Using nvivo to tell the story, the power of coding

Using nvivo to tell the story, the power of coding

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  Using NVivo to tellthe story – the power of coding Disseminate Discover Analyze Collect Conceive
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  What makes NVivoso awesome? • Prior to software – do you remember manual coding? • It’s like when we had typewriters with white out versus laptops! • Efficiency – efficiency – efficiency • New ideas to slice and dice data
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  The Projects • Developinga tailored exercise program for people living with Severe and Persistent Mental Illness (SPMI) in a local community in Pittsburgh, Pennsylvania • Gender based focus group discussions • Completing a desk review to analyze the impact of Social and Behavior Change Communication (SBCC) interventions on malaria case management outcomes • Country specific key informant interviews (KIIs) stakeholders
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  Development of tools •Focus group guides were based on a review of the literature of what had been used before and was modified • KII questionnaire was based on gap identification in knowledge, particular questions from implementing agency • Both were approved by respective Institutional Review Boards at specific Universities
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  Data collection • Allfocus groups and interviews were recorded and transcribed • All transcriptions were reviewed against recording for accuracy • All data uploaded directly into NVivo • External Data  Documents  Import and browse
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  How did wedo the analysis? The NVivo experience • Code book inputted – “nodes” • Open  Edit  Nodes  Sub-nodes  New codes  Create node • A combination of open and selective coding based on what we knew from the literature and outcomes of the focus groups • Drag and drop! Drag and drop! • View  Coding stripes - All nodes • Highlight and coding for all nodes • You can see the coding density, what you have coded, etc.
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  Live nodes, relationships,themes • New discoveries while coding may lead to new nodes • Select text, analyze, auto code, develop node, edit, rename and describe • Node colors, group certain themes together • Positive perceptions, facilitators, red - negative perceptions, barriers - blue/green
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  The power ofvignettes and graphics • Example of vignette from focus group discussions • “Self-esteem is a major issue in here” • Emphasis on key issues that are brought up in analysis by using quotes from participants
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  • Word clouds!Simple, effective ways to show what themes/words are resonating more frequently than others • Query • Word Frequency
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  Data Reports • Runreports by node frequency • NVivo has built in user friendly applications • Navigation view  Report  Coding summary by node report  node.hierarchical name,  File  Print preview – all the coding from those nodes is organized for review!
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  New frontiers toexplore Social media analysis • On web – pick hashtag • New project  Internals from other sources  Import! • Map shows you where tweets originate from • Form allows you to see tweet type, number of retweets – learn who are the influencers in the chat! • Links to full articles retweeted in one place • Ability to collect, in first search #ebola, 18,000 tweets!! • Just the tip of the iceberg with what you can do!
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  Takeaways from theNVivo experience • When done correctly, qualitative analysis can provide valuable insight into health challenges to influence programming • NVivo software allows the researcher/practitioner to have a more efficient visualization of the data collected • People have their own way of internalizing/comprehending data – NVivo tools enable multiple ways of presenting the same data • You can teach an old dog new tricks! It just takes a little time and practice!
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  Questions? Insightglobalhealth.com Disseminate Discover Analyze Collect Conceive