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Using SoLoMo to get more from your community - Kikk Festival 2011
The document discusses the evolution of social media and mobile technology, emphasizing the importance of integrating local and social online strategies in business. It highlights the growing smartphone usage and the impact of geolocation on consumer behavior and brand engagement. The text also addresses challenges in adopting these strategies while underlining the necessity of a cohesive approach for effective outcomes.
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Using SoLoMo to get more from your community - Kikk Festival 2011
- 1. How to getmore from your community ? Social Thomas Van Roy @thombtm
- 3. THE WEB ISNOT PEOPLE ARE SOCIAL
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- 6. SOCIAL MEDIA GATHER YOUR COMMUNITY Portugal Carlos, Myspace Scott, England Forum Russia Dmitri, Flickr Italy Tina, Bloger UK Graham, MSN Holland Yvonne, Netlog Germany Karl, Youtube France Agnès, Twitter
- 7. COMMUNICATION from TO CONVERSATION B “&# §$ù _°€€ <“ù
- 8. SOCIAL MEDIA ALLOWSTO INCREASE BRAND EQUITY EXTEND THE OFF AND ONLINE EXPERIENCE EXTEND YOUR PRESENCE BETWEEN YOUR CAMPAIGNS
- 9. You’ve A DEEPER BUILD RELATIONSHIPYOUR WITH CUSTOMERS THAT IS MUTUALLY BENEFICIAL! Fine, but what is your ROI ?
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- 11. 2006 the yearof the mobile web Limited 2007 the year of the mobile web hardware 2008 the year of the mobile web Bad Browser 2009 the year of the mobile web Costly plan 2010 the year of the mobile web Only for 2011 the year of the mobile web trendsetters 2012 the year of the mobile web
- 12. shame on Belgium 59% 39% Smartphone adoption in Europe 21% Smartphone adoption in BE 28% 41% connected to 3G in BE 11% 18-35y 1 1 1 1 1 1 1 A regular mobile phone 2 A smartphone, with Internet / data subscription 3 A smartphone, without Internet / data subscription 4 A tablet PC, with Internet / data subscription 350.000 tablets in Belgium 35 – 55y 5 A tablet PC, without Internet / data subscription 6 None of the above *sources insites mobile study sept 2011
- 13. ALMOST HALF OF THE PEOPLE CONNECT TO THE INTERNET VIA THEIR PHONE DAILY
- 14. 57% daily socialmedia logon 66% among connected smartphone users 49% of Europeans follow brands on some 56% among connected smartphone users *sources insites mobile study sept 2011
- 15. Convenience 68% - navigation 62% - weather forecast 52% - information Entertainment 61% - fun and games 56% - music & videos Contact 59% - social networking *sources insites mobile study sept 2011
- 16. Why 39% Current phone still don’t works fine you have a 33% I don’t need one smart phone 29% It’s too expensive 24% I don’t see the benefit (yet) *sources insites mobile study sept 2011
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- 18. “PCs are goingto be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by 1 out of X number of people,"
- 19. More than 90%of tablet market share
- 20. More than 90%of tablet market share Computer for elderly easy to use and reducing digital divide
- 22. us e le s s 56% re a d le w ss 39% at ch le ss 34% us e le ipad users ss 31%
- 23. the future ofmedia The Media revolution is happening The Press Group GESCA (Canada) offers an Ipad for a 3 years subscription. Read all the information and access to local information thanks to geolocalization
- 24. SMARTPHONE AND TABLET CHANGE INTERNET CONSUMPTIONbut PENETRATION RATE IN BELGIUM IS STILL WEAK (but increasing)
- 25. CHA, CHA, CHA,CHA, CHANGES
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- 27. SO LO MO Social Local Mobile
- 28. We are notalone ...
