one is alone in music, no matter who you are. The message that I’m going with for the festival
is going to be “the party never stops”.
Style or approach
The genre of my festival is going to be Pop and RnB as these are the genres that the artists will be
performing when they have their time slot. For the colours I will maintain a lot of bright and
vibrant colours to make it look more appealing to the audience.
Content
For the festival I will make sure that the people buying tickets will get a great amount of joy
watching some well-known artists perform some of their biggest hits. The use of vibrant colours
everywhere will make it look more inviting to everyone as it look very exciting as well.

CAMPAIGN MESSAGE
For this festival, their USP would
be the people who would be
performing at the festival on each
day. On the days of the festival
there will be different performers
for every separate day. Further to
this, on a whole, this events main
message from the festival would
be just to join in on the variety of
activities and all the music that
people can get involved on there.

Mind map
Frequency of release:
The target audience that that I have mainly tried to aim my event
towards will contain the people who are either young adults that could
be looking for the adrenaline rush that you get at a festival or they’re
impulse buyers that would have to buy everything they like; if they
saw any artist that they might be a fain of they would then purchase
the tickets not really thinking about anything else such as the price.
Colour scheme:
With the look of the advertisement I will make sure to
use a lot of bright colours to make it stand out when
being advertised and to make it a lot more
aesthetically pleasing to everyone who are to look at it.
Target audience:
The audience that I have chosen is going to be for the people who
are over the age of 16+, however it will have a certain where it is
more of a family based environment where the music will be suitable
for everyone where it will be moderated language etc.
Marketing:
I will be using a poster and putting on a billboard or at bus stop as
their cost for around 2 weeks advertisement is £500-600 for a
billboard and around £250 for the bus stop advertisement. The
reason for these types of advertisement techniques is simply
because they are both highly successful ways of advertising due to
how many people will be able to see it on each day that it is being
advertised.
Logo names:
“Luna” – I have chosen this from inspiration of
the moon as this connotes the rhythm of time and
enlightenment.
“Apollo” – I have gone with this name for one of
my festival names because it represents the sun
and my festival will be taking place throughout the
summer.
Slogans:
“The music never stops” – I like this slogan as it links with
my chosen names which are to do with the Sun and the
Moon, this connotes the never ending cycle that is the
change from day to night. Following this the slogan is to let
the audience know that when the sun changes to the moon,
the music is never ending also.

POSTER / ADVERTISEMENT OF INSPIRATION

WHAT WILL YOU ‘REPEAT’ (STEVE NEALE -1980)
Steve Neale’s genre theory, he states that ’for media texts to be
successful, they must have elements of repetition and
difference' (Neale 1980, 48). He adds that 'difference is
absolutely essential to the economy of genre’ meaning that
mere repetition would not necessarily attract an audience.

DRAFT LAYOUT
These are my hand drawn
drafts for my festival poster
layout. I have gone with these
two because they are my
favourite ones. I will go with
either one of these two layouts
because they allow me to show
a lot of the information about
the festival much easier than
any other draft design that I
could have possibly made.s

GRAPHIC DESIGNS
header
Artist Artist
Artist Artist
Artist Artist
date
Sponsors Social medias
header
Artist
date
Sponsors Social medias
Artist
ArtistArtist
Artist Artist Artist
ArtistArtistArtist
These are my graphic
layout drafts for my
festival poster print based
advertisement. My two
favourite ones are these
two that I have selected. I
prefer the layout and that
it makes it easier for the
people reading the poster
to understand what might
be going on.

LOGO DESIGN
These two headline drafts I had come up with
to represent my event, I kept it quite simple
by making sure that it didn’t look over the
top. The font is rounded off and is filled with
either black or white but to give it some
colour I added stroke going red, blue, yellow
and green which I would then incorporate
into the stroke colours of the artists which
will be listed below the headline.

HOUSE STYLE
The colours that I will be using for the print based advertisement are going to red,
yellow, green and blue. The reason for this is because they are all very vibrant and
eye-catching colours which is exactly what I will need in order to try and sell the
festival through the use of the print based advertisement.

MAIN HEADLINERS/ARTISTS
Looking at some of the images on this
slide, these just a few of the wide range
of artists that will be performing at the
festival that I intend to host. The
reason to why I have chosen these is
simply because they are some of the
most popular names at this current
time of 2019 which means that they
will be what the people want to go and
see at a festival.

PRODUCTION PLAN EXPLAINED
From the previous slides I have gone through in detail explaining the production plan
of the festival. The reason for this is because it allowed me to get the group to follow
this knowing there is also a deadline.

CALENDAR EVENTS
On the time that I have chosen for the festival there are no other events that will be
happening during the dates that I have selected. Following this, it then means that I
do not need to change anything about the date that I have chosen for this event. Also
the weather should be just right for the festival which will be another factor in which it
will make everyone's decision much easier.

LOCATION AND SCHEDULING
To try and prevent me from spending too much money on advertising the event I will
be going with the cheapest way to advertise which is through the use of bus stops.
For a full page advert is would cost around £120. For my advert to be successful in
reaching as many people as it possibly can, this will mean that it will be most effective
if I were to have it advertised for about 6-8 months in advance of the festival. In doing
this it will then cost from £720 to just short of £1000. The festival will be taking place
in Hyde park because of the vast space there which will make it a lot easier; also with
it being in London it will make it a lot easier to find for people who don’t live near and
could either be coming from abroad or just a longer journey from around England.

LOCATION RECCE
In order to get to the stage of taking
photos, will need to fill out a location
recce. The reason for this is because it
will help me if I need to overlook
anything such as the risk assessment.

