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Uploaded byRoss Mayfield
Van Web 2.0 naar Enterprise 2.0
The document discusses the rise of social software in business and outlines four key areas where social software can provide solutions. It notes that with new technologies, the cost of identity expression, publishing, and group formation online is falling to zero. Additionally, peers are more trusted than institutions. The four solution areas discussed are: 1) Using social software to facilitate collaborative intelligence between field workers, management, and marketing. 2) Creating participatory knowledgebases to improve customer support. 3) Enabling flexible client collaboration for professional services. 4) Developing business social networks to improve partnerships and customer relationships.
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Van Web 2.0 naar Enterprise 2.0
- 1. Business Social SoftwareRoss Mayfield, Socialtext Van Web 2.0 naar Enterprise 2.0 May 2008
- 2. Agenda Elements ofChange Control and Sharing Power Law of Participation Freeform vs. Structure People-centric software 4 Solution Areas
- 3. Identity expression onthe web is common Cost of global publishing is falling to zero Cost of group forming is falling to zero Peers are more trusted than institutions NetGens are the biggest demographic shift ever Sharing control to create value
- 4. Identity expression nowcommon on the web
- 5. Cost of globalpublishing is falling to zero
- 6. Cost of groupforming is falling to zero
- 7. Peers are moretrusted than institutions
- 8. NetGens are thebiggest demographic shift ever
- 9. The greatest patternof Web 2.0 is sharing control to create value
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- 11. Share Participation Open(the other half)
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- 14. To get thebenefits of sharing control and being open, you have to move towards transparency
- 15. Complexity is inthe social network Vendors tried to put it in the software Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence
- 16. Freeform is astrength and weakness Shifts value from features to solutions Flexible and adaptive Unlike implementing CRM or ERM People-centric instead of rule or document-centric
- 17. Implicit Unstructured Conversation,connect Social Discovery filter Blogs More public Power of strong ties Communities Explicit Structured Connect, converse Social Network filter YASNS More private Power of weak ties Networks
- 18. Socialtext Wiki &Blogs
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- 23. Decoupling Decisions Inthe real world, conversation comes before connection, and often around a social object But with connections, the value is the social network as a filter and method of discovery
- 24. Social Software initiativesfail without partnership between: Line of Business Manager Vendor IT
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- 26. Collaborative Intelligence fromthe Field Core - edge, edge - core, edge - edge Marketing publishes, gains feedback, field collaborates directly, insight bubbles up Discover expertise, implicitly fist
- 27. Participatory Knowledgebase forSupport Rapid documentation Discovery with search, tags and metrics Dynamic Intranet in-the-flow of work
- 28. Flexible Client Collaborationfor Professional Services From Statement of Work to fulfillment Project communication and transparency
- 29. Business Social Networksfor Partners and Customers Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow
- 30. Thank you ross.typepad.com[email_address]