UNPACKING DIGITAL METHODS
Universidade Nova de Lisboa I NOVA FCSH I ICNOVA
iNOVA Media Lab ˚ @jannajoceli ˚ thesocialplatforms.wordpress.com
Janna Joceli Omena
Play with Data Conference: new methods for digital media researchers.
Universitat Oberta de Catalunya I 22 November 2019
Engines of Order
A Mechanology of
Algorithmic Techniques
Bernhard Rieder
University of Amsterdam
(forthcoming book)
Latour, B., Jensen, P., Venturini, T., Grauwin, S. & Boullier, D. (2012), The whole is always smaller than its parts - a digital
test of Gabriel Tardes’ monads. The British Journal of Sociology, 63, 590-615.
Latour, B. (2010). Tarde’s idea of quantification. In M. Candea (Ed.), The social after Gabriel Tarde: debates and
assessments (pp.145-62). London: Routledge.
SITUATING THIS TALK
Google
Apple
Facebook
Amazon
Microsoft
------------------→ “the need for a new philosophical horizon
in which technicity is at the heart of transindividuation”
(Bernard Stiegler, 2006, p.35)
------------------→ Cultural Reform – reintroducing an understanding of
the nature of machines and the values involved in their mutual
relationship (machine-machine) as well as their relationship with man
(machine-man). (Gilbert Simondon, 2009)
------------------→ Another culture of knowledge – one built on
with, in and through digital technologies and software, one
that must be interdisciplinary. (Noortje Marres, 2017; Bernhard Rieder, forthcoming
book)
SITUATING THIS TALK
DIGITAL METHODS
Social enquiry through and about the digital
Functional & Practical notions of knowledge
Learn-analyse-critique by understanding & repurposing
the methods-of-the-medium
1 The misconceptions
2 The doing
3 The basis
4 The foundations
UNPACKING DIGITAL METHODS
What methods do you use?
Digital methods.
Ok. I rely on more qualitative methods.
MISCONCEPTIONS ABOUT DIGITAL METHODS
Images retrieved from blog.optimalworkshop.com
1. A QUANTITATIVE APPROACH
Misconceptions about digital methods .
The covers of every issue of Time magazine published from 1923 to summer 2009.
Total number of covers: 4535 (by Jeremy Douglass and Lev Manovich, 2009)
2. DIGITIZED OBJECTS & METHODS
Misconceptions about digital methods .
2. DIGITIZED OBJECTS & METHODS
Misconceptions about digital methods .
Images retrieved from quicktapsurvey.com & smartcashdollar.com.
3. PUSH THE BUTTON,
SOFTWARE WILL DO THE REST
Misconceptions about digital methods .
Gif retrieved from giphy.com
4. PLATFORM DATA IN THE SERVICE OF
COMPUTING & STATISTICS
Misconceptions about digital methods .
Gifs retrieved from giphy.com
5. (RANDOM/ARBITRARY) PLATFORM
DATA GATHERING AS BASIS FOR
TRADITIONAL CONTENT ANALYSIS
Misconceptions about digital methods .
The doing of digital methods
requires particular starting points.
Do I have a list of words that have
became keywords or issue language?
See Rogers 2017; 2018, Akrich & Latour, 1992
THE DOING OF DIGITAL METHODS
Fora Dilma
[get out Dilma]
Não Vai Ter Golpe
[there won´t be a coup]
Context: few months before the impeachment of Dilma Rousseff in Brazil.
Keywords: representations of those in favour vs. those against the impeachment.
The political polarization in Brazil, March 2016
Pro-impeachment protests, 18 March 2016.
#foradilma
[get out Dilma]
#impeachmentjá
[impeachment right now]
#vemprarua
[come to the street]
#forapt
[get out Labour Party]
#tchauquerida
[goodbye darling]
Anti-coup protests, 13 March 2016.
#todospelademocracia
[everyone for democracy]
#nãovaitergolpe
[there won't be a coup]
#globogolpista
[globo scammer]
#marchadoscorruptos
[corrupt march]
#coxinha
[chicken drumstick]
When hashtag engagement become issue networks
“What is a program and antiprogram is relative to the chosen observer”
(Akrich & Latour 1992)
Pro-impeachment protests, 18 March 2016.
(those in favour of the impeachment)
Anti-coup protests, 13 March 2016
(those against the impeachment process)
The political polarization in Brazil, March 2016
Anti-coup protests, 13 March 2016.
