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Vietnam 2021: Build Effective Engagement Strategies for App Growth
The document discusses the challenges of user retention in mobile apps, highlighting that 90% of users churn in the first three months. It emphasizes strategies for enhancing user engagement through omnichannel campaigns, real-time analytics, personalized content, and automated segmentation. Additionally, it showcases AirAsia's experience using Clevertap to improve retention rates and drive user engagement through targeted communications.
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Vietnam 2021: Build Effective Engagement Strategies for App Growth
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- 2. The Leaky Bucket Problemis Real 90% of users churn in the first 3 months Average User Retention for Mobile Apps % Users Still Active Days Since App Install
- 3. COMPLETE ENGAGEMENT TOOLKIT Connectwith customers where they are, in and out of the app, with omnichannel campaigns and optimized app experiences, and optimize across the customer lifecycle. REAL-TIME ACTIONABLE ANALYTICS Understand user behavior and trigger engagement campaigns in real time. UNIFIED CUSTOMER PROFILE Break the data silos and unify data in the app and across all data sources into a single view of the customer. AUTOMATED & PREDICTIVE SEGMENTATION Identify and engage with specific user groups to create relevant campaigns that increase retention and LTV. INDIVIDUALIZATION AT SCALE Reach customers with content that is targeted to their unique behaviors and preferences to maximize retention and LTV. GROWTH RETENTION ENGAGEMENT
- 4. How AirAsia personalizedits omnichannel engagement to drive growth with CleverTap ● With diversification of business, customers are more active on app ● Need for seamless engagement and reminders in real-time ● Influencing purchase decision ● Personalization of not only content, but channel and time Boost in sticky quotient 1.86% 1.23% Boost in repeat transaction behavior 9.1% 80% Increase in retention rates (compared to industry average) Reduction in average uninstall rate
- 5. Maximizing Conversion Rates withmicro segmentation and detailed User Insights Higher conversion rates with Campaign A/B testing and system control testing 4X Higher Engagement with Onboarding Campaigns on CleverTap journeys 43% • Real-Time User Insights • RFM Based Segmentation • A/B Testing & Control Testing SOLUTIONS
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Editor's Notes
- #2 Talking points About CleverTap CleverTap is a global brand with over 10,000 customers worldwide Headquartered in Mountain View California, and have office Mumbai, Singapore, London Backed by Sequoia, Accel and Tiger Global What does CleverTap do? - problems we solve? Talking Points: CleverTap transforms your business challenges into opportunities for driving measurable growth The key challenges we solve for our customers include: Churn/Retention Lack of Sophisticated Personalization Manual & Time Consuming User Segmentation Incomplete Cross-Platform Customer View
- #3 Talking points About CleverTap CleverTap is a global brand with over 10,000 customers worldwide Headquartered in Mountain View California, and have office Mumbai, Singapore, London Backed by Sequoia, Accel and Tiger Global What does CleverTap do? - problems we solve? Talking Points: CleverTap transforms your business challenges into opportunities for driving measurable growth The key challenges we solve for our customers include: Churn/Retention Lack of Sophisticated Personalization Manual & Time Consuming User Segmentation Incomplete Cross-Platform Customer View
- #5 Talking points About CleverTap CleverTap is a global brand with over 10,000 customers worldwide Headquartered in Mountain View California, and have office Mumbai, Singapore, London Backed by Sequoia, Accel and Tiger Global What does CleverTap do? - problems we solve? Talking Points: CleverTap transforms your business challenges into opportunities for driving measurable growth The key challenges we solve for our customers include: Churn/Retention Lack of Sophisticated Personalization Manual & Time Consuming User Segmentation Incomplete Cross-Platform Customer View