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Viral Strategies Buzz Marketing
Emakina is a leading Belgian web agency specializing in creative consultancy, web development, and marketing services, known for successful viral marketing campaigns like those for Volkswagen and Proximus. The document discusses various strategies used in buzz marketing, emphasizing the effectiveness of engaging content and word-of-mouth promotion to generate consumer interest. Key campaigns highlighted include the Volkswagen New Beetle arcade game and Proximus's Vodafone live! launch, both of which creatively engaged targeted demographics through interactive and enjoyable experiences.
