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Virgin ppt
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- 11. Strong Brand Image RichardBranson himself Diversified Portfolio Management System
- 12. Widespread use ofBrand Informal Management Structure Financial Structure
- 13. New Market Entryto improve brand name Humanitarian and Environmental efforts To be more accessible and engaged
- 14. Competition from competitorsbringing out the same products Brand Dilution Strong brand due to strong name and identity and not because of services provided
- 16. How is virginunique in its quest to be a socially responsible and sustainable company? c The non profit foundation Virgin Unite has started to tackle global,social, and environmental problems with an entrepreneurial approach. A team of scientists, entrepreneurs, and environmental enthusiasts consult with Virgin about what it needs to do on a grassroots and global level. The goal is to change the way “businesses and the social sector work together— driving business as a force for good.”That’s why he recently made corporate responsibility and sustainable development (CR/SD) a key priority for every one of his companies. c
- 17. Discuss the contradictionbetween Virgin’s negative environmental impact and the green message and communication efforts behind endeavors such as the earth challenge. The company sells diverse products and services and among them the recent one is non-profit foundation. Recently, the company has started a non-profit foundation known as Virgin United with an aim to deal with global, social, and environmental problems with an entrepreneurial approach.
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- 21. Created by SaurabhJoshi, RTU Kota, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.