#todospelademocracia
[everyone for democracy]
#nãovaitergolpe
[there won't be a coup]
#globogolpista
[globo scammer]
#marchadoscorruptos
[corrupt march]
#coxinha
[chicken drumstick]
Pro-impeachment protests,
18 March 2016.
#foradilma
[get out Dilma]
#impeachmentjá
[impeachment right now]
#vemprarua
[come to the street]
#forapt
[get out Labour Party]
#tchauquerida
[goodbye darling]
The definition of keywords:
→ the act of search as research
→ monitoring and following
→ to navigate through and engage
with the subject of study
Keywords as Hashtag Engagement, Lists of URLs, ids, account names as
ISSUE SPACES AND
MEANS OF RESEARCH
starting point number 1
Tracing automation on Instagram through Bolsonaro non-official campaign accounts
Image profiles of BolsoBots following network .
Discrete bots
Red as a critique to
the Workers Party (PT)
The colours of Brazilian Flag
The colours of Brazilian Flag
Red as a critique to the Workers Party
Discrete bots
The various facets of Bolsonaro
Arrows as indicators of right-leaning
Gays & Women movements with Bolsonaro
26 account names
15 accounts via Instagram recommendation system [when searching for Bolsonaro]
4 accounts based on previous exploratory study
7 accounts via Instagram recommendation system [when searching for Bolsonaro & Women]
grammars
[account names]
Google Spreadsheet + PhantomBuster (Instagram Following Network)
→ List of profiles image URLs + Chrono Sniffer
22.351 image profiles
Data capture
[API calling]
Analysis software
Google Spreadsheet + ImageSorter
Visual Research Protocol
IMPORTANT: TECHNICAL KNOWLEDGE + THE RECOGNITION OF PLATFORM RESTRICTIONS AND AFFORDANCES
Platform Grammatisation
1h API call per day
Software to study online activity which is delineated, inscribed and rearranged by digital platforms.
.gdf
.gexf
.tab
.csv
.jason
.html
.pdf
.py
.png
After collecting datasets based on keywords,
the doing of digital methods requires:
→ a degree of technicity
→ technical and practical knowledge on
platform grammatisation and software
starting point number 2
Data sprints make the doing of & learning
from digital methods complete.
THE DOING OF DIGITAL METHODS
starting point number 3
˚ ˚Call for applications˚ ˚
2017
What is the data journalism
debate on social media?
2018
Interpreters of Platform Data
2019
Beyond Visible Engagement
Digital Media Winter Institute
https://smart.inovamedialab.org/
starting point number 3
Query design → to search as research
KEYWORDS on the doing of digital methods .
Technical-Practical Knowledge → invest time and energy!
Trajectory → what precedes and takes place, visual research protocol, descriptions matter!
Data Sprints → to learn from doing and to collectively achieve
concrete outcomes in a interdisciplinary environment.
See smart.inovamedialab.org I wiki.digitalmethods.net/Dmi/DmiSummerSchool
Digital methods propose a medium-specific
research that follows and repurposes the
methods-of-the-medium & platform data;
evolving with them overtime.
See Rogers 2013, 2017, 2019
THE BASES OF DIGITAL METHODS
Algorithmic information ordering, machine learning, AI
Ranking & Recommendation systems
Selecting & Curating content via trends or most relevant topics
Capturing & Rearranging activity via Graph APIs
The methods of Internet platforms
ARE NOT STATIC,
BUT CONTINUALLY UPDATED;
GETTING BETTER OR WORSE
THE MORE/HOW PEOPLE USETHEM
O´Reilly 2005
Repurposing the methods-of-the-medium
[Computer VISION APIS & DIGITAL METHODS]
1. Machine learning & image-face recognition for studying institutional communication.
Repurposing Facebook Page timeline images: the case of Portuguese Universities.
The history of Portuguese Universities’ visualities according to Facebook timeline images.
Computer vision for seeing the mood
of Portuguese Universities over the
years: from 2010 to 2018.
Omena & Granado, forthcoming
The presence of the president of
Portugal, Marcelo Rebelo de Sousa, is
synonymous of joy and a series of
pictures featured in the Facebook
Pages of Portuguese Universities.
Omena & Granado, forthcoming
[VISION APIS & DIGITAL METHODS]
1. Machine learning & image-face recognition for studying institutional communication.
Repurposing Facebook Page timeline images: the case of Portuguese Universities.
2. Machine learning & web detection (full matching images) for image circulation studies.
Tracing bot engagement across social media platforms.
https://wiki.digitalmethods.net/Dmi/SummerSchool2019Botsandtheblackmarket
Reading image circulation through computer vision API-based network.
[Computer VISION APIS & DIGITAL METHODS]
1. Machine learning & image-face recognition for studying institutional communication.
Repurposing Facebook Page timeline images: the case of Portuguese Universities.
2. Machine learning & web detection (full matching images) for image circulation studies.
Tracing bot engagement across social media platforms.
