Vietnam Motorbike Purchase Trend

Vietnam Motorbike Purchase Trend

• 1.
  Vietnam Motorbike PurchaseTrend - 49% ask their friends’ advice before making decision to buy motorbike Your sub-title here
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  Executive Summary •76% Vietnamese have their own motorbike and 75% of them bought the new one. • Honda Wave is the most popular motorbike • 80% of teens and 71% of 20’s motorbikes are paid by their parents. • Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors. • 49% ask their friend’s advice before the purchase. The ratio seems to be higher with female (58%) • Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about. • 49% have had motorbike accident with other motorbike before.
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  Do you havemotorbike? Yes 76% No 24% 76% Vietnamese have their own motorbike.
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  Which motorbike doyou have? 6% 6% 6% 8% 8% 7% 1% 1% 1% 1% 5% 5% 5% 14% Honda Wave Honda Super Dream Yamaha Jupiter Honda Lead Yamaha Sirius Honda Future Honda Vision Yamaha Exciter Honda SH Honda Air Blade Suzuki Viva Suzuki Hayate Yamaha Luvias Yamaha Nouvo Honda Wave is second to none in ownership 35% 0% 5% 10% 15% 20% 25% 30% 35% 40% Others
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  How long doyou drive your current motorbike? 15% 7% 7% People whose age is below 29 drives their current motorbike for 1-2 years while people from 30-39 drives for 2-3 years 38% 12% 4% 6% 12% 4% 5% 13% 25% 14% 16% 13% 10% 0% 4% 4% 9% 24% 23% 15% 21% Up to 3 months 3-6 months 6-12 months 1-2 years 2-3 years 3-4 years 4-5 years From 5 years Lower than 19 20-29 30-39
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  Who buy yourmotorbike for you? 80% 3% 3% 68% 19% 10% 4% 0% 71% 2% 2% 6% 1% 25% 1% 0% 4% 1% Parents Relatives Grandparents Pay by myself Reuse from someone else Other Lower than 19 20-29 30-39 80% people whose age is below 29 were bought a motorbike by their parents.
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  Motorbike purchase behavior How many shops have you visited before making purchase decision? Why did you choose that shop? 16% 11% 12% 13% 9% 12% 10% 23% 27% 26% 9% 26% 31% 26% 16% 16% 15% 3% More than 5 4 3 2 1 I asked someone else help me to buy Lower than 19 20-29 30-39 33% 17% 19% 15% 16% 19% 10% 39% 38% 38% 12% 23% 27% Brand, after service and price are 3 main factor making them choose that shop to make purchase decision. 44% 45% 10% 41% 17% 19% 24% 24% 43% 45% 5% Price Promotion Store staff knowledge Friends recommendation Location After service Brand Other Lower than 19 20-29 30-39
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  What did yourefer to when you bought motorbike? 16% 16% 39% 9% 20% 13% 23% 41% 7% 16% 22% 20% 30% 9% 24% 19% 24% 49% 5% 16% 25% 15% 29% 12% 31% 24% 19% 55% 5% 17% Corporate website (local / overseas) Store advice Test run Corporate Facebook Review site Forum Store staff advice Friend advice Blog Other Lower than 19 19-29 30-39 49% ask their friends’ advice before making decision to buy motorbike.
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  What is yourmain dissatisfaction about motorbike? 9% 7% 8% 13% 19% 19% 34% 32% 36% 41% 47% 43% 5% 19% 40% Gasoline cost Bad driving behaviours Drive in rain Too much traffic Motorbike easily to get broken Get musty due to helmet Other Female especially claims for the high gasoline cost. 57% No parking space Female Male
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  Have you hadbike accident before? Yes, with car 6% Yes, with motorbike 49% Yes, with bicycle 9% Yes, with passenger 2% Yes, with bus 2% No 32% 49% have had motorbike accident with other motorbike before.
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  How often doyou have your motorbike repaired? 4% 4% 9% 16% 43% 23% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Once per week Several times a month A couple of times a month Once per month Once per 2-3 months Less than that They mostly have their motorbike repaired once per 2-3 months (43%)
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  How much doyou spend for your motorbike with gasoline per month? 15% 36% 20% 15% 14% 40% 30% 20% 10% 0% Up to 200,000 VND 200,000 - 300,000 VND 300,000 - 400,000 VND 400,000 - 500,000 VND More than 500,000 VND They mostly spend 200,000 – 300,000 VND for their motorbike with gasoline per month.
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  Survey information •“Vietnam Motorbike Purchase Trend” • 500 male / female Vietnamese above 18 years old • Conducted on Nov 11 - Nov 15
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  Q&Me is themarket research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. ＋ = Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. [email protected] You receive both of generic and deep information easily with affordable pricing.