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Using Metrics to Monitor and Manage Your Social Media Marketing
The document summarizes a presentation on using metrics to monitor and manage social media marketing. It discusses defining SMART goals, using analytics tools like Google Analytics and Facebook Insights to measure key metrics, and employing predictive analytics to understand return on investment beyond direct sales. The presenter emphasizes setting goals, monitoring metrics over time, making adjustments as needed, and applying predictive models to understand customer behavior and lifetime value.
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Using Metrics to Monitor and Manage Your Social Media Marketing
- 1. Using Metrics to Monitor and Manage Your Social Media Marketing B2BCamp 2013 Washington, DC January, 12, 2013 Hausman and Associates
- 2. Angela Hausman, ownerof Hausman and Associates, is an Associate Professor of Marketing at Howard University. She is the author of several books and numerous publications on social and internet marketing. In additional to writing for Hausman Marketing Letter, she is a popular writer on Business 2 Community, Social Media Today, Technorati, and Social Media Mags, Follow her on Twitter @MarketingLetter or on Facebook! Hausman and Associates
- 3. ROI? Loyalty? Hausman and Associates
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- 5. Michael Stelzner, Social MediaExaminer: Marketers are beginning to understand that the ROI of social media extends beyond sales goals. Hausman and Associates
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- 8. Google Analytics Hausman andAssociates
- 9. Facebook Insights Hausman andAssociates
- 10. Predictive Analytics Y= ƒ (Xi, ßi) Behavior= Attitudes, Social Norms CLV Tech Acceptance = Perceived Usefulness, Perceived Ease of Use Events = Community Engagement, Performer, Venue, Location Hausman and Associates
- 11. Take Aways SMARTGoals Metrics? Dashboards Monitor/ Tweak Predictive Analytics ≈ ROI Hausman and Associates
- 12. Questions @MarketingLetter http://hausmanmarketingletter.com http://LinkedIn.com/in/angelahausman http://Facebook.com/angela.hausman http://Pinterest.com/MarketingLetter Hausman and Associates