Using social media tools to listen to publics: European Refugee Crisis

Using social media tools to listen to publics: European Refugee Crisis

• 1.
  Stephen Waddington @wadds Usingtools for listening and understanding publics European Refugee Crisis Your Future PR toolkit - PRMoment 24 September, 2015
• 2.
  Evolution of publicrelations Media relations Influencer relations Brands as media Community management Social Business
• 3.
  Mapping workflow Workflow Publicity /media Planning Insights Management Content Channel Monitoring Analytics Branded / owned Influencer relations Community
• 4.
  Introducing PRstack
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  Planning process Research Insight Strategy CreativityContent Channels Evaluation
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  Social media researchand insight Landscape audit (test a hypothesis) Social media audit (markets, issues and topics) Characterize publics (Who, what, where and when?) Insights (Motivation and content)
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  Landscape audit
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  Markets, topics andissues
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  Characterise publics
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  @hghazian, Istanbul, 8September, 2015
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  @elmasriT, Jordan, 12September, 2015
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  @lisa_azzurra, Röszke (Hungary),15 September, 2015
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  @shadirahimi07, Saltzburg (Austrianear German border), 17 September, 2015
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  @artulaitala, Röszke (Hungary),18 September, 2015
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  @RupertsStreet, Calais (France),18 September, 2015
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  @VladaRH, Tovarnik (Croatianear Serbian border), 19 September, 2015
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  @AdrianTorres_G, Brussels, 19September, 2015
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  Fares Lababidi, Athens,22 September, 2015
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  Thank you Listening topublics is easier than ever thanks to social networks and tools Develop a rigorous process. Check prstack.co for tools and how-to case studies You’ll find a list of freemium tools mapped against workflow at wadds.co.uk/prtoolbox I’m @wadds on Twitter or [email protected]