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UXLondon 2016 - Notes
- 1. Venue & Notes bydaryl meier fahrni
- 2. Trinity Laban, GreenwichLondon Great truck-food, superb coffee served with a huge smile, Interactive Games (arcade goes laser)
- 3. Day One -Design Strategy Intersection of Design Thinking and Business Strategy. Inspirations by leaders and strategic thinkers who are tackling big problems and delivering meaningful experiences at scale.
- 4. Org Design forDesign Orgs PETER MERHOLZ Experience Design & Product Consultant, Co- founder of Adaptive Path Companies are establishing and growing in- house design teams like never before. But they're not getting the most out of them, because it turns out design should not be treated like other functions. Drawing on personal experience and interviews with industry leaders, Peter will reveal the qualities that make for the most effective design teams, and unorthodox strategies for shaping such organisations. When you take care of the team, the output takes care of itself.
- 7. The Modern DesignOrganisation LEAH BULEY Analyst at Forrester Research Companies from IBM to GE and Capital One are finally making serious investments in design as a strategic differentiator. Does that mean we’re done? Has UX finally arrived? If only it were that simple. With the ascent of UX comes new questions. Today, companies struggle to understand the relationship between user experience, customer experience, service design, and innovation—what Jesse James Garrett called “the great convergence.” The reality is that many UX teams are still stymied by questions about what experience design professionals are empowered to do, and what’s somebody else’s job. In this talk, Leah Buley will share her research into the differences between a ho hum UX organisation, and world class one. She’ll also discuss what work still remains to be done for all user experience professionals to step up to the opportunity that’s now in front of them.
- 8. Radical Focus: UsingOKRs to Accomplish Your Most Important Goals CHRISTINA WODTKE Start-up coach and author of the forthcoming 'Radical Focus' Christina Wodtke has devoted her career to tackling monumental tasks. She’s helped grow companies like LinkedIn, Yahoo, and the New York Times. Nowadays she works with startups and entrepreneurs, sharing her strategies for success and inspiring them to pursue big goals and outlandish dreams. Christina knows how to inspire diverse teams to work together, going all out in pursuit of a single, ultra-challenging goal. Hint: It’s not about to-do lists and accountability charts. How do you get your team to commit to bold goals? How do you stay motivated despite setbacks and disappointments? And is failure ever a viable option? Christina Wodtke will demonstrate how she uses _objectives and key results_ to help teams tackle and realize big goals in a methodical way, leaving nothing to chance. You’ll learn the beauty of a good fail and how regular check-ins can keep you on track to success.
- 9. Redesigning Government forthe 21st Century LOUISE DOWNE Head of Design for the UK Government, GDS Public services account for approximately 1/5th of UK GDP. That's about 80% of the cost of central government. Of that though, up to 60% is spent on the cost of service failure - calls and casework that could be avoided by better designed services. Since the founding of GDS, we’ve created and built one consistent user experience for government, saving £1.7 billion pounds for the UK taxpayer, and beating the Olympic cauldron to the Designs of the Year award with a ‘black and white website’ that means users don’t need to know how government works to make it work for them. But our work has only just started. The Autumn spending review announced £1.8 billion of spending on making digital services better (and cheaper to deliver) over the next 4 years. But how do we make sure that these changes meet the needs of users? and how do we scale user centred design in the UK's largest single organisation?
- 10. A frontier fordesigners: cultures of creativity MARC RETTIG Managing Principal at Fit Associates It’s one thing to hire more designers, but how do we put in place the conditions necessary for the design process to come to life in our teams and organisations? It’s one thing to be a good designer, but how do we equip ourselves to affect the way our organisation sees and conducts its work? Do we need design-driven organisations, or profoundly creative organisations? What’s the difference? To shed light on these questions and invite you to consider how they relate to your work and your career, Marc Rettig will draw on current efforts in large companies, trends in social innovation and leadership, and return to an old and profoundly deep view of the creative process.
- 11. Design Thinking forInnovation CHRISTINA WODTKE Design is transforming business, powering new companies like Nest and AirBnB, and revitalising older ones like Google and Intuit. Design thinking and practices are tapped as a font of innovation by startups in particular. But how can you adopt this new approach effectively? Christina Wodtke, Adjunct Professor at CCA and Stanford Continuing Education, will take you through the science behind design thinking. In this workshop, participants will apply six key design techniques to creating a business. You will learn how to discover hidden insights in data, sketch out concepts, and co-create with customers an early MVP. As well, we’ll use design thinking to rapidly iterate on the business model canvas to assure your business is viable.
- 13. Day Two -Product Design The product world. As the network becomes more and more embedded in our daily lives, learn how the worlds most progressive product teams are facing the increasing complexity of design challenges.
- 14. Balanced Product Strategy CENNYDDBOWLES Digital Product Designer Data rules with an iron fist. Every company is unique in adopting the Lean Startup philosophy; nothing’s going in that backlog until it’s fully hypothesis-tested. The world belongs to the numerate, and product strategies are becoming evidence-based, conservative, and sometimes plain robotic. Designers know there's got to be more to it than this. We know numbers are powerful advisers but tyrannical masters. How can we convince leaders of the limits of data- driven decisions? How can we make the case for product strategies that invest in the intangibles — trust, loyalty, love — that design engenders so well? How can we reintroduce some humanity to the future of our companies and products?
