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Virtuagym Fitnation 2019 Keynote : Fitness Wellbeing 2020 and Beyond Bryan ORourke Keynote Speaker
The document discusses the evolving landscape of the fitness and wellbeing industry, highlighting significant growth and challenges driven by technological advancements, demographic shifts, and changing consumer behaviors. Key trends include an increasing demand for personalized experiences, the emergence of new channels, and the importance of user experience for business success. Strategies for companies involve assessing their current position, adopting a user-centric approach, and embracing innovative business models to compete effectively.
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Virtuagym Fitnation 2019 Keynote : Fitness Wellbeing 2020 and Beyond Bryan ORourke Keynote Speaker
- 1. 2020 And Beyond: The Next Decade Of Fitness And Wellbeing @BryanKORourke
- 3. 4.0 Health &Education Most Impacted
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- 8. OUR BEHAVIORS HAVESHIFTED
- 9. OUR BEHAVIORS HAVESHIFTED
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- 12. Current State OfOur Industry And What Industry Exactly?
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- 17. ! Current Industry State& What Industry Exactly ?
- 19. Exploding & DiverseMarketplace
- 20. GROWING DIVERSE MARKET $94Bin 2018 183M Members 230M By 2030
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- 23. Environment For Capital- M&A Strong
- 25. $1.7B US 1.9M Members 3.5MDigital App
- 26. $5.6 B Valuation14 M Members
- 28. DIGITAL GLOBAL PENTRATION 647M DIGITAL USERS
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- 32. $8B Valuation $195MLoss Only 550K Subscribers Lost $1.5B Since IPO
- 33. $39 M Valuation$400 M Revenues PELOTON AFFECT BS
- 34. $150 M MapMyFitness2013 $85 M Endomondo $475 M MyFitnessPal 2015 Never Made A Nickel 750M LOST
- 35. NO LONGER AGROWTH STOCK
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- 37. $846 M Valuation GYMPASSAFFECT
- 39. ! Top Brands GoingVertical & Horizontal Owning The Member & Lifestyle Hybrids
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- 41. ! "indulgence with noregrets" in the form of exclusive cheesecake creations
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- 45. FITNESS PART OFA LARGER MARKETPLACE competing for share of wallet http://bit.ly/wellnessreport2018
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- 48. CONVERGENCE OF 5MEGATRENDS DRIVING INDUSTRY CHANGE An interconnected multi-cultural world. Changing demography with an aging population. Increasingly empowered and knowledgable buyers. Always on and connected with more intelligence. Sustainability and the fourth industrial revolution. ConsumersGlobalism Demographics Technologies Economics
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- 50. 50 4% GENIUS 26% GIFTED 29% AVERAGE 24% CHALLENGED 17% FEEBLE L2 RESEARCH LACK OFSMART STRATEGY BIG PROBLEM 30% 70% POSSIBLE RIGHT DIRECTION AT RISK
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- 52. BOOMER WEALTH 12X MILLENNIALS PEAKS 2029 $26 TRILLION
- 53. ACTIVE AGING ISTHE MOST SIGNIFICANT ARENA TO EVER EMERGE
- 55. FITNESS & WELLBEINGARE BEING DELIVERED VIA MANY NEW CHANNELS
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- 57. DIPINGERE UNA FOTO SULFUTURO TODAY WE WILL PAINT A PICTURE OF THE FUTURE WE ARE RESPONSIBLE FOR HUMANITY AND TECHNOLOGY ARE CONVERGING HUMAN EXPERIENCES WILL CHANGE MORE IN THE NEXT 25 YEARS THAN IN THE PAST 250 YEARS
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- 59. THE IOT THE INTERNETOF EVERYTHING
- 60. THE IOT THE INTERNETOF EVERYTHING NEW INTERFACES VISION HEARING VOICE GESTURE
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- 64. TECHNOLOGIES HAVE BEENHARMFUL TO OUR HEALTH - BACKLASH
- 65. TSUNAMI OF REGULATIONIS COMING
- 67. The newly released 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year, with “my employer” emerging as the most trusted institution. Globally, “my employer” (75 percent) is significantly more trusted than NGOs (57 percent), business (56 percent), government (48 percent) and media (47 percent).
