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Value Proposition Canvas Explained
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- 2. Value Proposition Value MapCustomer Profile Business Model Canvas Value Proposition Designer T.C.V.P.
- 3. Value Proposition 72% ofall new product innovations flop - Simon Kucher
- 4. Value Proposition #1 reasonstartups fail is becuase there's no market demand for the product/service - CB Inights
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- 12. Value Proposition Which ComesFirst? Sale OR Customer Survey
- 13. Value Proposition Without datayou are just another person with an opinion - W. Edwards Deming
- 14. Value Proposition Canvas ValuePropostion Statement that answers one basic question, “why someone should buy your product/service?”
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- 16. Value Proposition What isnot V.P.? Not a Slogan Not Glorious Description of Your Product/Service Not about YOUR COMPANY or GREAT TEAM
- 17. Value Proposition Canvas ThinkDifferent Save Money: Live Better (Walmart) Just Do It Get there: Your Day Belongs to You Because You are Worth it A Diamond is Forever Rides within Minutes Simplify the Business of life
- 18. Value Proposition Canvas Ridesin Minutes (Lyft) Get there: Your Day Belongs to You (Uber) Save Money. Live Better (Walmart) Simplify the Business of life (Intuit)
- 19. Value Proposition Canvas Howto Fill VPC?
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- 21. Value Proposition Important Insignificant Functional -Like getting from Point A to B Social - Impressing friends & Family Emotional - Gaining Peace of Mind Customer Jobs can be of 4 Types Supporting Jobs - Buyer, Co-Creator, Transferrer
- 22. Value Proposition Pains aresituations your customers are trying to avoid. like; Dissatisfaction from an existing solution, Frustrations, Risks, Obstacles related to performing the job
- 23. Value Proposition Gains arepositive outcomes that customers HOPE to achieve like; Concrete results, Benefits and even, Aspirations Required Gains Expected Gains Desired Gains Unexpected Gains
- 24. Value Proposition The Listof Products and Services on which you build your value proposition You describe in which way these products and services are the Pain Relievers and Gain Creators for your target customers
- 25. Value Proposition You designand tailor your Gain Creators until it RESONATES with the customer's Gain Creators
- 26. Value Proposition You designand tailor your Pain Relievers until it RESONATES with the customer's Pain Relievers
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- 28. Value Proposition Key PartnersKey Activities Key Resources Value Proportions Customer Relationships Customer Segments Channels Cost Structure Revenue Streams FITS
- 29. Value Proposition Which sideyou should fill first? Product side or Customer side?
- 30. Value Proposition Company toCustomers
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- 32. Value Proposition PUSH V/SPULL Strategy
- 33. Value Proposition Customer InspiredInnovation!
- 34. Value Proposition Recap What isVPC? How is it different? How to fill it? How it helps in getting customer driven innovation?
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