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Unit 30 LO1.2
- 2. Contents 1. LO1 (part2) 2. Contents 3. Focus publisher and product 4. Genre 5. Ownership structure 6. Operating model 7. Brand ideology/ethos 8. Technological convergence 9. Associated products 10.Market position 11.Competitors 12.Purpose 13.Front cover analysis 14. Double page spread analysis 15. Website deconstruction 16. Content 17. Form and style 18. Production process 19. Production process (continued) 20. Production process (continued) 21. Synergy 22. Synergy (continued) 23. Social media presence (Facebook) 24. Social media presence (Twitter) 25. Audience 26. Newspaper Advertisements
- 3. Focus Publisher andProduct Publisher • News UK is part of News Corp • Publishes: • The Sun • The Times • The Sunday Times • TSL Product • Daily UK tabloid newspaper • Was first published as a broadsheet on 15th September 1964 • Became a tabloid in 1969 when purchased by its current owners, News UK. • As of March 2018, 1,481,876 circulation https://en.wikipedia.org/wiki/The_Sun_(United_Kingdom)https://www.news.co.uk/ https://en.wikipedia.org/wiki/News_UK#News_Group_Newspapers_Ltd
- 4. Genre The Sun istabloid newspaper and covers all daily news from the UK. It is “an instigator, an entertainer, a cultural reference point, a finger on the pulse, a daily relationship”. The newspaper also is a conservative, right wing newspaper, which appeals more to the supporters of this political stance and viewpoint. The main articles come under 4 headings: showbiz, sport (football in particular), family and, news. https://www.news.co.uk/
- 5. Ownership Structure News UKis owned by the American media producers News Corp. This was founded in 2013 as a spin off from the original News Cooperation, by Rupert Murdoch. https://newscorp.com/about/leadership/
- 6. Operating Model These areall the executives that make News UK work effectively to publish the different newspapers. https://www.news.co.uk/w ho-we-are/executives/
- 7. Brand Ideology/Ethos This explainstheir main focus is to tell the stories in the world that would mean something to their audience. The short sentences emphasises the importance of what they do, they also allow people to understand easily what their aims are with the publishing company. https://www.news.co.uk/what-we-do/
- 8. Technological Convergence The Sunhas a website, and different social media pages, Instagram, Twitter and Facebook. News UK has only a website. https://www.thesu n.co.uk/ https://www.instag ram.com/thesun/ https://www.faceb ook.com/thesun/?r ef=br_rs https://twitter.com /TheSun https://www.news. co.uk/
- 9. Associated Products https://www.news. co.uk/what-we-do/ This showsthe different products that News UK publishes. The three newspapers are not in competition with each other as they are all different genres of newspapers. TLS is a the Times Literary Supplement, and is a literary review that was created with The Times. It is not a newspaper but a review of literature and more.
- 10. Market Position This showsthat The Sun is the largest newspaper when talking about circulation figures. The figure to the right shows the difference between the newspapers in the same market. The Sun is at the top of the market, with The Sun on Sunday in 4th position. https://www.statista.com/ statistics/529060/uk- newspaper-market-by- circulation/
- 11. Competitors News UK’s maincompetitor is dmg media. They own Daily Mail, The Mail on Sunday, MailOnline, Metro, Metro.co.uk, Mail plus, MyMail. eCommerce, dmg media Ireland and Data & Insight. The Sun’s main competitors are Daily Mirror and Daily Star. https://www.dmgmedia.co.uk/ https://www.mbaskool.com/brandguide/ media-and-entertainment/6459-the- sun.html
- 12. Purpose The purpose ofThe Sun newspaper is to inform readers of the news of the UK and to provide some entertainment. The Sun covers different topics like: football, sport, TV and show business, news, money, vehicles, travel, technology, advice, fashion and puzzles.
- 13. Front Cover Analysis Masthead Thesun is in a bold font in white against the red of the top of the page. This will catch the readers attention to realise the newspaper’s presence and guide readers to this newspaper instead of other similar ones. Strapline The Sun’s strapline ‘for a greater Britain’ is placed directly under the masthead. This forces the reader to understand what the newspaper is about, and what they stand for. Anchorage text This is a summary of the main article and uses two well known names to entice people into read the article. Main image This is of Donald Trump looking angry and pointing his finger at someone or something. This image had come from the speech he made the day before the newspaper was published. Cover lines This is the headline at the top that is smaller than the main headline. This is contrasted against the red masthead. Puff promotion This is the unique selling point of the newspaper being “25p less than the Daily Mirror”. It is highlighted in yellow against the red and white masthead.
- 14. DPS Analysis Main image Thisis of the suspect. The image is surrounded by other pictures of him against a police sketch. This provides the reader with a better knowledge of who this suspect is. Pull quote This is a direct quote from the interview article and used as the headline. This encourages the reader to continue reading the article, this is a 5 word phrase that is short. This also stands out to the readers as a quick phrase that they can read as they skim through the entire newspaper. Stand first This is a way that the reader is encouraged to read further on into the article. The 4 repeated ‘YES I…’ almost asks the reader whether there is any question that he did not kill Maddie.
- 15. Website deconstruction Sign in Thisallows the user to sign in and use their account to personalise the news to interest the user. Similarities and differences between physical copy and online Both have the same information and content, but are displayed differently to each other. The website is multiple images and titles with a short description of each article, that when clicked leads to a page of the article in full. The website also has different subheadings with links to each mini homepage. This then holds many links to articles relating to the subheading. The website also allows for direct links to music through the ‘track of the day’ subheading. This is different to a physical copy of the newspaper as the website can be updated daily to provide users with daily tracks that may relate to important events of that day for example seasonal or special holidays. Search bar This is an easy way for the users to find a particular article in the newspaper. This also allows the user to find any article in any issue of any time, this is easier than using a physical copy of magazines to find articles. The user can also search for particular subjects and people.
