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Unlock the Power of Video
The document discusses the importance of video marketing in driving business growth, highlighting that video is the most engaging content type and crucial for making informed purchasing decisions. It emphasizes the need for marketers to understand video within the marketing automation context and provides strategies for leveraging video across the customer journey. Key takeaways include the benefits of on-demand video content and the need to utilize data to enhance video marketing effectiveness.
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Unlock the Power of Video
- 1. Paulo Martins Head ofCommercial Digital Marketing Adobe Unlocking the Power Of Video How to drive revenue with video marketing Greg Kelly Strategic Partnerships Lead Vidyard
- 2. In case youmissed it... There are three things that I believe are affecting the marketer directly and acutely. One of those - is video. The reality is everything we do, everything we say, is on video! Steve Lucas Former CEO, Marketo https://theblog.adobe.com/adobe-accelerates-customer-experience-management-for-b2b-marketers-with-video-capabilities-from-vidyard/ PS. This means you can add video marketing capabilities to your Marketo subscription - ask your CSM/AE for more information on how!
- 3. 3 Always pressured toprove the return on marketing investments across content types and touchpoints #ProveImpact
- 4. 4Proprietary and Confidential| © Adobe, Inc. Video is the most engaging content type You’re already investing in video Video is table stakes to drive business growth Video Marketing WORKS of B2B buyers are watching videos to help them make their buying decisions 72% of marketers report that video is becoming a more important content type for driving business results 83% of the world's internet traffic will be video by 2021 of marketers report that video converts better than other forms of content 59% 80%
- 5. No insights into viewersor performance Host on YouTube, Vimeo, or other hosting platform with no control of the customer experience Invest in Video Production What’s the status quo?
- 6. 6Proprietary and Confidential| © Adobe, Inc. The power of video marketing cannot be realized when there is… • No understanding of video in the broader marketing automation context • Difficulty turning prospects who engage with videos into qualified leads • Limited control to orchestrate and optimize the customer experience Can’t unlock the full potential of video
- 7. 7 FEAR NOT..Paulo hasyou covered on his journey becoming an expert on using video marketing to generate revenue FAST. So, what do we do?
- 8. Why video? Simplify complexscenarios. Is this the face of your prospects coming to your website? That’s why we use video..
- 9. Where should weuse video? Across the entire funnel... VIDEOS
- 10. We’ve changed ourvideo marketing strategy. Here’s how: The B2B Marketing Evolution +
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- 12. “Watch Video Demo”as the main goal Website Re-Skin Pro Tip: Drive traffic to places that are most impactful for your business. Previous website New website
- 13. “Watch Video Demo”as the main goal Website Re-Skin Previous website New website +1,103% more traffic to our 4 MIN DEMO
- 14. Using on-demand videodemos to generate + qualify leads 4 Minute Demo If a prospect watches more than 70% of the DEMO + It’s an account under our ICP do this: - Add extra behavior score points. - Create an Act Now. - Notify the SDR Team. - Etc…
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- 16. A great wayto qualify leads and move them through the funnel On-Demand Webinars Pro Tip: Instead of using a LP with a YouTube/Vimeo hosted video, use our new video lead capture capability and for known leads, let them enjoy the content form-free like the above!
- 17. Let’s face it- you’ll get more engagement on demand vs. live On-Demand Webinars Only around 20-30% of the webinar registrants will attend it LIVE! What do you do with the rest of the 80-70% of your registrants? The on-demand version gets more views than the LIVE event. What do you do with those leads consuming your content? Why not lead score on-demand video viewers?
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- 19. Help prospects hearabout your solution from their peers Customer Testimonials Pro Tip: These don’t have to be Oscar winning videos - they have to tell a story of how your customer is better today with your solution
- 20. Showing customers howvs. telling them Marketo University
- 21. Using video tohelp customers post-purchase In-Product Help
- 22. Using video tohighlight customers that are succeeding + sharing with others Showcase Your Champions
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- 24. FASTER DEALS! The #1reason how video marketing impacts our business today VS 5x FASTER LEAD MQL
- 25. Key Takeaways ForYou Video Marketing - Getting Started - Choose the technology that can give you the right insights - Use the data in a meaningful way for the business - Look at all the opportunities to use video across all the funnel - MOVE TO THE EVOLUTION SIDE OF THE B2B VIDEO STRATEGY.
- 26. Curious to seeour new solution in action? Marketo Announces New Video Marketing Capabilities Email [email protected] and he’ll send you a personalized video tour of our new joint video marketing solution!
- 27. Q&A How can wehelp your team?