Useful experience
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The document discusses various user experience issues observed on websites. It notes inconsistencies in layout, fonts, and design that create a messy feel. It recommends creating consistency in styling to address this. It also highlights that 40% of profits can be lost due to a bad product experience and that over $1 trillion has been lost in e-commerce due to bad experiences. The document emphasizes that optimizing user experience quality is key to long-term success for any website.
Useful experience
- 1. The World’s UX Expert
- 3. Observation There is inconsistency between two areas of the online experience. There is a different layout, different fonts and different design details. This gives a messy feel for people visiting. Solution Change styling to create consistency.
- 5. 40% Profits Lost to Bad Product Experience* * McKinsey €
- 6. >1 trillion dollars lost in e-commerce due to bad experience
- 7. “Optimizing for quality of user experience is key to the long-term success of any site on the web.” UX Will Be Highlighted in Google’s New Search
- 32. Top 5 Most Common
- 35. Observation Text has poor legibility. Additionally the content does not fit into its box. Solution Use a darker image in the background, possibly also adjusting its contrast settings, or use a background for the text. Reduce amount of text or increase size of content box.
- 38. Top 5 Reported Observations 5 Low resolution images 4 Links opening new windows 3 Poor contrast 2 Bad shareability 1 Alt tags for image links Bubbling under: bad English!
- 39. Some Serious Observations • Call-to-Action not clear • Bugs • Too much content / high density • Performance • No description of what site is