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Varien apple final
This document provides an overview of Apple Inc. including its history, products, vision, and mission. It discusses Apple's founding in 1976, its major products like the Mac, iPad, iPod, and iPhone. It also outlines Apple's vision to provide the best personal computing experience and its mission to be above systems and structures. The document performs a SWOT analysis of Apple's strengths in quality products and loyal customer base as well as weaknesses in high prices. It analyzes competition and substitutes using Porter's Five Forces model.
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Varien apple final
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- 2. PRESENTATION ON: APPLE
- 3. Presented by : Virander singh Bba part 1 Roll no. 29 Session 2011-2012
- 4. contents 1. apple inc. 2.history. 3. products. 4. VISION & MISSION.
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- 6. Apple inc. Type public Traded as : nasdaq: apple nasdaq-100 component S&p 500 component Industry : computer hardware computer software computer electronics digital distribution Founded April 1, 1976(incorporated January 3, 1977 as apple computer, inc.). Founder(s) steve jobs. steve wozniak ronald wayne
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- 8. Apple history • 1. 1976-1980: the early years. • 2. 1981-1985: lisa & macintosh. • 3. 1986-1993: rise & fall. • 4. 1994-1997: attempts at reinvention. • 5. 1998-2005: return to profitability. • 6. 2005-2007: the intel transition. • 7. 2007-2011: Iphone, ipod touch & ipad. • 8. 2011-present : Steve jobs era.
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- 11. Apple products: • 1. MAC & ACCESSORIES. • 2. IPAD. • 3. IPOD. • 4. IPHONE. • 5. APPLE TV. • 6. APPLE SOFTWARE.
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- 13. VISION AND MISSION VISION “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to theM.” MISSION “apple is coMMitted to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
- 14. ACHIEVEMENTS Apple Revenue Growth 16000 14000 12000 Net Sales 10000 8000 6000 4000 2000 0 1998 1999 2000 2001 2002 2003 2004 2005 2002 Product Sales 2005 Product Sales Desktops Desktops Notebooks Notebooks iPod iPod Peripherals Peripherals
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- 16. SWOT ANALYSIS STRENGTHS WEAKNESSES One of the oldest hardware Focusing on internal engg. manufacturers. more than marketing Control over the product. High price High quality product. Consumer faced problems with faulty batteries Easy to carry products Had difficulties on some of Huge consumer base loyal its products’ quality control to apple Not issued dividends Product diversification
- 17. SWOT ANALYSIS OPPORTUNITIES THREATS Less expensive new product Pressure from competitors. lines with quality. Substitution effect Product line is functional and attractive. Technology changes at a rapid rate. Flexibility to its users. Forced to develop new ipods are able to communicate. products. New car models with ipod connectivity.
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- 19. New Entrants Threat of new entrants Bargaining power of the suppliers Existing Supplier rivalry in the Customer industry Bargaining power of buyers Substitute products & services Substitutes
- 20. EXISTING RIVALRY Windows OSand media player for playing music and video ( Microsoft) Competition to Mac OS X (Linux) Alternate sources of computer hardware (Dell, HP, Lenovo) Small stylish MP3 players (Creative, Samsung) Online music stores similar to itunes stores (Napster)
- 21. THREAT OF NEWENTRANTS Streaming audio and video with v-cast (Verizon) On demand online services (similar to i-tunes) New entrants with disruptive technology (The “next google”)
- 22. BARGAINING POWER OFSUPPLIERS Suppliers of processors and computer memory (Motorola, IBM, Intel) Strategic alliance/supplier of Mac (Microsoft) Supplier of tv and movies (Disney, ABC, Fox, Sony) Sources of music (BMG, Sony, Warner, Universal)
- 23. BARGAINING POWER OF CUSTOMERS Customers share music using peer-to-peer networks without paying for music (Ares, Limewire) Retailers may pressure for lower prices or better terms (Distributors) Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors) Consumer Refresh Cycles
- 24. THREAT FROM SUBSTITUTES Satelliteradio for music (XM, Sirius) Entertainment media, media and music (XBOX, PS2) Alternative means to acquire music (Music CDs, DVDs) Alternative sources for videos (Cable, Broadcast, Theatres)
- 25. RECOMMENDATIONS FOR COMPANY: Lowering thecost of products and maintaining the same quality standards Can form joint – ventures Knowledge Management More number of retail stores for easy access Continuous innovation to expand
- 26. RECOMMENDATIONS FOR OTHERS: Do notcompromise on price for quality Choose the products based on individual needs Be unique and different
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