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Volunteer Recruitment Strategies for Non-Profit Organizations
This document provides guidance on volunteer recruitment. It discusses identifying motivations for volunteering, developing a process to engage volunteers from initial interest to active participation, appealing to volunteer needs rather than organizational needs, utilizing various tools and platforms for outreach, streamlining the signup process, and expressing appreciation for volunteers. The key recommendations are to understand why people volunteer, create a multi-step engagement path, write postings focusing on benefits to volunteers, employ a toolbox of options like social media and community boards, and thank volunteers for their time.
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Volunteer Recruitment Strategies for Non-Profit Organizations
- 1. Volunteer Recruitment Tools, tips,strategy and planning From your volunteer matching friends at
- 2. Step by Step VolunteerRecruitment 1 - Know your audience
- 3. Step by Step VolunteerRecruitment 2 - Develop your “Path to Engagement”
- 4. Step by Step VolunteerRecruitment 3 - Appeal to their needs (not your own!)
- 5. Step by Step VolunteerRecruitment 4 - Create your toolbox
- 6. Step by Step VolunteerRecruitment 5 - Make it easy
- 7. Step by Step VolunteerRecruitment 6 - Say “Thanks”
- 8. Why do peoplevolunteer? Let’s start with the basics: Step 1 - Know your audience
- 9. Why do peoplevolunteer? • They’ve been affected by the cause Step 1 - Know your audience
- 10. • They’ve beenaffected by the cause • They want to build their skills/resume Why do people volunteer? Step 1 - Know your audience
- 11. • They’ve beenaffected by the cause • They want to build their skills/resume • They want to connect to their community Why do people volunteer? Step 1 - Know your audience
- 12. • They’ve beenaffected by the cause • They want to build their skills/resume • They want to connect to their community • Their friends are doing it Why do people volunteer? Step 1 - Know your audience
- 13. Step 1 -Know your audience Have volunteers take the “Volunteer Quiz” to find out what kind of volunteer experience suits them best.
- 14. How does someonego from THINKING about volunteering to ACTUALLY volunteering? Step 2 - Develop your “Path to Engagement”
- 15. Step 2 -Develop your “Path to Engagement” Did you know? It takes 5-7 touch points for someone to go from thinking about volunteering to actually being engaged.
- 16. Step 2 -Develop your “Path to Engagement” I. Watch your YouTube video II. Like your Facebook page An example: Before committing to volunteering, your potential volunteer might... IV. Subscribe to your newsletter III. Find an online volunteer posting V. Email you for information VI. Fill out an online application VI. Come in for an interview
- 17. Reflect on ouroriginal question: Why do people volunteer? What will motivate your volunteers to get started? Step 3 - Appeal to their needs (not your own)
- 18. “Ask a friend”recruiting RecruitmentTips: Step 3 - Appeal to their needs (not your own!)
- 19. “Ask a friend”recruiting Write your volunteer posting like a job posting, (and focus the skills and benefits gained) Step 3 - Appeal to their needs (not your own!) RecruitmentTips:
- 20. “Ask a friend”recruiting Write your volunteer posting like a job posting, (and focus the skills and benefits gained) Multiple interactions on multiple platforms Step 3 - Appeal to their needs (not your own!) RecruitmentTips:
- 21. There are hundreds (thousands?) ofways to reach potential volunteers. What are some of the best resources? Step 4 - Create your toolbox
- 22. Step 4 -Create your toolbox • Volunteer recruitment is core competency • Provide employee volunteer project management • Deliver training & volunteer management resources • Provide one-on-one consultation Volunteer Centres
- 23. Step 4 -Create your toolbox • One-on-one introduction to 100’s of volunteers • Provide opportunity to connect with other orgs • Greater volunteer engagement Volunteer Centres Volunteer Fairs
- 24. • Meet skilledstudents who want to build resume • Present your opportunities in classrooms • Opportunity to develop internship programs • Students are more likely to volunteer with friends Volunteer Centres Volunteer Fairs Schools & Clubs Step 4 - Create your toolbox
- 25. • Employee volunteerprograms are numerous • Access to hundreds (or thousands) of skilled volunteers • May be able to post opportunities on company intranets • Often companies pay for resources for the project Volunteer Centres Volunteer Fairs Schools & Clubs Companies & Corporations Step 4 - Create your toolbox
- 26. • Able totarget locally • Provides broad reach to a wide audience • Can use physical space, or online posting boards (eg. Kijiji or Craig’s List) Volunteer Centres Volunteer Fairs Schools & Clubs Companies & Corporations Community Boards Step 4 - Create your toolbox
- 27. Facebook Pages Step 4- Create your social media toolbox
- 28. Twitter Step 4 -Create your social media toolbox
- 29. YouTube Step 4 -Create your social media toolbox
- 30. Search Step 4 -Create your social media toolbox
- 31. Step 4 -Create your online volunteer listing toolbox
- 32. A Little BitAbout The largest set of opportunities in Canada Fresh content-- opportunities are managed and up to date • Over 2400 organizations • Over 5000 volunteer opportunities • 10-15% virtual opportunities • Over 7000 skilled volunteers • FRENCH version @ Actionbénévolecanada.ca (Getinvolved’s sister site) • Plus customized content- over 100 inspirational videos, resources, and research Step 5 - Make It Easy
- 33. How Getinvolved.ca Works Goto Getinvolved.ca Create a profile Step 5 - Make It Easy
- 34. Tell us alittle bit about yourself. How Getinvolved.ca Works Step 5 - Make It Easy
- 35. Write a catchyheadline & tell us a little bit about your volunteer opportunity. How Getinvolved.ca Works Step 5 - Make It Easy
- 36. “Get Matched” to1000’s of volunteers, based on skills, interests, and location How Getinvolved.ca Works Step 5 - Make It Easy
- 37. See someone good? Good! Click“Add to My Favs” How Getinvolved.ca Works Step 5 - Make It Easy
- 38. Want to contactthem? Click “Contact this volunteer” and send them a message or, Leave a comment at the bottom of their profile and it will be sent to their e-mail (remember - these are public) How Getinvolved.ca Works Step 5 - Make It Easy
- 39. • Create afull page profile plus posted volunteer opportunities •Review profiles of hundreds of volunteers, save the ones you like. • Contact volunteers from their profile page. • Get content tailored to your cause and needs In 15 minutes, you can.... Step 5 - Make It Easy
- 40. Need a littleextra promotion? We do that! Not only do we promote our members on our website, but we also feature our members through our social media channels. Step 5 - Make It Easy
- 41. Having problems? Contact Getinvolved’scommunity manager, Shannon from Monday to Friday 9-5. [email protected] or by phone (!) 416-361-5907 Step 5 - Make It Easy
- 42. THANKS. Step 6 -Say “Thanks”
- 43. THANKS. (Don’t forget toshow appreciation for your volunteers!) Step 6 - Say “Thanks”