[RECOMMENDATION SYSTEMS & DIGITAL METHODS]
3. Platform recommender algorithms for perceiving the dominant and marginal frames.
Mapping the spheres and publics that remember Srebrenica on YouTube.
Network of YouTube video recommendation. https://wiki.digitalmethods.net/Dmi/SummerSchool2018MappingWarAtrocities
Dutch news media
Serbian news media
Like-Share buttons & related metadata as representations of activity-positioning-opinion
Like buttons & related metadata as representations of activity-positioning-opinion
Hashtags & Hashtag Engagement
Image retrieved from https://neilpatel.com/br/blog/como-usar-hashtag/
Uniform Resource Locators (URLs) & ID attributes as means of research
[channel, playlist, video]
https://www.youtube.com/channel/UCtxGqPJPPi8ptAzB029jpYA
https://www.youtube.com/playlist?list=PLcGiWiKtsR0-NixqFGMQ_PE5lmurVBCIH
https://www.youtube.com/watch?v=hrM3nunCuXQ&list=PLcGiWiKtsR0-NixqFGMQ_PE5lmurVBCIH&index=3&t=5s
[image]
https://66.media.tumblr.com/5a752e0e7a855b02cfe4d905c650f19b/tumblr_p0ttavZFoA1vwo6cso6_250.jpg
[FB page]
https://www.facebook.com/913068012121624
[post]
https://www.facebook.com/331782250179584/posts/1375410369150095
[tweet]
https://twitter.com/jack/status/1189634360472829952
.imperial.ac.uk
acorianooriental.pt
advocatus.pt
afro.who.int
aovivo.slbenfica.pt
appsp.org
arte-factos.net
beachcam.sapo.pt
biblioteca.fct.unl.pt
bibliotecaunl.blogspot.com
bibliotecaunl.blogspot.pt
bit.ly
blog.fcsh.unl.pt
boasnoticias.sapo.pt
briefing.pt
calltoaction.pt
cenimat.fct.unl.pt
challenge.fraunhofer.pt
cidadeinformacao.pt
cienciahoje.pt
Link domains as paths to social enquiry
cienciapt.net
cienciaviva.pt
cmjornal.xl.pt
comecoucomumaideia.com
computerworld.com.pt
congressos.abreu.pt
crup.pt
df.fct.unl.pt
diariodigital.sapo.pt
dinheirodigital.sapo.pt
dinheirovivo.pt
distritonline.pt
dn.pt
e-cultura.sapo.pt
e-konomista.pt
easseportugal.org
ec.europa.eu
economico.sapo.pt
em-a.eu
emissao.canalsuperior.pt
emissao.canalsuperior.pt
emprego.unl.pt
encuestas.universia.net
ensp.unl.pt
eventbrite.pt
eventos.fct.unl.pt
exameinformatica.sapo.pt
executiva.pt
exercito.pt
expresso.sapo.pt
expressoemprego.pt
fabricadestartups.com
famelab.pt
fcm.unl.pt
fcsh.unl.pt
fct.unl.pt
flickr.com
formadevida.org
fox.canais-fox.pt
ft.com
futuralia.fil.pt
gandaia.info
giphy.com
ihmt.unl.pt
imedconference.org
informatics-europe.org
ionline.pt
ireg-observatory.org
isegi.unl.pt
issuu.com
itqb.unl.pt
jm-madeira.pt
jn.pt
jornaldenegocios.pt
jornalmedico.pt
jpn.up.pt
justnews.pt
kazan2013.ru
legofoundation.com
letshelp.pt
Public & Suspicious username accounts
https://wiki.digitalmethods.net/Dmi/SummerSchool2019Botsandtheblackmarket
IMAGES SHARED BY DIFFERENT BOTTED ACCOUNTS
Reimagining the grammars of web platforms
[Computer VISION APIS & DIGITAL METHODS]
1. Machine learning & image-face recognition for studying institutional communication.
Repurposing Facebook Page timeline images: the case of Portuguese Universities.
2. Machine learning & web detection (full matching images) for image circulation studies.
Tracing bot engagement across social media platforms.
[RECOMMENDATION SYSTEMS & DIGITAL METHODS]
3. Platform recommender algorithms for perceiving the dominant and marginal frames.
Mapping the spheres and publics that remember Srebrenica on YouTube.
[THE GRAMMARS OF WEB PLATFORMS & DIGITAL METHODS]
4. Hashtag engagement as means for studying political polarisation
The case of pro-impeachment & anti-coup protests in Brazil 2016 + Presidential Elections 2018.
Seeing shifts in meaning through a double-sense hashtag.
Omena, Rabello & Mintz (forthcoming).
