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Video Creation: For Every Stage Of The Buyer's Journey
This document discusses five stages in a typical buyer's journey and the types of videos that can be created for each stage. The five stages are: 1) Awareness, where inspirational and educational videos can build awareness of a brand; 2) Consideration, where how-to and tips videos can help customers understand offerings; 3) Purchase, where in-depth explainer videos can help with purchasing; 4) Retention, where success stories and educational content can retain customers; 5) Animaker's free templates can help create videos for each stage of the buyer's journey.
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Video Creation: For Every Stage Of The Buyer's Journey
- 1. VIDEO CREATION For every stageof the buyer's journey
- 2. Buyer's Journey Are youexcited to learn about different videos?
- 3. What's a typicalbuyer's journey? Right from knowing about the product to making comparison, consideration, decision, and becoming a loyal customer - a prospect needs content to guide them through each stage.
- 4. FIVE STAGES & VIDEOCREATION
- 5. Inspirational videos Educational videos Funnyand relatable videos This stage is when the customers have no explicit interest in your product. It is through your videos they will be establishing a connection. Create videos that resonate and help you build a relationship. Awareness
- 6. Introducing your Brand How-tovideos Tips video Now that your ideal customers are aware of your existence, get them understanding deeper into your offerings and what problems you solve:
- 7. Consideration Now that yourideal customer is convinced that you have what it takes to change their life, they need reasons on "why you" over other similar solution providers.
- 8. Customer Testimonial Social Proof Videos CaseStudies Awards & Recognition
- 9. Now, your buyeris ready to purchase your product. But, the only trouble? They want to learn some nuances of your offerings. Create in-depth explainer videos! Purchase
- 10. Your customers needto stick around for long. How do you retain them? Customer success stories Educational content Product updates Offers and discounts Exclusive webinar teasers Retention
- 11. START CREATING VIDEOS TODAY! Ifyou are not sure where to get started, begin with Animaker's free templates. For every stage of your buyer's journey. www.animaker.com/video-maker