Use & Abuse of Social Media
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This document contains notes from a presentation on social media and technology. It discusses the history and growth of digital technology and social media, moving from limited participation and distribution monopolies to today's era of user-generated content and business models based on social media. It also examines the shift to more open and participatory media, debates around the impacts of these changes, and implications for business and policy. Throughout it references experts like Marshall McLuhan and perspectives from both optimists and pessimists about social media's effects.
Use & Abuse of Social Media
- 1. Mathias Klang @klang67 Use and abuse of social media
- 3. How did we end up here?
- 4. Cyborgs are so 1980
- 6. Egyptian wood & leather prosthetic toe (ca 1069 to 664 B.C)
- 7. Portrait of Hugh de Provence (1352)
- 8. Ludicrously brief history of computers
- 9. hollerith
- 12. The digital is the original & everything is copy
- 13. Killer apps 1995: Browser wars
- 16. 91 % Access to the Internet at home 83 % Access to broadband at home 7% Never used a computer Source: Sweden Statistics 2011 (*Individuals aged 16-74)
- 17. What we talk about when we talk about social media
- 23. The fundamentalists: Revolution or breakfast
- 24. revolution?
- 25. Twitter? Isn’t that where everyone talks about what they had for breakfast?
- 27. Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, May 2009)
- 28. 2006
- 29. "Out of this anarchy… what was governing the infinite monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of the loudest and most opinionated.” Andrew Keen: Cult of the amateur (2007)
- 30. “My fear is that these technologies are infantilising the brain into the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.” Prof. Susan Greenfield
- 31. How we got where we are
- 32. Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media
- 33. Blogger 1999 Google 1999 End of communications monopoly
- 35. Silly? Harmful?
- 36. Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute good That’s Good planking planking.
- 38. What we need to know about technology
- 39. Only technology (spot the ethical dilemma?)
- 40. What we need to know about social media
- 41. if you're not paying for something, you're not the customer; you're the product being sold
- 42. Social media is performance lifestyle
- 43. “You have one identity… The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly… Having two identities for yourself is an example of a lack of integrity” Mark Zuckerberg, 2009
- 47. What do the people who control what we can do, think?
- 48. What will they let us think?
- 49. A Squirrel Dying In Your Front Yard May Be More Relevant To Your Interests Right Now Than People Dying In Africa Mark Zuckerberg
- 51. Up until 1970-ies: limited participation & monopoly of distribution
- 52. Marshall McLuhan We shape our tools and thereafter they shape us.
- 55. Post 2000
- 59. McDStories
- 62. Marshall McLuhan We shape our tools and thereafter they shape us.
- 63. meaning
- 64. Up to 3500 books Shop and download books in less than 60 seconds
- 66. "Laws in Japan are Tatemae - beautiful things - that have no real importance. Important things are neither seen nor written down.” Professor Lilian Edwards
- 67. Control in digital world Law Contextual & programmed social rules Architecture Control in analogue world
- 68. "A unit of cultural inheritence, hypothesized as analogous to the particulate gene, and as naturally selected by virtue of its 'phenotypic' consequencies on its own survival and replication in the cultural environment". Richard Dawkins (The Selfish Gene 1976)
- 69. UC Davis November 18, 2011
- 75. What does this mean to business?
- 78. Change!
- 80. Sociotechnical change (rip Eugene Polley)
- 81. Monotask queuing
- 82. Not knowing
- 83. Waiting by THE phone
- 84. Only 30 kg
- 87. Tipping business models Blogs… & media Flickr… & photographer Wikipedia… Britannica? Tripadvisor…
- 89. Creating policies, ignoring reality “personlig inte privat”
- 90. The futures of social technology
- 91. personalization
- 92. Walled gardens life as a digital dairy cow
- 93. New dependencies (tics, not addiction)
- 95. Don’t forget the squirrels
- 97. In a network: silence is acquiescence
- 99. THANKS!
- 100. Mathias Klang [email protected] or @klang67 www.digital-rights.net Image & licensing info in the notes section of slides. Images at www.flickr.com (or specifically stated). This ppt licensed: Creative Commons BY-NC-SA Download presentation www.slideshare.net/klang
Editor's Notes
- #2: Filming Sky? By Das Fotoimaginarium cc by
- #3: iPhone paparazzi photographs Amy's iPhone candle wish By SanFranAnnie cc by sa
- #4: Empty Eyes By Thomas Hawk cc by nc
- #5: Texting robot By scragz cc by
- #6: Guachala By jrubinic cc by
- #7: Image not Licensed under Creative Commons
- #8: Detail of a portrait of Hugh de Provence, painted by Tomaso da Modena in 1352 Image not Licensed under Creative Commons
- #10: Written in Gold by Anonymous Account cc by Holleriths tabuleringsmaskin användes vid den amerikanska folkräkningen 1890, den förra (1880) tog 8 år att beräkna och man antog att 1890:s skulle ta 13 år. Använde hålkort. Och 1890:s folkräkning tog med Holleriths maskin bara 18 månader att genomföra. Användes av försäkringsbolag mm. Till redovisning. Holleriths företag var ett av urspungen till IBM.
- #11: This image is (c) by Musée de l'Informatique http://www.flickr.com/photos/museeinformatique/3784821545/
- #12: Hypertext in the wild - Tim Berners-Lee (1990/91) WWW an open standard
- #13: anti botox brigade by emdot anti botox brigade from emdot cc by
- #15: The Items Maczter Carries v2.0 By maczter cc by
- #17: Sailing by Steve-h cc by sa Webben fick sitt stora genomslag år 1995. Det året hade 2% av den svenska befolkningen tillgång till internet, år 2000 hade den siffran ökat till 50%, och idag är vi uppe i över 88% .