- 71. VALUE WHAT ISHUMAN - SPORTS
- 72. VALUE WHAT ISHUMAN - GROUP FITNESS
- 73. VALUE WHAT ISHUMAN - GROUP FITNESS VALUE WHAT IS HUMAN - EVENTS
- 74. VALUE WHAT ISHUMAN - COACHING
- 76. OPPORTUNITIES & THREATS HOWTO COMPETE FOR THE CUSTOMER IN A NEW ERA OF 1 BILLION USERS
- 77. THREATS ARE ALTERNATIVE WELLBEINGEXPERIENCES
- 78. Hyper - PersonalizedTHREATSARE ALTERNATIVE EXPERIENCES VIA NEW CHANNELS
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- 80. OPPORTUNITY MAKE YOUR EXPERIENCE 100%EASIER CONVENIENCE IS THE NEW CURRENCY
- 81. PRO DUCT SERVICE EXPERIENCE M O M E N T S IN T IM E P L AT F O R M C H A N N E L “FRICTIONLESS” USER EXPERIENCES WHAT ARE YOU DELIVERING & WHY ? WHEN ARE YOU DELIVERING & WHY ? WHERE ARE YOU DELIVERING & WHY ?
- 82. HYPER PERSONAL VOICEINTERFACE
- 83. “FRICTIONLESS USER EXPERIENCES AREA KEY COMPETITIVE DIFFERENTIATOR” -
- 84. OUTSTANDING SERVICE HIGH TECHHIGH TOUCH
- 85. LIFESTYLE HYBRID MODELS competingfor share of wallet http://bit.ly/wellnessreport2018
- 86. NOOM - AIFOR DIABETES PREVENTION PURE DIGITAL MODELS
- 87. LOW COST SUPERBRANDS competing for share of wallet
- 88. TECH SAVVY BOUTIQUEMODELS
- 89. 4. Strategies ToExcel
- 90. 01 02 03 ASSESSMENT WHEREIS YOUR BUSINESS REALLY TODAY ? MINDSET HOW DO YOU SEE THE WORLD ? USER X ARE YOU ALIGNED TO THE 4 PILLARS OF EXCEPTIONAL UX ? 04 ECONOMICS DO YOU HAVE A SUSTAINABLE BUSINESS MODEL ? 05 EXECUTION ARE YOU EMBRACING THE 4 PILLARS OF EXECUTION ? 85% OF BRANDS DO NOT HAVE A REAL STRATEGY
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- 92. E N 3. USER EXPERIENCE AreYou Integrating The Keys To Excellent UX ? 2. MINDSET How Do You See The World And What Do You Believe In ? 5. EXECUTION ENGINES Are You Focusing On The 4 Pillars Of Execution ? 4. NEW ECONOMICS What Is Your True Business Model ?M U DEFINE YOUR THE MUNE MATRIX
- 93. CONTROLLING TO EMPOWERING PLANNING TO EXPERIMENTATION PRIVACYTO TRANSPARENCY PREDICTABLE TO UNPREDICTABLE PROFIT TO PURPOSE HIERARCHIES TO NETWORKS CHALLENGE THE ‘WHY’ BEHIND YOUR MINDSET
- 94. Hyper-Personal Frictionless StrategicExperience Omni-Channel 1 2 3 4 FOUR INTERCONNECTED KEYS TO EXCELLENT UX
- 95. NEW ECONOMICS THROUGHFRICTIONLESS BUSINESS
- 96. Michael Doe IMAGE PLACEHOLDER Jeniffer Thompson IMAGE PLACEHOLDER EricaDoe AUTOMATION ENTERPRISE PLATFORMS SENSORS AND DATA HUMAN CAPITAL EXECUTION ENGINES IMPROVE EXPERIENCE LOWERS COST = SUSTAINABLE HOW DO YOU PULL THIS ALL OFF ? EXECUTION ENGINES
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- 98. AUTOMATE KEY FUNCTIONS HIGHTECH HIGH TOUCH
- 99. INVEST IN ATRAIN GREAT PEOPLE FINDING TALENTED PEOPLE AND CREATING NEW BUSINESS MODELS AROUND THEM BE KEY GREAT CULTURE & TALENT
- 100. DISRUPTION IN THEERA OF MASS ACCELERATION REINVENT EXPERIENCE LEARN FROM OTHER INDUSTRIES
- 101. DISRUPTION IN THEERA OF MASS ACCELERATION
- 102. 2020 And Beyond: The Next Decade Of Fitness And Wellbeing @BryanKORourke
- 103. RETHINK STRATEGY :RESOURCES TO CHECK OUT
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- 105. DON’T FORGET WHY.IN A WORLD OF GREAT CHANGE YOU MAKE THE WORLD A BETTER PLACE
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