#nãovaitergolpe co-tag network.
Protests in Brazil, March 2016.
The appropriation of emojis according to high-visibility
and ordinary groups. Protests in Brazil, March 2016.
Omena, Rabello & Mintz (forthcoming).
[emojis organised according to frequency of use]
Hashtag engagement + Computer vision APIs to trace the visual circulation of
#EleSim vs. #EleNão one week before Brazilian Presidential Elections in 2018.
#EleSim #EleNão
IMAGE
CIRCULATION
humour, fallacies,
misinformation
and the endorsement
of public figures
Images that hit at least 5 and
at maximum 10 different URLs
---—>
---—>
IMAGE CIRCULATION
Instagram & Twitter
[Computer VISION APIS & DIGITAL METHODS]
1. Machine learning & image-face recognition for studying institutional communication.
Repurposing Facebook Page timeline images: the case of Portuguese Universities.
2. Machine learning & web detection (full matching images) for image circulation studies.
Tracing bot engagement across social media platforms.
[RECOMMENDATION SYSTEMS & DIGITAL METHODS]
3. Platform recommender algorithms for perceiving the dominant and marginal frames.
Mapping the spheres and publics that remember Srebrenica.
[THE GRAMMARS OF WEB PLATFORMS & DIGITAL METHODS]
4. Hashtag engagement as means for studying political polarisation
The case of pro-impeachment & anti-coup protests in Brazil 2016 + Presidential Elections 2018..
5. Link domains as means for studying the history of climate change images
The case of ‘climate emergency’ visuality over years and its dominant actors.
The image-domain network of Climate Emergency
through Google search results: 2008 to July 2019.
[Computer VISION APIS & DIGITAL METHODS]
1. Machine learning & image-face recognition for studying institutional communication.
Facebook Page timeline images
2. Machine learning & web detection (full matching images) for image circulation studies.
Instagram Posts & Link domains + Image URLs
[RECOMMENDATION SYSTEMS & DIGITAL METHODS]
3. Platform recommender algorithms for perceiving the dominant and marginal frames.
YouTube Video IDs
[THE GRAMMARS OF WEB PLATFORMS & DIGITAL METHODS]
4. Hashtag engagement as means for studying political polarisation
Lists of hashtags (program vs. anti-program) + Related emojis
5. Link domains as means for studying the history of climate change images
Keyword & Link domains + Image URLs
Plotting a collection of images Network Analysis &
Force-directed algorithms
Charts & Graphs
Vision Api-based methods
Image-Label Networks Image-domain Networks
Label-detection Web detection
The mood & emotions
Face detection
Natively Digital Methods & Objects
Methods
Machine learning, Artificial Intelligence
Ranking & Recommendation systems
Trends & most relevant topics
Graph APIs, crawling, indexing, scraping
Objects
Like-Share buttons & related metadata
Hashtags & Hashtag Engagement
Uniform Resource Locators (URLs) & ID attributes
Public & Suspicious user name accounts
→ Placed in a given context and period of time.
Digital methods are online grounded approaches that look at
hybrid assemblages
- “entanglements of users, algorithms, data, servers, work flows, business plans,
communication protocols and trackers and so forth” (Latour et. al 2012 in Marres 2017), to study both
ONLINE CULTURE & THE
TECHNICITY OF THE MEDIUM
See Rogers 2013, 2019; Rieder et al. 2015; Gerlitz & Rieder, 2018; Omena, Rabello & Mintz, forthcoming
To evolve with the medium → interrogating and accounting
for what is permanent or subject of replacement
To handle platform restrictions and changes overtime
To recognise the problems with web data
See Venturini & Rogers, 2019; Rogers 2019; Omena, Rabello & Mintz, forthcoming
NOTES on the basis of digital methods .
The realization of research based on
digital methods requires ‘another culture
of’ making research questions;
designing research processes; and
analysing the subject of study.
THE FOUNDATIONS OF DIGITAL METHODS
See Omena, 2019 (forthcoming)
Query Design
or search as research the technique of building
lists of keywords-URLs-ids as research questions
Platform Infrastructure
affordances of programmability
& data relational nature
Praxis
Platform data collection trials,
exploratory analysis & visualization
Visualization & Analysis
unique actors + timing perspective + context
quali-quanti
THE FUNCTIONAL LOGIC OF DIGITAL METHODS
See Omena, 2019 (forthcoming)
See Venturini & Rogers, 2019; Rogers 2019
An inter-dependent position to research processes
Platform sensitive approach, infrastructure matters
Technical & Practical knowledge can inform research questions & practices
Interpretive-quantitative logic, the trajectory matters
4keyFACTORS
Obrigada ☺

Unpacking Digital Methods

  • 1.