- 29. So Lo Mo
- 30. SOCIAL 40% of smartphone ownershave used their phone while shopping To *sources nielsen study 2011 1. call friends 2. take pictures of products 3. find another shop & discount 4. compare prices 5. read reviews 6. buy
- 31. SOCIAL GeoSocial This Type ofsocial networking use geographic services and capabilities, such as geocoding and geotaging to enable additional social dynamics *sources nielsen study 2011 LBS This Type of information or entertainment services utilizes the geographic position of a mobile device through a network
- 32. Geo Socialization ✦Gamification ✦Special offers ✦Leavetips and comment
- 33. LBS : findinformation around you
- 34. LOCAL Location is changing everything Changecustomers interaction *sources nielsen study 2011 with brands, product or business both online or in the real world
- 35. LOCAL Every business location shouldnow be viewed as a website. Instead of web traffic via *sources nielsen study 2011 computers it receives foot traffic via smartphone
- 36. MOBILE Web migrants willbring their social networks, research tools and games with them. They expect SoLoMo to be *sources nielsen study 2011 even cooler and more seamless than the web.
- 37. CONTENT IS NO LONGER KING CONNECTION JUST BECAME THE NEW KING
- 38. SO LO MO Social Local Mobile Engagement Findability Mobility Tips | Share Store locator | Deals GPS located | Action
- 39. Integrating SOLOMO IN PURCHASE PROCESS discover a go to compare 1 product 2 fanpage 3 go to 4 products site get 8 select 7 select 6 ask advice 5 m-coupon store product share write 9 check-in 10 Xperience 11 review @store
- 40. Integrating SOLOMO IN PURCHASE PROCESS discover a go to compare 1 product 2 fanpage 3 go to 4 products site Social CRM get 8 select 7 select 6 ask advice 5 m-coupon store product itoring M on B uzz share write 9 check-in 10 Xperience 11 review @store
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- 42. LOCATION IMMEDIARY UBIQUITY Not POI on google Maps ✦Near field communication ✦Buying ✦Augmented Reality ✦Scanning ✦Locate search Make your brick and mortar a SoLoMo platform
- 43. LOCATION IMMEDIARY UBIQUITY Web is a few taps away from your finger ✦Search ✦Pricing ✦Reviews Quick answer and worth sharing
- 44. LOCATION IMMEDIARY UBIQUITY Mobile is everywhere ✦Offer free wifi ✦Create virtual store ✦Create presence on main social media Get your apps with a real user experience
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- 46. (re)discover the worldaround you e-tourism friends locator real estate shopping Hotel locator
- 47. Shopckick Rewards consumers forsimply entering retail stores Shopkick takes a completely different approach. Participating retailers install a small transmitter in their stores and the application itself verifies actual presence by detecting a signal and checking the user in. Once a shopkick signal is detected, the app delivers reward points called “kickbucks” to the user just for walking through the door. (instant gift card rewards or Facebook Credits, donations or songs, ...)
- 48. Pay with yourmobile benefit automatically from discount
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- 50. In-App Searches An app-like location experience The Ad becomes the app Branded specific Directions to Branded video Local Deals & location search nearest store Promotions
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- 52. WILL SOLOMO NOT SAVE US
- 53. LOCAL AND SOCIAL MULTIPLYPOINT OF CONTACT but will have no impact if not integrated in a cohesive strategy!
- 54. FROM LOCATION BASED SERVICES TOLOCATION BASED ENGAGEMENT Action Reaction Interaction Transaction
- 55. CHALLENGES THREATS ✦Qualify opportunity ✦Sufficient reach ✦Technical difficulties ✦Cohesive strategy ✦Reward users ✦Identify users ✦ROI ✦Be a leader
- 56. CHALLENGES THREATS ✦Critical mass ✦Not Completive ✦Privacy ✦Resource ✦Monetization
- 57. “SOLO’ MO” MEANSJUST RIGHT NOW (roman dialect)
- 58. QUESTION AND ANSWER Thomas Van Roy @thombtm
- 59. Thank you foryour attention