Uploaded byMike Lally
Using social media_in_your_job_search_v4_2_sep
Managing your online identity is crucial for career success, as employers increasingly use social media for recruiting and evaluating candidates. To enhance your online reputation, focus on being easily found through keywords, maintaining a consistent online presence, and managing your social media profiles carefully. Ultimately, proactive career management and social networking skills are essential in today's job market.
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Using social media_in_your_job_search_v4_2_sep
- 1. Managing Your OnlineIdentity
- 2. This is Justa Part of a Greater Strategy You must be marketing yourself You must be networking you face off You must be ever vigilant in keeping your skills current We’re just talking about marketing yourself via social networks
- 3. Agenda Review ofthe numbers Steps to a strong online reputation Key places to manage your reputation How to monitor your reputation
- 4. Jobvite June 2010Social Recruiting Survey 600 HR and recruiting professionals 83% will use social networks for recruiting Linkedin 78% Facebook 55% Twitter 45% 46% will spend MORE on social recruiting 36% will spend LESS on job boards
- 5. Jobvite June 2010Social Recruiting Survey 80% SOMETIMES review social network profiles 33% ALWAYS review
- 6. Why You WillGet Your Money's Worth Today - 1 69% of candidates DO NOT share their account info
- 7. Nielsen Survey US internet users spend 23% of online time on social networking sites Up from 16% last year Americans spend more time using social networks and playing online games than email
- 8. Microsoft Survey 75% of US recruiters and HR people are REQUIRED to do online research of candidates search engines social networking sites photo and video sharing sites blogs twitter online gaming sites
- 9. World of Warcraft- 15 million PAID users
- 10. Microsoft Live -xbox 360
- 11. Disqualified! 70%of US recruiters have disqualified a candidate because of info found online photos discussion board conversations membership in controversial groups
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- 13. Someone is ALWAYS Watching The web has a permanent memory NYT 7/22 – “The web means the end of forgetting.” “… web is eliminating second chances” Facebook: Photo Finder: facial recognition – photos don’t have to be tagged any more. Control your messaging. – How to Fame
- 14. Why You WillGet Your Money's Worth Today - 2 Sarah Welstead - 90% of recruiters say social media is their FIRST resource when they are looking for candidates
- 15. We've moved fromneeding an internet presence as a DIFFERENTIATOR to it now being …a QUALIFIER .
- 16. Tom Peters -management guru "Lifetime employment is dead ."
- 17. Tom Peters "Your career is not ."
- 18. Sarah Welstead "There's no such thing as NOT being in the job market."
- 19. Your Retirement IsFarther Off Than You Think You must be proactively managing your career Your resume is not enough You have to develop social capital to increase your chances of being found "... effective presentation of who you are, regardless of medium, is the first step in opening the doors of opportunity." - Garr Reynolds, Presentation Zen
- 20. Developing Your OnlineID Goal #1 - Make it Easier for People to Find You Goal #2 - Control what they find It is all about KEYWORDS NOT being found by search engines means you don't exist Make Google work for you control your page rankings Easiest ways to do this: own domain linkedin twitter
- 21. Brazen Careerist - "What I Know About Getting a Job" "The only thing worse than not showing up in a Google search is appearing in a negative light." - Ben Eubank
- 22. Even Worse... "Letting others create the story for us." - Richard Laermer, How to Fame
- 23. How They WillSearch You Google Your name Common shortened versions of your name From there they will find EVERYTHING Linkedin profile Facebook page Twitter feed Who you are connected to – social circle
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- 26. Make it EASYto be Found! Pick a consistent name mike lally NEVER michael Lock in that name on all social media sites (knowem.com – 150 sites) Get a decent headshot. Go to Clix.
- 27. Pick Your OutpostsYour own domain Google Profile Linkedin Facebook Twitter YouTube?
- 28. Grab Vanity URLSFor Your Name Yourname.com Google.com/profiles/yourname Linkedin.com/in/yourname Facebook.com/yourname Twitter.com/yourname The key is to make yourself visible on the Internet
- 29. Blogs and BloggingYou MUST have a VOICE. A consistent, on point MESSAGE . Blog about what you want to be known for – not your cats or your bizarre hobby Post RELEVANT content, fairly regularly 3-4 times per week! Otherwise – don’t do it. Wordpress as a shell.
- 30. Get Your BioTogether I am known for (insert value proposition here) With expertise in (2-3 skill sets) My background includes (industries, company cultures, community experience) One of the things I am most proud of is (site an example of something you were proud to accomplish)
- 31. Pick Your “HomeBase” You need a place to send people personal domain Google profile Blog LinkedIn Facebook Submit to google – google.com/addurl Claim home base on technorati and top search engines
- 32. Mike’s Social MediaRules No complaining – EVER! Remove anything negative about old jobs. Remove people from social networking sites that will embarrass you Fill out EVERY “About” page Synch your social media All social media point to “home base”
- 33. Hiring Managers UseSocial Media to De-Select You Jobvite 2009 survey of HR and talent managers 95% use LinkedIn 59% use Facebook – UP FROM 36%! 42% use Twitter Not being found means YOU DO NOT EXIST!