    UNPACKING DIGITAL METHODS UniversidadeNova de Lisboa I NOVA FCSH I ICNOVA iNOVA Media Lab ˚ @jannajoceli ˚ thesocialplatforms.wordpress.com Janna Joceli Omena Play with Data Conference: new methods for digital media researchers. Universitat Oberta de Catalunya I 22 November 2019
  • 2.
    Engines of Order AMechanology of Algorithmic Techniques Bernhard Rieder University of Amsterdam (forthcoming book) Latour, B., Jensen, P., Venturini, T., Grauwin, S. & Boullier, D. (2012), The whole is always smaller than its parts - a digital test of Gabriel Tardes’ monads. The British Journal of Sociology, 63, 590-615. Latour, B. (2010). Tarde’s idea of quantification. In M. Candea (Ed.), The social after Gabriel Tarde: debates and assessments (pp.145-62). London: Routledge. SITUATING THIS TALK
  • 3.
    Google Apple Facebook Amazon Microsoft ------------------→ “the needfor a new philosophical horizon in which technicity is at the heart of transindividuation” (Bernard Stiegler, 2006, p.35) ------------------→ Cultural Reform – reintroducing an understanding of the nature of machines and the values involved in their mutual relationship (machine-machine) as well as their relationship with man (machine-man). (Gilbert Simondon, 2009) ------------------→ Another culture of knowledge – one built on with, in and through digital technologies and software, one that must be interdisciplinary. (Noortje Marres, 2017; Bernhard Rieder, forthcoming book) SITUATING THIS TALK DIGITAL METHODS Social enquiry through and about the digital Functional & Practical notions of knowledge Learn-analyse-critique by understanding & repurposing the methods-of-the-medium
  • 4.
    1 The misconceptions 2The doing 3 The basis 4 The foundations UNPACKING DIGITAL METHODS
  • 5.
    What methods doyou use? Digital methods. Ok. I rely on more qualitative methods. MISCONCEPTIONS ABOUT DIGITAL METHODS
  • 6.
    Images retrieved fromblog.optimalworkshop.com 1. A QUANTITATIVE APPROACH Misconceptions about digital methods .
  • 7.
    The covers ofevery issue of Time magazine published from 1923 to summer 2009. Total number of covers: 4535 (by Jeremy Douglass and Lev Manovich, 2009) 2. DIGITIZED OBJECTS & METHODS Misconceptions about digital methods .
  • 8.
    2. DIGITIZED OBJECTS& METHODS Misconceptions about digital methods . Images retrieved from quicktapsurvey.com & smartcashdollar.com.
  • 9.
    3. PUSH THEBUTTON, SOFTWARE WILL DO THE REST Misconceptions about digital methods . Gif retrieved from giphy.com
  • 10.
    4. PLATFORM DATAIN THE SERVICE OF COMPUTING & STATISTICS Misconceptions about digital methods . Gifs retrieved from giphy.com
  • 11.
    5. (RANDOM/ARBITRARY) PLATFORM DATAGATHERING AS BASIS FOR TRADITIONAL CONTENT ANALYSIS Misconceptions about digital methods .
  • 12.
    The doing ofdigital methods requires particular starting points. Do I have a list of words that have became keywords or issue language? See Rogers 2017; 2018, Akrich & Latour, 1992 THE DOING OF DIGITAL METHODS
  • 13.
    Fora Dilma [get outDilma] Não Vai Ter Golpe [there won´t be a coup] Context: few months before the impeachment of Dilma Rousseff in Brazil. Keywords: representations of those in favour vs. those against the impeachment. The political polarization in Brazil, March 2016
  • 14.
    Pro-impeachment protests, 18March 2016. #foradilma [get out Dilma] #impeachmentjá [impeachment right now] #vemprarua [come to the street] #forapt [get out Labour Party] #tchauquerida [goodbye darling] Anti-coup protests, 13 March 2016. #todospelademocracia [everyone for democracy] #nãovaitergolpe [there won't be a coup] #globogolpista [globo scammer] #marchadoscorruptos [corrupt march] #coxinha [chicken drumstick] When hashtag engagement become issue networks “What is a program and antiprogram is relative to the chosen observer” (Akrich & Latour 1992)
  • 15.
    Pro-impeachment protests, 18March 2016. (those in favour of the impeachment) Anti-coup protests, 13 March 2016 (those against the impeachment process) The political polarization in Brazil, March 2016
  • 16.
