Vibe magazine analysis presentation

Vibe magazine analysis presentation

• 1.
  ‘Vibe’ Magazine Analysis By Avneet Gill
• 2.
  Front Cover AnalysisMasthead – This is the name of the magazine. This title sets out the house-style of the magazine. The house-style colours of this issue are pink and black. As you can see, Kelly’s head is covering the bottom of the letters ‘I’ & ‘B’. This creates an exclusive effect as only people who are aware of ‘Vibe’ will know what the cover says. Also this emphasizes the prestigious atmosphere of the magazine and being in the ‘Vibe’ club itself. Background – The background of this magazine is plain white. While keeping the overall house-style of the cover, this allows the audience attention to be directly on the person on the cover, by making her stand out. Denotations of this could be that less is more, allowing the cover talent to speak for itself. The main image – This front cover has used American singer, songwriter and actress Kelly Rowland who rose to fame through one of the best selling girl groups of all time – Destiny’s Child. This is the magazine’s greatest selling point. Moreover Kelly appears to be hiding her cleavage on the cover, and this reflects male gaze because we make the assumption that she is nude which feeds the ideal way that male members of the audience in particular will look at this magazine. Kelly is giving the audience direct eye contact, making the magazine seem more personal. The Header – This states ‘ Aint Nothin’ Sweet’. This fits well with the main image and contrasts directly with the ‘pink and innocent’ house-style. The idea that nothing is sweet may have been used to suggest that the person used as the main image (in this case Kelly) does not remain as innocent as she looks on the cover, in the content of the magazine. Again reflecting male gaze as this makes the audience question what is not sweet about the magazine. Barcode//Magazine price//date – These features of magazines are conventional and many successful magazines have them located either at the left or right hand side bottom. These are just useful information for consumers and can often be found in small print.
• 3.
  Contents Page of‘Vibe’ Title of CONTENTS PAGE. As you can see Vibe magazine has chosen to make the title of the page unique. The broken lettering of the word ‘contents’ itself creates a sense of rebelling as it adds edge to the magazine itself. Having said this the magazine has still managed to keep to the overall house-style, particularly by using the same font and bold lettering throughout every aspect of the magazine. Masthead – Vibe magazine has outlined and enlarged the letter V of the front covers of the magazine. This deliberate action may have been used in a symbolic way, continuously brining the word ‘Vibe’ back to the mind of the reader. Main image – As this contents page that I have chosen to analyse is that of a different ‘Vibe’ edition to the Kelly Rowland issue, features rapper Kanye West. Again, this is the ideal selling point and main focus of the contents page itself. He has a mysterious female arm wrapped around his upper chest and this could be used to create an element of deception. Intriguing passers by and creating the urge to know more.. by buying the magazine. Contents list – The information that has been provided on the contents page is just a small snippet of the actual content inside. The key words ‘Features’ and ‘Fashion’ have been used n bold font deliberately to portray that the magazine offers many features not just music itself, despite being known as a certified music magazine.
• 4.
  Double Page SpreadAnalysis The magazine article has been separated into two pages with columns. Use of quotations Solange is dressed in bright colours, attracting the reader. The use of various poses could have been used to portray the different sides to her personality. There is no header on this double page spread, which suggests that the magazine want the audience to know who is being featured without telling them. This reinforces the ‘secretive club’ idea that I mentioned at the start of this presentation and this creates an element if consistency that has been used throughout various issues of Vibe magazines. The background of this double page spread is a dull grey colour. This allows the main image of Solange to stand out and be the main focus of the audience attention. This also gives the page a chic and stylish overall look to the magazine. Use of uppercase, bold font and a splash of colour, makes the article stand out to the audience. I feel that the use of colour attracts female members of the audience in particular
• 5.
  Thanks for watching!
• 6.
  Thanks for watching!