Using social media in your job search
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This presentation outlines the role of social media in job searching, emphasizing platforms like LinkedIn, Twitter, and Facebook. It provides tips on how to effectively use these tools for networking, content sharing, and personal branding. The document encourages a strategic, multi-channel approach to job hunting while also highlighting the importance of professionalism and maintaining a positive online presence.
Using social media in your job search
- 1. Using Social Mediain Your Job Search
- 2. IntroductionThis PowerPoint Presentation will be available at Cornerstone Solutions Websitewww.CornerstoneSolutionsofNY.com
- 3. AgendaWhat is Social Media and Why is it importantTouch on some Social NetworksTwitterBlogging LinkedIn FacebookTips for using Social Media in Your Job SearchPromoting YourselfQuestions
- 4. What is Social Media?Wikipedia: “Social Media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”Think . . . Business Cocktail Reception. . . Without constraints of time or spaceWe meet people and start conversations
- 5. Ask questions – trust others’ advice
- 6. Answer questions – help others
- 7. Save business contacts as a resource for laterWhy You Should CareQuick 2 minute videohttp://www.youtube.com/watch?v=mwmJ9CFBIks
- 9. Sharing: How Social Networks WorkYour Valuable ContentShared withRead byShared byActed on
- 10. What is Twitter?http://www.youtube.com/watch?v=ddO9idmax0o
- 11. Quick Look at the Basics140 characters
- 13. Who sees what?
- 14. @name
- 15. # tags
- 16. Short URLs
- 17. Re-Tweets
- 18. DM (direct message) – only to followers
- 19. Auto DM / auto-follow
- 20. Etiquette
- 21. Why it’s so viral!
- 22. Thank You is important.Twitter UsesBranding
- 23. Hiring
- 24. Traffic building
- 26. Publicity
- 27. News
- 28. Prospecting
- 29. Feedback
- 30. Peer relations
- 34. Don’t wait, just get started.Find people with Common interests and follow them.
- 35. Find businesses in your field and follow them.
- 36. If you want followers, decide what you want to give them.Twitter Tips & TricksFollow key players in your industry
- 37. Read the posts at least daily
- 38. When you follow someone or they follow you, read their bio completely and maybe do a bit more searching
- 39. Twellow.com is “The Twitter of Yellow Pages.”
- 40. Select a good Twitter name, preferably your name
- 41. Connect your Twitter updates to your other Social Media accounts.
- 42. Search for more Tips & Tricks on the internetWhat is Blogging?http://www.youtube.com/watch?v=NN2I1pWXjXI
- 43. About Your BlogPick the right tool – i.e. Wordpress
- 44. Get your own URL (www.TomBrownBlog.com)
- 45. Set up RSS (Rich Site Summary, a format for delivering regularly changing web content)
- 46. Write about WHAT YOU KNOW
- 47. Pick the Right headline or title
- 48. The Secret of . . .
- 49. Top 10 tips for . . .
- 50. The best way to . . .
- 51. A new way to . . .
- 52. Join in the conversation
- 53. Follow a few blogs yourself – Think industry magazines
- 54. Keep a schedule. Blog regularly. Once a week, Bi-monthlyBlog EtiquetteAttribute your sources (called Trackbacks). Hot links are great. Don’t copy someone else’s blog verbatim and attribute it as a source.
- 55. Allow comments. When you comment, stay relevant. You can disagree with the message without attacking the blogger. Don’t Spam
- 56. Respond to your commenters.
- 57. Only speak the truth. And beware what you speak. It is all searchable and permanent.
- 58. Check your facts, don’t just repost.
- 59. Keep it simple and short. 250 – 600 words is great.What is LinkedIn?http://www.youtube.com/watch?v=IzT3JVUGUzM
- 60. Quick Look at the Basics101 Million members
- 61. Targeted toward the business professional
- 62. Resume
- 64. Connections
- 65. Expertise
- 67. Link to your company and blogLinkedIn Personal Example
- 69. LinkedIn Tips & TricksComplete your ENTIRE profile
- 70. Have a good profile picture
- 71. Start your connection collection with your Email addresses
- 72. Looked at your connections’ connections
- 73. Absolutely join groups (min 5), and be active in at least one
- 75. Ask questions
- 76. Answer LinkedIn questions & build your credibility
- 77. Search forbusiness profiles / pages, see if anyone is within your network already
- 78. Let everyone know your status and that you are searching for a job
- 79. It’s OK to ask for help from your contacts
- 80. Search for more Tips & Tricks on the internetFacebook!!650+ million users world wide
- 81. Average person is on Facebook :55 minutes per day
- 82. People spend over 700 billion minutes per month on Facebook
- 83. Average user has 130 friends
- 84. Over 900 million pages/groups/events/community pages
- 85. 70+ language translations available
- 86. Over 250 million active users access Facebook from a mobile deviceFacebookBeware, Facebook blurs the line between personal and professional.
- 87. Audit your Facebook profile and security settings
- 88. Facebook can be used for more than connecting with friends or people you know from now or your past
- 89. Use the NOTE screen for more detailed stuff. You can write more and it stay’s on peoples screens a bit longer.
- 90. Use status updates as reminders during your job search
- 91. Post content relevant to your job search
- 92. Anything posted, can and will be available on the internet forever.Mark Twain Quote“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” -Mark Twain
- 93. RecapSo, let’s recap Job Searching with Social Media:Use a multi-tiered approach
- 96. Have a NICE profile picture
- 97. Research companies you are interested in and ‘Twellow’ them
- 98. Follow industry leaders and blogs
- 99. Contribute to the discussion, be interactive
- 100. Don’t just rely on Social Media, a lot of recruiters still rely on “the old fashioned way”
- 101. USE the contacts you create. Ask for introductions and meetings.Thoughts & ResourcesBuild YOUR Brand
- 102. Connect with your Contacts
- 103. Use job search tools
- 104. Create a list of Top companies and start there
- 105. Try creating a Visual Resume at www.VisualCV.com
- 106. Talk about what’s going on in your job search. It keeps it fresh for others. ie interviews, self-improvements, observations, etc.
- 107. Search for companies and their employees on various Social Media applications.
- 108. Social Media and the Job Search, http://buswk.co/lB82kk
- 109. 7 Secrets to Getting Your Next Job Using Social Media, http://on.mash.to/iBMkEeThank You & QuestionsTom BrownOwner & Social Media Specialist