Uwm women leaders advertise yourself - personal brand

Advertise yourself!Building your personal brand with social networkingFriday, 30 April 2010

GoalYou understand how important your digital brand is to your everyday lifeYou take away two actions from the many suggestions and improve your digital brand by MondayPlease ask questions at any time!Friday, 16 April 20102

Most Americans are invisible…We have a small network of people who know us at work or in our neighborhoods… maybe 100 to 500 people….In today’s highly competitive society, becoming well known is a necessity and you need to take care of your image…Friday, 16 April 20103

Everybody has a personal brandYou are responsible for protecting and promoting it.Whether you like it or not your brand includesYour appearance (don’t forget about online photos)Your personality (even on your bad days)How you communicate – verbal, non-verbal, written, voicemail greeting and messages, your online footprintYour past roles, skills, experience and accomplishmentsYour value propositionNever has it been more important orchallenging to manage your brandFriday, 16 April 20104

There are a lot of books about branding yourself…But not many to help with your digital brand….Friday, 16 April 20105

So….who are you?Friday, 16 April 20106

But what about online?Friday, 16 April 20107

What is Social Media?“a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations”--Charline Li and Josh Bernoff, GroundswellFriday, 16 April 20108

But it is not a trend anymore….And it has evolved from just a personal activity to a very professional one with businesses finding ways to connect with customers, employees etc.Your online profiles and the content you publish will help you make new connections and define your brand for those who do not know you…Friday, 16 April 20109

Social media is here to stay….1Forrester Research, 20092Nielson, Global Face & Networked Places, 2009Friday, 16 April 201010

Social Media’s ReachFriday, 16 April 201011

Why build your brand online?Career opportunities either now or in the futureDemonstrate your expertiseBuild credibility with customersImprove the image of your companyTo understand how Gen Y is using Social Media to communicate and break down barriersIf you don’t, someone else will…Friday, 16 April 201012

If you are looking for a job…Facebook, Twitter and LinkedIn are the fastest growing sites and among the most popular sites recruiters and hiring managers are utilizing to build their talent pipelines11CareerBuilder, Will Tweet for Jobs, 2010Friday, 16 April 201013

What should I do first?Define your brandGo where people are that have similar interestsConnect to the right peoplePublish your content – find your passion and voice itConsolidate and display your activityFriday, 16 April 201014

LinkedIn With over 53 million members in 200 countries and territories around the world1, LinkedIn is a free professional networking site that enables members to post their resumes, recommend friends, and connect with other industry professionals. 1 in 20 U.S. users is a recruiter, headhunter, or HR professional.11LinkedIn.comFriday, 16 April 201015

What should I do on LinkedIn?Make sure your profile is completeConnect with ‘brand building’ associatesJoin professional groups and contributeLink your Twitter account to your LinkedIn account to keep your content ‘fresh’Start a group Friday, 16 April 201016

TwitterTwitter is a free micro-blogging site that enables users to send and receive messages – or “tweets” – of up to 140 characters. With 17 million registered users1, Twitter’s popularity has grown exponentially since it launched in 2008; however, regular engagement is relatively low: 90% of the activity on the site is generated from only 10% of the users2.1twitterscore.net2ForresterFriday, 16 April 201017

What should I do on Twitter?Start following people that interest you or are thought leaders in their industry. A few people I follow:Charlene LiAl GoreJeff Joerres7SummitsRe-tweetThen….start tweeting!Build up a backlog of tweetsShare articles you find interesting by clicking on Social Media links Link your Twitter and LinkedIn accounts for maximum SEOUse Tweetdeck on Facebook to share TweetsFriday, 16 April 201018

FacebookFacebook is a social networking service that lets you connect with friends, co-workers, and others who have common backgrounds. As the second most trafficked Web site in the world, Facebook has over 400 million active users worldwide1. The average user spends over 55 minutes per day on Facebook.1Facebook Statistics, February 2010Friday, 16 April 201019

What should I do on Facebook? Set your security settings to ‘Friends Only’Be careful who you ‘friend’Become a ‘Fan’ of groups that interest youShare group content with your FriendsFriday, 16 April 201020

What about a Blog?A blog can be great for your professional brandIt helps you crystallize your thoughts on a topicYou might help someone!However, blogging is not for everyoneYou WILL be criticized…online…for the whole world to seeThere are lots of sites to help you get startedwww.howtostartablog.orgFriday, 16 April 201021

Look for opportunities on industry or special interest sites…Friday, 16 April 201022

Post your presentations on Slideshare.net – Make sure your name and bio are includedFriday, 16 April 201023

Monitor your brandYou can’t control it….but you can help to steer it and add your own POVUse Search.twitter.comGoogle AlertsTechnoratiFriday, 16 April 201024

Your Brand Lasts forever…Be MemorableNever say ‘no’ to an opportunityBe true to yourselfStay consistent with your brandFriday, 16 April 201025

Thank you.Carissa Rollinsrollinsc@wi.rr.comrollinsc on Twitterwww.linkedin.com/in/carissarollinsFriday, 30 April 201026

Uwm women leaders advertise yourself - personal brand

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