    Anti-coup protests, 13March 2016. #todospelademocracia [everyone for democracy] #nãovaitergolpe [there won't be a coup] #globogolpista [globo scammer] #marchadoscorruptos [corrupt march] #coxinha [chicken drumstick] Pro-impeachment protests, 18 March 2016. #foradilma [get out Dilma] #impeachmentjá [impeachment right now] #vemprarua [come to the street] #forapt [get out Labour Party] #tchauquerida [goodbye darling] The definition of keywords: → the act of search as research → monitoring and following → to navigate through and engage with the subject of study
  • 17.
    Keywords as HashtagEngagement, Lists of URLs, ids, account names as ISSUE SPACES AND MEANS OF RESEARCH starting point number 1
  • 18.
    Tracing automation onInstagram through Bolsonaro non-official campaign accounts Image profiles of BolsoBots following network .
  • 19.
    Discrete bots Red asa critique to the Workers Party (PT) The colours of Brazilian Flag
  • 20.
    The colours ofBrazilian Flag Red as a critique to the Workers Party
  • 21.
  • 22.
    The various facetsof Bolsonaro
  • 23.
    Arrows as indicatorsof right-leaning
  • 24.
    Gays & Womenmovements with Bolsonaro
  • 25.
    26 account names 15accounts via Instagram recommendation system [when searching for Bolsonaro] 4 accounts based on previous exploratory study 7 accounts via Instagram recommendation system [when searching for Bolsonaro & Women] grammars [account names] Google Spreadsheet + PhantomBuster (Instagram Following Network) → List of profiles image URLs + Chrono Sniffer 22.351 image profiles Data capture [API calling] Analysis software Google Spreadsheet + ImageSorter Visual Research Protocol IMPORTANT: TECHNICAL KNOWLEDGE + THE RECOGNITION OF PLATFORM RESTRICTIONS AND AFFORDANCES
  • 26.
  • 27.
    1h API callper day Software to study online activity which is delineated, inscribed and rearranged by digital platforms.
  • 29.
  • 30.
    After collecting datasetsbased on keywords, the doing of digital methods requires: → a degree of technicity → technical and practical knowledge on platform grammatisation and software starting point number 2
  • 31.
    Data sprints makethe doing of & learning from digital methods complete. THE DOING OF DIGITAL METHODS
  • 32.
  • 33.
    ˚ ˚Call forapplications˚ ˚ 2017 What is the data journalism debate on social media? 2018 Interpreters of Platform Data 2019 Beyond Visible Engagement Digital Media Winter Institute https://smart.inovamedialab.org/ starting point number 3
  • 36.
    Query design →to search as research KEYWORDS on the doing of digital methods . Technical-Practical Knowledge → invest time and energy! Trajectory → what precedes and takes place, visual research protocol, descriptions matter! Data Sprints → to learn from doing and to collectively achieve concrete outcomes in a interdisciplinary environment. See smart.inovamedialab.org I wiki.digitalmethods.net/Dmi/DmiSummerSchool
  • 37.
    Digital methods proposea medium-specific research that follows and repurposes the methods-of-the-medium & platform data; evolving with them overtime. See Rogers 2013, 2017, 2019 THE BASES OF DIGITAL METHODS
  • 38.
  • 39.
  • 40.
    Selecting & Curatingcontent via trends or most relevant topics
  • 41.
    Capturing & Rearrangingactivity via Graph APIs
  • 42.
    The methods ofInternet platforms ARE NOT STATIC, BUT CONTINUALLY UPDATED; GETTING BETTER OR WORSE THE MORE/HOW PEOPLE USETHEM O´Reilly 2005
  • 43.
  • 44.
    [Computer VISION APIS& DIGITAL METHODS] 1. Machine learning & image-face recognition for studying institutional communication. Repurposing Facebook Page timeline images: the case of Portuguese Universities.
  • 45.
    The history ofPortuguese Universities’ visualities according to Facebook timeline images.
  • 46.
    Computer vision forseeing the mood of Portuguese Universities over the years: from 2010 to 2018. Omena & Granado, forthcoming
  • 47.
    The presence ofthe president of Portugal, Marcelo Rebelo de Sousa, is synonymous of joy and a series of pictures featured in the Facebook Pages of Portuguese Universities. Omena & Granado, forthcoming
  • 48.
    [VISION APIS &DIGITAL METHODS] 1. Machine learning & image-face recognition for studying institutional communication. Repurposing Facebook Page timeline images: the case of Portuguese Universities. 2. Machine learning & web detection (full matching images) for image circulation studies. Tracing bot engagement across social media platforms.
  • 49.
  • 50.
