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Using Social Media to Improve Employee Morale
This document discusses how companies can improve employee morale and productivity by applying lessons from social media. It recommends connecting all employees to each other, experts, insights and customers to remove hierarchy and encourage collaboration. It also recommends rewarding employees with goals, badges and recognition to motivate learning and performance. Real-world examples from The Cake Boss and LivingSocial are provided that showed increased productivity and sales by applying these social principles.
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Using Social Media to Improve Employee Morale
- 1. Improve Employee Moralwith Learnings from Social Media Nate Skinner VP, Product Strategy /renniksn @renniksn In/renniksn
- 2. Safe Harbor Safe harborstatement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. Our Mission: CloudComputing Driver, Catalyst and Evangelist Enterprise Mainframe Client/Server Cloud Computing No Hardware/Software Subscription Model Automatic Upgrades Constant Innovation 1960s 1980s Today
- 4. #1 in CloudComputing and Customer Relationship Management #1 Cloud Cloud Innovation Computing CRM 2011, 2012
- 5. Today Customers &Employees Expect More New World: Social Realities People are People Choose Connected Where to Engage
- 6. Social Revolution 4.5 BillionSocial Users Sharing Feeds, Profiles, Groups, and Files 150 Million Daily Customer Conversations About Companies
- 7. Two Social Learningsto Enhance Employee Moral & Productivity Connect Reward
- 8. Connect Reward
- 9. Traditional Org StructuresSeparate Individuals
- 10. Connect: Everyone to Everyone & Everything Remove Hierarchy & Expose Innovation Sales Ops Customers Leads Price List Product Executive Expert Promotions Forecasts Competitive Legal Expert Pitch Deck Contracts
- 11. Connect: A Real-WorldExample Remove Hierarchy & Share Information
- 12. Connect: Everyone to Experts,Insights, and Customers Improve productivity and effectiveness Instant communication with experts Collaboration on proposals, dashboards, and more Private chat groups with customers and partners +34% Employee productivity
- 13. The Cake BossSweetens Productivity 150 employees, deliver 50 cakes & 20,000 cannolis a week 5M Facebook Fans, 250K Twitter Followers Increased productivity by 60% through collaboration Improved product delivery and accuracy with automation
- 14. Connect Reward
- 15. You Are NotGetting the Most from Your People Not Misaligned Demotivated Performing $300B Lost Productivity Source: Gallup, “Employee Engagement: A Leading Indicator of Financial Performance”
- 16. Employee Engagement isa Critical to Success 2% Engaged Actively disengaged 97% of employees 40% aren’t engaged when they feel ignored by 57% their managers* Not engaged *Gallup survey of 1,003 U.S. employees (2009) **A Gallup study found that disengaged employees cost companies $300 billion in productivity each year
- 17. Alignment: People Want toWork on Important Goals Bring visibility to key priorities and objectives Easily communicate team and individual goals Connect your goals to the company mission Real-time updates +10x Improvement in understanding of goals
- 18. Alignment: A Real-WorldExample
- 19. Reward: Motivate People toLearn and Perform Create specific goals and custom badges to drive ongoing education and incentive Deliver up-to-date and consistent product knowledge Accelerate learning and mastery of new skills Enable peer-to-peer recognition Give thanks when it matters vs 1x a year +100% Increase in recognition given
- 20. Reward: A Real-WorldExample
- 21. LivingSocial Accelerates Saleswith Motivatation Sales Reps created social goals around activity based selling Target: 50 calls/day Amplified winning behavior with custom badge and public recognition on the global sales call Result: 82% increase in call volume
- 22. Salesforce Architecture Any Social App Sales Service Marketing Work.com Back-end Systems Network Exchange Data.com AppExchange Apps Chatter Chatter Communities ERP Finance Any System Force.com Heroku Touch Salesforce Platform Data Model Multi-tenant Infrastructure