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Valtech - Introducing Agile Marketing - Jump 2013 NYC
Valtech is a global digital marketing agency aiding brands in navigating digital transformation, focusing on performance and innovation across various sectors. Key elements of Agile Marketing include understanding customer needs, creating quality content, and utilizing data-driven decisions to foster long-term relationships. The document highlights the necessity for collaboration among marketing and IT for an efficient and agile operation.
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Valtech - Introducing Agile Marketing - Jump 2013 NYC
- 1. valtech_ Agile Marketing: The New Imperative Greetings. Nice to meet you.
- 2. Hello, I am JoacimM. Jeppesen Director, Business Development & Digital Innovation New York City www.valtech.com
- 3. What we do.! “We help brands triumph in the digital age.” Our obsession: Performance.
- 4. We see theworld in a unique light... Sweden Denmark UK Germany France USA Korea India China 16 offices, 9 countries, 3 continents. > 100+ International Listed on the Euronext Stock Exchange. Digital Projects. Over 1,800 people, One agile organization. Delivered. Turnover: USD $180 million
- 5. What we do! Helpingbrands embrace disruptive digital change. Strategy User Experience Technology Agile Redefine your Innovate you’re your Execute your strategy Transform your business strategy customer touch points using technology organization Ò Digital Strategy Ò Concept Ò Content Ò Application Development Management development Ò Customer Insights Ò Branding & Design Ò Customer Ò Agile transformation Ò Analytics Engagement Ò Agile coaching Ò Social Business Ò Content Strategy Ò E-Commerce Ò Agile testing Ò Content Creation Ò Digital Marketing Ò Mobile Solutions Ò Analytics Ò Enterprise IT Recognized in The Forrester WaveTM as one of Top 12 Global Commerce Service Providers.
- 6.
- 7. social media mobile devices the consumer is vocal and empowered.
- 8.
- 9. 2,000 ad messages/day 30 years ago 5,000 ad messages/day as of today
- 10. 5 seconds attention span Ifthat much!
- 11. 47%!TV! trust ads on -24%! 47%!magazines! -20%! trust ads in 46%!newspapers! -25%! trust ads in (The past 3 years) Source: Nielsen
- 12. 86%! of consumers use search engines to read about products before a purchase! Source: SproutSocial
- 13. 74%! of consumers rely on social media to make purchase decisions! Source: SproutSocial
- 14. of respondents! 81%! indicated that friend’s social media posts directly influenced their purchase decision. ! Source: Forbes
- 15. Black Friday Black Friday ! online sales 2012 ! purchases from mobile +24%! 14.4%! Source: TechCrunch
- 16.
- 17. 18%! Think they have the marketing tech they need to succeed! Source: Econsultancy
- 18. Re-thinking Marketing InThe Digital Age!
- 19. Key Elements ofAgile MarketingTM! Ò Know your customers needs, or else… Ò Good content sets the basis for longer term relationships Ò Establish omnichannel platform to be efficient and consistent Ò Base your decisions on actionable data Ò Re-think organization to support collaboration Ò Key to agility is processes
- 20. #1: Know Your CustomersNeeds, Or Else…!
- 21. The Customer LifeCycle! Relationship to your brand
- 22. The Customer LifeCycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
- 23. The Customer LifeCycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
- 24. The Customer LifeCycle! Stage 1 Stage 2 Stage 3 Stage 4 Need A Need B Need C Need D Relationship to your brand
- 25. Understanding the CustomerJourneys! Awareness Consideration Conversion
- 26. #2: Good content setbasis for long term relationships
- 27. Make Your MarketingDollars Last Longer! Brand- Customer High quality content Relationship that genuinely meet the audience’s needs Traditional push campaigns Time
- 28. #3: Establish Omnichannel platformto be efficient and consistent
- 29. Efficient Distribution ofContent Across Channels Brand Content
- 30. #4: Base your decisionson actionable data
- 31. Consolidate Data IntoActionable Reports
- 32. #5: Re-think your organizationto support collaboration
- 33. Bring IT &Marketing into a happy marriage! Ò Align goals Ò Secure co-location Ò Create cross-entity processes Ò Joint system/tool ownership
- 34. #6: Key to agilityis processes
- 35. Create & maintainiterative processes Strive for continuous improvement Prioritize + Create + Roll-out+ Measure + Evaluate + Optimize
- 36. thank you_! Your Contact: JoacimM. Jeppesen Office: 212 366 1057 Mobile: 312 480 8511 [email protected] www.valtech.com