- #18: communication age by Dom Dada cc by nc nd
- #24: Faroe _ sheep from polandeze cc by nc
- #26: old man grumbling ... by * hiro008 cc by nc sa
- #27: He's Givin' Me The Evil Eye from Sister72 cc by
- #28: helli.(sh).ell ` ๑ ´ by Hadi Fooladi cc by nc sa
- #31: Hello Kitty Darth Vader from JD Hancock cc by http://www.dailymail.co.uk/news/article-1153583/Social-websites-harm-childrens-brains-Chilling-warning-parents-neuroscientist.html#ixzz1oVGbCJOE
- #32: The mythical seagull out of balance by fisserman cc by nc sa
- #33: An Apple in the dark 2 by Nelson Biagio Jr cc by nc sa
- #34: 2001 Wikipedia, Tripadvisor 2002 Linkedin 2003 Pirate Bay, MySpace, Second Life, Wordfeud 2004 Facebook, digg 2005 Youtube 2006 Twitter, Spotify, Slideshare 2007 iPhone 2009 Klout, Farmville, Quora, Foursquare, Kickstarter 2010 Wordfeud, Instagram 2011 Google+
- #36: #planking By ND Strupler cc by CROPPED.jpg Planking (or the Lying Down Game ) is an activity consisting of lying face down in an unusual or incongruous location. Both hands must touch the sides of the body and having a photograph of the participant taken and posted on the Internet is an integral part of the game. [1] Players compete to find the most unusual and original location in which to play. [1] The term planking refers to mimicking a wooden plank . Rigidity of the body must be maintained to constitute good planking. (Wikipedia http://en.wikipedia.org/wiki/Planking_%28fad%29)
- #37: #planking in the city By ND Strupler CROPPED.jpg
- #39: The Open Web- Identity is the... from Matthew Burpee cc by nc sa
- #40: image from Yumiko Hayakawa essay Public Benches Turn ‘ Anti-Homeless ’ (also recommend Design with Intent ) Source http://architectures.danlockton.co.uk/2006/10/05/anti-homeless-benches-in-tokyo/
- #41: By guillermo.d cc by nc nd
- #42: Laocoön by Giulio Menna cc by
- #43: thumbnail By istolethetv cc by
- #44: Mask from Lady Vic cc by nc “ radical transparency. ” In short, Kirkpatrick argues that Zuckerberg believes that people will be better off if they make themselves transparent. Not only that, society will be better off. (We ’ ll ignore the fact that Facebook ’ s purse strings may be better off too.) My encounters with Zuckerberg lead me to believe that he genuinely believes this, he genuinely believes that society will be better off if people make themselves transparent.
- #45: blue wall by Kevin Steele cc by nc
- #47: A really really bad day from TheeErin cc by sa
- #48: http://www.guardian.co.uk/technology/2010/jan/11/facebook-privacy
- #49: goldfish from a_trotskyite cc by nc sa
- #50: Funny Lass from Tomi Tapio cc by
- #51: The King from fueg0 cc by
- #52: Wallpaper from Nod Young cc by nc sa
- #53: Walk the Line... from 85mm.ch cc by
- #54: 11-23-17 from code poet cc by nc sa
- #56: Tin Tin's Rocket by Johnny Vulkan cc by nc sa
- #57: Torsdag 3 februari
- #62: http://www.forbes.com/sites/susanadams/2013/02/01/dont-fire-an-employee-and-leave-them-in-charge-of-the-corporate-twitter-account/
- #63: Walk the Line... from 85mm.ch cc by
- #64: Screenshot from Apple Store 2011 – image not Creative Commons licensed.
- #65: Image from Amazon website. Not Creative Commons licensed.
- #67: Resplendent Face of Mooki by Chuckumentary cc by nc sa Sharing Lasers on the moon
- #69: Came hame háááá! from R'eyes cc by
- #76: Colombia, the only risk is wanting to stay by Flowery *L*u*z*a* cc by
- #79: Evolution - The Ride from kevindooley cc by
- #80: Sockets 2 By skuds cc by sa
- #82: Queue By Lars Plougmann cc by sa
- #83: 032/365- Not long now. By benjaminasmith cc by sa
- #84: Telephone By HowardLake cc by sa
- #87: Conquerors from Gabo Morales cc by sa
- #88: Cimate Change 2009 from Swamibu cc by nc
- #89: knowledge and the firewall from wonderwebby cc by nc sa
- #90: Superman in North Dakota from Fonzie's cousin cc by nc sa
- #91: Banksy in Boston- F̶O̶L̶L̶O̶W̶ ̶Y̶O̶U̶R̶ ̶D̶R̶E̶A̶M̶S̶ CANCELLED, Essex St, Chinatown, Boston from Chris Devers cc by nc nd
- #92: Facebook Is The Opium Of The People from tacoekkel cc by sa
- #93: Bad Bart Rising from Cayusa cc by nc
- #94: Wordfeud By eldh cc by
- #95: Why do you do this every day? from edmittance cc by nc sa
- #96: Funny Lass from Tomi Tapio cc by
- #97: Doll face from Stewart cc by
- #98: Jewish Museum - Fallen Leaves (particular) by DanteAlighieri cc by nc sa
- #99: Rough days from bayat cc by nc sa
- #100: Eyes ! (Youth from Antikythera!) by agelakis cc by nc sa