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UserZoom & UXPA Present a Webinar: Build a Better Experience
The document summarizes a live webinar presented by UXPA on building a better user experience. It discusses how user expectations have changed with more options and social media, requiring companies to gather more user feedback through techniques like agile UX research. It then highlights how software can help automate UX testing to scale research capabilities and provide insights across the product development process. Finally, it demonstrates new features of UserZoom's online research platform that allow for rapid study creation and instant participant recruiting.
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UserZoom & UXPA Present a Webinar: Build a Better Experience
- 1. Build A Better Experience LiveWebinar, November 17, 2016
- 2. 2016 goals 1. Providemore UX resources to UX professionals. 2. Improve brand consistency. 3. Improve “International” UXPA. User Experience Professionals Association (UXPA) Monthly webinars User Experience Magazine The Journal of Usability Studies Visit www.uxpa.org for more info about the conference, webinars, and other UX resources! Annual Conference in Toronto, Canada June 5 – 8, 2017 uxpa2017.org
- 3. Key Takeaways FromThis Webinar Adapting UX Research For An Agile Environment Scaling Your Research Capabilities Demo: UserZoom 4.0 Enables Rapid Study Creation & Instant Recruiting Alfonso de la Nuez Co-Founder & CEO Andrew Jensen VP & Head of Product Paresh Vakhariya Sr. Director of ProductGot questions? Submit them via the chat box!
- 4. Build A BetterExperience Alfonso de la Nuez, Co-Founder & CEO
- 5. 1. Customers areempowered with more options than ever 2. They have come to expect beauty and function 3. 70% of the buyer’s journey is independent of sales 4. Social media is an open forum to voice anything and everything 5. We live in a SaaS economy, where cancelling is easy Why this UX revolution?
- 6. Now more thanever, we need to Make informed decisions based on end user feedback, not intuition
- 7. Design-led companies have outperformedthe S&P by an extraordinary 228%
- 8. 150k+ Number Of UXDesign Job Openings In 2016
- 9. Remember when allwe had was the lab?
- 10. Agile Development Incorporate UXresearch into your rapid cycles
- 11. We need fast,in- the-wild, real-time testing, with instant insights.
- 12. We need toadapt for feedback on- the-go, multi- device, and in a natural context
- 13. So UXers havebecome really busy people... Increased demand for fast user research How could they cope with this increasing demand?
- 14. “In short, softwareis eating the world” Marc Andreesen
- 15. Other industries haveembraced automation Customer SuccessMarketingCRM Finance/HR/Admin
- 16. We spend mostof our time in the cloud now
- 17. Automation Of UserResearch & Usability Testing • Software helps automate the tedious process of testing • Enabled companies to scale their research, do more with less • Testing embedded in the agile design process - test early, often & quickly • As a result, we see a WHOLE lot more testing being done… • ...at any stage of the product lifecycle.
- 18. Some tips andtricks: • Make a few tweaks to successfully integrate your research. • Break down research questions into the smallest possible hypotheses • Run more experiments, but of smaller scope • Flex the rules of traditional research methods (see more ahead) Remote unmoderated testing Multi-method approach within same study Build a private panel Amanda Stockwell, How to adapt UX research for an Agile environment, http://uxmastery.com/how-to-adapt-ux-research-for-an-agile-environment/
- 19. Scaling Your ResearchCapabilities Andrew Jensen, VP and Head of Product
- 20. For every $1dollar invested in fixing a user issue during the design phase, you would have to pay $10 in the development phase and $100 after the product launch
- 21. Get deeper insights makethe power of multi-method UX research technology accessible to all teams that touch the product lifecycle, across the enterprise
- 23. End User UX Researcher UXConsultant UX Architect Visual Designer Product Manager Creative Director
- 24. Let insights guideyour entire product lifecycle Discover & Define Tailor your digital experience to the evolving needs of your users Test early to validate concepts before development Launch & Measure Ensure that your digital assets continue to resonate with you customers Monitor customer experience for actionable insights after you launch Build & Iterate Deliver an experience that is both valuable and relevant to users Gather essential feedback as you build your website or mobile app
- 25. The research methodsthat will get you there Discover & Define Think Out Loud (TOL) Usability Benchmarking Heatmaps Clickstream Analysis Surveys Card Sorting Tree Testing Prototype Testing Concept A/B Testing Build & Iterate Prototype Testing A/B Testing Task-Based Testing Think Out Loud (TOL) Moderated Research Surveys Launch & Measure Voice of Customer True Intent Intercept Surveys Usability Benchmarking Clickstream Analysis Click Heatmaps
- 26. What answers areyou looking for?BEHAVIORALATTITUDINAL QUALITATIVE QUANTITATIVE Why & How To Fix How Many? How Much? What People Say What People Do Source: Christian Rohrer, Nielsen Norman Group
- 27. A research methodfor every goalBEHAVIORALATTITUDINAL DATASOURCE APPROACH QUALITATIVE QUANTITATIVE Usability Lab Studies Ethnographic Field Studies Participatory Design Focus Groups Phone Interviews Eye Tracking Usability Benchmarking (In Lab) Data Mining Analysis A/B (Live) Testing Online UX Assessment Diary/Camera Study Message Board Mining Customer Feedback Via Email Desirability Studies Card Sorting Intercept Surveys Email Surveys Broaden your perspective. Easily adapt and evolve. Consolidate your research. Source: Christian Rohrer, Nielsen Norman Group
- 28. How Can UserZoomHelp
- 29. All-in-One UX researchplatform for the data-driven enterprise
- 30. Collaborate Efficiently OnAny Project, Across All Teams • Streamline teamwork • Quick Project Status • Reuse Projects and Templates
- 31. Mature Your Team’sUX Research Capabilities • Expose your team to new approaches • Rapidly initiate studies and enable agile feedback
- 32. Apply The RightStudy For The Questions You Have • In line contextual validation • Establish organizational best practices • Encourage smarter approaches
- 33. Increase The SpeedAnd Caliber Of Your Results • Integrated Panel • Invite your own users • Intercept from your site • Leverage partnerships
- 34. Easily Define KeyCriteria To Bring In The Right People • Select general population demographics or request special criteria • Receive immediate feedback on recruiting time
- 35. • Attention calledto critical actions throughout Streamline Task Creation As You Build Your Study
- 36. Rapid Study Creation& Instant Recruiting Demo: UserZoom 4.0 Paresh Vakhariya, Sr. Director of Product
- 37. Stories From TheField
- 38. We’ve run 28,000+usability studies, resulting in 3,000,000+ participant completes and 100,000+ videos collected
- 39.