    [Computer VISION APIS& DIGITAL METHODS] 1. Machine learning & image-face recognition for studying institutional communication. Repurposing Facebook Page timeline images: the case of Portuguese Universities. 2. Machine learning & web detection (full matching images) for image circulation studies. Tracing bot engagement across social media platforms. [RECOMMENDATION SYSTEMS & DIGITAL METHODS] 3. Platform recommender algorithms for perceiving the dominant and marginal frames. Mapping the spheres and publics that remember Srebrenica on YouTube.
  • 51.
    Network of YouTubevideo recommendation. https://wiki.digitalmethods.net/Dmi/SummerSchool2018MappingWarAtrocities Dutch news media Serbian news media
  • 52.
    Like-Share buttons &related metadata as representations of activity-positioning-opinion
  • 53.
    Like buttons &related metadata as representations of activity-positioning-opinion
  • 54.
    Hashtags & HashtagEngagement Image retrieved from https://neilpatel.com/br/blog/como-usar-hashtag/
  • 55.
    Uniform Resource Locators(URLs) & ID attributes as means of research [channel, playlist, video] https://www.youtube.com/channel/UCtxGqPJPPi8ptAzB029jpYA https://www.youtube.com/playlist?list=PLcGiWiKtsR0-NixqFGMQ_PE5lmurVBCIH https://www.youtube.com/watch?v=hrM3nunCuXQ&list=PLcGiWiKtsR0-NixqFGMQ_PE5lmurVBCIH&index=3&t=5s [image] https://66.media.tumblr.com/5a752e0e7a855b02cfe4d905c650f19b/tumblr_p0ttavZFoA1vwo6cso6_250.jpg [FB page] https://www.facebook.com/913068012121624 [post] https://www.facebook.com/331782250179584/posts/1375410369150095 [tweet] https://twitter.com/jack/status/1189634360472829952
  • 56.
    .imperial.ac.uk acorianooriental.pt advocatus.pt afro.who.int aovivo.slbenfica.pt appsp.org arte-factos.net beachcam.sapo.pt biblioteca.fct.unl.pt bibliotecaunl.blogspot.com bibliotecaunl.blogspot.pt bit.ly blog.fcsh.unl.pt boasnoticias.sapo.pt briefing.pt calltoaction.pt cenimat.fct.unl.pt challenge.fraunhofer.pt cidadeinformacao.pt cienciahoje.pt Link domains aspaths to social enquiry cienciapt.net cienciaviva.pt cmjornal.xl.pt comecoucomumaideia.com computerworld.com.pt congressos.abreu.pt crup.pt df.fct.unl.pt diariodigital.sapo.pt dinheirodigital.sapo.pt dinheirovivo.pt distritonline.pt dn.pt e-cultura.sapo.pt e-konomista.pt easseportugal.org ec.europa.eu economico.sapo.pt em-a.eu emissao.canalsuperior.pt emissao.canalsuperior.pt emprego.unl.pt encuestas.universia.net ensp.unl.pt eventbrite.pt eventos.fct.unl.pt exameinformatica.sapo.pt executiva.pt exercito.pt expresso.sapo.pt expressoemprego.pt fabricadestartups.com famelab.pt fcm.unl.pt fcsh.unl.pt fct.unl.pt flickr.com formadevida.org fox.canais-fox.pt ft.com futuralia.fil.pt gandaia.info giphy.com ihmt.unl.pt imedconference.org informatics-europe.org ionline.pt ireg-observatory.org isegi.unl.pt issuu.com itqb.unl.pt jm-madeira.pt jn.pt jornaldenegocios.pt jornalmedico.pt jpn.up.pt justnews.pt kazan2013.ru legofoundation.com letshelp.pt
  • 57.
    Public & Suspicioususername accounts https://wiki.digitalmethods.net/Dmi/SummerSchool2019Botsandtheblackmarket IMAGES SHARED BY DIFFERENT BOTTED ACCOUNTS
  • 58.
    Reimagining the grammarsof web platforms
  • 59.
    [Computer VISION APIS& DIGITAL METHODS] 1. Machine learning & image-face recognition for studying institutional communication. Repurposing Facebook Page timeline images: the case of Portuguese Universities. 2. Machine learning & web detection (full matching images) for image circulation studies. Tracing bot engagement across social media platforms. [RECOMMENDATION SYSTEMS & DIGITAL METHODS] 3. Platform recommender algorithms for perceiving the dominant and marginal frames. Mapping the spheres and publics that remember Srebrenica on YouTube. [THE GRAMMARS OF WEB PLATFORMS & DIGITAL METHODS] 4. Hashtag engagement as means for studying political polarisation The case of pro-impeachment & anti-coup protests in Brazil 2016 + Presidential Elections 2018.
  • 60.
    Seeing shifts inmeaning through a double-sense hashtag. Omena, Rabello & Mintz (forthcoming). #nãovaitergolpe co-tag network. Protests in Brazil, March 2016.