PRODUCTION PLAN
Week beginning: Monday 1st. May 2018
Monday Tuesday Wednesday Thursday Friday Weekends off
Make audio-visual
advertisements
Design
advertisements
Design
advertisements
Update the
social media
platforms
Advertisements
are finished and
it gets released
Complete by: Complete by: Complete by: Complete by: Complete by:
8th May 2018 5th May 2018 5th May 2018 6th May 2018 6th May 2018
Make audio-visual
advertisements
Design
advertisements
Design
advertisements
Update the
social media
platforms
Advertisements
are finished and
it gets released

PRODUCTION PLAN CONTINUED
Send print based advert
to media companies
Ensure media
companies are
happy to
Ensure festival
services are
secure and
updated
Send posters
to get printed
Plan where to
have the
advertised
Have the posters in
different locations
Active on social
media
to help with the
advertisement
the festival.
Release more
posters
Ensure the
sponsors are
happy with us
putting their
logo on the
poster
Release the
poster with all
the artist line
visible on the
front.

DRAFT PHOTOS
All of these images were taken by
myself. My plan was to get a sunset
image for the background of my festival
poster in more than one location. The
two images on the bottom row are
from Bali when I had a family holiday
there, whereas the other images above
them are from Epsom Downs race
course which I was able to capture two
amazing pictures of the sunset there.

POSTER DESIGN
1st draft 2nd draft

POSTER STEP BY STEP
To make the font cover I first had to open a new blank A4 document so that it would
be the right size for if I wanted to advertise in a magazine. I added in ruler lines to
enable me to make things even within the document. I first edited the photo a little
bit so that it wasn’t as dark as the original picture. I then added in the logo and sized
it to what I thought was a good size. I then placed in the date and the artists. I looked
up the artists logo and pasted it into the Photoshop document. I used the magic
wand tool to select the logo and change the colour of it. To change the colour I used
the bucket tool. I found the logos for the sponsorships online and proceeded to paste
those into the document. I resized them by holding shift and using the free transform
option. I moved them around with the move tool.

BUDGET SUMMARY
To have my poster advertised in a magazine,
I would have to pay for a full page advert as
it will make it a lot easier for everyone who is
going to be buying the magazine and
therefore they will be able to spot the
advertisement a lot easier.
Equipment Cost
Office space £20,542 per year
Apple Mac Pro £1200
Adobe Creative Cloud
Apps
£600
Nikon D850 Body plus
MB-D18 Battery/Portrait
Grip Bundle (x3)
£11,099
Staff Salary
Editors £24,450
Photographers £19,850
Marketing £14,275
Advertising £15,000
Designers £25,000
Finances £18,500
Human resources £16,500

RISK ASSESSMENT
When taking the photos for my festival poster there were certain things that I had to
take into thought to make sure nothing were to get in the way of me getting the
perfect picture for the poster. Firstly, when taking the photos I would have to be
careful of my surroundings because if I did not assess my surroundings then this
could mean that when I would be taking the photos I could potentially lose my
footing or have someone interrupt me.
Further to this, following taking the pictures I would then need to resize the photo I
would have to ensure that I get the size perfect so that it doesn’t overlap or make the
photo itself look strange; to make sure I don’t make this mistake, when trying to
change the size of the photo I will need to hold down the ‘Shift’ button so that it will
keep the image the same size.

REGULATORY, LEGAL AND ETHICAL ISSUES
watermarking is a very important thing when it comes to something such as setting up a
festival. This is when it gives you the ability to protect an image or certain trademark from
others who wish to copy it.
Ethical Issues: When a festival poster is being produced, the consequences after its release will
have to be looked at by the publisher. Consequences may be if they have targeted certain
cultures, religions, age groups or gender groups that are deemed to be vulnerable. If these are
not taken into consideration then it could potentially damage the reputation of the festival.
when making my festival campaign I will need to oblige to some legal and ethical issues. It is
very important that any models I use are of a legal age, if they are not then I would need to
get parental consent in order to use them and take photos of them. I will also need to check
that I don’t use any offensive or explicit language throughout the campaign. Lastly, I will need
to make sure that I don’t send out any misleading information

ROLE OF RELEVANT REGULATORY BODIES
The Advertising Standards Authority are the independent regulators in which they
specifically target advertising across all medias. Their purpose is to make sure that
advertising in the media industry are not false but worthy of the audience who will be
able to view it by following the terms and conditions.
Following this, another part to this would be Ofcom. These are another regulator
within the UK, they are known to give the best advice when it comes to
communication services. One of the most important things that they do is to make
sure people are protected from scams. Another things that Ofcom do is to register
complaints from people and businesses, this helps them to take action against firms
when they let their customers down.

COPYRIGHT
This is the legal right in which it lasts for a certain amount of years so it will not
allow you to print, publish, perform, film or record. In the year of 1988 this was
changed to which it would allow the writer and photographers their own rights
for photocopying from a paper version and reproduction in a book. This
benefits music artists and media companies as other people are unable to
plagiarize and claim money from them.

AUDIO VISUAL ADVERTISEMENT
For my festival, if I were to put an audio visual advertisement I think it would
be best to make sure that it isn’t longer than 5 minutes because this can not
be effective in ways of advertisement. The reason for this is that if it was any
longer than 5 minutes then this would mean that it would need a lot more
footage and information. Also, if it was overthrown by too much information it
would then get boring for the ones who watch it.
To help with the advertisement I will have it shared across the platforms of
Instagram, Facebook and Snapchat because these three are all the most
popular platforms where they will have the correct audience for the festival
that I intend to reach out to for my festival.

Unit 15 lo3

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Unit 15 lo3