- 16. Content The Sun coversmainly celebrity news, national news and large scale international news. It is a form of light entertainment rather than purely news only. The main stories they cover include celebrity scandals, sport reports and general national news. In the webpage they show the main stories they cover is “News, sport, celebrities and gossip”.
- 17. Form and Style TheSun, uses mainly black text with a white background and only uses colour for needed images and its logo. The front cover is laid out in a similar way in each issue, there is always one constant appearance, this is by the same logo in the top left hand corner. This is a nationally known and recognised logo of The Sun. The language used in the articles tend to be informal and casual, this allows the reader to easily read the article as it does not require a good knowledge of vocabulary. Images tend to be negative and very prominent, almost in your face. This is shown in the image for an article to the right.
- 18. Production Process The Sunhas an email that uses are encouraged to contact with general inquiries about the newspaper, offers and promotions. I have contacted the newspaper on this email address to gather information on The Sun’s production process.
- 19. Production Process (continued) •Date of publication • This is the final deadline and when the newspaper is to be published and released to the general public. • Create and manage a schedule • This allows the newspapers to be published on time even with errors occurring, as the schedule should allow for this to happen. • Editorial and budgetary decision • This is the decisions made of what is to be included in the issue, this includes the images, interviews, news and all other content. After this the team will make the budgeting decision, this is looking at all the money available and dividing it between all parts of the issue. • Content Acquisition • This is where all the content is gathered to be put into the issue of the newspaper. One way of doing this is through The Sun’s writers or through external specialist writers. At this stage all photography, graphic editing, interviews and reviews can be completed. • Sub-editing • This is the checking of facts, spelling, punctuation and grammar checks, ensuring the house styles are followed and working on the next stage.
- 20. Production Process (continued) •Page layout • This is to typeset and layout all the newspaper pages, at this stage, advertisements are placed in the newspaper pages. • Proofreading • This is when a hard copy of The Sun is produced and the editors read through it and edit this on the desktop publishing program. This continues to happen until all editors are happy that there are no errors remaining. • File emailed to printer • The file is emailed to the printing company and they then print a few copies and returns them to The Sun for final proofreading called the printer’s proofs. When The Sun’s editorial team are happy they tell the printing company to print the large amount of copies The Sun has requested • Distribution • This is the part where all copies are packaged neatly and send them to warehouses for distribution and selling to the public. https://hosbeg.com/the-magazine-production-process/
- 21. Synergy The Sun isin synergy with Facebook (https://www.facebook.com/thesun/) and Twitter (https://twitter.com/thesun?lang=en-gb). This is evidenced to the readers on their website in the footer of all web pages. It means that the readers can easily communicate with the newspaper and the newspaper can advertise the latest news and copies of their paper. The website (https://www.thesun.co.uk/) also allows this to happen.
- 22.
- 23. Social media presence Thecover image and profile picture of the page is The Sun’s logo. This shows the synergy between the Facebook page and the newspaper. The blue tick against the name shows the the page is verified and means that this is the actual Facebook page for The Sun.
- 24. Social media presence Thecover image and profile picture of the page is The Sun’s logo. This shows the synergy between the Twitter page and the newspaper. The blue tick against the name shows the the page is verified and means that this is the actual Twitter page for The Sun.
- 25. Audience This shows theprint and digital reach of The Sun and The Sun on Sunday in Great Britain from October 2017 to September 2018, by demographic group. Reach of The Sun was higher among ABC1 adults than among C2DE adults, with roughly 12 million C2DE adults reached monthly.
- 26. Newspaper Advertisements The costof advertising 30 to 3,750. there are different ways to advertise, under different categories and sub-categories. This would interest the readers into looking more to the product or service. https://www.newsukadvertising.co.uk/P ackage?publication=sun
- 27. News values Galtung andRuge – theorist Negativity, proximity, recent, currency, continuity, uniqueness, simplicity, personality, predictability, elite nations/people, exclusivity, size. All these things determine how popular the story will be, the more of these means it will be more popular.
Editor's Notes
- #8 Slogan? Connotations? Values? History? Associated Products?
- #9 For example do they publish online OR does the product of focus have a website. Social media – Do they market their product via. Synergy with social media? What features on the social media site entice the readership to consume the magazine on the e-media platform? YOU COULD investigate whether they are in synergy with any social media products.
- #11 The number of magazines your publisher has produced.
- #12 Who are the publishers competitors – research and write about them. Create a table of similarities and differences for the following: Associated Products Slogan Readership figures (Circulation) Technological Convergence
- #14 Add in and analyse (connotations) magazine conventions such as: Masthead Strapline Cover lines Main Image Barcode Anchorage Text Puff Promotion Synergy with social media Imagery – ‘Star Appeal’ (Richard Dyer)
- #15 You MUST and analyse (connotations) magazine conventions such as: Main Image Caption to support images (Anchorage) Drop Capital Stand First Issue month and year Page number/logo Differentiated Questions and Answers Pull Quote
- #18 What colours does your magazine you’re researching use? How are the Front Covers set out? What are the font styles like? Do they “repeat” (Steve Neale - 1980) the font styles? You MUST answer these questions.
- #19 YOU MUST find out the Production Process for you chosen magazine (you can find out by emailing them). You need to screenshot your email to them and add it onto your slide.
- #22 What social media does the magazine use and why/where? Screenshot examples and look at their website.