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- 35. Linkedin Facebook
- 36. Google It isall about: Page rank Keywords links
- 37. Google Must DoList Build out your profile http://www.google.com/profiles/your gmail account name View your dashboard for use Google for: https://www.google.com/dashboard/?pli=1 View your #social circle http://www.google.com/s2/u/0/search/social
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- 39. Monitoring Yourself Google.com/alertsYourname Full name Aliases Preferred employers People you admire in your field People you are stalking
- 40. Your Own DomainGodaddy.com $10/year for a domain name (on sale $7.50) Point a tumblr account to it Point a flavors.me account to it ($20/year) Redirect your linkedin profile to it $60/year for a hosting account Put up a one page profile or your whole resume Host a blog (I like wordpress)
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- 42. LinkedIn Google ♥LinkedIn You MUST change your public link to your consistent name! This helps Google find you/ + page rank Change your public profile to full view Complete profile = visibility! You will appear in more searches Keyword load – don’t be overt.
- 43. FILL OUT YOURPROFILE!!!
- 44. Linkedin Rules PUBLIC profile 100% COMPLETE profile YES, this includes a picture VISIBLE email address Update often . Headline Twitter a link to an article you read that is relevant to your marketing
- 45. NEVER put “UNEMPLOYED”or “LOOKING FOR WORK” on your profile. ANYWHERE .
- 46. Or I willcome to your house.
- 47. Personalize All RequestsAvoid the generic linkedin invite. If I find out you are sending this invite…
- 48. I will cometo your house.
- 49. Instead… Hi Brian!Remind him how you know each other. End with your contact info in case they want to connect outside of LI Reference your Home Base
- 50. Something to thinkabout… Customized, keyword relevant resumes are critical to your success LinkedIn only gives you ONE resume.
- 51. How Recruiters UseLinkedIn MAKE IT EASY TO BE FOUND! Keyword search of qualifications You want to be at the top of any search results list: By # of connections By # of recommendations By keyword relevance Own as many of these as possible
- 52. Connecting with Peopleon LI Connections = Visibility! More connections mean you will appear in more searches Toplinked.com – connect with 1 or 2 and your network will explode! L.I.O.N.S.
- 53. Generating Clicks/Traffic LI- Write recommendations LI - ASK for recommendations More recommendations means your will show up in more searches I know. Do it anyway. Posting relevant status updates great way to keep you “Top of Mind” TINKER with your content
- 54. How to Finda Job with Linkedin Follow companies . See who has left, figure out the hiring manager, commence stalking See who is joining, go to the company they LEFT, figure out hiring manager, commence stalking Find the patterns. Find the connections. Who knows who. Advanced searches let you stalk and find the person you need
- 55. Search Your CompetitionLook up your job title Copy the good parts
- 56. “ Linkedin isthe new cold call.” – Jeffrey Gitomer
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- 58. Facebook Numbers 500mmmembers Up from 200mm just 15 months ago +50mm per month Avg user spends 14min/day 22% of ALL internet users 700billion minutes/month >30 billion pieces of content uploaded Avg user publishes 70 pieces/month
- 59. “ At least50% of your contacts AREN’T using Linkedin.” – Sarah Welstead
- 60. Google HATES Facebook “ FB has essentially become its own internet.” – Accenture FB activity is invisible to Google 2/3 of US internet users are on FB FB has become a driver of links across the web. That was Google’s job.
- 61. “ For everysecond that people are on Facebook and for every ad that Facebook puts in front of their face, its one less second they are using Google and one less ad that Google puts in front of their face.” - Todd Dagres (venture capitalist)
- 62. #1 Reason Facebookdelivers better quality relationships. More ROI per relationship
- 63. Facebook Rules Don’tput anything up you don’t want your grandmother seeing Lock down your security Semper Fi on tagged photos Share links relevant to your marketing Follow pages relevant to your marketing
- 64. Not Without IssuesKnow your Facebook security settings Clean up your tagged photos Zesty.ca/facebook To see what facebook publishes about you Places – allows friends to tag you when they check in somewhere Very hard to opt out of this
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- 66. Twitter Setup >100million users Great way to build cred Get yourname Fill out your bio! Have a litte bit of fun with it Link to homebase
- 67. Twitter Rules Linkto articles you are reading Re-tweet! Search.twitter.com for topics Follow relevant people Build groups!
- 68. No one careshow many followers you have.
- 69. “… in theweb 3.0 world, people will be rated, assessed and scored based not on their credit worthiness but on their trustworthiness as good parents, good dates, good employees, good baby sitters, or good insurance risks.” – Michael Fertik, Reputation Defender
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- 71. Now What? Linkedin,Facebook, Twitter configured Join the fray Participate MEANINGFULLY in conversations Comment Re-tweet Reply Share STAY ON MESSAGE!
- 72. Why You WillGet Your Money's Worth Today - 3 NONE OF THIS WILL HAPPEN OVER-NIGHT. It will take time to build clicks Patience Diligence
- 73. Whats it GoodFor? Stalking Search for the people you need to know Start with Linkedin Personal profiles Company pages Find their links Search.twitter.com Find them on Facebook
- 74. Then what… Followthem for a bit See what they are talking about Take notes Find a way to make a connection Even if it is just replying to a tweet Yes, I know, its that easy
- 75. Hold please…. YouDO know what you want from them, don’t you? DON’T YOU???
- 76. You Want toTalk to Them Make the ask Phone conversation, email exchange, face to face Everything you do is an incremental step
- 77. Why You WillGet Your Money's Worth Today - 4 This next tip is why you all paid Hannah TOO LITTLE for what you are about to learn…
- 78. Are you ready?
- 79. The One QuestionCan I learn more about what you do over coffee…my treat.
- 80. Must reads: TrustAgents – Chris Brogan Crush It! – Gary Vaynerchuk Me 2.0 – Dan Schawbel The Brand You 50 – Tom Peters
Editor's Notes
- #57 Tell Rita’s story.