VMworld 2010 was VMware's annual user conference focused on virtualization and cloud computing. It saw record attendance of over 17,000 attendees. Key announcements included new versions of VMware View and vCloud Director, as well as the acquisitions of Integrien and TriCipher to enhance VMware's cloud management and security capabilities. VMware emphasized its vision of IT as a service and strategy of enabling hybrid clouds through partnerships. The conference highlighted VMware's role in driving the industry transition to cloud computing through virtualization and management technologies.