- 15. Three Star ProductExperiences MELISSA PERRI Product Manager, UX Designer, CEO of ProdUX Labs El Bulli, Frantzen, Alinea, Aquavit - some of the best restaurants in the world. They didn’t achieve their Michelin Stars by doing the same thing as everyone else. Let’s take a cue from restaurants on how to take our software products from good to great. We need to forgo traditional methods of building products and turn to product management practices that deliver exceptional value to the user. Focusing on user experience, product experiments, teamwork, and solving problems will get us there.
- 16. Physical and Digital:finding the balance that makes the ordinary extraordinary CLARA GAGGERO WESTAWAY Co-founder and Creative Director, Special Projects Digital interfaces open up possibilities of ubiquitous access and information sharing, physical objects feel natural to people and give them something tangible to relate to. Today’s products can fuse both the analogue and the digital to create a frictionless and delightful experience for people. In this session, Clara will share her journey in pursuing the perfect balance of analogue and digital when designing a calendar, a paper manual for smartphones and other IoT devices.
- 17. Beyond Measure ERIKA HALL Cofounder of Mule Design and author of 'Just Enough Research' Site analytics. The quantified self. Big data. We can track, measure, and store more than ever before. This is naturally exciting to designers and technologists who want to make better informed decisions. But more data doesn’t necessarily create more meaning, and might even make it harder to see what matters. Human experience does not reduce to an engineering problem and what we can’t count still counts in an increasingly quantified world.
- 18. What Good Means DANKLYN Information Architect Designers are expected to do so many things; the baseline expectation is that we make products or services better as the result of our work. You don't even need to know what "good" means in order to be working and measuring in terms of "better." Simply take some measurements now, then design and launch some things, then re-measure. When the numbers go up, you're doing better than you did before. "Better" is the tune that business calls when it pays the UX piper to do his or her work. And as you may remember, the piper story has a funny ending. Is there a way for UX designers to know that we're doing it right that's not about being "better?" Dan Klyn is certain there is, and will share what he's learned about what good means and a different model for what it might mean, drawn from more than nineteen years of professional practice.
- 19. Sketching with confidence, clarityand imagination EVA-LOTTA LAMM User Experience Designer and Illustrator Being able to sketch is like speaking an additional language that enables you to structure and express your thoughts and ideas more clearly, quickly and in an engaging way. For anyone working in UX, design and product development in general, sketching is a valuable technique to feel comfortable with. Thinking through complex problems on your own, spontaneously pitching a design idea at the whiteboard, bringing a user scenario to life in a storyboard or creating sketchnotes during a research interview: the ability to sketch is as versatile and useful as the ability to write. And like writing, it’s daunting to learn at first, but with a bit of instruction and a lot of practice it can become second nature.
- 21. Day Three -Design Practice Exploration of the constantly evolving field of design to see what's on the horizon. Double-down on fundamentals of our craft, leaving you armed with a powerful new set of tools and techniques.
- 22. How to MakeSense of Any Mess ABBY COVERT Information Architect In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. These tools aren’t hard to learn or even tough to implement but they are also not part of many people’s education. Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of anything. Whether you are – a student or professional, a designer, technologist or small business owner, an intern or executive – learn how information architecture can help you make sense of your next endeavour.
- 24. The Principles ofUX Choreography GLEN KEANE Animator REBECCA USSAI Experience Design Director at R/GA The Principles of UX Choreography is a new paradigm developed by Rebecca Ussai of R/GA and Legendary Animator, Glen Keane. Influenced by Disney’s 12 Principles of Animation and the most important communication points of user experience design, UX Choreography helps designers think about how to design with motion in order to craft experiences that are more intuitive, realistic, emotional, and enjoyable. Together, Rebecca and Glen will illustrate these principles and help the audience find a deeper story in all of their work.
- 26. The Future ofthe Web: And How to Prepare for it Now PETER SMART Director of UX and Strategy at Fantasy.co Do you remember your first moment on the web? The internet, as we know it, is less than 9,000 days old. What do the next 9,000 days have in store? Peter Smart, global director of user experience at Fantasy Interactive, will offer insights into some of the most astonishing developments at the frontiers of our industry. Together, we’ll explore how breakthroughs at the edge of technology, science and design will transform the way the web affects our daily lives – from invisible interfaces, touchable websites and adaptive ecosystems. Drawing on leading research and experiments across our industry, join us on a tour of the next 9,000 days on the web – and how we can prepare for them today.
- 27. Open the podbay doors, designer BEN SAUER Senior User Experience Designer at Clearleft Right now voice UIs like Siri are, well…. hit and miss. But all the big players are heavily investing in voice UI, let’s suppose it will be much smarter, soon. What does that mean for us designers? Will screen UI even be required? Should we be changing our workflow now? In this talk, Ben will look at the current capabilities of Voice UIs, how the APIs are connecting to apps, what’s next, and how this might change our design process and products.
- 28. Wicked Ambiguity andUser Experience JONATHON COLMAN Product UX & Content Strategy at Facebook How do you solve the world’s hardest problems? And how would you respond if they’re unsolvable? As user experience professionals, we’re focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and focus on people’s intent to create solutions. But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved. Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last.
- 29. Storytelling for multi-devicedesign ANNA DAHLSTRÖM UX designer As the number of devices we use on a daily basis grows, considering each device's role at different times, situations and contexts is becoming increasingly important to ensure that we deliver good experiences and stand out from the competition. Our ability to control where a user is coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time, and on the right device, is ever more important. Drawing on tried and tested storytelling principles from film, fiction, and music and applying them to the context of UX design and business, this workshop gives a practical walk through of why storytelling matters. It further provides you with hands on tools for how you can apply it to your multi-device design projects and to your organisation, to ensure we create better multi- device experiences for our users and healthier bottom lines for our businesses.