  • 61.
    The appropriation ofemojis according to high-visibility and ordinary groups. Protests in Brazil, March 2016. Omena, Rabello & Mintz (forthcoming). [emojis organised according to frequency of use]
  • 62.
    Hashtag engagement +Computer vision APIs to trace the visual circulation of #EleSim vs. #EleNão one week before Brazilian Presidential Elections in 2018.
  • 63.
    #EleSim #EleNão IMAGE CIRCULATION humour, fallacies, misinformation andthe endorsement of public figures Images that hit at least 5 and at maximum 10 different URLs ---—> ---—>
  • 64.
  • 65.
    [Computer VISION APIS& DIGITAL METHODS] 1. Machine learning & image-face recognition for studying institutional communication. Repurposing Facebook Page timeline images: the case of Portuguese Universities. 2. Machine learning & web detection (full matching images) for image circulation studies. Tracing bot engagement across social media platforms. [RECOMMENDATION SYSTEMS & DIGITAL METHODS] 3. Platform recommender algorithms for perceiving the dominant and marginal frames. Mapping the spheres and publics that remember Srebrenica. [THE GRAMMARS OF WEB PLATFORMS & DIGITAL METHODS] 4. Hashtag engagement as means for studying political polarisation The case of pro-impeachment & anti-coup protests in Brazil 2016 + Presidential Elections 2018.. 5. Link domains as means for studying the history of climate change images The case of ‘climate emergency’ visuality over years and its dominant actors.
  • 66.
    The image-domain networkof Climate Emergency through Google search results: 2008 to July 2019.
  • 69.
    [Computer VISION APIS& DIGITAL METHODS] 1. Machine learning & image-face recognition for studying institutional communication. Facebook Page timeline images 2. Machine learning & web detection (full matching images) for image circulation studies. Instagram Posts & Link domains + Image URLs [RECOMMENDATION SYSTEMS & DIGITAL METHODS] 3. Platform recommender algorithms for perceiving the dominant and marginal frames. YouTube Video IDs [THE GRAMMARS OF WEB PLATFORMS & DIGITAL METHODS] 4. Hashtag engagement as means for studying political polarisation Lists of hashtags (program vs. anti-program) + Related emojis 5. Link domains as means for studying the history of climate change images Keyword & Link domains + Image URLs
  • 70.
    Plotting a collectionof images Network Analysis & Force-directed algorithms Charts & Graphs Vision Api-based methods Image-Label Networks Image-domain Networks Label-detection Web detection The mood & emotions Face detection
  • 71.
    Natively Digital Methods& Objects Methods Machine learning, Artificial Intelligence Ranking & Recommendation systems Trends & most relevant topics Graph APIs, crawling, indexing, scraping Objects Like-Share buttons & related metadata Hashtags & Hashtag Engagement Uniform Resource Locators (URLs) & ID attributes Public & Suspicious user name accounts → Placed in a given context and period of time.
  • 72.
    Digital methods areonline grounded approaches that look at hybrid assemblages - “entanglements of users, algorithms, data, servers, work flows, business plans, communication protocols and trackers and so forth” (Latour et. al 2012 in Marres 2017), to study both ONLINE CULTURE & THE TECHNICITY OF THE MEDIUM See Rogers 2013, 2019; Rieder et al. 2015; Gerlitz & Rieder, 2018; Omena, Rabello & Mintz, forthcoming
  • 73.
    To evolve withthe medium → interrogating and accounting for what is permanent or subject of replacement To handle platform restrictions and changes overtime To recognise the problems with web data See Venturini & Rogers, 2019; Rogers 2019; Omena, Rabello & Mintz, forthcoming NOTES on the basis of digital methods .
  • 74.
    The realization ofresearch based on digital methods requires ‘another culture of’ making research questions; designing research processes; and analysing the subject of study. THE FOUNDATIONS OF DIGITAL METHODS See Omena, 2019 (forthcoming)
  • 75.
    Query Design or searchas research the technique of building lists of keywords-URLs-ids as research questions Platform Infrastructure affordances of programmability & data relational nature Praxis Platform data collection trials, exploratory analysis & visualization Visualization & Analysis unique actors + timing perspective + context quali-quanti THE FUNCTIONAL LOGIC OF DIGITAL METHODS See Omena, 2019 (forthcoming)
  • 76.
    See Venturini &Rogers, 2019; Rogers 2019 An inter-dependent position to research processes Platform sensitive approach, infrastructure matters Technical & Practical knowledge can inform research questions & practices Interpretive-quantitative logic, the trajectory matters 4keyFACTORS
  • 77.