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Video content marketing brand perpective - sharing session kelas blogger upload
This document discusses the rise of social video and content marketing in Indonesia. It notes that while total population in Indonesia is 255.5M, active internet users number 72.7M and active social media users number 74M, representing penetration rates of 28% and 29%. Millennials and those aged 15-24 are more likely to watch and search for video online. Various studies and data from Instagram show that video is becoming more prominent and engaging on social media platforms compared to other content types. The document promotes the use of video on platforms like Instagram, Twitter, Snapchat and Vine for brands to engage audiences.
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- 1. KELAS BLOGGER #6JKT CONTENT MARKETING IS THE NEW SOCIAL VIDEO SENO PRAMUADJI
- 4. TOTAL POPULATION ACTIVE INTERNET USER ACTIVE SOCIAL MEDIAUSER DIGITAL in INDONESIA 255,5M 72,7M 74M Source: We Are Social SG MAR 2015 URBANISATION: 51% PENETRATION: 28% PENETRATION: 29%
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- 9. SMARTFREN SOCIAL MEDIAASSETS https://plus.google.com/smartfrenworlds http://www.youtube.com/user/smartfrenworld http://instagram.com/smartfrenworld https://twitter.com/smartfrenworld https://www.facebook.com/smartfren http://www.smartfren.com
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- 13. Facebook videos aremore engaging than their YouTube links of the same video. 40 Source: Socialbakers
- 14. USER at theAGE 15-24 IS WEB VIDEO SEARCHING 46 Source: ComScore Media Metrix
- 15. SHARE OF NUMBERSOF VIDEO POSTS
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- 17. INDONESIA USERS 89%18-34 yo ACTIVEUSERS Rises 2XYear on year INDONESIA USERS 89%18-34 yo, once a week. FEMALE DOMINANT Sumber: Instagram internal
- 18. Sumber: Instagram internal VIDEOS ON SOCIALMEDIA INSTAGRAM = 15”, 30” NATIVE VIDEO TWITTER VINE SNAPCHATS
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