Ux presentation
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The document summarizes the results of a user experience study conducted on the Zayed University library website. Key findings from metrics tools, task analyses, and user surveys identified several problems with the existing website design and user experience. A research and development plan is proposed to introduce an iterative design cycle to prototype, test, and implement changes to the library website over multiple semesters aimed at improving usability, navigation, and the overall user experience.
Ux presentation
- 1. User Experience Study Zayed University library website brief report
- 2. Why do a UX study Reducing unnecessary features Improve overall usability of the system Expedite design and development Effective and efficient communication Understandable Site Objectives User Needs
- 3. Research Methods Task Analysis 10 tasks prepared by library staff audio and screen capture student profiling, (2x ABP, COL, MAJ) include faculty and staff Survey 10 questions online administer with ABP, COL, MAJ and FAC/STAFF Metrics Kamplye - Contextual Inquiry Google Analytics Crazy Egg
- 4. Contextual Inquiry Kampyle.com the design of the website doesn't look good or professional. many said so and i think it can be improved. the content is not clear, i always have trouble in finding the thing am looking for !! the sources is not enough to academic study
- 5. Metrics analytics.google.com 08Aug 2007 to present 280405 visits 905368 pageviews 3.23 pages/visit 39.99% bounce rate 2.39 time on site healthy number of visitors more than 3 pages per visit, (good/bad?) losing almost 40% of your visitors, (bounce)
- 6. Metrics analytics.google.com 08Aug 2007 to present Visitors from 182 countries Top 10 visitors UAE, US, UK, India, Egypt, Canada, KSA AUS, Philippines, Germany Visits per city Dubai 166285 Abu Dhabi 69715
- 7. Metrics analytics.google.com 08Aug 2007 to present Top Content, (% pageviews) Home Page - 30.84% Find Articles - 13.70% Find Books - 11.07% Database by title - 5.87% UAE Law - 4.48% Opportunity to combine top 3, (home & search) What is UAE Law?
- 8. Metrics analytics.google.com 08Aug 2007 to present Search 75615 visitors via search 20501 keyword used Top 10 keywords Zayed University, UAE laws, uae law, جامعة زايد , blackboard, zu, uae federal law, uae statistics, master emba, library
- 9. Metrics crazyegg.com Home Page 1000 visits 283 clicks 2 days Focus is on Catalog and Databases No clicks on 3 major links More clicks on left than right list 717 visits bounce
- 10. Metrics crazyegg.com Library Catalog 1000 visits 2150 clicks 8 days Most clicks are in the search area Some clicks in top navigation A few click in Google Book Search Books in Print Ebrary Safari
- 11. Metrics crazyegg.com Library Databases 1000 visits 270 clicks 5 days Navigation is unused All databases and General are most clicked 4 clicks via the Extranet No clicks on the instructions
- 12. Task Analysis 1.Please get back to the library homepage. 2/8 students didn't realize that the catalogue open a new browser window. Hit "back" button to return to homepage. 2. You are looking for a book in the library. Where is the library catalogue to search for books? Students are comfortable with these tasks.
- 13. Task Analysis 3. How do you suggest a book to the library? "Suggesting" vs "recommending" vs "requesting". 4. How do you look up what books you have checked out? Very little knowledge and interest.
- 14. Task Analysis 5. Please find out how long you can borrow a book for, and the policy for renewal. Most students found "library information" on the right hand side. Click "library rules and policy" on the left hand column rather than the "borrowing material" on the right hand column.
- 15. Task Analysis 6. You are stuck with your research and you need help from someone working at the library. Where can you find help? If the student is on the homepage, they locate the link fairly easily. One student used the "mail" icon. 7. You are an education student and are looking for curriculum resources. Where should you go? Students have some knowledge of the CRC- but does it need to be on the homepage?
- 16. Task Analysis 8. You are to cite your assignment in APA style. Where can you find information about that? Some students didn't see the link on the homepage.
- 17. Identified Problems 1. The language is not suitable for our audience. 2. The two column format doesn't work. 3. Too many new windows open. 4. No global navigation.
- 18. Research & Development Plan To introduce an iterative research and development cycle 1st Cycle , (semester1, week 10) Review existing website Prototype new design Test prototype Make Recommendations Produce a work schedule Make change 2nd Cycle , (semester 2, week 10) Repeat the cycle each semester